The document discusses strategies for creating and distributing viral online videos. It identifies the key factors that contribute to a video going viral as the "Five T's": Topic, Technique, Talent, Timing, and Tension. Topic refers to identifying an audience and what they are interested in. Technique involves using a unique approach. Talent means featuring someone with an audience of their own. Timing is releasing a video at the right moment. Tension creates disbelief, surprise or polarization in viewers. The document provides tips for producing, distributing and encouraging sharing of videos to maximize their potential to spread widely online.
PRSA: Social Media - "Strategies instead of Tools"Kevin Lim
Thanks to Jess Manocchio, I’ve been re-invited to speak at PRSA Buffalo, kicking off their Sunrise Seminar series on social media.
While my previous talk in February focused on listening in social media (Part 1 & Part 2), this time I’ll be bringing folks on a journey through how social media strategies are created. Along the way, I’ll recommend the use of conversation filtering and analysis tools such as cotweet and JamiQ.
I’ll update this post after the talk. Meanwhile, you should be able to follow along 8am EST today (Aug 5th) via twitter #PRSAtalk.
The presentation delivered to the Triangle IABC (International Association of Business Communicators) in January 2012 by Arik Abel. The 20% you need to know about video, to do it better than 80% of everyone else.
The Three Cs of Social Media: Content, Community and Customer AcquisitionArik Abel
One-page cheat sheet available at http://threecsofsocial.com Presented by Arik Abel at Internet Summit 2013 as part of the pre conference social media training event. Includes case studies from active social media campaigns from Lulu.com, template for social media budget, cost per lead / acquisition, measurement, ROI, tracking and cross-channel attribution, and an action plan for execution.
Crowdsourcing User Generated Advertising ZooppaArik Abel
The Word of Mouth Marketing Association invited Zooppa for a webinar called "Crowdsourcing for Marketers: User-generated Advertising, Brand Engagement and Consumer Insights
From SES San Jose training in August ’08. Four hour presentation covering the basic theory of viral marketing, examples of successful and unsuccessful viral campaigns and the brainstorming plans to put together a viral campaign.
PRSA: Social Media - "Strategies instead of Tools"Kevin Lim
Thanks to Jess Manocchio, I’ve been re-invited to speak at PRSA Buffalo, kicking off their Sunrise Seminar series on social media.
While my previous talk in February focused on listening in social media (Part 1 & Part 2), this time I’ll be bringing folks on a journey through how social media strategies are created. Along the way, I’ll recommend the use of conversation filtering and analysis tools such as cotweet and JamiQ.
I’ll update this post after the talk. Meanwhile, you should be able to follow along 8am EST today (Aug 5th) via twitter #PRSAtalk.
The presentation delivered to the Triangle IABC (International Association of Business Communicators) in January 2012 by Arik Abel. The 20% you need to know about video, to do it better than 80% of everyone else.
The Three Cs of Social Media: Content, Community and Customer AcquisitionArik Abel
One-page cheat sheet available at http://threecsofsocial.com Presented by Arik Abel at Internet Summit 2013 as part of the pre conference social media training event. Includes case studies from active social media campaigns from Lulu.com, template for social media budget, cost per lead / acquisition, measurement, ROI, tracking and cross-channel attribution, and an action plan for execution.
Crowdsourcing User Generated Advertising ZooppaArik Abel
The Word of Mouth Marketing Association invited Zooppa for a webinar called "Crowdsourcing for Marketers: User-generated Advertising, Brand Engagement and Consumer Insights
From SES San Jose training in August ’08. Four hour presentation covering the basic theory of viral marketing, examples of successful and unsuccessful viral campaigns and the brainstorming plans to put together a viral campaign.
This is the presentation used in our Viral Video Webinar: Gangnam Style & The Harlem Shake. It covered:
-The two models of viral spread: Top Down vs. Bottom Up
-The 7 common characteristics of viral video
-Influencers vs. communities – which matter more?
-How to measure viral video performance
-And of course… How to maximise the shareability of your own video content
19 ways non-profits can use social media to connect with donorsTim Bete
The complete presentation with audio and video can be viewed here:
http://www.youtube.com/watch?v=I0qhxej2wdA
Even if you're a one-person fundraising department with little time or budget, you can master social media to connect with donors and volunteers. Tim Bete shares what to do if you (1) Don't know how to use social media technology, (2) Don't know what kind of content to create, (3) Don't have time and (4) Don't have money. His presentation will arm you with the tools to make huge strides in your use of social media and overcome the obstacles that hold you back.
Tim Bete is Communication and Fundraising Director for St. Mary Development Corporation, a low-income housing non-profit in Dayton, Ohio (http://www.StMaryDevelpment.org). He's also a freelance marketing consultant for both for-profit and non-profit organizations (http://www.EnergizedCopy.com).
