SOCIAL MEDIA TEAM CASE STUDY 
STORY APP BY ADAM AND LUNA
STORY APP 
• Story app needed to increase app 
downloads, build a stronger community 
and engage key tech influencers. 
• ...
STORY APP DETAILS 
• Discovered potential users through initial 
network as well as through Twitter advanced 
search keywo...
STORY APP RESULTS 
• Increased app downloads by 152% 
• Increased Facebook reach by 3,123% with 
zero ad spend and increas...
Crush Social: Story App Case Study
Upcoming SlideShare
Loading in …5
×

Crush Social: Story App Case Study

758 views

Published on

Story App came to us with a need to acquire users and build community. We created and executed a strategy that would deliver and retain users.

Published in: Data & Analytics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
758
On SlideShare
0
From Embeds
0
Number of Embeds
410
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Crush Social: Story App Case Study

  1. 1. SOCIAL MEDIA TEAM CASE STUDY STORY APP BY ADAM AND LUNA
  2. 2. STORY APP • Story app needed to increase app downloads, build a stronger community and engage key tech influencers. • Story app looked to Crush Social to design a social media strategy, content creation and community development to increase downloads and expand reach.
  3. 3. STORY APP DETAILS • Discovered potential users through initial network as well as through Twitter advanced search keyword analysis. • Once identified, we scraped what and how they shared. Users flagged to have similar interests in our product were engaged through questions and potentially featured on our app home page. • We engaged users by helping answer questions on Twitter that related to the brands core values/vision. • Instagram was utilized to engage our artistic/ story teller following. It was a mix of interests from followers, as well as product updates and videos. It was also helpful in conversion as many power influencers seek solace on Instagram.
  4. 4. STORY APP RESULTS • Increased app downloads by 152% • Increased Facebook reach by 3,123% with zero ad spend and increased engagement from .3% to 18%. • Increased Twitter reach by 518% and followers by 54%. • Increased Instagram engagement by 312%.

×