Guerrilla marketing
•Download as PPTX, PDF•
1 like•185 views
Guerrilla marketing is an unconventional marketing technique that achieves maximum results with minimum budgets. It was inspired by guerrilla warfare tactics during the Vietnam War. It is creative, subtle, quirky, and ensures brand uniqueness in a cost-effective way. An example of bad guerrilla marketing was when Microsoft pasted thousands of butterflies around Manhattan and was fined. Nissan's campaign of leaving "lost" key fobs around the city with messages implying keys were not needed generated positive buzz. Guerrilla marketing triggers emotional connections and enables creative, out-of-the-box thinking to sell ideas rather than just products.
Report
Share
Report
Share
Recommended
Guerilla marketing
Guerilla marketing is an unconventional marketing technique that achieves maximum results with minimal resources. It started in the 1970s as advertisers found traditional advertising less effective. Jay Conrad's 1984 book on guerilla marketing techniques discussed how to subtly market to consumers. Guerilla marketing works because it is creative and gets attention by making consumers think differently. It has also been used for social causes to raise awareness of controversial issues.
Crowdfunding Overview (Propel Arizona) - for Eureka Loft Scottsdale Library
This document discusses crowdfunding and provides tips for running a successful crowdfunding campaign. It begins with defining crowdfunding and explaining the different types, such as rewards-based crowdfunding. It then provides advice on crafting the pitch, using visuals, setting funding goals and timeframe, and developing perks and rewards. The document emphasizes the importance of social media and continual updates to engage backers. It provides metrics on previous successful campaigns and suggests focusing on storytelling, making it relevant to donors, and maintaining transparency.
Guerrilla
This document provides an overview of guerrilla marketing, including its unconventional and creative tactics that target consumers in unexpected places using imagination and psychology. It defines guerrilla marketing as relying on smaller budgets than traditional marketing by investing time, effort and creativity. The key differences outlined between traditional and guerrilla marketing are that the latter focuses on customer retention, relationship building and profits over sales. Finally, it provides some examples of guerrilla marketing campaigns including placing red umbrellas or flip flops in public spaces to remind consumers of particular brands.
10 Crowdfunding Truths to Help You Launch a Genius Campaign
This document provides 10 truths to help launch a successful crowdfunding campaign: 1) Running a campaign requires hard work and endurance; 2) Having supporters who can promote the campaign is important; 3) Using both online and offline promotion through social media and in-person events is key; 4) Staying organized to manage all aspects of the campaign; 5) Telling a compelling story is important to engage backers; 6) Integrating different promotion channels maximizes reach.
Crowdfunding for Makers
Crowdfunding for hardware makers, diy-ers, hackers, tinkerers and more. This presentation was shown at the Singapore Makers Meetup in September 2013. Find out more at http://www.crowdonomic.com
First fare 2013 crowdfunding 101 (beginner) with notes
Crowdfunding 101 is a training that teaches about crowdfunding. It defines crowdfunding as utilizing the internet to fund projects and ideas through small contributions from many people. It explains that crowdfunding works by creating a webpage for a project, spreading the word about it, and having supporters donate and receive thanks. While anyone can contribute to crowdfunding, most donations come from a fundraiser's friends, family and networks. The training stresses that successful crowdfunding requires hard work, as half of projects fail to raise any money.
Nise gel
This document proposes using gamification to market Nise gel by having people play a game that promotes the brand's messaging. Gamification applies game elements to non-gaming contexts to increase engagement. The proposed game would involve players using on-screen animations of Nise gel to defeat "pain monsters" by making movements, promoting brand recall in a fun, engaging way without feeling like overt marketing. This gamified approach aims to better position the Nise gel brand compared to traditional marketing methods by driving higher consumer interaction and attention.
Be bold, disrupt, innovate and start a revolution
The document calls for boldly disrupting and starting a revolution to empower large numbers of people. It suggests applying the ideals of political revolution in a commercial context to launch or grow products, brands, and companies. The greatest opportunity is creating a safe space for people to connect and support each other to enable sustained actions that lead to profound change. The document ends by thanking Steve Jennings and Revolution U for inspiration.
