2. Rabbler is a social
polling app which lets
you publish polls of
your own and vote
and interact with
other’s polls.
Rabbler was
developed by a
startup company in
Singapore and the
team was looking
forward to get
significant downloads
for initial traction
3. The team at Rabbler had tried using social media (paid
and organic), in-app advertising, PPC advertising and
other traditional digital marketing techniques but had
not received satisfactory results
4. Target audience: We understood that the major
audience of the app was youth who liked to raise their
voice on the internet and mobile apps.
Campus ambassador program: We launched a campus
ambassador program across North India where we led a
team of 25 ambassadors who promoted the app to their
friends and personal networks over a month.
Contest : The ambassador program was based on the
concept of a contest which awarded weekly prizes to
students who received maximum engagement on their
polls
Numbers : In less than 4 weeks, we delivered a 215%
increase in the number of downloads and 323% increase
in daily polling activity on the app.
