Marketing the immitation game
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The document discusses the marketing techniques used for the film "The Imitation Game". It lists the main cast which included Benedict Cumberbatch and Keira Knightly. Some of the techniques used to promote the film were posters, trailers, teasers, and capitalizing on big name actors. Using Benedict Cumberbatch helped attract a wider audience as he is a major star. Clever marketing also included quizzes and "easter eggs" that related to the film's subject of code breaking. The film was successful due to its national distribution across England and its use of ads, prominent actors, and promotional materials to reach a broad audience.
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Marketing and Promoting a Film - Film Studies
This document discusses marketing and promoting films. It explains that films need to be marketed to make a profit, raise audience awareness, and help stakeholders. Key aspects of film marketing discussed include understanding the target audience, test screenings and focus groups to gather feedback, potential marketing campaign components like trailers, posters and promotions, and ensuring marketing efforts don't cause unintended issues. The relationship between producers, audiences and stakeholders is important for a successful marketing strategy.
Production and distribution
The document discusses film production and distribution. It explains that distribution is the process of making movies available to audiences and involves marketing and publicity. Successful distribution relies on word-of-mouth after a cinema release to boost DVD sales. Major film distribution companies are listed, including Paramount, Warner Bros., Disney, and 20th Century Fox. Marketing is described as equally important to filmmaking and can cost up to 50% of a film's budget. 20th Century Fox is highlighted for successes like Avatar and influencing genres with films like Star Wars and Die Hard. Paramount Pictures is the oldest surviving American studio and was the first to distribute films digitally only.
Movie marketing
Marketing is crucial for the movie industry. Hollywood movies grossed over $26 billion in 2007, more than any other form of entertainment. However, very few movies actually turn a profit, so studios rely on just a few blockbuster films each year to generate profits. On average, marketing budgets were $35.9 million in 2007. Common marketing techniques include teaser and full trailers in theaters, advertisements in newspapers/magazines/TV/radio, websites and viral marketing, and billboards. Studios measure early success by box office grosses the first weekend, as 40% of profits can come then. Marketing is essential to convince audiences to see films at cinemas or purchase DVDs.
What kind of media institution might distribute your
Film 4 would be a suitable distributor for the media product. As a low-budget British film, Film 4 would be a good fit as they commonly distribute similar independent and low-budget British films. Film 4 also focuses on films that have meaningful stories and address real societal issues, which applies to the media product's focus on drug use. While other distributors like DNA Films and Vertigo Films could also be options, Film 4 was selected due to its history of supporting British filmmakers and preference for films that provide insight.
tent pole and quadrant marketing
A tent pole film is a major blockbuster film that a film studio invests heavily in because it is expected to be hugely successful and profitable. These tent pole films guarantee large profits for studios that they can then use to fund more risky films. Warner Bros. relies heavily on tent pole films based on popular book series and franchises like Harry Potter, Sherlock Holmes, Lord of the Rings, and DC superhero films to be their biggest moneymakers each year. These tent pole films are aimed at appealing to as many of the four audience quadrants - males/females under and over 25 - as possible to achieve maximum viewership and box office revenues.
Question no 3
Lionsgate would be a good distribution company for a new horror film because it is experienced in distributing successful low-budget horror franchises like Saw and The Last Exorcism. Lionsgate is able to market and distribute horror films worldwide in a way that generates profits far beyond the films' original budgets. As a major studio focused on independent films, Lionsgate has the resources to strategically promote a new horror movie and help ensure it is financially successful.
MOVIE MARKETING
Movie marketing is critical to the success of a film. It involves pre-release marketing to build audience interest and awareness as well as post-release marketing to extend the life of the film. Pre-release marketing strategies include releasing theatrical trailers, conducting press junkets, and publicity stunts to generate buzz and create perceptions of the film's quality. Effective movie marketing pushes audiences to theaters for opening weekend.