Recommended
Guerilla marketing
Guerilla marketing is an unconventional marketing technique that achieves maximum results with minimal resources. It started in the 1970s as advertisers found traditional advertising less effective. Jay Conrad's 1984 book on guerilla marketing techniques discussed how to subtly market to consumers. Guerilla marketing works because it is creative and gets attention by making consumers think differently. It has also been used for social causes to raise awareness of controversial issues.
Crowdfunding Overview (Propel Arizona) - for Eureka Loft Scottsdale Library
This document discusses crowdfunding and provides tips for running a successful crowdfunding campaign. It begins with defining crowdfunding and explaining the different types, such as rewards-based crowdfunding. It then provides advice on crafting the pitch, using visuals, setting funding goals and timeframe, and developing perks and rewards. The document emphasizes the importance of social media and continual updates to engage backers. It provides metrics on previous successful campaigns and suggests focusing on storytelling, making it relevant to donors, and maintaining transparency.
Guerrilla
This document provides an overview of guerrilla marketing, including its unconventional and creative tactics that target consumers in unexpected places using imagination and psychology. It defines guerrilla marketing as relying on smaller budgets than traditional marketing by investing time, effort and creativity. The key differences outlined between traditional and guerrilla marketing are that the latter focuses on customer retention, relationship building and profits over sales. Finally, it provides some examples of guerrilla marketing campaigns including placing red umbrellas or flip flops in public spaces to remind consumers of particular brands.
10 Crowdfunding Truths to Help You Launch a Genius Campaign
This document provides 10 truths to help launch a successful crowdfunding campaign: 1) Running a campaign requires hard work and endurance; 2) Having supporters who can promote the campaign is important; 3) Using both online and offline promotion through social media and in-person events is key; 4) Staying organized to manage all aspects of the campaign; 5) Telling a compelling story is important to engage backers; 6) Integrating different promotion channels maximizes reach.
Crowdfunding for Makers
Crowdfunding for hardware makers, diy-ers, hackers, tinkerers and more. This presentation was shown at the Singapore Makers Meetup in September 2013. Find out more at http://www.crowdonomic.com
First fare 2013 crowdfunding 101 (beginner) with notes
Crowdfunding 101 is a training that teaches about crowdfunding. It defines crowdfunding as utilizing the internet to fund projects and ideas through small contributions from many people. It explains that crowdfunding works by creating a webpage for a project, spreading the word about it, and having supporters donate and receive thanks. While anyone can contribute to crowdfunding, most donations come from a fundraiser's friends, family and networks. The training stresses that successful crowdfunding requires hard work, as half of projects fail to raise any money.
Nise gel
This document proposes using gamification to market Nise gel by having people play a game that promotes the brand's messaging. Gamification applies game elements to non-gaming contexts to increase engagement. The proposed game would involve players using on-screen animations of Nise gel to defeat "pain monsters" by making movements, promoting brand recall in a fun, engaging way without feeling like overt marketing. This gamified approach aims to better position the Nise gel brand compared to traditional marketing methods by driving higher consumer interaction and attention.
Be bold, disrupt, innovate and start a revolution
The document calls for boldly disrupting and starting a revolution to empower large numbers of people. It suggests applying the ideals of political revolution in a commercial context to launch or grow products, brands, and companies. The greatest opportunity is creating a safe space for people to connect and support each other to enable sustained actions that lead to profound change. The document ends by thanking Steve Jennings and Revolution U for inspiration.
What if you could say the right things to the right people at the right time?
What if you could say the right things to the right people at the right time?Tron Jordheim - Self Storage Doer
Selling is all about the story. A movement is all about the story. How do you craft a great story so that people want to be a part of your great story? Here is an outline for you to consider. I used this outline for my talk at the What if...? MU Conference for Social Entrepreneurship in 2015 at the University of Missouri.Toyota Matrix Campaign
Toyota launched an interactive marketing campaign called "Your Other You" to promote the 2008 Toyota Matrix. It allowed users to input their contact information to be pranked by virtual characters. However, many users felt it was too realistic and allowed their private information to be disclosed, leaving them fearful of being stalked. While creative in its transmedia execution, the campaign backfired by not making the promotional intent for the Toyota Matrix clear enough or allowing users to opt-out. This raised legal complaints around privacy, deception and emotional distress.
