#eTAS14 Presentation - Charel van Dam of Iamsterdam

1. Rethinking Social I amsterdam
Charel van Dam – Head of Digital Media

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1,470,464 people reached
223,445 post clicks

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50% Amsterdam
11M
5%GDP
€50G
Metropolitan Amsterdam 70%

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Bring me the world!

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Bring me the world!
Here’s 1 euro

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Bring me the world!
Here’s 1 euro
Please our
partners

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Bring me the world!
Here’s 1 euro
Please our
partners
Let’s make it go
viral

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The I amsterdam ostrich development curve
Explosion
of channels
Stomping
around
Overlooking
the field
Downsizing
our way up
Step 1

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The great news about
Social Media is that
you can’t afford them
all anyway

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The great news about
Social Media is that
you can’t afford them
all anyway
So don’t try

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The great news about
Social Media is that
you can’t afford them
all anyway
So don’t try FOCUS

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The great news about
Social Media is that
you can’t afford them
all anyway
Engage
So don’t try FOCUS

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In Social Media
there is no one
size fits all

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In Social Media
there is no one
size fits all
Authenticity is a
key driver of
social success

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21. Engage!
Your fans are nuts
about you
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Appreciate your
fans and your
channel will grow
organically

24. Ignore your
brand and
marketing
colleagues
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382,000
2,5%
Likes + Comments +Shares
# of wall posts by page
506,000
5,1%
162,000
2,9%
1,746,000
0,6%
2,694,000
2,4%
5,997,000
12,9%
1,142,000
2,6%
Total fans
Engagement IPM =
x 1000

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Editorial trumps
advertorial

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I amsterdam Facebook Social Strategy
Awareness
Awareness
Exposure
Awareness
Exposure
Event Traffic
Awareness
Exposure
Event Traffic
Web Traffic

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Use Facebook
to drive actual
traffic

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THANK
YOU