Having a powerful and influential online presence is more important than ever, but before developing the strategy for success, it’s important to assess your current situation. With the use of a before-and-after comparison of an ABA YLD member, attendees will learn how to assess their current online presence and the necessary steps to increase visibility and credibility within the legal space through social media and blog writing. The presentation will also address the ethical considerations when using social media.
Your professional reputation online matters. This presentation explains who is using the internet and social media in the United States, opportunities for lawyers to connect online, the harm that may result from not claiming your firm's social media profile and what to do when faced with negative criticism.
This document summarizes a case study on how Canadian law firms are using social media. It finds that adoption has been limited except by the largest firms. Barriers include concerns over privacy and ethics. Through interviews, the document examines one Toronto law firm's social media use and challenges, such as lack of strategy and resources. It reviews best practices from the US and recommends platforms and content approaches. The literature review covers diffusion of innovation and other theories to explain slow adoption rates. Overall, the document finds Canadian law is late to adopt social media, but its use can help with branding, business development and thought leadership if barriers are addressed.
This document discusses the importance of online reputation management and optimizing your LinkedIn profile. It notes that LinkedIn has over 175 million members from Fortune 500 companies and is the 26th most visited website. It emphasizes that your online profiles are the first impression for recruiters and hiring managers vetting candidates. The document provides tips for claiming and completing your LinkedIn profile, including using a professional photo, customizing your URL, adding relevant websites and skills, and joining groups to build your online influence and network.
Employment and Labour Seminar 2013: The Perils and Promises of Social MediaThis account is closed
This document discusses the opportunities and perils of social media for businesses. It provides an overview of popular social media platforms and how they are used. While social media can help create awareness and communicate cost-effectively, it also poses risks if misused. Employees may damage a company's reputation through inappropriate posts. The law is still developing appropriate regulations around issues like privacy, recruitment practices, and social media use in the workplace. Establishing clear social media policies is important to educate employees and support discipline if needed.
Socialize: Monetizing Social Media - David AdlerMediabistro
The document discusses legal and regulatory compliance issues related to social media marketing. It provides an overview of various legal risks like copyright infringement, trademark infringement, right of publicity, user-generated content issues and privacy regulations. The speaker then discusses specific legal risks in more depth and provides examples to illustrate how these laws apply in practice. The goal is to help businesses identify risks and develop policies to avoid legal problems when using social media for marketing.
Social Media Legal, Regulatory & Compliance: Risks & IssuesAdler Law Group
Social media sites like Facebook, Twitter, YouTube and LinkedIn provide the opportunity for authentic interaction and engagement with customers. Companies are rapidly adopting these services as strategic marketing tools. New technological developments often create new legal and business risks. Learn how to identify the legal issues, develop policies and procedures to avoid legal risks and how to maintain regulatory compliance.
Wayne Law School 2010: Job Search on Social Mediapriyamd
This document discusses how social media and networking can be used effectively in a job search. It defines different types of social media like social networks, blogs, and bookmarks. It recommends professionals listen through alerts and feeds, connect by expanding networks and being present online, and search by leveraging connections. It warns of legal issues like privacy, defamation, and workplace policies regarding social media use. Finally, it provides resources for further researching social media's role in legal careers.
Your professional reputation online matters. This presentation explains who is using the internet and social media in the United States, opportunities for lawyers to connect online, the harm that may result from not claiming your firm's social media profile and what to do when faced with negative criticism.
This document summarizes a case study on how Canadian law firms are using social media. It finds that adoption has been limited except by the largest firms. Barriers include concerns over privacy and ethics. Through interviews, the document examines one Toronto law firm's social media use and challenges, such as lack of strategy and resources. It reviews best practices from the US and recommends platforms and content approaches. The literature review covers diffusion of innovation and other theories to explain slow adoption rates. Overall, the document finds Canadian law is late to adopt social media, but its use can help with branding, business development and thought leadership if barriers are addressed.
This document discusses the importance of online reputation management and optimizing your LinkedIn profile. It notes that LinkedIn has over 175 million members from Fortune 500 companies and is the 26th most visited website. It emphasizes that your online profiles are the first impression for recruiters and hiring managers vetting candidates. The document provides tips for claiming and completing your LinkedIn profile, including using a professional photo, customizing your URL, adding relevant websites and skills, and joining groups to build your online influence and network.
Employment and Labour Seminar 2013: The Perils and Promises of Social MediaThis account is closed
This document discusses the opportunities and perils of social media for businesses. It provides an overview of popular social media platforms and how they are used. While social media can help create awareness and communicate cost-effectively, it also poses risks if misused. Employees may damage a company's reputation through inappropriate posts. The law is still developing appropriate regulations around issues like privacy, recruitment practices, and social media use in the workplace. Establishing clear social media policies is important to educate employees and support discipline if needed.
Socialize: Monetizing Social Media - David AdlerMediabistro
The document discusses legal and regulatory compliance issues related to social media marketing. It provides an overview of various legal risks like copyright infringement, trademark infringement, right of publicity, user-generated content issues and privacy regulations. The speaker then discusses specific legal risks in more depth and provides examples to illustrate how these laws apply in practice. The goal is to help businesses identify risks and develop policies to avoid legal problems when using social media for marketing.