20 quotes
This document provides 20 sales quotes to motivate salespeople and improve their performance. The quotes focus on topics like overcoming objections, creating value for customers, effective communication, follow through, and sincerity. Examples include quotes about getting rejections to sell more, pitching visions over facts, stopping meaningless descriptions that confuse buyers, and explaining price once rather than apologizing for quality later. The overall message is to use these quotes to get better at selling by focusing on the customer perspective and priorities.
7 Principles for Marketing Millennials & Gen Z
Millennials and Gen Z are generations that grew up with technology and social media. They understand the dynamics of marketing and advertising and they want to trust in companies that are honest, transparent, and share the same values as they do.
This presentation is based on the book Good Is The New Cool: Market Like You Give A Damn written by Afdhel Aziz and Bobby Jones.
These principles can help your business and your marketing team to create content and experiences that can connect with young audiences in an authentic way.
Today, most young people are willing to use their money not only as consumers but also as responsible citizens. Companies that speak truthfully and help them to attain complex problems in the benefit of a greater cause, can be part of the solution for a better world.
Brand new ideas for #ABrandNewWorld
Designed & curated by Christian Ochoa, Brand Consultant.
©2020 The Creative Facilitator
Marketing the immitation game
The document discusses the marketing techniques used for the film "The Imitation Game". It lists the main cast which included Benedict Cumberbatch and Keira Knightly. Some of the techniques used to promote the film were posters, trailers, teasers, and capitalizing on big name actors. Using Benedict Cumberbatch helped attract a wider audience as he is a major star. Clever marketing also included quizzes and "easter eggs" that related to the film's subject of code breaking. The film was successful due to its national distribution across England and its use of ads, prominent actors, and promotional materials to reach a broad audience.
Marketing the imitation game
The document discusses the marketing techniques used for the film "The Imitation Game". It lists the main cast which included Benedict Cumberbatch and Keira Knightly. Some of the techniques used to promote the film were posters, trailers, teasers, and capitalizing on big name actors. Using Benedict Cumberbatch helped attract a wider audience as he is a major star. Clever marketing also included quizzes and "easter eggs" that related to the film's subject of code breaking. The film was successful due to its national distribution across England and its use of ads, prominent actors, and promotional materials to reach a broad audience.
Ten dos and don'ts for TV companies making games
The document provides five dos and five don'ts for developing games. For dos, it recommends knowing your platform, iterating frequently through testing and updates, outsourcing non-core functions, paying attention to market trends, and focusing on retaining rather than acquiring players. For don'ts, it advises against overreliance on licenses, spending too much money or time in development, prioritizing monetization over gameplay, and forgetting the interactive nature of games. The document aims to offer strategic advice for successful game development.
New Consumer Journey - Marc Williams
The document introduces the Mobius marketing cycle model as a new approach to understanding the customer journey. It describes the model as having 6 interconnected strands representing different stages of the customer journey: 1) Influencers, 2) Conception, 3) Consideration, 4) Purchase, 5) Experience, and 6) Post-purchase. At each stage there are considerations for how marketers can impact customers. The cycle is also described as always-on and non-linear, with the potential for customers to enter at various points.
From Freemium to Enterprise with Slack
Join Kevin Egan, Slack's VP of North American Sales and Dannie Herzberg, Slack's Director of Sales as they walk you through Slack's Freemium to Enterprise strategies.
Doing A Start Up In The Real World
This document discusses starting a business and doing a startup in the real world. It acknowledges that starting a business is not simple, requires perseverance through challenges, and that success is not guaranteed. It suggests focusing on execution rather than secret plans or ideas, investing yourself in the work, and being prepared for difficulties.
Guerrilla marketing
A glimpse of Guerrilla Marketing and some innovative brand examples that indulged in this form of marketing.
Guni Medicine
Jagran Jan Vikas Samiti works to support traditional healers, called Gunis, in India. Gunis possess unique skills in bone setting, treating skin diseases, and more, using plants and manual practices. In response to a diphtheria outbreak, Jagran collaborated with Gunis to provide healthcare in rural communities. They have since documented over 1,200 Gunis and provide training to legitimize and preserve their knowledge. However, modernization threatens traditional medicine as youth leave villages and medicinal plants are overharvested. Jagran's training program aims to educate current Gunis and recruit new ones to sustain this healthcare system for future generations.
Эффективное продвижение приложений в категории e-commerce.
