SMARTernak cuts the hassle out of cattle-farmer’s lives by using an IoT- and AI-based system to solve every day cattle farming problems.

1. We’re here to change cattle farming!
Muhammad Imam Nashiruddin
imam.nashiruddin@gmail.com
INDONESIA

2. 1.8 B
cattle*
In 2030
8.5 B
People
*FAO
400 M Tones
meat*
1.2 B Tones
milk to produce

3. Few
Real World
Problems
“I have to visit hundreds
of cows every day, just to
check whether they still
move or not”
A caretaker in Cattle Breeding Centre,
Ministry of Agriculture - Indonesia Manages
1400 cows, 280ha
”
HERD COUNTING
“We often lose count when a herd of cow
moves from one to another grazing area”
PT. Astra Agro Lestari, Indonesia, manages 8000+ cows
FOOD SECURITY / TECH
“We have no reliable data to answer a
simple question, can we feed the nation?”
“The best technology we’ve deployed is
RFID-based ear tag”
Ministry of Agriculture, Indonesia

4. *“Ternak” in SMARTernak means “cattle” in Bahasa Indonesia
Internet of Things & Artificial Intelligence-based
Precision Livestock Farming (PLF) Solution
5
Introducing...

5. SMARTernak - 1,000m View
IoT Solution & Benefits
Benefit
IoT
Solutions
SMARTernak cuts the hassle out of cattle-farmer’s lives by using an IoT-
and AI-based system to solve every day cattle farming problems.
1. AI-ASSISTED ACTION RECOMMENDATIONS (SMARTernak learns cattle’s daily activities and
automatically recommends suggested actions so we can act before problems happen)
2. WIDE-AREA COVERAGE (Using the latest long range radio technology specifically built for IoT to
cater thousand of devices in a radius of up to 5 kilometers, SMARTernak is guaranteed to cover all
farms, no matter how big or small the scale)
3. DESIGNED TO BE COMPACT AND UNOBTRUSIVE (With only 79x79x19 mm, SMARTernak device is
designed to be convenient to wear, resilient, unnoticeable and will not interrupt your cattle’s
regular activities).
4. SMART ENERGY MANAGEMENT (The device use low power consumption and energy harvesting
to achieve long battery life. Energy harvesting technology keeps the micro energy from the solar
and cattle’s body heat to allow the device to operate without manually charging the battery. The
system intelligently manages its energy consumption and also features smart switching between
main and backup battery, based on system load, available harvested energy, and other factors)
5. WEB AND SMARTPHONE APP (Wherever and whenever you are, get an thorough feedback on
how you cattle is doing, all in real time)
6. ANTI-THEFT SYSTEM (Built-in anti-theft system makes SMARTernak safe from unauthorized
tampering. Get notified when your the device is stolen or when it is removed from your cattle
without permission)

6. SMARTernak: IoT Solution & Benefit

7. SMARTernak - 1,000m View
IoT Technologies
Features Requirements Comments
Network Area • Wide
• Local
The Network Area for SmartTernak is
Local within cattle farm
Spectrum • Dedicated
• Shared
Spectrum for SmartTernak can works
on dedicated spectrum (NB IoT) or
Shared Spectrum (Lora/Sigfox),
depends on user requirement
Battery Life • Long
• Short
Battery life for SmartTernak must be
long life, designed for 10 years
Connectivity Cost • High
• Medium
• Low
Connectivity Cost for SmartTernak
must be low as the scale
Module Cost • High
• Medium
• Low
Module Cost for SmartTernak is low
and designed for long time usage
Bandwidth • High
• Medium
• Low
Bandwith for SmartTernak is low and
only send small messages

8. SMARTernak - 1,000m View
Operational Issue & Policy Topics
Operational
Issues
1. Cattle Farmer Education & Awareness, need time to transform from traditional to modern
2. LPWA Network is not yet massive & using 2G/3G/4G network is less suitable (medium/high cost)
1. Frequency for Unlicensed LPWA still on technical assessment, while
Licensed LPWA (NB IoT) not yet massive
1. Government affirmacy policy to mass deployment of SmartTernak
2. The incentive for local manufacturing
Policy
Topics

9. SMARTernak - 1,000m ViewSMARTernak: How It Works
BASE STATION
5 km coverage,1000+
devices.
TRACKER
Catte-wearable tracker
contains a bunch ofsensors
ENVIRONMENTAL
SENSORS
Collection of sensorsto
monitorenvironmental
IMAGING SENSOR
Monitor cattle’sbehaviour,
body heat,toestimate
body weightthroughimage
processing.
FARM MANAGER /
OWNER /INVESTOR
DRONE
Provide surveillance and
tohelp herding.
*In development*
http://smarternak.com byDycodeX
VIRTUALFENCE
Contain and move cattle
withoutphysical postsand
wires.
CLOUD
wheretheheavy-lifting
happens.
CARETAKER
Onefarmer/caretaker
can easily covera
vast grazing areaand
hundreds ofcattle.