Social Media Legal, Regulatory & Compliance: Risks & IssuesAdler Law Group
Social media sites like Facebook, Twitter, YouTube and LinkedIn provide the opportunity for authentic interaction and engagement with customers. Companies are rapidly adopting these services as strategic marketing tools. New technological developments often create new legal and business risks. Learn how to identify the legal issues, develop policies and procedures to avoid legal risks and how to maintain regulatory compliance.
Wayne Law School 2010: Job Search on Social Mediapriyamd
This document discusses how social media and networking can be used effectively in a job search. It defines different types of social media like social networks, blogs, and bookmarks. It recommends professionals listen through alerts and feeds, connect by expanding networks and being present online, and search by leveraging connections. It warns of legal issues like privacy, defamation, and workplace policies regarding social media use. Finally, it provides resources for further researching social media's role in legal careers.
Online Privacy - What everyone should know - Full Sail Hall of Fame Week - 2017FourthAsAService
Part of the Fourth Amendment as a Service Workshops - @4thasaservice and www.fourthamendmentasaservice.org
This workshop will discuss matters of online privacy, your rights to privacy, protecting yourself from stalking, and more. We will incorporate live walkthroughs of how to install and configure popular privacy tools and demonstrate common ways to communicate in a safe, secure, and legal manner if you feel you are being targeted unfairly or illegally by people looking to do you harm.
Speakers
Ean Meyer – Course Director, Cloud Technologies
Jack Norman – Course Director, Cloud Technologies
Moderator: Jay Bunner – Program Director, Cloud Technologies
This document provides information and guidance to teens on protecting their privacy and personal information when using social media and the internet. It discusses why online privacy is important, how personal information can be accessed and used, basic guidelines for safe social media use and disclosure of personal information, how to adjust privacy settings, security risks like passwords, phishing and spyware, and resources for further information. The overall message is that teens should be aware of privacy issues and risks when online and take steps to protect their privacy and personal information.
Developing Social Networking Policies for the Legal Aid Office. June 11, 2009
Host: Kathleen Brockel
Special Guests: Stephanie Kimbro & Will Hornsby
Please see additional notes at http://lsntap.org/Executive_Roundtable_Jun2009_Social_Networking
100315 how to be found and find a job on linked inguest490844
The document discusses how to use LinkedIn for job searching and professional networking. It recommends completing your profile, connecting with contacts, joining relevant groups, and using LinkedIn search functions. The summary also mentions tips like getting recommendations, researching connections, and including a YouTube video in your profile.
This document discusses 15 ways to implement professional and personal branding. It begins by defining professional branding as representing one's unique skill set, ideas, beliefs, and values that others find interesting. The document then provides an overview of the basic components of resumes and CVs as the first way to brand oneself. It emphasizes keeping these documents updated regularly. The document continues to describe additional ways to brand oneself through an online web presence, blogging, networking, social media, publishing articles and books, public speaking, and using trademarks. It provides examples and tips for each method.
Networking Your Way to Great Relationships," Generation Putnam, Hurricane, WVDinsmore & Shohl LLP
The document discusses networking and how it is important for building business relationships. It defines networking as establishing personal connections in a business context. It then provides tips for how to effectively network, including planning your market and brand, using existing connections, becoming an expert, embracing new experiences, giving to others, authenticity, follow up, maintaining relationships through updates and referrals, and using social media like Facebook, Twitter and LinkedIn as networking tools. The overall message is that networking takes ongoing commitment but can help grow, retain and climb within a business.
NAELA Summit "Navigating Ethical and Legal Issues in Social Media"Lisa Borodkin
January 30, 2015 presentation on ethical and legal developments in building social media profiles, interacting with clients online and growing your practice with social networks
Navigating Ethical Problems Social MediaLisa Borodkin
This document summarizes a presentation on navigating ethical and legal issues in social media for attorneys. It discusses building an online profile, interacting with clients, and growing a professional network. When creating a profile or blog, attorneys must be aware of advertising rules. Online interactions with clients require disclaimers. Social media platforms like Avvo, LinkedIn, and Twitter can help attorneys build their network if they actively engage by answering questions, endorsing others, and posting interesting updates within ethical guidelines. The presentation provided tips to help attorneys safely use social media to market their practice.
The document discusses a panel on social media risks and rewards. The panelists included professionals from legal organizations like Mayo Clinic and Alcatel-Lucent. They discussed findings from a 2009 study that three-quarters of lawyers were using social networks and saw benefits in networking and knowledge sharing, but had concerns about strategic use. The panelists provided examples of how social media could be used professionally for networking, staying informed on topics, and monitoring discussions and brand mentions.
The document discusses how lawyers and small law firms can use social media and video as vital business development tools. It outlines several social media platforms that can be used, including Facebook, LinkedIn, and Twitter. It also discusses how video can be embedded in press releases, emails, and used to create training materials, recruitment videos, business development profiles, and presentations for clients. The document provides examples of how some law firms have used these tools successfully.
Microsoft Power Point Networking West Libr 9 24 09.Pptkarincombs
This document provides information on the importance and benefits of networking for job searches. Some key points include:
- Networking involves cultivating relationships and exchanging information that can help with employment and business opportunities.
- Most jobs (90%) are not advertised, and networking is responsible for obtaining 75% of good jobs.
- Certain industries in Ohio are projected to experience high growth over the next 10 years, providing networking opportunities.
- Effective networking methods include attending events, using professional social media sites like LinkedIn, and following up with contacts by phone and email. Regular networking is encouraged for ongoing job searching success.