Технические аспекты продвижения, метрики эффективности, примеры успешных креативов, подводные камни рекламных площадок, аналитика кампаний и выбор подрядчика.
Media montage
The document discusses various media formats including moving images, audio, movie soundtracks, publishing, and graphics. It mentions the first comic to feature both Wolverine and Deadpool characters. It also refers to a website and video game available on PlayStation 3, Xbox 360, and PC platforms.
Guerrilla Marketing - Over 90 Field-Tested Tactics to Get Your Business Into ...
Guerrilla marketing tactics described in the document include:
1) Sending birthday cards to customers to build personal connections.
2) Using Post-It notes as coupons to stand out and be remembered.
3) Offering ice cream to prospects to incentivize purchases and create positive associations with the business.
The document provides various unconventional marketing strategies used by small businesses to attract customers in creative and low-cost ways.
Media montage
This document lists several media types including media montage, moving image, audio, publishing, and gaming. It provides a high-level overview of different forms of digital media without much detail on any single topic. The document touches on several broad media categories but does not go into depth about any one area.
Evaluation of work
The document provides an evaluation of a student's short film project. It discusses the research conducted, pre-production planning including a storyboard and call sheet, the filming process which encountered some interruptions, and the horror genre used. Feedback on the negative film was that the plot was unclear, while positives were that bloopers were enjoyed and music fit well. Poster feedback was that the smiling face could have been changed to look creepier and the font made clearer to read, but layers and hands coming out of the page were liked.
New trends marketing guerrilla, viral marketing, social media marketing - Uni...
Viral marketing, word of mouth marketing, social media marketing. What's new in marketing and advertising, How to go viral (Viral formula), how can I implement a social media strategy, Guerrilla marketing concepts and best campaigns. Discover the best social media and viral marketing practices and The New Rules of Viral Marketing.
Presentation for Real Madrid School (European Univeristy of Madrid)
Contact me to download
conversemos@juanmarketing.com
See more in http://www.juanmarketing.com/
Guerrilla Marketing
This document provides an introduction to guerrilla marketing. It defines guerrilla marketing as an unconventional form of promotion that aims to generate buzz and viral engagement. The term was coined in 1984 based on concepts like small companies competing with larger rivals using unexpected tactics. Common guerrilla marketing techniques include undercover marketing, astroturfing, ambush marketing, ambient marketing, and experiential marketing. Examples of successful guerrilla campaigns are described for companies like 3M, UNICEF, McDonald's, and Fitness First.
100+ Guerrilla Marketing examples
"100+ guerrilla marketing examples" was presented at #onlinetuesday in Amsterdam in 5 minutes. A twitter reaction: 'fantastic, hilarious, chaotic and I want that game!' (@martinebruins). These are the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send me their favorites!
Guerilla Marketing
Guerilla marketing is an unconventional marketing technique that achieves maximum results with minimal resources. It started in the 1970s as advertisers found traditional advertising less effective. Jay Conrad's 1984 book on guerilla marketing techniques discussed using subtle marketing approaches. Guerilla marketing aims to be creative and thought-provoking to attract attention. While it can be risky if not executed properly, it is a cheap strategy that is worth trying for most campaigns. Both success stories, like Nissan's campaign about keyless cars, and failures, such as Microsoft's disliked butterfly stickers in New York City, are examples of guerilla marketing.
More Related Content
What's hot
What if you could say the right things to the right people at the right time?
What if you could say the right things to the right people at the right time?Tron Jordheim - Self Storage Doer
Selling is all about the story. A movement is all about the story. How do you craft a great story so that people want to be a part of your great story? Here is an outline for you to consider. I used this outline for my talk at the What if...? MU Conference for Social Entrepreneurship in 2015 at the University of Missouri.Toyota Matrix Campaign
Toyota launched an interactive marketing campaign called "Your Other You" to promote the 2008 Toyota Matrix. It allowed users to input their contact information to be pranked by virtual characters. However, many users felt it was too realistic and allowed their private information to be disclosed, leaving them fearful of being stalked. While creative in its transmedia execution, the campaign backfired by not making the promotional intent for the Toyota Matrix clear enough or allowing users to opt-out. This raised legal complaints around privacy, deception and emotional distress.