Presentation1 2
The document discusses how the creator's film product would engage audiences and be distributed. It would engage audiences through suspenseful intertitles that cut between clips, and an eerie musical score that creates tension and fear. Regarding distribution, major distributors are well-funded conglomerates that market widely and distribute mainstream, "safe" films with known actors. As the creator's film has a high budget, famous actors, and conventional style, it would likely be distributed by a major company that can advertise it worldwide in theaters and for download/purchase.
Recommended
Marketing and Promoting a Film - Film Studies
This document discusses marketing and promoting films. It explains that films need to be marketed to make a profit, raise audience awareness, and help stakeholders. Key aspects of film marketing discussed include understanding the target audience, test screenings and focus groups to gather feedback, potential marketing campaign components like trailers, posters and promotions, and ensuring marketing efforts don't cause unintended issues. The relationship between producers, audiences and stakeholders is important for a successful marketing strategy.
Production and distribution
The document discusses film production and distribution. It explains that distribution is the process of making movies available to audiences and involves marketing and publicity. Successful distribution relies on word-of-mouth after a cinema release to boost DVD sales. Major film distribution companies are listed, including Paramount, Warner Bros., Disney, and 20th Century Fox. Marketing is described as equally important to filmmaking and can cost up to 50% of a film's budget. 20th Century Fox is highlighted for successes like Avatar and influencing genres with films like Star Wars and Die Hard. Paramount Pictures is the oldest surviving American studio and was the first to distribute films digitally only.
Movie marketing
Marketing is crucial for the movie industry. Hollywood movies grossed over $26 billion in 2007, more than any other form of entertainment. However, very few movies actually turn a profit, so studios rely on just a few blockbuster films each year to generate profits. On average, marketing budgets were $35.9 million in 2007. Common marketing techniques include teaser and full trailers in theaters, advertisements in newspapers/magazines/TV/radio, websites and viral marketing, and billboards. Studios measure early success by box office grosses the first weekend, as 40% of profits can come then. Marketing is essential to convince audiences to see films at cinemas or purchase DVDs.
What kind of media institution might distribute your
Film 4 would be a suitable distributor for the media product. As a low-budget British film, Film 4 would be a good fit as they commonly distribute similar independent and low-budget British films. Film 4 also focuses on films that have meaningful stories and address real societal issues, which applies to the media product's focus on drug use. While other distributors like DNA Films and Vertigo Films could also be options, Film 4 was selected due to its history of supporting British filmmakers and preference for films that provide insight.
tent pole and quadrant marketing
A tent pole film is a major blockbuster film that a film studio invests heavily in because it is expected to be hugely successful and profitable. These tent pole films guarantee large profits for studios that they can then use to fund more risky films. Warner Bros. relies heavily on tent pole films based on popular book series and franchises like Harry Potter, Sherlock Holmes, Lord of the Rings, and DC superhero films to be their biggest moneymakers each year. These tent pole films are aimed at appealing to as many of the four audience quadrants - males/females under and over 25 - as possible to achieve maximum viewership and box office revenues.
Question no 3
Lionsgate would be a good distribution company for a new horror film because it is experienced in distributing successful low-budget horror franchises like Saw and The Last Exorcism. Lionsgate is able to market and distribute horror films worldwide in a way that generates profits far beyond the films' original budgets. As a major studio focused on independent films, Lionsgate has the resources to strategically promote a new horror movie and help ensure it is financially successful.
MOVIE MARKETING
Movie marketing is critical to the success of a film. It involves pre-release marketing to build audience interest and awareness as well as post-release marketing to extend the life of the film. Pre-release marketing strategies include releasing theatrical trailers, conducting press junkets, and publicity stunts to generate buzz and create perceptions of the film's quality. Effective movie marketing pushes audiences to theaters for opening weekend.
Presentation1 2
The document discusses how the creator's film product would engage audiences and be distributed. It would engage audiences through suspenseful intertitles that cut between clips, and an eerie musical score that creates tension and fear. Regarding distribution, major distributors are well-funded conglomerates that market widely and distribute mainstream, "safe" films with known actors. As the creator's film has a high budget, famous actors, and conventional style, it would likely be distributed by a major company that can advertise it worldwide in theaters and for download/purchase.
