Socialize: Monetizing Social Media - David Adler
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The document discusses legal and regulatory compliance issues related to social media marketing. It provides an overview of various legal risks like copyright infringement, trademark infringement, right of publicity, user-generated content issues and privacy regulations. The speaker then discusses specific legal risks in more depth and provides examples to illustrate how these laws apply in practice. The goal is to help businesses identify risks and develop policies to avoid legal problems when using social media for marketing.
![Speaker Bio ,[object Object],[object Object],[object Object],[object Object],David M. Adler, Esq. & Assoc.: Safeguarding Ideas, Relationships & Talent ®](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Socialize: Monetizing Social Media - David Adler
- 1. Social Media Marketing: Legal & Regulatory Compliance Presentation to MediaBistro’s Socialize 2011 April 1, 2011 Understating legal and regulatory risks to businesses using social media Using and maintaining proper policies and procedures to reduce risk David M. Adler, Esq. Safeguarding Ideas, Relationships & Talent ®
Editor's Notes
- 1. Note limited exceptions (e.g. government works, public domain) and work-for hire
- 1. Note limited exceptions (e.g. government works, public domain) and work-for hire
- 1. Note limited exceptions (e.g. government works, public domain) and work-for hire
- 1. Note limited exceptions (e.g. government works, public domain) and work-for hire
- Note limited exceptions (e.g. government works, public domain) and work-for hire South Carolina case involving user’s experience with BidZerk; placed link on his blog: no infirngment U.S. suit against Australian advertiser for using photo without permission
- Note limited exceptions (e.g. government works, public domain) and work-for hire South Carolina case involving user’s experience with BidZerk; placed link on his blog U.S. suit against Australian advertiser for using photo without permission
- Note limited exceptions (e.g. government works, public domain) and work-for hire South Carolina case involving user’s experience with BidZerk; placed link on his blog U.S. suit against Australian advertiser for using photo without permission Twitter's terms of service say you own your own posts; copyright law applies. Fair Use?
- Note limited exceptions (e.g. government works, public domain) and work-for hire South Carolina case involving user’s experience with BidZerk; placed link on his blog U.S. suit against Australian advertiser for using photo without permission Twitter's terms of service say you own your own posts; copyright law applies. Fair Use?
- Note limited exceptions (e.g. government works, public domain) and work-for hire South Carolina case involving user’s experience with BidZerk; placed link on his blog U.S. suit against Australian advertiser for using photo without permission Twitter's terms of service say you own your own posts; copyright law applies. Fair Use? In 2007, CCIA filed FTC complaint against Major league sports; Brooklyn Law School professor and EFF staff attorney Wendy Seltzer
- 1. Facebook legal policies: Advertising Guidelines and Pages Policies prohibit, false, misleading or deceptive practices.
- Get Permission Check your facts & Sources
- 1. Coca-cola: 2009 2d most popular Facebook page; Coke contacted creators and partnered with them
- 1. Coca-cola: 2009 2d most popular Facebook page; Coke contacted creators and partnered with them
- 1. Coca-cola: 2009 2d most popular Facebook page; Coke contacted creators and partnered with them
- 1. Coca-cola: 2009 2d most popular Facebook page; Coke contacted creators and partnered with them
- 1. WSJ article Feb, 22, 2011: Prosecution and defense lawyers are scouring the site for personal details about members of the jury pool that could signal which side they might sympathize with during a trial.
- WSJ article Feb, 22, 2011: Prosecution and defense lawyers are scouring the site for personal details about members of the jury pool that could signal which side they might sympathize with during a trial. Yes, but remember Title VII protected classes; University of Kentucky sued for religious discrimination under Title VII of the Civil Rights Act. The case, Gaskell v. University of Kentucky, rare example of a lawsuit by a scientist for religious persecution. Search committee looked at personal web site and concerned about views on creationism
- WSJ article Feb, 22, 2011: Prosecution and defense lawyers are scouring the site for personal details about members of the jury pool that could signal which side they might sympathize with during a trial. Yes, but remember Title VII protected classes In Yath v. Fairview Clinics, 767 N.W. 2d 34 (Minn. App. 2009), a patient sued Fairview Cedar Ridge Clinic, two employees and others invasion of privacy, after learning that clinic employees had reviewed her medical file, learned that she had a sexually transmitted disease, disclosed this information to other people, and the information showed up on MySpace.
- WSJ article Feb, 22, 2011: Prosecution and defense lawyers are scouring the site for personal details about members of the jury pool that could signal which side they might sympathize with during a trial. Yes, but remember Title VII protected classes In Yath v. Fairview Clinics, 767 N.W. 2d 34 (Minn. App. 2009), a patient sued Fairview Cedar Ridge Clinic, two employees and others invasion of privacy, after learning that clinic employees had reviewed her medical file, learned that she had a sexually transmitted disease, disclosed this information to other people, and the information showed up on MySpace. Feb . 7, 2011: NLRB announced a settlement involving the discharge of a CT ambulance service employee for posting negative comments about a supervisor on her Facebook page. Under the National Labor Relations Act, employees may discuss the terms and conditions of their employment with co- workers and others. The NLRB complaint also alleged that the company maintained overly-broad rules in its employee handbook regarding blogging, Internet posting, and communications between employees
- WSJ article Feb, 22, 2011: Prosecution and defense lawyers are scouring the site for personal details about members of the jury pool that could signal which side they might sympathize with during a trial. Yes, but remember Title VII protected classes In Yath v. Fairview Clinics, 767 N.W. 2d 34 (Minn. App. 2009), a patient sued Fairview Cedar Ridge Clinic, two employees and others invasion of privacy, after learning that clinic employees had reviewed her medical file, learned that she had a sexually transmitted disease, disclosed this information to other people, and the information showed up on MySpace.
- WSJ article Feb, 22, 2011: Prosecution and defense lawyers are scouring the site for personal details about members of the jury pool that could signal which side they might sympathize with during a trial. Yes, but remember Title VII protected classes In Yath v. Fairview Clinics, 767 N.W. 2d 34 (Minn. App. 2009), a patient sued Fairview Cedar Ridge Clinic, two employees and others invasion of privacy, after learning that clinic employees had reviewed her medical file, learned that she had a sexually transmitted disease, disclosed this information to other people, and the information showed up on MySpace.
- 1. In 2007 When registering at thedollpalace.com, for example, a child under 13 is told “you need a parent’s permission to continue. Is a parent with you right now.” The child can then select “yes” or “no.” The “yes” selection allows the child to click “ok” at the bottom of a permission page. The “no” selection prompts a child to enter an e-mail address. An e-mail is sent to that address asking for consent; no subsequent verification is made.
- 1. In 2007 When registering at thedollpalace.com, for example, a child under 13 is told “you need a parent’s permission to continue. Is a parent with you right now.” The child can then select “yes” or “no.” The “yes” selection allows the child to click “ok” at the bottom of a permission page. The “no” selection prompts a child to enter an e-mail address. An e-mail is sent to that address asking for consent; no subsequent verification is made.
- 1. In 2007 When registering at thedollpalace.com, for example, a child under 13 is told “you need a parent’s permission to continue. Is a parent with you right now.” The child can then select “yes” or “no.” The “yes” selection allows the child to click “ok” at the bottom of a permission page. The “no” selection prompts a child to enter an e-mail address. An e-mail is sent to that address asking for consent; no subsequent verification is made.