10. Dual IoTConnectivity
Short Range, Mesh-supported: 1km WiFi,
Bluetooth v4.2,BLE
Long Range: LoRa/LoRaWAN orNB-IoT
Packed with Sensors
GPS / GNSS
Accelerometer, Gyroscope
Body Temperature
Ambient Temperature &Humidity
Barometric Pressure
Ambient Light
MEMS Microphone
Detached Detector
Smart Energy
Battery Gauge
Solar & Body Heat Energy Harvesting
Smart Switching Between
Main & BackupBattery
Fast Charging from USBType-C
Cattle-wearable Device
Powerhouse
Low Power, Dual CoreMicrocontroller
Actuators
Audio Alert/Speaker
Color LED

11. In-House
Electronics board is 100%designed and
assembled in-house, by 100%Indonesian
*Patent-pending
Internals

12. Apps
Track cattle whereabouts and well-being

14. Field Trial #3 May 12,2018 - Subang, West Java,Indonesia
Wemanage1400 cows with100 staffs.Now we can
bread and add more cows,without addingmore
staffs.It’snot easy to recruit civil servants
Dr. Harry Suhada
Animal Breeding and Genetics Civil Servant at
Ministry of Agriculture, Indonesia
”
Customers are satisfied
Wecan reduce the potential death of non- eating
cows byalmost 100%, bythe alerts fromthe app.
Now,Ican sleep well.
Rahmat
Owner of RJ Farm, Subang, Indonesia
”
Pilot Project # 4 Ministry of Agriculture Breeding Facility, West Sumatera
Pilot Project #3 May 12,2018 - Subang, West Java, Indonesia

15. SMARTernak - 1,000m View
Business Model
Business Models Revenue of
the IoT Company
Device Ownership
Revenue Sharing Recurring IoT Company
Cost-saving Sharing Recurring IoT Company
Product Sharing Usage IoT Company
Product as-a-Service Recurring IoT Company
Performance-as-a-Product Usage User
Transactional Upfront User
Recommendation

16. Monetisation
SubscriptionDevice Sales
SMARTernak
Tracking
Never lose track of your cattle.
$5.9
percow/month
$99
+ Base Station:$999
$99
or
SMARTernak
Health &Productivity
Monitor your cattle’s weel-being.
+ Rental
$10.9
percow/month
Includes everything
No upfrontcost*
OR

17. High Price Low Price
Specific Function
Feature-rich
SMARTernak: Competitive Landscape
($79.99/cow, $4.99 monthly)
($99/cow)
($99/cow, $5.9 monthly)
($380/cow, $173.5 yearly) ($160/cow)

18. Market Space
*Just from selling thedevices,not includingthecloud subscriptionrevenue
90%
10%
16 million cows!
Managed bygovernmentand
corporations: our targetmarket
10%
90%
tograb 10% of target market
(160,000) within just 3 years.
That’satleast USD16,000,000 value*
Personal/familyfarm

19. Next Development: It’snot only forcows…
We’reactually working on the
device version forhorse

20. Monetization : Next 4 - 10 years
IoT-&AI-based Precision Livestock Farming will offer
transparency, bettermanagement &insights
Cattle farming-related platform
We’llcreatea platform for connecting livestock farmers,
investors/lenders/banks, and other stakeholders (farming
experts/advisors, potential buyers),toexercise thehuge yet
untapped potentials of personal/family livestockfarm.
90% cattle-farmers in Indonesia arepersonal/family
10%
90%

21. Predictive Analytics Tool

22. Contribution
to Indonesia
IoT Ecosystem
*During Low Power Wide Area (LPWA) Network
regulation trial in Bogor city
IoTREGULATOR
Muhammad Imam Nashiruddin
The Commissioner, BRTI

23. THANK YOU