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5 STRATEGIES TO
MAXIMIZE
YOUR EMAIL MARKETING
RESULTS
Not seeing great results from your email
campaigns? Try these tips to boost your email
marketing effectiveness.
1. Personalize your campaigns
1. Personalize your campaigns
- Address subscribers by name.
- Segment your list based on interests,
demographics, or buying history.
2. Give people what they want
2. Give people what they want
- Send valuable, interesting content.
- Use split tests to determine which content
types perform best.
3. Have a purpose
3. Have a purpose
- Each email should have 1 main focus.
- Use a strong call-to-action related to this focus.
4. Don’t forget mobile users
4. Don’t forget mobile users
- Over half of all emails are opened on a
mobile device.
- Make your email template mobile responsive,
use large buttons, and use more text
than images.
5. Keep it simple
5. Keep it simple
- Text-based emails normally out-perform
HTML emails.
- Reduce the amount of content and topics
per email.
Combine all 5 of these tips for maximum
impact. Short, simple, personal emails get
results because they are similar to emails
people receive from friends and family, and
don’t feel “spammy.”

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5 Strategies to Maximize Your Email Marketing Results

  • 1. 5 STRATEGIES TO MAXIMIZE YOUR EMAIL MARKETING RESULTS
  • 2. Not seeing great results from your email campaigns? Try these tips to boost your email marketing effectiveness.
  • 4. 1. Personalize your campaigns - Address subscribers by name. - Segment your list based on interests, demographics, or buying history.
  • 5. 2. Give people what they want
  • 6. 2. Give people what they want - Send valuable, interesting content. - Use split tests to determine which content types perform best.
  • 7. 3. Have a purpose
  • 8. 3. Have a purpose - Each email should have 1 main focus. - Use a strong call-to-action related to this focus.
  • 9. 4. Don’t forget mobile users
  • 10. 4. Don’t forget mobile users - Over half of all emails are opened on a mobile device. - Make your email template mobile responsive, use large buttons, and use more text than images.
  • 11. 5. Keep it simple
  • 12. 5. Keep it simple - Text-based emails normally out-perform HTML emails. - Reduce the amount of content and topics per email.
  • 13. Combine all 5 of these tips for maximum impact. Short, simple, personal emails get results because they are similar to emails people receive from friends and family, and don’t feel “spammy.”