Flexing Content Strategy to Reach Millennials and Gen ZCarolyn Kent
Steps to craft a foundational content strategy that is still flexible enough to connect with Millennials and Gen Z in spite of their mindset differences.
Video & Viral Multimedia SEO -Aaron KronisAaron Kronis
Presentation by Aaron Kronis - Slides don't explain everything so it may seem a little confusing without the presentation which was oral.
From Pubcon New Orleans, May 2-5th, 2013. See Aaron Speak next at Pubcon 2013 in Las Vegas, Oct 2013.
NetSquared and Pull Focus Films - Elements of a Great Campaign VideoChad Leaman
Pull Focus Films slidedeck made up the second half of their presentation on elements of great campaign films: make it sharable, tell the complex problem as a simple solution in a story, don't be boring, and more!
This is the presentation used in our Viral Video Webinar: Gangnam Style & The Harlem Shake. It covered:
-The two models of viral spread: Top Down vs. Bottom Up
-The 7 common characteristics of viral video
-Influencers vs. communities – which matter more?
-How to measure viral video performance
-And of course… How to maximise the shareability of your own video content
Social Media for Nonprofits | National Philanthropy Day ConferenceWahine Media
What if you could incite the next ice bucket challenge?
What if you knew what to say and how to say it? What if you could share your essence... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs paid visibility; best social platforms and listening tools; and what metrics you should be watching, and how to find them.
There are many courses about “how’ to do Social Media.
This is facilitated 'show and tell' for adults is all about "why".
This excerpt from Paperclip Ideas' Show, Tell, Share learning experience explores two of the four topic areas:
1. How hard-wired human behaviour interacts in the new environment of Social Media
2. Choice, democracy and socially-curated content
The presentation features links to thought-provoking videos and ideas from Adam Ferrier, Sherry Turkle and Derek Sivers.
Get a group together and enjoy adding your own wisdom and perspective with the conversation topics and games.
Play with ideas, have fun, and learn!
Tips for dealing with negative comments, trolls and a social media crisesIsobar Australia
Visual Jazz is one of Australia’s largest digital agencies. We do: Research, Strategy, Creative, Frontend development, Backend Development, Testing, Analytics, & Community Management.
The following slideshare provides some high level tips and approaches for community managers in dealing with dealing with negative comments, trolls and a social media crises. It was put together by one of our community managers (Andy Cronin) for the Mumbrella Community Management Master Class in Melbourne on the 6th October, 2011.
Sponsorship details for #FIBEREDUP the Movie, a hyperlocal social media campaign and documentary about the Triangle North Carolina's enthusiasm for gigabit internet speeds.
Going Viral in a Nutshell @ Internet Summit 2013 #getturkeyArik Abel
The prototype of the #GetTurkey video is here: https://www.youtube.com/watch?v=oMq0dC7TYRg
Presented at Internet Summit 2013 from the Twitter stage before Google & YouTube's presentation. The video is a prototype of a viral concept expressing the The Five Ts, my framework for coming up with viral campaigns and video ideas.
Fostering Leadserhip and Community with Social MediaArik Abel
This presentation was for the Leadership Raleigh group within the Raleigh Chamber of Commerce. It assigns a purpose for using social media - to become champions for our community - thereby elevating the typical conversation around social media of personal or business gain.
7. Topic
Who is your audience?
What are they talking about?
Mash-ups. Parodies. Post-It Note
Videos. All in One Take… Is
your technique unique?
Technique
8. Talent
Who is in your video?
Is their audience the same as
yours?
What is happening in the world?
What can you add to that event?
What is the right time to add it?
Timing
9. Tension
What is the source of your
disbelief, surprise, polarization?
Celebrities getting mad or surprised…
Is it real or fake…Fat guy in a little coat…
Susan Boyle…Kanye West…You love it, I hate it…
All in one take…Impossible circumstances…
10. The Law of Distributed Influence
Imagine all the people,
singing in Trafalgar Square
Did you see the frozen
people in Grand Central?
11. Group Exercise
1. Pick a particular audience, it can even be “anyone
with an internet connection”.
2. Which of the Ts are they talking about, searching
for, watching and sharing right now?
Topics, Talent, Timing
3. How can you apply a unique technique?
Safe for work memes
4. How can you create or resolve tension?
5. Give the idea a catchy description thatʼs easy to
remember and search for.
23. Review
1. Observe what people are talking about, searching
for, watching and sharing
2. Apply the Five Tʼs and Law of Distributed
Influence to develop an idea with viral potential
3. Follow best practices to produce, distribute and
share your content
4. Inspire others to produce, distribute and share
their own related content
5. Repeat ad infinitum