SOCIAL MEDIA TEAM CASE STUDY
STORY APP BY ADAM AND LUNA
• Story app needed to increase app
downloads, build a stronger community
and engage key tech influencers.
• Story app looked to Crush Social to
design a social media strategy, content
creation and community development to
increase downloads and expand reach.
STORY APP DETAILS
• Discovered potential users through initial
network as well as through Twitter advanced
search keyword analysis.
• Once identified, we scraped what and how they
shared. Users flagged to have similar interests in
our product were engaged through questions
and potentially featured on our app home page.
• We engaged users by helping answer questions
on Twitter that related to the brands core
• Instagram was utilized to engage our artistic/
story teller following. It was a mix of interests
from followers, as well as product updates and
videos. It was also helpful in conversion as many
power influencers seek solace on Instagram.
STORY APP RESULTS
• Increased app downloads by 152%
• Increased Facebook reach by 3,123% with
zero ad spend and increased engagement
from .3% to 18%.
• Increased Twitter reach by 518% and
followers by 54%.
• Increased Instagram engagement by 312%.