This solution was given by team eccentric in the 2nd round of MI 2018 to launch the Brand Ayush Lever and give a plan for One year to reach the maximum number of people
3. STRENGTH
• Reasonable Price
• Quality Control
• Natural Ingredients
• No Side-effects
OPPORTUNITY
• Bangladeshi people are
shifting towards more
“natural” products
WEAKNESS
• Existence of artificially
processed products in
the mother brand
THREAT
• Current market is
saturated.
10. “Let the Nature Shelter You”
Justification: This main message that will be
passed through our IMC would be done to
educate people about the benefits of using
natural products
over artificial ones. Our products will take
care of their health while they are busy with
their day to day life.
11. “InstantAyurvedic products”
Justification: In this busy world nobody has the time to sit home and invest their time
in preparing natural products
and opt for artificial products instead so we bring it to their doorsteps.
14. Demography: Age: 18-30 ( Female), 15-35 (Male)
Geography: Urban, Sub-Urban
Psychographics: Prefers Natural Product, Durability conscious, Remains busy in day to day life
SEC: A/ B / C
Behavioral: User, Non-User, Highly active on social Media, Care
about their skin, Vegan.
21. Let the Nature Shelter You
Digital
Billboards
around
Dhaka
City
22.
23. Beauty Contest
Natural Beauty
icon 2019
FOR QUERIES AND SUBMISSION
leverayushtherapy@gmail.com
Submission Starts- July 21, 2019
Deadline- August 31, 2019
Send us a 1minute video along with two pictures sharing your experience after using Lever Ayush’s
skincare product and get the opportunity to be our beauty icon for a year and win a hamper full of our
products!
World limit- 400-550 words
A beauty contest will be held where women of any age
will be able to participate and one lucky winner will be
selected who will become the “Natural Beauty Icon” for
the whole year. Participation time will start on World Skin
Healthy Day, July 21, 2019.
Results will be published on August 31, 2019 on “
International Beauty Day”. The lucky winner will not only
become the beauty icon and get free photo-shoot along
with an exclusive interview that will be posted on the
Facebook page of Lever Ayush but also will be given a
hamper full of Lever Ayush’s products.
24. The Palace Luxury resort
at SYLHET will be the
GRAND FINALE’s location
for Lever Ayush to make
it relatable with the
product U.S.P.
35. Integrated distribution channel for reaching consumer
Making Ayush Lever the new face of Ayurvedic brand in Bangladesh
Initially launch the ‘Hero’ products -purifying
turmeric Soap and Anti-pimple turmeric products.
Extensive Digital Campaign to reach out to the customer