A case-study in blogger research and outreach. A real-life example of how an agency can deliver a winning outreach campaign for a client.

1. An Case Study
How to
• find the best bloggers for your campaign; &
• demonstrate the value of your outreach to your client
www.v9seo.com
The Agency:
www.mthigh.com
The Client:
Featuring

2. Mountain High is the nearest ski resort to Los Angeles in
southern California with 3 distinct resorts catering for
every type of skier.
They needed to find a way to grow awareness of their
brand and build positive sentiment around it.
They recognised the growing trend that identifies
BLOGGERS as being highly influential on consumer
purchasing decisions.
Background

3. Awareness and brand exposure in
skiing communities;
Online traffic to Mountain High;
Sales of Mountain High ski passes.
Mountain High opted to reach out to relevant bloggers with the offer
of a free Season Pass for one of their readers
Objectives to drive:
The Objectives

4. How to find the bloggers whose audience are really
interested in their story? and,
How to gauge whether the campaign is successful?
The Challenges

5. One Anytime Season Pass to give
away;
A coupon code to offer a reader’s
discount; &
Lots of images, statistics and
other helpful content.
The Approach
Mountain High paired up with Denver-based agency, Volume Nine to
run the campaign.
They tailored an offer to the bloggers, treating
them as individuals, giving them:
V9SEO

6. Relevancy: how relevant is the blog to the campaign objectives;
Visibility : how big an audience does the blog have; &
Engagement : how engaged is that audience with the blog.
Finding Influential Bloggers
V9SEO used Inkybee’s suite of research tools to identify the best bloggers based
on simple metrics that Inkybee provides:
Inkybee stored all of the information in one place, also
enabling Volume Nine to record relationship actions and
notes for any of the identified bloggers.

7. Finding Influential Bloggers
A short-list of bloggers was reviewed in more detail, looking at further metrics
including posting activity, social media and SEO data.

8. Collateral for Bloggers:
Images & Logos

9. Collateral for Bloggers:
A Free Anytime Season Pass

10. The Result: Heaps of Awesome Blog Posts

11. And Sharing across Social Media
Facebook
Twitter Pinterest

12. The Outcome
One simple, automated report demonstrates the value
V9SEO generated for their client:
(Note: downloadable as a white-labeled PDF)

13. Business Impact Review
Mountain High could review the campaign in the context of
business KPI’s.
Were the brand awareness
objectives met?
What was the impact on sales?
What other impacts occurred?
Outreach Campaign Results
Who were the most valuable bloggers?
What worked and what didn’t work?
Visibility to a highly targeted
35,000+ audience
Sales increase directly from
campaign
Material increase in SEO ranking
Business Impact
More Granular

14. Conclusion
Maximised ROI on a relatively small budget.
Brand enhanced and developed across a highly
relevant audience.
Enhanced authority, trust and credibility of
www.mthigh.com.
Increased revenue from sales of Season Passes.
Delivered a winning campaign for their
client.
Were able to demonstrate the value of their
work.
Managed the whole process efficiently and
effectively in Inkybee.

15. Thanks to V9SEO and Mountain High for allowing us to publish
this data.
You can find Mountain High, Inkybee and V9SEO at:
www.mthigh.com www.v9seo.comwww.inkybee.com