20 quotes
This document provides 20 sales quotes to motivate salespeople and improve their performance. The quotes focus on topics like overcoming objections, creating value for customers, effective communication, follow through, and sincerity. Examples include quotes about getting rejections to sell more, pitching visions over facts, stopping meaningless descriptions that confuse buyers, and explaining price once rather than apologizing for quality later. The overall message is to use these quotes to get better at selling by focusing on the customer perspective and priorities.
7 Principles for Marketing Millennials & Gen Z
Millennials and Gen Z are generations that grew up with technology and social media. They understand the dynamics of marketing and advertising and they want to trust in companies that are honest, transparent, and share the same values as they do.
This presentation is based on the book Good Is The New Cool: Market Like You Give A Damn written by Afdhel Aziz and Bobby Jones.
These principles can help your business and your marketing team to create content and experiences that can connect with young audiences in an authentic way.
Today, most young people are willing to use their money not only as consumers but also as responsible citizens. Companies that speak truthfully and help them to attain complex problems in the benefit of a greater cause, can be part of the solution for a better world.
Brand new ideas for #ABrandNewWorld
Designed & curated by Christian Ochoa, Brand Consultant.
©2020 The Creative Facilitator
Marketing the immitation game
The document discusses the marketing techniques used for the film "The Imitation Game". It lists the main cast which included Benedict Cumberbatch and Keira Knightly. Some of the techniques used to promote the film were posters, trailers, teasers, and capitalizing on big name actors. Using Benedict Cumberbatch helped attract a wider audience as he is a major star. Clever marketing also included quizzes and "easter eggs" that related to the film's subject of code breaking. The film was successful due to its national distribution across England and its use of ads, prominent actors, and promotional materials to reach a broad audience.
Marketing the imitation game
The document discusses the marketing techniques used for the film "The Imitation Game". It lists the main cast which included Benedict Cumberbatch and Keira Knightly. Some of the techniques used to promote the film were posters, trailers, teasers, and capitalizing on big name actors. Using Benedict Cumberbatch helped attract a wider audience as he is a major star. Clever marketing also included quizzes and "easter eggs" that related to the film's subject of code breaking. The film was successful due to its national distribution across England and its use of ads, prominent actors, and promotional materials to reach a broad audience.
Ten dos and don'ts for TV companies making games
The document provides five dos and five don'ts for developing games. For dos, it recommends knowing your platform, iterating frequently through testing and updates, outsourcing non-core functions, paying attention to market trends, and focusing on retaining rather than acquiring players. For don'ts, it advises against overreliance on licenses, spending too much money or time in development, prioritizing monetization over gameplay, and forgetting the interactive nature of games. The document aims to offer strategic advice for successful game development.
New Consumer Journey - Marc Williams
The document introduces the Mobius marketing cycle model as a new approach to understanding the customer journey. It describes the model as having 6 interconnected strands representing different stages of the customer journey: 1) Influencers, 2) Conception, 3) Consideration, 4) Purchase, 5) Experience, and 6) Post-purchase. At each stage there are considerations for how marketers can impact customers. The cycle is also described as always-on and non-linear, with the potential for customers to enter at various points.
From Freemium to Enterprise with Slack
Join Kevin Egan, Slack's VP of North American Sales and Dannie Herzberg, Slack's Director of Sales as they walk you through Slack's Freemium to Enterprise strategies.
Doing A Start Up In The Real World
This document discusses starting a business and doing a startup in the real world. It acknowledges that starting a business is not simple, requires perseverance through challenges, and that success is not guaranteed. It suggests focusing on execution rather than secret plans or ideas, investing yourself in the work, and being prepared for difficulties.
What's hot (10)
What if you could say the right things to the right people at the right time?
What if you could say the right things to the right people at the right time?
Viewers also liked
Guerrilla marketing
A glimpse of Guerrilla Marketing and some innovative brand examples that indulged in this form of marketing.
Guni Medicine
Jagran Jan Vikas Samiti works to support traditional healers, called Gunis, in India. Gunis possess unique skills in bone setting, treating skin diseases, and more, using plants and manual practices. In response to a diphtheria outbreak, Jagran collaborated with Gunis to provide healthcare in rural communities. They have since documented over 1,200 Gunis and provide training to legitimize and preserve their knowledge. However, modernization threatens traditional medicine as youth leave villages and medicinal plants are overharvested. Jagran's training program aims to educate current Gunis and recruit new ones to sustain this healthcare system for future generations.
