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By
Pazhaneraajaa G
MBA 1st year - B
Founder: A.D. PADMASINGH ISAAC
• Worked in Godrej soap for 10 years
• Worked as distribution manager and
gained experience
• Wanted to become an entrepreneur
• Came out of the company with gratuity
amount Rs 80,000
Initial stage as Entrepreneur
• 1st product- Twinkle, a liquid blue
wash for clothes - Successful
product
• 2nd product - AACHI - 1995
• Kulambu chilly masala- failure
product
• He suffered with heavy loss
• Reason
Masala taste was not good
Marketing of the product was
poor
Capturing the Market
• Scanning of consumption
pattern – collecting food
product covers from dustbin
and analyzing customers taste
preference
• Procurement of raw materials
directly from farmers
• Testing of the Masala – home
(Taste) and R&D(Quality)
• Marketing – Hawker sales
agent, Advertisement
Current Status
• The Aachi brand has nearly
200 products with over 700
Stock Keeping Units
• There are over 4000
exclusive sales agents and
the brand is sold in over 12
Lakh retail outlets all over
India.
• Turnover: 1200 crore
• Available in 34 countries –
UK, USA, Canada, Australia
etc.
References
• Official site: https://www.aachigroup.com/cms/about-us/
• http://deepakgetinspired.blogspot.in/2013/03/inspiring-
personalities-mradpadmasingh.html
• http://www.theweekendleader.com/Columns/107/the-right-
mix.html
• http://www.moneycontrol.com/news/business/companies/deco
ding-business-growth-aachi-masalas-success-mantras-
1548961.html
• http://www.corporatevalley.com/blog/top-10-companies-and-
its-founders-in-tamil-nadu/
• Interviews:
– https://www.youtube.com/watch?v=nseivtRLbGU&t=924s
– https://www.youtube.com/watch?v=l2mGbPv0fZk&t=351s
Growth of Mr. A D Padmasingh Issac - AACHI group

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Growth of Mr. A D Padmasingh Issac - AACHI group

  • 2. Founder: A.D. PADMASINGH ISAAC • Worked in Godrej soap for 10 years • Worked as distribution manager and gained experience • Wanted to become an entrepreneur • Came out of the company with gratuity amount Rs 80,000
  • 3. Initial stage as Entrepreneur • 1st product- Twinkle, a liquid blue wash for clothes - Successful product • 2nd product - AACHI - 1995 • Kulambu chilly masala- failure product • He suffered with heavy loss • Reason Masala taste was not good Marketing of the product was poor
  • 4. Capturing the Market • Scanning of consumption pattern – collecting food product covers from dustbin and analyzing customers taste preference • Procurement of raw materials directly from farmers • Testing of the Masala – home (Taste) and R&D(Quality) • Marketing – Hawker sales agent, Advertisement
  • 5. Current Status • The Aachi brand has nearly 200 products with over 700 Stock Keeping Units • There are over 4000 exclusive sales agents and the brand is sold in over 12 Lakh retail outlets all over India. • Turnover: 1200 crore • Available in 34 countries – UK, USA, Canada, Australia etc.
  • 6. References • Official site: https://www.aachigroup.com/cms/about-us/ • http://deepakgetinspired.blogspot.in/2013/03/inspiring- personalities-mradpadmasingh.html • http://www.theweekendleader.com/Columns/107/the-right- mix.html • http://www.moneycontrol.com/news/business/companies/deco ding-business-growth-aachi-masalas-success-mantras- 1548961.html • http://www.corporatevalley.com/blog/top-10-companies-and- its-founders-in-tamil-nadu/ • Interviews: – https://www.youtube.com/watch?v=nseivtRLbGU&t=924s – https://www.youtube.com/watch?v=l2mGbPv0fZk&t=351s