Promotional Tools for Films
There are many different methods film companies use to promote films, including trailers, posters, websites, interviews, and promotional tours. Websites for films like The Blair Witch Project and The Hunger Games provided interactive content and additional information to generate interest. Posters for films such as The Hunger Games and Spectre use symbolic imagery and minimalist designs that allow viewers to infer the genre and tone. Promotional tours for movies like Suicide Squad and The Avengers involve interviews that help audiences learn about the film's characters and story without revealing too much, building anticipation.
Cohesive marketing campaigns
A cohesive marketing campaign uses multiple media platforms to promote a product in a coordinated way. For example, Tyger Drew-Honey's documentary was promoted through posters, BBC ads and appearances, newspaper coverage, radio interviews, and guest spots on television shows like This Morning and Let's Do Lunch to reach wide audience. Similarly, Stacey Dooley's documentary was marketed through posters, news coverage, and an appearance on BBC Breakfast. Toy Story of Terror also used a multi-platform approach, releasing a trailer, premiering on Disney Channel during "Monstober", and promoting a related game to tie into the film's Halloween release.
Movie marketing
The document discusses various techniques used to market films, including traditional above-the-line advertising methods like trailers, websites, and tie-ins as well as below-the-line publicity methods. It notes that the goal is to create a cohesive marketing campaign across different media platforms to build buzz leading up to a film's release. Successful marketing is crucial as most films do not break even from cinema revenue alone and require strong word-of-mouth to drive DVD sales. The document also outlines how marketers measure success and where marketing budgets are typically allocated.
A Study on Movie Marketing in A.P
This document discusses various aspects of film marketing in Andhra Pradesh, India. It outlines the objectives of understanding the film business and marketing activities in the region. Details are provided on film history, the cast and crew roles, technologies used, concepts employed, and different marketing strategies utilized, such as promotions, trailers, screenings, and tie-ins with other industries.
Institution paramount pictures
Paramount Pictures is an American film studio founded in 1916 that has become one of the largest studios in the world. It helped pioneer the concept of marketing films nationally and internationally. Some of Paramount's most successful films include The Firm from 1993, Marathon Man from 1976, and The Godfather from 1972, which was one of the studio's greatest achievements and highest grossing films. The production process at Paramount follows standard steps - pre-production, filming, post-production, distribution, and marketing. Paramount and other studios must also adhere to regulations from classification boards like the BBFC that assign age ratings to films.
Film case study- Fantastic Beasts and Where to Find Them
Fantastic Beasts and Where to Find Them had a budget of $180 million and grossed $607.9 million worldwide. It was produced by Heyday Films and distributed by Warner Bros. Pictures. Warner Bros. used various marketing techniques like trailers and publicity photos to promote the film. Modern technologies like social media, streaming services, and IMAX were integral to the film's production, distribution, and consumption by audiences.
Battleship powerpoint
Trailers are an important part of marketing films as they inform potential audiences about an upcoming film to encourage cinema viewing. Trailers provide a preview of the film and are aimed at the same target audience. Effective trailers showcase the genre and unique selling points to generate excitement while not being so early that audience interest fades before the film's release.
Working titles andWARP
Working Titles is a British film company founded in 1983 that has produced over 100 films grossing nearly $6 billion worldwide. It is known for award-winning films like Les Miserables and collaborating with notable directors and actors. The company's films have evolved to target changing audiences, with earlier films aimed primarily at UK viewers due to their focus on British culture, while more recent productions have found greater international success through broader appeal.
Viral advertising research
Viral advertising is a marketing technique that uses social media platforms like Facebook, Instagram, Twitter, and Snapchat to spread awareness of a brand or media product organically. It allows independent film companies to advertise cost effectively compared to large studios. Examples given are The Dark Knight Rises' campaign where fans had to find hidden clues on Twitter to gradually release the trailer, and The Amazing Spider-Man's fake company websites and newspaper stories on Tumblr to build the movie's fictional world.