Эффективное продвижение приложений в категории e-commerce.
Технические аспекты продвижения, метрики эффективности, примеры успешных креативов, подводные камни рекламных площадок, аналитика кампаний и выбор подрядчика.
Media montage
The document discusses various media formats including moving images, audio, movie soundtracks, publishing, and graphics. It mentions the first comic to feature both Wolverine and Deadpool characters. It also refers to a website and video game available on PlayStation 3, Xbox 360, and PC platforms.
Guerrilla Marketing - Over 90 Field-Tested Tactics to Get Your Business Into ...
Guerrilla marketing tactics described in the document include:
1) Sending birthday cards to customers to build personal connections.
2) Using Post-It notes as coupons to stand out and be remembered.
3) Offering ice cream to prospects to incentivize purchases and create positive associations with the business.
The document provides various unconventional marketing strategies used by small businesses to attract customers in creative and low-cost ways.
Media montage
This document lists several media types including media montage, moving image, audio, publishing, and gaming. It provides a high-level overview of different forms of digital media without much detail on any single topic. The document touches on several broad media categories but does not go into depth about any one area.
Evaluation of work
The document provides an evaluation of a student's short film project. It discusses the research conducted, pre-production planning including a storyboard and call sheet, the filming process which encountered some interruptions, and the horror genre used. Feedback on the negative film was that the plot was unclear, while positives were that bloopers were enjoyed and music fit well. Poster feedback was that the smiling face could have been changed to look creepier and the font made clearer to read, but layers and hands coming out of the page were liked.
New trends marketing guerrilla, viral marketing, social media marketing - Uni...
Viral marketing, word of mouth marketing, social media marketing. What's new in marketing and advertising, How to go viral (Viral formula), how can I implement a social media strategy, Guerrilla marketing concepts and best campaigns. Discover the best social media and viral marketing practices and The New Rules of Viral Marketing.
Presentation for Real Madrid School (European Univeristy of Madrid)
Contact me to download
conversemos@juanmarketing.com
See more in http://www.juanmarketing.com/
Guerrilla Marketing
This document provides an introduction to guerrilla marketing. It defines guerrilla marketing as an unconventional form of promotion that aims to generate buzz and viral engagement. The term was coined in 1984 based on concepts like small companies competing with larger rivals using unexpected tactics. Common guerrilla marketing techniques include undercover marketing, astroturfing, ambush marketing, ambient marketing, and experiential marketing. Examples of successful guerrilla campaigns are described for companies like 3M, UNICEF, McDonald's, and Fitness First.
100+ Guerrilla Marketing examples
"100+ guerrilla marketing examples" was presented at #onlinetuesday in Amsterdam in 5 minutes. A twitter reaction: 'fantastic, hilarious, chaotic and I want that game!' (@martinebruins). These are the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send me their favorites!
Viewers also liked (11)
Эффективное продвижение приложений в категории e-commerce.
Эффективное продвижение приложений в категории e-commerce.
Guerrilla Marketing - Over 90 Field-Tested Tactics to Get Your Business Into ...
Guerrilla Marketing - Over 90 Field-Tested Tactics to Get Your Business Into ...
New trends marketing guerrilla, viral marketing, social media marketing - Uni...
New trends marketing guerrilla, viral marketing, social media marketing - Uni...
Similar to Guerrilla marketing
Guerilla Marketing
Guerilla marketing is an unconventional marketing technique that achieves maximum results with minimal resources. It started in the 1970s as advertisers found traditional advertising less effective. Jay Conrad's 1984 book on guerilla marketing techniques discussed using subtle marketing approaches. Guerilla marketing aims to be creative and thought-provoking to attract attention. While it can be risky if not executed properly, it is a cheap strategy that is worth trying for most campaigns. Both success stories, like Nissan's campaign about keyless cars, and failures, such as Microsoft's disliked butterfly stickers in New York City, are examples of guerilla marketing.