Networking; past present and future; and the importance of personalityEd Mitchell
Presentation about networking and the current tyranny of growth and quantity over quality in networks. Outline of the importance of considering personalities, relevant facilitation and some future methods to balance it
The document discusses how integrating Web 2.0 technologies such as social networking can enhance one's job search. It defines Web 2.0 and social networking, and explains how tools like LinkedIn, Facebook, Twitter, and others can help job seekers network, market themselves, find opportunities, and collaborate with professionals. The document provides tips on using social media strategically, such as choosing the right networks, completing profiles, and engaging with contacts, to help strengthen one's job search and find new opportunities.
The document discusses the importance of using social media for lawyers' professional networking and business development. It provides an overview of key concepts like developing an online presence, content-rich profiles, engagement marketing versus interruption marketing, and how different social media platforms can work together. It also discusses legal ethics considerations for using social media and recommends treating all online communications as publications. Lawyers are advised to develop social media policies and avoid confidential discussions or unethical solicitation online.
Social networking tools are used by advertisers and marketers, by human resources departments, and of course by job-seekers and employees.
For many companies, the question now is not whether to use social media in its business, but how.
And as with any new aspect of doing business, there are several potential pitfalls that a company must be aware of to avoid running into legal difficulties.
The basics for building one's legal practice using (among other social networking tools) TWITTER for the Cool Twitter Conference in Los Angeles at the House of Blues
An Overview of Social Networking & Human ResourcesConnie Crosby
Presented to the ITAC HR Forum for the Information Technology Association of Canada. Presents an overview of social networks, additional places where IT staff may engage online, a few brief cases of Canadian businesses using social networks, and how human resources professionals might use social networks.
Learn how to develop your 2010 Marketing Plan using the PPT and accompanying materials from the webinar we conducted on 2-11-2010 for the Ohio State Bar Association.
Technology Transfer for Small and Medium Sized Enterprises John Whelan
The document discusses technology transfer and how it can benefit small and medium enterprises (SMEs). It outlines some ways that universities and SMEs can collaborate, including collaborative research projects, innovation vouchers, and programs where universities provide researchers or interns to work with companies. It also discusses considerations around intellectual property rights for any innovations developed from the collaboration.
This document discusses using directed innovation to generate creative solutions to difficult problems. It outlines a workflow for directed innovation that includes obtaining senior management sponsorship, selecting an experienced facilitator, identifying a high-value problem of the future, generating thought-provoking questions, selecting a diverse team of participants, using the questions to generate ideas in pairs, combining and evaluating the ideas, and tracking ideas to completion. The goal is to treat the innovation session like a project and manage it systematically to produce novel, high-quality solutions.
Online Privacy - What everyone should know - Full Sail Hall of Fame Week - 2017FourthAsAService
Part of the Fourth Amendment as a Service Workshops - @4thasaservice and www.fourthamendmentasaservice.org
This workshop will discuss matters of online privacy, your rights to privacy, protecting yourself from stalking, and more. We will incorporate live walkthroughs of how to install and configure popular privacy tools and demonstrate common ways to communicate in a safe, secure, and legal manner if you feel you are being targeted unfairly or illegally by people looking to do you harm.
Speakers
Ean Meyer – Course Director, Cloud Technologies
Jack Norman – Course Director, Cloud Technologies
Moderator: Jay Bunner – Program Director, Cloud Technologies
This document provides information and guidance to teens on protecting their privacy and personal information when using social media and the internet. It discusses why online privacy is important, how personal information can be accessed and used, basic guidelines for safe social media use and disclosure of personal information, how to adjust privacy settings, security risks like passwords, phishing and spyware, and resources for further information. The overall message is that teens should be aware of privacy issues and risks when online and take steps to protect their privacy and personal information.
Developing Social Networking Policies for the Legal Aid Office. June 11, 2009
Host: Kathleen Brockel
Special Guests: Stephanie Kimbro & Will Hornsby
Please see additional notes at http://lsntap.org/Executive_Roundtable_Jun2009_Social_Networking
100315 how to be found and find a job on linked inguest490844
The document discusses how to use LinkedIn for job searching and professional networking. It recommends completing your profile, connecting with contacts, joining relevant groups, and using LinkedIn search functions. The summary also mentions tips like getting recommendations, researching connections, and including a YouTube video in your profile.
This document discusses 15 ways to implement professional and personal branding. It begins by defining professional branding as representing one's unique skill set, ideas, beliefs, and values that others find interesting. The document then provides an overview of the basic components of resumes and CVs as the first way to brand oneself. It emphasizes keeping these documents updated regularly. The document continues to describe additional ways to brand oneself through an online web presence, blogging, networking, social media, publishing articles and books, public speaking, and using trademarks. It provides examples and tips for each method.
Networking Your Way to Great Relationships," Generation Putnam, Hurricane, WVDinsmore & Shohl LLP
The document discusses networking and how it is important for building business relationships. It defines networking as establishing personal connections in a business context. It then provides tips for how to effectively network, including planning your market and brand, using existing connections, becoming an expert, embracing new experiences, giving to others, authenticity, follow up, maintaining relationships through updates and referrals, and using social media like Facebook, Twitter and LinkedIn as networking tools. The overall message is that networking takes ongoing commitment but can help grow, retain and climb within a business.