The wolf of wall street case study for as media
The document provides background information on the 2013 film "The Wolf of Wall Street" directed by Martin Scorsese. It discusses the film's large $100 million budget, its cast led by Leonardo DiCaprio playing Jordan Belfort, and its filming locations in New York and the Bahamas. The film was distributed in cinemas by major studios Paramount Pictures and Universal Pictures International and had an initial gross of over $90 million. Marketing efforts for the film included traditional print, television, and radio advertising as well as viral marketing techniques like uploading trailers to YouTube.
Film campaigns 2
A film campaign is the practice of promoting a film through various marketing techniques to maximize revenue. Campaign budgets often equal half to three times the production budget. Common techniques include trailers, posters, television interviews, viral videos, merchandise, and word-of-mouth on social media. The Dark Knight film campaign used a fake Gotham Times newspaper, viral websites, scavenger hunts in cities, and tie-ins with Burger King featuring a "Dark Whopper" burger to promote the film. The world premiere featured a black carpet in honor of Heath Ledger and props from the film on display.
New york times confrence on where advertising meets editorial
This presentation at the New York Times conference in 2010 was meant to provoke and question what commonly gets applauded as creative work when it is often a shameless promotion of brands by media owners,Often the economic model benefits the advertiser, the media owner and the consumer and therefore continue to thrive. The pockets of resistance which is growing rapidly has given rise to the " Indie" movement across disciplines to challenge the total blatant commercialization
Media revision powerpoints.
Working Title is a British film production company co-founded in 1983 by Tim Bevan and Sarah Radclyffe. It is based in London and has 42 full-time staff. Some of its most well-known films include Four Lions (2010), The Inbetweeners Movie (2011), and Hot Fuzz (2007). Universal Pictures now owns 67% of Working Title, which is known for producing comedies and romantic comedies. Their films like Billy Elliot have had much higher box office returns than their initial budgets.
What kind of media institution might distribute your
Working Title Films would be more suitable than Paramount Pictures for distributing our thriller film Flash due to Working Title's focus on British films and talent as well as their ability to work with smaller budgets. While Working Title has fewer resources for marketing than Paramount, their connections could help the film find audiences in the UK and beyond. Self-distribution is also an option but comes with challenges around marketing, legal issues, and audience reach.
Media ownership skyfall ill manors
Sony is a large international conglomerate that produced and distributed the James Bond film 'Skyfall'. As a major Hollywood studio, Sony was able to utilize extensive cross-promotion across its various business divisions, including music, games, and consumer electronics. It also had the financial resources and industry clout to engage in widespread early publicity campaigns. In contrast, smaller independent films have far more limited marketing budgets and opportunities for synergistic promotion.
Marketing of Wall-e
Walt Disney Pictures and Pixar Animation Studio produced WALL-E, which was directed by Andrew Stanton and had a $180 million budget. This large budget allowed the filmmakers to hire top Hollywood talent in visual effects, lighting, and camera work. WALL-E was a financial success, grossing over $521 million worldwide, due to its high production values and Pixar's reputation for quality films. The marketing campaign included three teaser posters and trailers, as well as a Super Bowl commercial, to generate anticipation. Despite not having big-name stars, WALL-E was very popular due to the Pixar brand and its imaginative storytelling that advanced the animation medium.
Evaluation question 3
Summit Entertainment is a film production, distribution and sales company founded in 1991. They initially handled foreign film sales but later expanded into fully financing and producing their own films by the late 1990s. Summit distributes their films both theatrically and on home video formats internationally through partnerships with other major studios like Universal and Sony. As an independent studio with access to over $1 billion in financing, Summit would be capable of distributing films internationally but likely requires partnerships for domestic theatrical distribution in large markets like North America.
The Dark Knight Marketing
The Dark Knight was produced by Warner Brothers and Legendary Pictures with a budget of $185 million. Christopher Nolan returned as director, working with writers Jonathan and Christopher Nolan. Filming took place in several locations from March to July 2007. Warner Brothers implemented an elaborate viral marketing campaign utilizing websites and real-world activities to generate hype and interest among fans leading up to the film's release.
