Nike's 'Don't Do It' campaign flips its famous slogan to confront racism and social issues, encouraging action against injustice. The campaign leverages Nike's influence to foster awareness and support for affected communities, reflecting the company's commitment to social responsibility. This is not Nike's first stance on racial issues, as it has previously engaged in significant discussions, such as those surrounding Colin Kaepernick and the George Floyd incident.

1. Nike's "Don't
Do It"
Campaign
By: Nicholas Demetriadis

2. What does this
campaign stand for?
• This campaign involves just the opposite of
what Nike promotes in their usual "Just Do
It" campaign.
• You see phrases in this campaign such as
"Don’t pretend there’s not a problem in
America, Don’t turn your back on racism,
Don’t accept innocent lives being taken from
us, Don’t make any more excuses, Don’t
think this doesn’t affect you, and Don’t sit
back and be silent."
• Nike is telling everyone that we can't just sit
back and watch thousands of innocent lives
being taken because of racism.

3. Will Nike's Ad make a difference?
• Having a company as big as Nike
supporting this movement will most
definitely help get more people thinking
about this situation.
• Nike is modelling the kind of mindset
and support that everyone should be
doing right now.
• Nike as a company also gets plenty of
credit for always being one of the only
companies that always give full support
in tough times. They think of the
community before money.

4. Not the first time
Nike has
spoken out on
the race
conversation
• Nike hasn't been shy of stepping
into the spotlight when it comes to
racial conversations.
• In 2018, Nike released a
powerful ad that focused on Colin
Kaepernick.
• And more recently, Nike made an
urgent response to the death
of George Floyd by Minneapolis
police officer that shook the
world.

5. In Conclusion...
• Nike tries to look at these situations
from a regular citizen's perspective
and tries to respond strongly and
respectfully.
• Nike is opposed to hatred and
inequality in all of it's forms, and
the company knows that they can't
solve injustice, but they
can address it and help to the best
of their ability.
Thank you!