This document discusses growth hacking and defines what a growth hacker is. It explains that growth hacking focuses on finding low-cost marketing strategies to help startups grow, as traditional marketing channels are expensive and saturated. A growth hacker's main goal is growth, and they follow a cycle of experimenting with different strategies, measuring their effectiveness, and optimizing the top-performing ones. The document provides some examples of growth hacking techniques used by companies like Airbnb and Dropbox. It concludes by providing resources for learning more about growth hacking and contact information for the author.

1. Pooria Farhad
Full-stack web developer
Cofounder of Paravid
WHO AM I?

2. GROWTH HACKING

3. Startups have limited resources. Very limited!

5. Airbnb - Craigslist Integration

7. Dropbox - Get more space

8. Registration needs invitation

9. LinkedIn
Magic SEO of Public Profiles

10. Magic SEO of Public Profiles

11. IT IS GROWTH HACKING

12. WHO IS GROWTH HACKER?

13. Why Growth Hacking?
• Traditional channels are expensive and saturated
• VCs looking for growth but startups have limited resources
• Both product and distribution are important
• Startups need faster ways to grow
• There are a lot of OPNs, ‘Other People’s Networks’

14. Who is Growth Hacker?
“A growth hacker is a person whose true north is growth.”
Sean Ellis

16. Growth Hacking Cycle
Experiment
MeasureOptimize

18. WHO IS GROWTH HACKER?

19. Growth Hacking vs. Digital Marketing
Inspired from David McClure model

20. RESOURCES:
https://hackernoon.com
https://www.quicksprout.com
http://www.sparkpage.com
http://www.appvirality.com
http://growthtribe.io
Thanks!
Email farhad@paravid.com
Twitter @pooriafarhad