Response to Evaluation Question 3
The document discusses potential media institutions that could distribute a British kidnap thriller film with a low budget of $1.5 million. It suggests that an independent British distribution company similar to CinemaNX, which successfully distributed the film "The Disappearance of Alice Creed", would be a good fit as they have experience with low-budget British thrillers. While smaller British companies like BBC Films or Film4 may be more likely to distribute a solely British film, they have less commercial success. A mainstream company like Sony could also potentially distribute the film widely and increase commercial success, since the film's genre, narrative structure, and rating make it appealing to a broad audience.
Film campaigns
A film campaign is the practice of promoting a film through various marketing techniques to maximize revenue. Campaign budgets often equal half to three times the production budget. Common techniques include trailers in cinemas and online, posters, interviews, viral videos, merchandise, and building word-of-mouth on social media. The Dark Knight film campaign used a fake newspaper, viral websites with puzzles, merchandise with Burger King, a dark-themed premiere in honor of Heath Ledger, and teaser trailers to generate hype for over a year before release.
Evaluation question 3
Whilst completing their first draft, the filmmakers found audience feedback to be key to developing their music video product. They used surveys on Survey Monkey before and during the drafting process to gather feedback on aspects like music genre, clothing, location, pacing of edits, and ways to improve. Sharing the surveys on social media like Facebook allowed them to reach a wider target audience of 15-30 year olds. This feedback helped inform the infrastructure and analysis of their music video.
Evaluation question 4 final version
The document discusses the various media technologies used during the construction, research, planning and evaluation of a project. It summarizes the use of GoPro cameras, Nikon D5200 camera, Samsung Galaxy S5 phone, Powtoon, Final Cut Pro editing software, Prezi, YouTube, MacBook Pro laptop, and school Macs. The GoPro and Nikon camera were used to film various shots. Powtoon and Prezi were used in planning and research but Powtoon had issues. Final Cut Pro, YouTube, and the MacBook Pro were very useful for editing, uploading content, and allowing work to be done remotely. The school Macs provided access to expensive software.
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Similar to Marketing the immitation game
Promotional Tools for Films
There are many different methods film companies use to promote films, including trailers, posters, websites, interviews, and promotional tours. Websites for films like The Blair Witch Project and The Hunger Games provided interactive content and additional information to generate interest. Posters for films such as The Hunger Games and Spectre use symbolic imagery and minimalist designs that allow viewers to infer the genre and tone. Promotional tours for movies like Suicide Squad and The Avengers involve interviews that help audiences learn about the film's characters and story without revealing too much, building anticipation.
Cohesive marketing campaigns
A cohesive marketing campaign uses multiple media platforms to promote a product in a coordinated way. For example, Tyger Drew-Honey's documentary was promoted through posters, BBC ads and appearances, newspaper coverage, radio interviews, and guest spots on television shows like This Morning and Let's Do Lunch to reach wide audience. Similarly, Stacey Dooley's documentary was marketed through posters, news coverage, and an appearance on BBC Breakfast. Toy Story of Terror also used a multi-platform approach, releasing a trailer, premiering on Disney Channel during "Monstober", and promoting a related game to tie into the film's Halloween release.
Movie marketing
The document discusses various techniques used to market films, including traditional above-the-line advertising methods like trailers, websites, and tie-ins as well as below-the-line publicity methods. It notes that the goal is to create a cohesive marketing campaign across different media platforms to build buzz leading up to a film's release. Successful marketing is crucial as most films do not break even from cinema revenue alone and require strong word-of-mouth to drive DVD sales. The document also outlines how marketers measure success and where marketing budgets are typically allocated.
A Study on Movie Marketing in A.P
This document discusses various aspects of film marketing in Andhra Pradesh, India. It outlines the objectives of understanding the film business and marketing activities in the region. Details are provided on film history, the cast and crew roles, technologies used, concepts employed, and different marketing strategies utilized, such as promotions, trailers, screenings, and tie-ins with other industries.