NAELA Summit "Navigating Ethical and Legal Issues in Social Media"Lisa Borodkin
January 30, 2015 presentation on ethical and legal developments in building social media profiles, interacting with clients online and growing your practice with social networks
Navigating Ethical Problems Social MediaLisa Borodkin
This document summarizes a presentation on navigating ethical and legal issues in social media for attorneys. It discusses building an online profile, interacting with clients, and growing a professional network. When creating a profile or blog, attorneys must be aware of advertising rules. Online interactions with clients require disclaimers. Social media platforms like Avvo, LinkedIn, and Twitter can help attorneys build their network if they actively engage by answering questions, endorsing others, and posting interesting updates within ethical guidelines. The presentation provided tips to help attorneys safely use social media to market their practice.
The document discusses a panel on social media risks and rewards. The panelists included professionals from legal organizations like Mayo Clinic and Alcatel-Lucent. They discussed findings from a 2009 study that three-quarters of lawyers were using social networks and saw benefits in networking and knowledge sharing, but had concerns about strategic use. The panelists provided examples of how social media could be used professionally for networking, staying informed on topics, and monitoring discussions and brand mentions.
The document discusses how lawyers and small law firms can use social media and video as vital business development tools. It outlines several social media platforms that can be used, including Facebook, LinkedIn, and Twitter. It also discusses how video can be embedded in press releases, emails, and used to create training materials, recruitment videos, business development profiles, and presentations for clients. The document provides examples of how some law firms have used these tools successfully.
Microsoft Power Point Networking West Libr 9 24 09.Pptkarincombs
This document provides information on the importance and benefits of networking for job searches. Some key points include:
- Networking involves cultivating relationships and exchanging information that can help with employment and business opportunities.
- Most jobs (90%) are not advertised, and networking is responsible for obtaining 75% of good jobs.
- Certain industries in Ohio are projected to experience high growth over the next 10 years, providing networking opportunities.
- Effective networking methods include attending events, using professional social media sites like LinkedIn, and following up with contacts by phone and email. Regular networking is encouraged for ongoing job searching success.
Networking; past present and future; and the importance of personalityEd Mitchell
Presentation about networking and the current tyranny of growth and quantity over quality in networks. Outline of the importance of considering personalities, relevant facilitation and some future methods to balance it
The document discusses how integrating Web 2.0 technologies such as social networking can enhance one's job search. It defines Web 2.0 and social networking, and explains how tools like LinkedIn, Facebook, Twitter, and others can help job seekers network, market themselves, find opportunities, and collaborate with professionals. The document provides tips on using social media strategically, such as choosing the right networks, completing profiles, and engaging with contacts, to help strengthen one's job search and find new opportunities.
The document discusses the importance of using social media for lawyers' professional networking and business development. It provides an overview of key concepts like developing an online presence, content-rich profiles, engagement marketing versus interruption marketing, and how different social media platforms can work together. It also discusses legal ethics considerations for using social media and recommends treating all online communications as publications. Lawyers are advised to develop social media policies and avoid confidential discussions or unethical solicitation online.
Social networking tools are used by advertisers and marketers, by human resources departments, and of course by job-seekers and employees.
For many companies, the question now is not whether to use social media in its business, but how.
And as with any new aspect of doing business, there are several potential pitfalls that a company must be aware of to avoid running into legal difficulties.
The basics for building one's legal practice using (among other social networking tools) TWITTER for the Cool Twitter Conference in Los Angeles at the House of Blues
An Overview of Social Networking & Human ResourcesConnie Crosby
Presented to the ITAC HR Forum for the Information Technology Association of Canada. Presents an overview of social networks, additional places where IT staff may engage online, a few brief cases of Canadian businesses using social networks, and how human resources professionals might use social networks.
Learn how to develop your 2010 Marketing Plan using the PPT and accompanying materials from the webinar we conducted on 2-11-2010 for the Ohio State Bar Association.
Technology Transfer for Small and Medium Sized Enterprises John Whelan
The document discusses technology transfer and how it can benefit small and medium enterprises (SMEs). It outlines some ways that universities and SMEs can collaborate, including collaborative research projects, innovation vouchers, and programs where universities provide researchers or interns to work with companies. It also discusses considerations around intellectual property rights for any innovations developed from the collaboration.
This document discusses using directed innovation to generate creative solutions to difficult problems. It outlines a workflow for directed innovation that includes obtaining senior management sponsorship, selecting an experienced facilitator, identifying a high-value problem of the future, generating thought-provoking questions, selecting a diverse team of participants, using the questions to generate ideas in pairs, combining and evaluating the ideas, and tracking ideas to completion. The goal is to treat the innovation session like a project and manage it systematically to produce novel, high-quality solutions.
PMG Oct 2011 Patents and intellectual property 101 for product managers finalDerek Pettingale
The document discusses intellectual property strategy, protection, and valuation. Recent high-profile sales of patent portfolios for billions of dollars are prompting executives to reevaluate the potential value of dormant intellectual property assets. As a result, product managers are now being challenged to understand basic patent protection strategies and how to value intellectual property. The event will feature presentations on growth in intangible asset value, intellectual property strategy frameworks, patent portfolio roles and examples, protection requirements and alternatives to patenting, and approaches to intellectual property valuation.
