Email is one of the most hated things on internet. Can we still do good email marketing? No, we can do GREAT email marketing.

1. SUPER ANALYTICS
VALUE FROM DATA

2. SMALLMINDED
BESSERWISSER WITH A
SENSE OF HUMOUR
JarnoOksanen.com
Twitter: @jwoksanen

3. EMAIL MARKETING
THAT DOESN’T SUCK

4. EMAIL IS DIRECT MARKETING
IT IS MASS DIRECT MARKETING
EMBRACE THE HISTORY

5. SOLVE MY PROBLEM !
PERSONALIZE, SEGMENTED

6. EMAIL IS A NUMBERS GAME
ONLY 15-30% OF EMAILS GET OPENED
ONLY 1-5% OF RECEIVERS CLICK A LINK
DON’T SEND OUT SHITTY EMAILS
JUST BECAUSE IT’S EASY
100 readers? Send 500 emails
100 sales? Send 4 000 email

7. REVENUE
YOU CAN INFLUENCE EVERYTHING
EMAILS SENT * CLICK-RATE * AVERAGE ORDER VALUE

8. ALWAYS BE TESTING
SUBJECT LINE, FROM NAME, SENDING TIME, CONTENT
NEVER MISS AN OPPORTUNITY TO LEARN
Mailchimp recommends 5 000
recipients per combination

9. CHEAP AND VERSATILE
BRAND-BUILDING, NURTURE, REMARKETING, SELL
WHY EMAIL MARKETING?

10. SEND DAILY OR MONTHLY
LESS THAN THAT, DON’T BOTHER
HOW OFTEN SHOULD I SEND?

11. BROADCAST NEWSLETTER
Once a month, once a week

12. (USER TRIGGERED) DRIP CAMPAIGN
Even daily emails

13. NEWSLETTER SUBSCRIPTION
@
pdf
AUTOMATED DRIP
1. Thanks for downloading
2. Did you like it?
3. Can I help in any other way?
4. Hey, check this one
• Monthly broadcasts
CONDITIONED DRIP
1. Thanks for downloading
2.1 IF > Did you like it?
2.2 ELSE > Check this out!
• You can chain drips
• Drip can create a task to your team
AUTOMATED EMAIL MARKETING

14. START WITH WHY,
HOW AND WHAT
WILL FOLLOW
-Simon Sinek

15. CUSTOMER’S PHASES
REACH
ENGAGE
ACTIVATE
NURTURE

16. WHO IS YOUR BEST CUSTOMER?

17. EXAMPLES OF MY INBOX

18. EXAMPLES OF MY INBOX

20. EXAMPLES OF MY INBOX

21. EXAMPLES OF MY INBOX

22. EXAMPLES OF MY INBOX

23. C URIOSITY
U RGENCY
R ELEVANCY
V ALUE
E MOTION Try to utilize 2-3 of these in each of
your emails

24. SOME EMAIL MARKETING SERVICES
free for 2000 users
29 / month
40 / month
49 / month
99 / month
800 / month
All prices roughly for 2000 users

25. REGISTER A MAILCHIMP ACCOUNT

26. REGISTER A MAILCHIMP ACCOUNT
Cool Tip: If you need more email
addresses, you can multiply the
email address with +number.
Cool Tip 2:
Gmail doesn’t ”see” dots on the
username.
Hence firstlast, first.last and
f.i.r.s.t.last are all the same.
In both methods, all the mail sent
to these ”fake” address end up in
your one inbox.

27. REGISTER A MAILCHIMP ACCOUNT

28. REGISTER A MAILCHIMP ACCOUNT

29. CREATE A LIST

30. IMPORT USERS
See the ”fake” email address again

31. SEND A CAMPAIGN

32. SEND A CAMPAIGN

33. SEND A CAMPAIGN
Choose the block
from the left and
edit on the right.
Above this is also
previw and test
Moment of thruth!

34. CAMPAIGN RESULTS

35. START A BLOG!
AND COLLECT SUBSCRIBER LIST
BONUS SLIDE:
Best time to start a blog is yesterday.
So do it today. It will gather audience
and build your SEO visibility. All other
tactics can wait.

36. ORANGES AND APPLES
REMEMBER PROPER ANALYTICS TRACKING
NEVER COMPARE
Email me for further questions
jarno@superanalytics.fi

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