Institution paramount pictures
Paramount Pictures is an American film studio founded in 1916 that has become one of the largest studios in the world. It helped pioneer the concept of marketing films nationally and internationally. Some of Paramount's most successful films include The Firm from 1993, Marathon Man from 1976, and The Godfather from 1972, which was one of the studio's greatest achievements and highest grossing films. The production process at Paramount follows standard steps - pre-production, filming, post-production, distribution, and marketing. Paramount and other studios must also adhere to regulations from classification boards like the BBFC that assign age ratings to films.
Film case study- Fantastic Beasts and Where to Find Them
Fantastic Beasts and Where to Find Them had a budget of $180 million and grossed $607.9 million worldwide. It was produced by Heyday Films and distributed by Warner Bros. Pictures. Warner Bros. used various marketing techniques like trailers and publicity photos to promote the film. Modern technologies like social media, streaming services, and IMAX were integral to the film's production, distribution, and consumption by audiences.
Battleship powerpoint
Trailers are an important part of marketing films as they inform potential audiences about an upcoming film to encourage cinema viewing. Trailers provide a preview of the film and are aimed at the same target audience. Effective trailers showcase the genre and unique selling points to generate excitement while not being so early that audience interest fades before the film's release.
Working titles andWARP
Working Titles is a British film company founded in 1983 that has produced over 100 films grossing nearly $6 billion worldwide. It is known for award-winning films like Les Miserables and collaborating with notable directors and actors. The company's films have evolved to target changing audiences, with earlier films aimed primarily at UK viewers due to their focus on British culture, while more recent productions have found greater international success through broader appeal.
Viral advertising research
Viral advertising is a marketing technique that uses social media platforms like Facebook, Instagram, Twitter, and Snapchat to spread awareness of a brand or media product organically. It allows independent film companies to advertise cost effectively compared to large studios. Examples given are The Dark Knight Rises' campaign where fans had to find hidden clues on Twitter to gradually release the trailer, and The Amazing Spider-Man's fake company websites and newspaper stories on Tumblr to build the movie's fictional world.
The wolf of wall street case study for as media
The document provides background information on the 2013 film "The Wolf of Wall Street" directed by Martin Scorsese. It discusses the film's large $100 million budget, its cast led by Leonardo DiCaprio playing Jordan Belfort, and its filming locations in New York and the Bahamas. The film was distributed in cinemas by major studios Paramount Pictures and Universal Pictures International and had an initial gross of over $90 million. Marketing efforts for the film included traditional print, television, and radio advertising as well as viral marketing techniques like uploading trailers to YouTube.
Film campaigns 2
A film campaign is the practice of promoting a film through various marketing techniques to maximize revenue. Campaign budgets often equal half to three times the production budget. Common techniques include trailers, posters, television interviews, viral videos, merchandise, and word-of-mouth on social media. The Dark Knight film campaign used a fake Gotham Times newspaper, viral websites, scavenger hunts in cities, and tie-ins with Burger King featuring a "Dark Whopper" burger to promote the film. The world premiere featured a black carpet in honor of Heath Ledger and props from the film on display.
New york times confrence on where advertising meets editorial
This presentation at the New York Times conference in 2010 was meant to provoke and question what commonly gets applauded as creative work when it is often a shameless promotion of brands by media owners,Often the economic model benefits the advertiser, the media owner and the consumer and therefore continue to thrive. The pockets of resistance which is growing rapidly has given rise to the " Indie" movement across disciplines to challenge the total blatant commercialization
Media revision powerpoints.
Working Title is a British film production company co-founded in 1983 by Tim Bevan and Sarah Radclyffe. It is based in London and has 42 full-time staff. Some of its most well-known films include Four Lions (2010), The Inbetweeners Movie (2011), and Hot Fuzz (2007). Universal Pictures now owns 67% of Working Title, which is known for producing comedies and romantic comedies. Their films like Billy Elliot have had much higher box office returns than their initial budgets.
What kind of media institution might distribute your
Working Title Films would be more suitable than Paramount Pictures for distributing our thriller film Flash due to Working Title's focus on British films and talent as well as their ability to work with smaller budgets. While Working Title has fewer resources for marketing than Paramount, their connections could help the film find audiences in the UK and beyond. Self-distribution is also an option but comes with challenges around marketing, legal issues, and audience reach.