The document discusses directed innovation methods for generating ideas. It provides an overview of the history of innovation techniques, from ad hoc brainstorming to more structured methods utilizing a diverse team and facilitator. The directed innovation process involves identifying problems, generating assumptions and limitations, developing a question bank, and using the questions to ideate solutions in pairs with the goal of overcoming constraints. The workflow consists of 10 steps including obtaining sponsorship, selecting a facilitator, identifying high-value problems, and tracking ideas through implementation. Quotes are provided on asking new questions to advance science and on generating more questions leading to more ideas and better solutions.
• Patent Basics
• From Conception to Capitalize
• Offensive Strategy: Excluding Competitors
• Defensive Strategy: Maintaining Your Freedom to Operate
• Monetizing IP
• Do I Need a Patent
El documento habla sobre una exposición de 120 viñetas creadas por destacados ilustradores para denunciar la violencia sexista. La muestra titulada "Por una vida sin malos tratos" formó parte de la Muestra Internacional de Humor Gráfico de la Universidad de Alcalá de Henares en 2006 y fue acompañada por un programa educativo para estudiantes sobre la violencia doméstica.
Presented by Steve Matthews (Stem Legal Web Enterprises) and Susan Van Dyke (Van Dyke Marketing & Communications) at the Pacific Legal Technology Conference, October 2, 2009, in Vancouver, BC, Canada.
Social Media for Young Lawyers: Gavin Ward SYLA PresentationGavin Ward
The document discusses using LinkedIn and blogging for young lawyers and barristers. It provides tips for setting up an effective LinkedIn profile, including creating a solid profile, joining relevant groups, engaging in discussions, finding contacts, connecting, recommending others, and promoting your profile. Benefits of LinkedIn include increased website traffic, visibility, search engine results, and opportunities to build a professional network and find clients. The document also discusses reasons for lawyers to start blogging, such as business development, developing expertise and brand, and engaging with the legal profession.
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
This document summarizes a webinar about using social media for law firms. It discusses how law firms are using platforms like LinkedIn, Facebook, Twitter, and blogs for business development, client acquisition, and knowledge management. The webinar covers social media statistics, scenario-based workflows, setting up profiles and pages, and developing an effective strategy. Attendees are encouraged to start with one platform like LinkedIn, listen and engage with others, and be consistent with high-quality content.
This document summarizes a webinar about using social media for law firms. It discusses how law firms are using platforms like LinkedIn, Facebook, Twitter, and blogs for business development and client acquisition. Statistics are provided showing the growing use of these platforms by legal professionals and law firms. Scenarios demonstrate how attorneys have obtained new clients through engaging on social media. The webinar then reviews best practices for setting up and engaging on key social media platforms and blogs to help law firms grow their business online.
MN CLE internet marketing/web marketing/SEO strategyRyan Tauer
The document provides an overview of creating an effective web strategy for law firms. It discusses building a web strategy to attract new clients and prosper online. Specific topics covered include online reputation management, search engine optimization, using social media, legal directories, content creation, and blogging. The presentation emphasizes establishing an online presence, optimizing websites for search engines, engaging clients through social platforms, and positioning the firm as experts in their field through high-quality online content.
The document provides an overview of social media methods including conversation, collaboration, distribution and consumption. It discusses key social media platforms like blogs, social networks, forums, microblogging and others. The purpose is to help small businesses understand and utilize different social media methods to connect with customers and promote their business.
April Virtual Series: What Happens in Austin, Doesn't Stay in AustinDigitalMoguls
Digital Moguls was created in 2011 by Kristin Bolton-Keys to provide innovative and inspirational digital content. It serves as a hub for people seeking to share knowledge about digital trends. This document summarizes discussions from the 2013 South by Southwest conference, including talks on augmented reality, data storytelling, legal issues for startups, and crowdfunding. Key advice included the importance of planning, embracing new technologies, and telling great stories with data rather than just selling products.
Social Media in Action - The Good, The Bad and the UglySu Butcher
This document summarizes Clare Watson's presentation on RIBA Enterprises' experience with social media. It discusses how RIBA Enterprises initially had an inconsistent social media strategy dependent on individuals. In 2012, they defined clear goals and processes, engaged consultants, and tested strategies. The presentation outlines the benefits they saw, such as increased engagement and traffic, but also challenges including time/resources. It provides advice such as starting slowly, training staff, and engaging rather than just broadcasting.
The document provides an overview of how to use social networking to promote oneself and one's business. It discusses popular social networking sites like LinkedIn, Facebook, and Twitter and how public figures like President Obama have successfully used these platforms. It then offers tips on using social media effectively through creating meaningful communications, standing out from others, and developing systems to integrate social networking into one's daily activities.
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
Digital Natives - Session 4 - Listening to consumersBart Muskala
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
This document discusses the importance of social media for law firms. It notes that social media use is growing rapidly among both companies and lawyers. The document then provides advice on establishing profiles and engaging on key social media platforms like LinkedIn, Facebook, Twitter, YouTube, and Avvo. It emphasizes building credibility online, connecting with potential clients, and promoting your services. Finally, it addresses common concerns around finding time and managing ethical issues with social media for legal marketing.
The document discusses using LinkedIn as a sales tool. It provides background on how Web 2.0 sites allow users to generate content and engage with others. LinkedIn is described as a professional social network for maintaining business contacts, getting introductions, and sharing industry knowledge and opportunities. The top 10 tips for salespeople on LinkedIn include improving your profile, adding contacts, using searches to research prospects, sending messages, getting recommendations, joining groups, broadcasting your work, asking and answering questions, and exploring company pages.
