Lisa Jeffries, founder and principal of Raleighwood Media Group + Raleighwood Event Group, presented to the Triangle Area Hotel Motel Association in Raleigh, NC, on Tuesday, June 20, 2017, sharing tips on tools used to "tame the social media beast". Learn about services and resources, both free and paid, that your marketing, sales, and ownership teams can use to better manage their capabilities, time, and ROI on social media platforms for hospitality marketing.

1. Tools to Help You Tame the
Social Media Beast
TAHMA - JUNE 2017
Raleigh, NC

2. Lisa Jeffries
Founder, Principal - Raleighwood
Media Group + Raleighwood Event
Group

3. Quick Survey

4. Today’s Topics
Follow Along & Share:
slideshare.net/Raleighwood
1. Taming the Beast: Capability
2. Taming the Beast: Time
3. Taming the Best: ROI
4. What’s Next?
5. Your Questions!

5. Capability

6. Capability
SKILL REQUIRED TOOLS OF THE TRADE
Graphic Design Canva.com (Free + Paid)
Copywriting & Editing TitleCapitalization.com (Free)
Grammarly (Free + Paid)

10. Time

11. Time
TIME SUCK TOOLS OF THE TRADE
Scheduling Content Each Day Buffer (Free + Paid)
Hootsuite (Free + Paid)
Responding to & Engaging with
Guests
TweetDeck (Free)
Facebook Business (Free)
Zenreach (Paid)
Reputation Management Raleighwood Media Group :-)

17. ROI

18. ROI
KPIs TOOLS OF THE TRADE
Lead Generation Wufoo (Free + Paid)
Reporting & Analytics Google Analytics (Free + Paid)
Bitly (Free + Paid)
Email Marketing Campaign Monitor (Paid)
MailChimp (Free + Paid)

24. What’s Next?

25. What’s Next?
FUTURE CONCERNS TOOLS OF THE TRADE
Changes in Social Media socialmediaexaminer.com
socialmediatoday.com
“How To” Guides blog.hubspot.com/marketing
blog.hubspot.com/sales
Owned | Earned | Paid blog.hootsuite.com/social-media-
advertising/

26. Your Questions!

27. Thank you!Lisa@RaleighwoodMedia.com
@RMG_REG
RaleighwoodMedia.com | slideshare.net/Raleighwood