Media ownership skyfall ill manors
Sony is a large international conglomerate that produced and distributed the James Bond film 'Skyfall'. As a major Hollywood studio, Sony was able to utilize extensive cross-promotion across its various business divisions, including music, games, and consumer electronics. It also had the financial resources and industry clout to engage in widespread early publicity campaigns. In contrast, smaller independent films have far more limited marketing budgets and opportunities for synergistic promotion.
Marketing of Wall-e
Walt Disney Pictures and Pixar Animation Studio produced WALL-E, which was directed by Andrew Stanton and had a $180 million budget. This large budget allowed the filmmakers to hire top Hollywood talent in visual effects, lighting, and camera work. WALL-E was a financial success, grossing over $521 million worldwide, due to its high production values and Pixar's reputation for quality films. The marketing campaign included three teaser posters and trailers, as well as a Super Bowl commercial, to generate anticipation. Despite not having big-name stars, WALL-E was very popular due to the Pixar brand and its imaginative storytelling that advanced the animation medium.
Evaluation question 3
Summit Entertainment is a film production, distribution and sales company founded in 1991. They initially handled foreign film sales but later expanded into fully financing and producing their own films by the late 1990s. Summit distributes their films both theatrically and on home video formats internationally through partnerships with other major studios like Universal and Sony. As an independent studio with access to over $1 billion in financing, Summit would be capable of distributing films internationally but likely requires partnerships for domestic theatrical distribution in large markets like North America.
The Dark Knight Marketing
The Dark Knight was produced by Warner Brothers and Legendary Pictures with a budget of $185 million. Christopher Nolan returned as director, working with writers Jonathan and Christopher Nolan. Filming took place in several locations from March to July 2007. Warner Brothers implemented an elaborate viral marketing campaign utilizing websites and real-world activities to generate hype and interest among fans leading up to the film's release.
Response to Evaluation Question 3
The document discusses potential media institutions that could distribute a British kidnap thriller film with a low budget of $1.5 million. It suggests that an independent British distribution company similar to CinemaNX, which successfully distributed the film "The Disappearance of Alice Creed", would be a good fit as they have experience with low-budget British thrillers. While smaller British companies like BBC Films or Film4 may be more likely to distribute a solely British film, they have less commercial success. A mainstream company like Sony could also potentially distribute the film widely and increase commercial success, since the film's genre, narrative structure, and rating make it appealing to a broad audience.
Film campaigns
A film campaign is the practice of promoting a film through various marketing techniques to maximize revenue. Campaign budgets often equal half to three times the production budget. Common techniques include trailers in cinemas and online, posters, interviews, viral videos, merchandise, and building word-of-mouth on social media. The Dark Knight film campaign used a fake newspaper, viral websites with puzzles, merchandise with Burger King, a dark-themed premiere in honor of Heath Ledger, and teaser trailers to generate hype for over a year before release.
Similar to Marketing the immitation game (20)
Film case study- Fantastic Beasts and Where to Find Them
Film case study- Fantastic Beasts and Where to Find Them
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New york times confrence on where advertising meets editorial
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Evaluation question 3
Whilst completing their first draft, the filmmakers found audience feedback to be key to developing their music video product. They used surveys on Survey Monkey before and during the drafting process to gather feedback on aspects like music genre, clothing, location, pacing of edits, and ways to improve. Sharing the surveys on social media like Facebook allowed them to reach a wider target audience of 15-30 year olds. This feedback helped inform the infrastructure and analysis of their music video.
Evaluation question 4 final version
The document discusses the various media technologies used during the construction, research, planning and evaluation of a project. It summarizes the use of GoPro cameras, Nikon D5200 camera, Samsung Galaxy S5 phone, Powtoon, Final Cut Pro editing software, Prezi, YouTube, MacBook Pro laptop, and school Macs. The GoPro and Nikon camera were used to film various shots. Powtoon and Prezi were used in planning and research but Powtoon had issues. Final Cut Pro, YouTube, and the MacBook Pro were very useful for editing, uploading content, and allowing work to be done remotely. The school Macs provided access to expensive software.
