Social Media Portfolio

1. Charles Dante’ Smith
Contact Info:
E-Mail: cdante.smith@icloud.com
LinkedIn: www.linkedin.com/in/cdantesmith

2. Previous Experience

3. Career Experience
• Digital Marketing & Social Media Experience: 3 Years
– Created digital and integrated marketing plans for various online
promotions
– Created Social Media content to drive engagement for digital promotion
– Created content plans for all social media platforms, including Facebook,
Twitter, Instagram, Vine, and more
– Generated social media and digital analytic reports via Google Analytics,
and presented findings to senior management
– Coordinated media buys with online content outlets, for online marketing
exposure

4. Social Media Experience
Concept: Used Twitter to drive promotion for
an in-store performance of Warner Music
Group Artist‘s Tigers Jaw.
Approach: Created a call to action via Twitter
to promote an in-store performance for
Tigers Jaw at FYE. Tagged both Tigers Jaw
& FYE Twitter accounts for cross
promotion of the event as well.
Results: The post combined through out the
campaign had an engagement rate of
53%. The campaign generated over
453,000 impressions on Twitter. The top
post through the campaign generated 13
retweets and 46 favorites.

5. Social Media Experience-The Fader
I am currently a Weekend Social Media Editor at The Fader. Below
are some content I have created on The Fader’s platforms.

6. Social Media Experience
Concept: Used Twitter to execute a
contest giving away tickets to a
Lakers opening home game, while
promoting a new radio show, and
their hosts on ESPNLA 710.
Approach: Created a call to action to
“Retweet To Win” for a chance to
win tickets to a Lakers’ game, and
include a graphic with ESPNLA
710’s afternoon show’s logo for
cross promotion as well.
Results: The post resulted in over
37.3K impressions, with at total of
591 in total engagements.

7. Social Media Experience
Concept: Instagram Engagement Poll
Approach: Created a “Instagram Engagement Poll” where Instagram users could simply
comment their answer on the question on the graphic. Instagram graphic is sized 1080 x
1080 pixels to optimize in-stream viewing on the Instagram platform.
Results: The post resulted in over 800 likes, 70 comments, with over 9.8k impressions reached.

8. Social Media Experience
Concept: Facebook Engagement Poll
Approach: Created a “Facebook Engagement Poll” where Facebook users could simply like the
post using Facebook emojis to cast their vote, and incorporated ESPNLA 710’s station logo
as well for visibility.
Results: The post resulted in over 4.5k likes, 120 comments, with over 91.7k people reached.