SlideShare a Scribd company logo
Bootstrap
Marketing
for Startups
March 8th

JCI Dublin
Guiness Enterprise Center
KEYWORDS

AD TEXTS
Bootstrap Marketing for Startups

LANDING
PAGES
@StartDubUp
Bootstrap Marketing for Startups

@StartDubUp
Think Different.
Bootstrap Marketing for Startups

@StartDubUp
Don’t start a bidding
war against big
companies

Bootstrap Marketing for Startups

@StartDubUp
It takes time and effort to
prove to Google you are
real.

Bootstrap Marketing for Startups

@StartDubUp
Let’s think
different.
Bootstrap Marketing for Startups

@StartDubUp
Value for Money
Golly, I could reach out
to 1.6m people for just
Cost Per Thousand CPM (£)£25? £100 will give us
TV ads

10,50

10,500 impressions

Search Ads

3,5

28,500 impressions

Display Ads

1,5

66,500 impressions

Mobile Ads

0.06

1,6 m impressions

Bootstrap Marketing for Startups

@StartDubUp
Step 1. Test Product Validity

Idea A:
Photo Frame

Idea B:
Video Chat

Idea C:
Home Screen

0.18% CTR

0.39% CTR

0.60% CTR

Budget £25

Bootstrap Marketing for Startups

@StartDubUp
Step 2. Pay Attention to Emails

Budget £-90

Bootstrap Marketing for Startups

@StartDubUp
Step 3. Test Market Potential

Budget £100

Bootstrap Marketing for Startups

@StartDubUp
4. Step Test Ad Copy

2.97% CTR

Bootstrap Marketing for Startups

2.67% CTR

1.48% CTR

@StartDubUp
£25 can go a long way...
-£75 AdWords Coupon
£25

Idea validation

£-90 AdWords Emails
£100 Market Potential Testing
£65

Ad Copy Testing

£25

Total Spend

Bootstrap Marketing for Startups

Highlights:
● Showed product to over 1.2M
people.
● Got over 10k market research
responses.
● Found out where our biggest
market potential is.
● Learned what people like about our
app.

@StartDubUp
Bootstrap Marketing for Startups

@StartDubUp

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Bootstrap Marketing for Startups - JCI Dublin - 8th of March 2014 - Guinness Enterprise Center

  • 1. Bootstrap Marketing for Startups March 8th JCI Dublin Guiness Enterprise Center
  • 2. KEYWORDS AD TEXTS Bootstrap Marketing for Startups LANDING PAGES @StartDubUp
  • 3. Bootstrap Marketing for Startups @StartDubUp
  • 4. Think Different. Bootstrap Marketing for Startups @StartDubUp
  • 5. Don’t start a bidding war against big companies Bootstrap Marketing for Startups @StartDubUp
  • 6. It takes time and effort to prove to Google you are real. Bootstrap Marketing for Startups @StartDubUp
  • 8. Value for Money Golly, I could reach out to 1.6m people for just Cost Per Thousand CPM (£)£25? £100 will give us TV ads 10,50 10,500 impressions Search Ads 3,5 28,500 impressions Display Ads 1,5 66,500 impressions Mobile Ads 0.06 1,6 m impressions Bootstrap Marketing for Startups @StartDubUp
  • 9. Step 1. Test Product Validity Idea A: Photo Frame Idea B: Video Chat Idea C: Home Screen 0.18% CTR 0.39% CTR 0.60% CTR Budget £25 Bootstrap Marketing for Startups @StartDubUp
  • 10. Step 2. Pay Attention to Emails Budget £-90 Bootstrap Marketing for Startups @StartDubUp
  • 11. Step 3. Test Market Potential Budget £100 Bootstrap Marketing for Startups @StartDubUp
  • 12. 4. Step Test Ad Copy 2.97% CTR Bootstrap Marketing for Startups 2.67% CTR 1.48% CTR @StartDubUp
  • 13. £25 can go a long way... -£75 AdWords Coupon £25 Idea validation £-90 AdWords Emails £100 Market Potential Testing £65 Ad Copy Testing £25 Total Spend Bootstrap Marketing for Startups Highlights: ● Showed product to over 1.2M people. ● Got over 10k market research responses. ● Found out where our biggest market potential is. ● Learned what people like about our app. @StartDubUp
  • 14. Bootstrap Marketing for Startups @StartDubUp