The american industry
The American film industry developed between 1895-1930 into an important popular medium. By 1930, it was dominated by big conglomerates that controlled vertical aspects of film production known as the big five studios. Now, major studios strike deals with independent production companies based on packages that include actors, genre, and script quality rather than long-term contracts. Blockbuster films are often released in summer and tend to be remakes, sequels, or based on existing properties to attract large, guaranteed audiences and maximize profits. The contemporary film industry is dominated by six major conglomerates that control around 90% of the North American market.
Film studies notes
This document lists notable actors and provides an overview of key points in developing star theory, including that stars add monetary value by attracting audiences, are involved in constructing their public image, often live outside societal norms, and signify cultural values. It discusses scholars Christine Gledhill and Richard Dyer and their work analyzing stars as capital, constructed personas, deviant figures, and carriers of social meaning.
Morgan freeman
Morgan Freeman is an acclaimed American actor born in 1937 who is known for his roles in popular films such as Shawshank Redemption, Million Dollar Baby, The Dark Knight trilogy, and Seven. He frequently plays authoritative characters with a calm demeanor and is renowned for his rich, mellow voice. Freeman has had a decades-long career in film and founded his own production company.
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The document summarizes the film Shawshank Redemption. It describes the plot where Andy Dufresne is wrongly imprisoned for murder and forms an unlikely friendship with Red over 19 years in prison. It provides details about the director, Frank Darabont, the production company, and the film's commercial success despite a low box office at release. It includes quotes from critics praising the film for its depth of storytelling and ability to make the audience feel like part of the community formed in prison.
Music video isies
The document outlines a proposed music video concept that tells the story of a boy who receives devastating news in school. It begins with the boy happily participating in class before he is called to the principal's office. There, he learns that a sibling or friend has died, which causes him to run away in grief. Most of the video would show the boy running through different locations like woods and a field. Eventually he arrives at a tree where he digs up a box containing old photos, and looks through them with a tear falling on one. The document discusses the camera techniques, editing style, and locations that would be used to tell this story.
question 3 media evaluation
This document discusses options for distributing a thriller film. It considers using large conglomerate film companies in the US like Warner Brothers, New Line Cinema, and Paramount, which have global reach but may want to change aspects of the film. UK companies like Bedlam Productions, Between the Eyes, and Archer Street Films could keep the film's British identity but not have global distribution. Independent British companies could access lottery funding but films must meet criteria. The conclusion is that Between the Eyes would be the best choice as it has had success and influence to get the film recognized in UK cinemas while maintaining its British identity.
Christopher nolan
Christopher Nolan is a renowned director born in 1970 who has directed some of the most successful blockbuster films over the past 15 years. Some of his most notable films include The Dark Knight Rises and Inception, both of which are typical thriller films that use conventions like violence and suspenseful elements. Nolan is known for directing films with philosophical themes and characters whose fates are left open to interpretation.
David fincher
David Fincher is an American film director known for movies like Se7en (1995), Fight Club (1999), and Panic Room (2002). He began his career directing commercials and music videos. Fincher is known for using stylistic camera techniques like wide shots and low angles to frame crime scenes. He also employs dark, moody lighting with blue or green tones. Fincher often experiments with creative title sequences and end credits that scroll downward rather than upward to set the theme and mood of his thriller films.
Sorce code media
Captain Colter Stevens is sent back in time to prevent a bombing on a train headed for Chicago. The film Source Code uses techniques common to thrillers like point of view shots, close ups, and quick cuts to build tension. Special effects are also used to depict violence and make the impossible scenario seem plausible. The opening scene depicts a tranquil setting that will soon be disrupted by the threat of explosions and violence, typical of the thriller genre.
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- 1. The Imitation Game Marketing Techniques
- 2. Cast • Benedict Cumberbatch • Keira Knightly • Mathew Goode • Allen Leech • Mark Strong • Charles Dance • Rory Kinnear
- 3. Marketing • There are many techniques used for the Imitation Games to market the film. • Some of these techniques are: Posters, Trailers, Teasers, Big Actors, Quizes
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