IAFE Zone 3/6 - Marketing to Millennials
The document discusses marketing strategies for reaching millennials. It recommends focusing on authenticity, mobile, and experience-based marketing. For authenticity, it suggests using influencer events and user-generated content. For mobile, it emphasizes the importance of mobile websites, apps, Instagram and Snapchat ads, and text messaging. It also stresses creating shareable experiences through exclusive events, VIP perks, and user-generated photos and videos. The overall message is that millennials respond best to marketing that feels authentic, mobile-friendly, and enhances their experiences in an interactive way.
Running With The Big Boys / ADI 2015 / Louisville, KY
The former VP Marketing for Smirnoff, Jose Cuervo, Black Velvet, Famous Grouse, Highland Park, and many other brands -- now a member of the craft distilling industry -- gives advice on effectively competing as a small craft distiller in a world of giant, global, mega-brands.
Transmedia, Gamification, Advergaming
This document discusses various buzzwords related to games, including transmedia, gamification, advergaming, and others. It provides definitions and examples for each term. For transmedia, it gives examples like a novel set in a game world or an alternate reality game to promote a movie. For gamification, the author provides their definition as "using game-like mechanics to improve a business process, or customer experience, or profits." The document also discusses rules and best practices for successfully applying gamification.
Gorilla! Marketing
Looks at how generative AI can be used to create Guerilla Marketing concepts using the method of trisociation.
Think Marketing
This presentation is about psychological Marketing and how to control the consumer behavior
it also includes some Technics of human brain which we can use to optimize our sales and also some Technics of pricing and how to make your consumer buy some products but not the others ..
What Social Media Can Learn From #MadMen
A trip into the worlds of John Hegarty and Don Draper in a quest to find out what Social Media Marketing can learn from great advertising.
Bill Beckler, lastminute.com - lastminute.com and ePrivacy
Bill Beckler is a powerful brand in the UK that is synonymous with e-commerce. It is part of Sabre and Travelocity and has overall sales in the billions, making it a top seller of West End shows and one of the top 50 Google advertisers. It has dozens of sites and brands and uses TagMan as its client. The document provides various quotes about advertising and using the opportunities of the EU Privacy Directive to promote brands through informative advertising. It also discusses notification options and using advertising for education and brand opportunity rather than just selling.
Cutting Through The Clutter
The document discusses how the average number of advertising messages people are exposed to each day has increased dramatically over time. In 1971 the average was 560 messages per day, and today it is approaching 5,000 messages per day including emails, phone calls, faxes and more. It notes we live in a world of constant over-communication and the old rules of advertising are no longer relevant.
Gaureilla
Guerrilla marketing uses unconventional and creative promotion methods to engage audiences at a low cost. It aims to generate buzz and viral sharing. The term was coined in 1984 when Jay Conrad Levinson published his book on small companies competing with larger advertisers. Guerrilla marketing borrows from guerrilla warfare tactics by having smaller groups take on larger opponents unconventionally. Examples of guerrilla marketing techniques include undercover marketing, astroturfing to create fake grassroots movements, ambush marketing at sponsored events, ambient ads that create brand recognition subtly, and experiential marketing that lets consumers experience a product directly. Some famous guerrilla campaigns include 3M offering money to break unbreakable glass, UN
salespromotionandpersonalselling-200228110736 (1).pptx
This document compares and contrasts sales promotion and personal selling. It defines sales promotion as marketing activities other than advertising, personal selling, public relations and publicity that are intended to stimulate customer demand. Examples of sales promotion techniques provided include discounts, coupons, and premium offers. Personal selling is defined as presenting goods and services to customers face-to-face to convince them to buy. The objectives of personal selling include building face-to-face interactions, persuading customers, and having a flexible approach.
The pitch - what they don´t tell you
Presented at the LisbonBIGApps for the 15 finalists as we prepared them for the final pitch.
There is a lot of luck, but mostly empathy plays a large role in the decision - empathy created with the judges, this assuming your idea doesn't suck.
Mrk634 digest part 2 nike powerpoint
This powerpoint discusses Nike's "Just Don't Do It" campaign. It goes in depth about the information in the campaign, and the impact it made. Enjoy.
Dude, Where’s My Brand?
5 simple rules for a marketer to engage the Youth that has grown up \'digita\'l. Based on the classic 4P\'s of marketing
(I presented this a few years ago and the principles are very valid even today)
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!
We come across so many advertisements every day. Why is that only a few remain etched in our brains? It is because of the brilliant creative marketing techniques!
