The document discusses how small businesses can start integrating social media. It recommends developing a strategy that understands the business goals for social media, knows the target audience, determines which platforms to use, assigns roles, establishes a content plan, uses appropriate tools, engages authentically with customers, measures performance, and has fun with social media marketing. The overall goal of an effective social media strategy is to connect with customers and boost search rankings through engaging content.

1. Social Media Integration
for Small Business
How small business owners can start integrating social media
By: Rey M. Baguio

2. Rey M. Baguio
• Digital Marketing Consultant
• Founder of Bloggers Ng Pinas
What I do?
“Helping entrepreneurs and small business
owners make digital marketing work for their
business with practical strategies.”

3. Why should I bother?
Highly measurable
Massive scale
Drives leads, business opportunities and sales
Exciting and fun
Ever evolving
ReyMBaguio

4. Why should I bother?
Social media connects brands to people as people.
ReyMBaguio

5. Why should I bother?
Engaging and relevant contents boost search rankings.
ReyMBaguio

6. So how can my business start
integrating social media?
(this doesn’t have to be complicated)
ReyMBaguio

7. What you need
Good strategy
Creativity
… and a little bit of luck. 
ReyMBaguio

8. Developing a social media strategy
Understand what your
business wants to get from it
ReyMBaguio

9. Developing a social media strategy
Understand your audience
ReyMBaguio

10. Developing a social media strategy
Determine where to be
ReyMBaguio

11. Developing a social media strategy
Who’s going to do what?
ReyMBaguio

12. Developing a social media strategy
Establish a content plan
ReyMBaguio

13. Developing a social media strategy
Use the right tools
ReyMBaguio

14. Developing a social media strategy
Be human
ReyMBaguio

15. Developing a social media strategy
Engage appropriately
ReyMBaguio

16. Developing a social media strategy
Measure, Analyse & Adjust
ReyMBaguio

17. Developing a social media strategy
Have fun!
ReyMBaguio

18. In a nutshell
Social media is effective in establishing
and nurturing relationships.
ReyMBaguio