Mrk634 digest part 2 nike powerpoint
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This powerpoint discusses Nike's "Just Don't Do It" campaign. It goes in depth about the information in the campaign, and the impact it made. Enjoy.
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Nike launched an equality campaign during a time of racism in sports to promote treating everyone equally and end discrimination. They used famous athletes in an advertisement to bring attention to their message of equality and respect for all people. Through this campaign, Nike aimed to gain the trust of their customers by showing they support racial equality, earn respect as an ethical organization, and improve their public image worldwide.
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Nike launched an equality campaign with the goal of attracting new customers who relate to its message of equality, donating $5 million to equality charities, and selling items from its Black History Month collection. The campaign video featured sports icons like LeBron James and Serena Williams advocating for inclusivity, equality, and respect both on and off the field. Nike used celebrity endorsements, social media marketing, posters, billboards, and equality apparel to bring awareness to its simple yet powerful message that "worth should outshine colour."
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Mrk634 digest part 2 nike powerpoint
- 1. Nike's "Don't Do It" Campaign By: Nicholas Demetriadis
- 2. What does this campaign stand for? • This campaign involves just the opposite of what Nike promotes in their usual "Just Do It" campaign. • You see phrases in this campaign such as "Don’t pretend there’s not a problem in America, Don’t turn your back on racism, Don’t accept innocent lives being taken from us, Don’t make any more excuses, Don’t think this doesn’t affect you, and Don’t sit back and be silent." • Nike is telling everyone that we can't just sit back and watch thousands of innocent lives being taken because of racism.
- 3. Will Nike's Ad make a difference? • Having a company as big as Nike supporting this movement will most definitely help get more people thinking about this situation. • Nike is modelling the kind of mindset and support that everyone should be doing right now. • Nike as a company also gets plenty of credit for always being one of the only companies that always give full support in tough times. They think of the community before money.
- 4. Not the first time Nike has spoken out on the race conversation • Nike hasn't been shy of stepping into the spotlight when it comes to racial conversations. • In 2018, Nike released a powerful ad that focused on Colin Kaepernick. • And more recently, Nike made an urgent response to the death of George Floyd by Minneapolis police officer that shook the world.
- 5. In Conclusion... • Nike tries to look at these situations from a regular citizen's perspective and tries to respond strongly and respectfully. • Nike is opposed to hatred and inequality in all of it's forms, and the company knows that they can't solve injustice, but they can address it and help to the best of their ability. Thank you!