1. The document discusses how to leverage customer data to improve customer success. It outlines key customer success metrics like lifetime value, churn, and net promoter score. 2. It describes how Sortlist analyzed customer funnel data to identify opportunities, such as a high drop-off rate in their purchase funnel. They implemented in-app messages, retargeting emails, and retention messages to engage customers. 3. Sortlist saw positive results from these initiatives, including a 22% increase in purchases from the in-app messages and a 24% increase from retargeting emails. Retention rates also improved after implementing messages for customers with low net promoter scores.