Lisa Harris teaches digital marketing and runs research projects on how small firms use social media. She gives a presentation on developing a digital presence through platforms like blogs, Facebook, LinkedIn and Twitter to build profiles and brands. Building an online personal brand through consistent engagement is important for business networking and development. However, it requires ongoing effort to maintain multiple online profiles and learn new tools while still engaging offline through traditional networking.
How Lawyers Can Harness the Power of Social MediaCarolyn Elefant
Based on the book, Social Media for Lawyers: the Next Frontier, this presentation shares some practical, goal-centric ways that lawyers can use social media to find jobs, network and seek out new opportunities.
This document discusses how businesses can use social media platforms like LinkedIn, Facebook, Twitter, Google+, YouTube, Pinterest, and blogs to find and hire employees. It provides tips for each platform such as creating a company page, posting job openings, engaging with online communities, and searching for potential candidates. The overall message is that social media can help businesses demonstrate their culture, engage with potential hires, and find qualified applicants.
The document provides guidance on using LinkedIn for business purposes. It discusses what LinkedIn is, the benefits of using it, and how to effectively utilize it. Specific tips include completing your profile, connecting with colleagues, joining relevant groups, participating in questions and answers, providing recommendations, searching for potential clients and competitors, and posting regular status updates. The overall message is that LinkedIn can be leveraged as a tool for business development, networking, and generating leads if used strategically.
1. The document provides an overview of how attorneys and law firms can use social media for reputation management, visibility, marketing and research. It discusses best practices for setting up social media policies and profiles.
2. Various social media platforms that are commonly used are described, including LinkedIn, blogs, and wikis. Benefits for attorneys include gathering industry news and researching potential clients or hiring outside counsel.
3. The importance of managing one's online reputation is emphasized. Attorneys should monitor how they are presented online and optimize profiles on platforms like LinkedIn and Google.
From Apps To Tweets Insurance Agents and the Social Web 040310Rick Morgan
The document discusses how social media can be used by insurance agents and companies to engage with customers, build relationships, and generate leads. It provides examples of how some agents and companies are using tools like blogs, Facebook, Twitter, and YouTube to educate customers, share disaster preparedness information, and develop communities around targeted customer segments. The document also outlines best practices for social media use in business and tips for measuring return on investment from these strategies.
Similar to Growing Your Online Footprint: An Ethical Approach to Building a Powerful and Influential Online Presence through Social Media and Blogging (20)
From Apps To Tweets Insurance Agents and the Social Web 040310
Growing Your Online Footprint: An Ethical Approach to Building a Powerful and Influential Online Presence through Social Media and Blogging
1. American Bar Association
Young Lawyers Division
Growing Your Online Footprint: An Ethical Approach to
Building a Powerful & Influential Online Presence Through
Social Media and Blog Writing
Friday, October 14, 2011
Presented by Lisa DiMonte
and
R. Michael Wells, Jr., Esquire
2. Is it Time for you to Rethink Social Media?
Resistance to social
media is futile. Millions of
people are creating
content for the social
Web. Your competitors
are already there. Your
clients have been there
for a long time. Is it time
for you to rethink
social media?
• Business Week, February 19, 2009
3.
4. Key Takeaways & Stats
80% of companies use social media for recruitment
95% of those companies are using LinkedIn
90% of consumers trust peer recommendations
Only 14% trust advertisements
We will no longer search for products and services;
they will find us via social media
Over 800M active Facebook users
Video is an effective way to get first page Google rankings1
Source:
1
Forester
Research
5. Now
What?
Be thoughtful about what you do and how
you behave
6. Google search of David Postolski - 7/18/11
David Postolski | LinkedIn
www.linkedin.com/pub/david-postolski/10/5ab/5b0 - Cached
Greater New York City Area - Intellectual Property Liaison to the Young Lawyers Division at
American Bar Association - Cantor Fitzgerald
David Postolski profiles | LinkedIn
www.linkedin.com/pub/dir/David/Postolski - Cached
View the profiles of professionals named David Postolski on LinkedIn. There ..
David Postolski - Greater New York City Area profiles | LinkedIn
www.linkedin.com/.../David/Postolski/us-70-Greater-New-York-Cit... - Cached
View the profiles of professionals on LinkedIn named David Postolski located ...
David Postolski | Facebook
www.facebook.com/people/David-Postolski/1181644385
3 people named David Postolski in New Jersey | WhitePages
names.whitepages.com › Name Popularity › David Postolski – Cached
Learning Chemistry Online | Education | Chemical & Engineering News
pubs.acs.org/cen/education/87/8736education3.html
David Postolski - West Orange, NJ |
MyLife™
www.mylife.com/c-2032894928 - Cached
David Postolski - American Bar Association
apps.americanbar.org/abastore/index.cfm?section=cle&fm…
Lawyer David Postolski - New York, NY Attorney - Justia Lawyer ...
lawyers.justia.com › New York › New York County › New York - Cached
New York, NY - David Postolski - - Justia Lawyer Directory.
Lawyer David Postolski - New York Attorney - Avvo.com
www.avvo.com/attorneys/10017-ny-david-postolski-998953.html - Cached
7. Four Ways to Increase Visibility and Credibility
1. High-definition photo
2. Professional summary on LinkedIn which answers
4 questions: What are you known for? What type of
work do you want more of? Who is your target client?
How are you different? Your bio is not an obit.