Zero to One
1) The lecture discusses Peter Thiel's career as an entrepreneur and investor, and key lessons learned from starting successful companies from zero to one, including PayPal, Palantir, and Facebook.
2) It explores the challenges of achieving vertical progress by doing new things rather than horizontal copying, and the importance of avoiding incremental changes in order to build a monopoly through proprietary technology and network effects.
3) The lecture emphasizes that success requires controlling your future rather than relying on luck, following the power law of venture capital returns, and finding secrets others have missed through unconventional thinking.
No frills
No Frills launched an integrated marketing campaign called "The Haulerverse" to promote saving money on groceries. The campaign established four superhero-like characters who demonstrate saving skills. A one-minute video introduced the characters in a Marvel comic style. No Frills also created a graphic novel, website, social media accounts, playlists, and games featuring the characters. The campaign engaged customers and organically grew No Frills' social media presence by encouraging sharing on platforms like Instagram and Twitter.
TAFE 2016 - Marketing to Millennials
Cassie Roberts presents strategies for effectively marketing to millennials. She notes that millennials prefer authentic, mobile-focused experiences and content. Specifically, marketers should focus on authentic inbound content shared across mobile platforms like Instagram and Snapchat. Experiences should be documented through user-generated photos and videos to create FOMO. Discounts and exclusive access can incentivize millennial engagement. Authenticity, mobility, and creating memorable experiences are keys to reaching millennials.
Brochure for Marketing workshop in Dubai
A brochure for a Marketing workshop called 'The Marketoonist in Dubai' featuring Tom Fishburne.
MKT pitch
The marketing team proposes partnering with the mobile game Clash of Clans and snack brand Doritos to promote the TV show Super Mansion. Clash of Clans has over 100 million players aged 18-35 like Super Mansion's target audience. A partnership could greatly increase Super Mansion's exposure. Working with Doritos would provide codes inside bags for exclusive prizes the more codes collected. Partnering with Spotify would offer 30 minutes of ad-free music for watching a Super Mansion clip, targeting Spotify's large 18-36 demographic. These non-traditional promotions cross-promote the brands and incentivize viewers.
Similar to Guerrilla marketing (20)
Running With The Big Boys / ADI 2015 / Louisville, KY
Running With The Big Boys / ADI 2015 / Louisville, KY
Bill Beckler, lastminute.com - lastminute.com and ePrivacy
Bill Beckler, lastminute.com - lastminute.com and ePrivacy
salespromotionandpersonalselling-200228110736 (1).pptx
salespromotionandpersonalselling-200228110736 (1).pptx
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!
Recently uploaded
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastYes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessData-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Recently uploaded (20)
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Guerrilla marketing
- 1. Presentation By: Rishita Shyam Section: Epsilon Roll No. 335
- 2. Make Way For Guerrilla Marketing!
- 3. How did this amazing concept come up? • Advertisements became ineffective around 1980s • Coined by Jon Conrad-The Father of Guerrilla Marketing • Inspired by Guerrilla warfare around Vietnam War •
- 4. What is Guerrilla Marketing? • A marketing technique used by brands • Achieves maximum results with minimum budgets • Unconventional • Subtle and quirky • Fun
- 5. Why Guerrilla Marketing? • Not preachy/educational • More creative the campaign, more attention it gets • Ensures uniqueness • Cost effective • Sells ideas VS simply selling product • Makes consumers think out of the box
- 10. Guerrilla gone wrong.. Microsoft, Manhattan (2002) • Pasted thousands of butterflies across city • Received flak by government • Penalized with $50 fine and ordered to remove all decals • An example of bad Guerrilla marketing
- 11. Guerrilla Done Right.. • Nissan’s promotion of keyless push button ignition systems • 20,000 sets of lost keys • Tag read: “If found, please don’t return” • Implying that Nissan didn’t need any car keys Generated large buzz for Nissan across media and consumers
- 13. Not-For-Profit Guerrilla Marketing Tag Line:“See how easy it is to feed the hungry?”
- 14. Tag Line: “Reach out to children with autism”
- 15. Distinctive Features of this Marketing Tool • Powerful • Triggers emotional connect • Enables out of box thinking • Ensures brand connectivity • Idea sold!
- 16. Thank You!