People are engaging with your blog and you want more of them to subscribe to your email list. This is growth hack provides a framework for you to test many different hypothesis to increase your blog to email conversion rate.

1. GROWTH HACK 4
BLOG TO EMAIL
CONVERSION
BROUGHT TO YOU BY
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2. INTRO – BLOG TO EMAIL CONVERSION
•You want to increase your conversion rate from
your blog to your email list by testing in-post
signup forms.
• We are assuming the readers find the content
valuable and aligned with what they’re looking for
(traffic source is aligned with the content).
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3. THE HOOKED CYCLE OF GETTING BLOG
TRAFFIC TO SIGN UP TO YOUR EMAIL LIST
•Trigger, Action, Variable Reward, Investment
•Desired Sequence: Trigger while reading the
blog to take Action to signup to email because
the content is valuable to them.
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4. BLOG TO EMAIL CONVERSION
•Area of Growth: Acquisition
•Goal: To get more blog visitors to sign up for
your email list
• Increase blog to email list conversion rate
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5. BLOG TO EMAIL CONVERSION
•Test: Insert an email signup within each blog
post, about one-third to one-half of the way
down the page.
•Hypothesis: Putting an email field and CTA
within the post content will increase
conversions because that makes it easier and
not obtrusive to leave an email.
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6. BLOG TO EMAIL CONVERSION
•What to Measure: Total conversion rate from blog
to email list
•How to Measure: Total number of email signups
divided by total number of blog visitors. Compare
to prior time period.
•Input Time (Time to Implement): 2 hours
•Output Time (Time to Results): 2 weeksMARKETINGCONSULTANTX.COM

7. BLOG TO EMAIL CONVERSION
•Success Metrics: Compare the total conversion
rate from the blog to the email list, 2 weeks before
the test and 2 weeks after the test was
implemented.
• New content and time decay might directly affect the
results, so pay attention to these and other variables.
•Next Actions Upon Success:
• Test different link language and context.
• Perform experiments to increase blog visitor signups to
email.
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8. BLOG TO EMAIL CONVERSION
• Upstream Channels that will affect this experiment:
• Traffic sources – different traffic sources generate traffic
with different levels of engagement.
• What they’re looking for – if the blog content doesn’t give
the audience what it wants, there will be low engagement no
matter how easy the signup process.
• Downstream channels that might be affected by this
experiment:
• Email engagement rates
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