3. Content
a. Blogs
b. White papers
c. Press Releases
d. Presentations
e. Podcasts
f. Videos
4. Commenting on the content of others
9. Before and After Professional Summary
Before
After
Patent
A/orney
David
is
a
dedicated
and
me6culous
patent
a6orney
whose
curious
nature
serves
him
well
in
the
Innova<on
Patent
Division
of
Cantor
Fitzgerald,
LP
where
he
prosecutes,
draDs,
analyzes
both
U.S.
and
foreign
patents,
rela<ng
to
Gaming,
So>ware,
Green
Technology,
Business
Methods,
and
Financial
Services.
As
an
IP
analyst,
David
rou<nely
analyzes
patent
porIolios
for
the
Cantor
Fitzgerald
en<<es,
draDs
technology
licensing,
purchasing
and
services
agreements,
and
also
par<cipates
in
due
diligence
and
asset
purchase
agreements.
ABA
Intellectual
Property
Law
Young
Lawyer
Leader
Over
the
last
three
years,
David
has
devoted
countless
hours
as
a
passionate
and
highly
organized
leader
and
mentor
in
the
ABA
Intellectual
Property
Law
Sec6on
and
the
ABA
Young
Lawyers
Division.
David
has
created
an
ongoing
monthly
CLE
series
specifically
for
young
IP
Lawyers.
In
addi<on,
David
has
developed
lawyer
and
law
student
outreach
and
membership
recruitment
and
reten<on
programs
for
the
benefit
of
the
judiciary,
legal
community
and
public
at
large.
10. Content Establishes
Credibility
Write about your area of focus
or topics you deal with on a
daily basis or areas of interest
The Day the USPTO Stood Still: 8,000,000
1.
Patents!!
2.
Page-Turning Books Every Young Lawyer Should Read
3.
How Do I Get a Business Method Patent Issued with No Issues
4. Torchwood: Miracle FDAy
5. Mark Cuban - Patent Attorney Extraordinaire???
6. Relief for Law Student Loans
7. Career Help for IP Law Students
11. Be Willing to Share
Information
White Papers
Presentations
LinkedIn SlideShare
Press Releases
http://www.bizjournals.com/news/
http://www.clickpress.com
https://www.prcom
https://prlog.org
https://www.prbuz.com
Write articles for newspapers
and associations
12. Podcasts and Videos
Get interviewed
Legal Talk Network
MyLegal.com
Legal Broadcast Network
Local TV Shows
13. Comment on Content of Others
Subscribe to industry or legal blogs, join LinkedIn groups and
comment regularly to increase online visibility
•
http://www.patentlyo.com/
•
http://www.lexisnexis.com/community/lexishub/
•
http://www.patentbaristas.com/
•
http://ipwatchdog.com/
•
http://mnfglobal.com/blog2/
• http://www.younglawyersblog.com/post/No-Scrubs-
Residency-Like-Training-Coming-to-Young-Lawyers.aspx
14. Google search of David Postolski - 10/13/11
·∙David
Postolski
|
LinkedIn
www.linkedin.com/pub/david-‐postolski/10/5ab/5b0
Greater
New
York
City
Area
-‐
Patent
A6orney;
Chair-‐
ABA
IPL
Young
Lawyers
Ac<on
Group
and
Chair-‐
ABA
YLD
Science
and
Technology
Law
Commi6ee
View
David
Postolski's
professional
profile
on
LinkedIn.
LinkedIn
is
the
world's
largest
business
network,
helping
professionals
like
David
Postolski
discover
…
David
Postolski
profiles
|
LinkedIn
www.linkedin.com/pub/dir/David/Postolski
View
the
profiles
of
professionals
named
David
Postolski
on
LinkedIn.
There
…
David
Postolski
-‐
Greater
New
York
City
Area
profiles
|
LinkedIn
www.linkedin.com/.../David/Postolski/us-‐70-‐Greater-‐New-‐York-‐City-‐...
View
the
profiles
of
professionals
on
LinkedIn
named
David
Postolski
located
…
Show
more
results
from
linkedin.com
Mark
Cuban
-‐
Patent
A/orney
Extraordinaire
by
David
Postolski,
Esq.
blog.mylegal.com/.../Mark-‐Cuban-‐Patent-‐AForney-‐Extraordinaire-‐by...
2
days
ago
–
Does
Mark
Cuban
think
he's
an
IP
a6orney?
What
would
our
world
look
like
without
business
process
patents?
You
shared
this
Career
Help
for
IP
Law
Students
by
David
Postolski,
Esq.
blog.mylegal.com/.../Career-‐Help-‐for-‐IP-‐Law-‐Students-‐by-‐David-‐Pos...
Sep
27,
2011
–
Resume
review
and
career
advice
for
IP
law
students
from
prac<cing
IP
lawyers.
You
shared
this
David
Postolski
|
Facebook
www.facebook.com/people/David-‐Postolski/1181644385
Join
Facebook
to
connect
with
David
Postolski
and
others
you
may
know.
Facebook
gives
people
the
power
to
share
and
makes
the
world
more
open
and
…
Torchwood:
Miracle
FDAy
and
the
Advancement
of
Innova6on
by
...
blog.mylegal.com/.../Torchwood-‐Miracle-‐FDAy-‐and-‐the-‐Advanceme...
Sep
19,
2011
–
Is
the
plan
to
make
the
FDA
the
premiere
na<onal
organiza<on
tasked
with
advancing
innova<on
SciFi
or
reality?
You
shared
this
David
Postolski
-‐
ABA
Web
Store
-‐
Author
Bio
apps.americanbar.org/abastore/index.cfm?secVon=cle&fm...
David
Postolski
is
a
registered
patent
a6orney
and
currently
employed
at
Cantor
Fitzgerald's
Innova<on
Division
in
New
York,
whose
patents
include
Gaming,
...
Learning
Chemistry
Online
|
Educa6on
|
Chemical
&
Engineering
...
pubs.acs.org/cen/educaVon/87/8736educaVon3.html
Sep
7,
2009
–
New
York
City-‐based
intellectual
property
lawyer
David
Postolski
needed
to
obtain
30
credits
of
science
in
order
to
take
the
patent
bar
exam
to
…
Lawyer
David
Postolski
-‐
New
York
A/orney
-‐
Avvo.com
www.avvo.com/aForneys/10017-‐ny-‐david-‐postolski-‐998953.html
David
Postolski
has
been
licensed
to
prac<ce
law
in
NY
since
2007.
Compare
David
Postolski
to
other
a6orneys
in
New
York.
Write
a
review.
15. Highlights
of
Before
and
ADer
Google
Search
BEFORE AFTER
LinkedIn LinkedIn
LinkedIn LinkedIn
LinkedIn LinkedIn
Facebook Mark Cuban-Patent Attorney Extraordinaire?
White Pages Career Help for IP Law Students
Learning Chemistry Facebook
MyLife Torchwood: Miracle FDAy
ABA ABA
Justia Learning Chemistry
Avvo Avvo
16. Increased visibility, credibility
and recognition
Same username, photo, bio and summary on all
social media sites
Check out which sites come up first for you in a
Google search and make sure they’re updated
and accurate
Create Google alerts for your name and firm name
Monitor mentions of your firm on Twitter
Complete your LinkedIn profile in full
Connect with law school friends on LinkedIn and
join groups related to your area of practice and
your target clients
17. Increased visibility,
credibility and recognition
Create friends lists on Facebook and change settings
to control which friends see status updates
Status updates/tweets should include:
a. professional activities such as speaking
engagements and attendance at conferences
and workshops
b. link to interesting blogs, articles, white papers,
videos and other content
Regularly review privacy settings
Avoid making negative comments
Set reasonable and attainable goals: 15 minutes
a day/1 hour a week
18. One-Year Free Premier Membership
Upload blogs, white papers, presentations, press
releases, podcasts, videos
30-minute telephone call with Lisa
Guest on the MyLegal.com radio show
19. Carolyn Elefant, Co-Author of “Social Media
for Lawyers: The Next Frontier”
“Internet and social media change only the media,
they do not change the message. Nor do they
alter our obligations as lawyers to protect
client confidences, avoid deceptive practices.
Lawyers inherently understand what is
permissible based on what they have done in the
past.”
20. ETHICAL
CONSIDERATIONS
FOR
BLOGGERS
§ Create
a
valid
disclaimer
§ Rules
regarding
adver<sing
§ Be
careful
not
to
form
an
a6orney
client
rela<onship
§ Do
not
violate
a6orney
client
privilege
§ Do
not
say
anything
bad
about
judges,
lawyers,
etc.
on
your
blog.
21. Disclaimers
• Make
sure
you
do
not
provide
legal
advice.
Just
provide
“informa<on”
in
your
blog.
• Disclaimers
can
take
a
number
of
forms,
but
all
should
say
1)
the
blog
only
provides
general
informa<on
and
not
legal
or
other
professional
advice;
2)
no
a6orney
client
rela<onship
is
formed
with
the
author
or
any
a6orney
in
the
firm
;
and
3)
all
situa<ons
are
factually
dependent,
and
the
reader
or
viewer
should
contact
an
a6orney
when
ques<ons
arise.
• Check
your
state
and
local
rules.
22. Adver<sing
• Check
your
state
and
local
rules
regarding
adver<sing.
• If
you
send
out
a
newsle6er
for
your
blog
via
mail
or
e-‐mail,
you
may
want
to
consider
consul<ng
your
state
and
local
rules.
• When
in
doubt
as
to
whether
your
blog
cons<tutes
adver<sing,
check
your
state
and
local
rules.
23. A6orney
client
privilege
• NEVER
disclose
confiden<al
informa<on
about
a
current
client
or
past
client.
• NEVER
discuss
current
clients
or
past
clients.
• Be
careful
not
to
blog
about
topics
that
could
adversely
impact
current
clients
or
past
clients.
• Make
sure
you
do
NOT
form
an
a6orney
client
rela<onship.
• Run
a
conflicts
check
before
blogging
about
a
topic,
and
con<nue
to
periodically
run
conflicts
checks.
24. Watch
What
You
Say!
• Be
careful
what
you
say,
it
may
come
back
to
haunt
you.
• NEVER
say
anything
bad
about
other
lawyers,
judges,
etc.
• You
words
will
reflect
posi<vely
or
nega<vely
on
your
reputa<on.
• What
you
say
can
have
legal
consequences
e.g.
defama<on
of
character.
25. Questions
Lisa DiMonte
@lisadimonte
lisa.dimonte@mylegal.com
blog.mylegal.com
Michael Wells, Jr.
@slnc01
michaelw@wellsjenkins.com
southernlawyernc.blogspot.com