The document discusses Juan Valdez brand, a Colombian coffee company created in 2002 by Procafecol. It has four business lines: specialty shops, supermarkets, e-commerce, and institutional channels. It provides a brief history of the company's expansion from 2002-2012, including opening its first store in Bogota airport in 2002 and entering the US market in 2004. It outlines the company's vision to be the preferred global Colombian coffee brand and its mission to generate emotions and satisfaction about the best coffee from Colombia. It then discusses the company's business lines and product line, which includes packaged coffee, food/drinks, and merchandising items.

1. Colombian companies
Jorge Cruz
Group 2am
ECCI University

2. Which t is the
company?
Juan Valdez brand was
born as cmpany called
procafecol created in
2002 and is created to
generate added value to
the colombian coffe
And it has four lines of
business that are speciality
shops supermarkets , e-
comerce and institutional
channel

3. History of company
2002 2004 2005 2006 2007 2008 2010 2011 2012 2012
Opening of
the frist store
in airoport el
Dorado in
bogota
The frist
store opened
in the US in
the
washington
DC
They create
their own lne
of packaged
coffe
Continue its
expansión
taking its
coffe to
europe and
asia
Expansión
leads to
airlenes ,
hotels ,
testaurants
etc.
Opening
their stores
in Chile and
Ecuador
Positioning as a
leader in
premium coffe
and consolidated
in sales at
supermarkets in
usa
They reach one
million fans in
facebook
demonstrating
that has been
one os the
companies most
expancion
Frist
television
commercial
at the global
level Juan
valdez
Store oening
200 at the
gobla level

4. Company Vision
Be the premiun colombian coffe brand preferred
globally

5. Company Mission
Genérate emotions being and satisfation about the
best coffe in colombia

6. administrative organization

7. Business lines
Procafecol with its
flagship brand Juan
Valdez has three lines
of business in addition
to exports
made ​​through the
Federation of Coffee

8. Institutional Line
This line is responsible for large areas such as
hotels, restaurants, airlines, companies etc. in this
line of business are Juan Valdez hotels within
companies etc.

9. Franchises Line
It is a strategy that seeks expacion brand
positioning to gobla starting level international
franchise

10. distribution line
this line focuses on the service provider's brand as Juan
Valdez coffee for specific surfaces and premium coffee
sectors where they seek to generate added value to their
business

11. product line
Coffee packed
• Soft Cafes , balanced , strong , original
, sustainable, etc.
Food and
drinks
• Cappuccino, Mocha , Espresso,
sandwiches, salads, etc.)
merchandising
• Taxes , Coffee , notebooks , bags ,
umbrellas , handles , etc.

12. Which it is the
company?
We have consolidated
as the leader in selling
specialty coffee and
coffee-based
beverages, in the
consumer's mind

13. History of
company
OMA , German for grandmother
affectionately ( Granny) . In 1970 ,
OMA was born as the first
gourmet coffee shop in Bogota At
five in 1975 , he opened a new
point at the International Center
In the 80 following the very idea
of European cafes , where the
gathering and culture go hand in
hand OMA BOOKS opened.

14. Company Vision
Seeks to be the leader in coffee -based beverages with a good
atmosphere and so you can have a great experince

15. Company Mission
Meet customer needs , through the production and marketing of coffee -
based drinks , packaged coffee and pastry

16. administrative organization

17. Product line
Cafe oma can find a very
strong product line that
shows your plan of action
nationally and
internationally

18. coffee bars
In this line we can find a
variety of products such as
ice cream based drinks
coffee pastry

19. Caffee restaurant
In this line we find an
evolution because we can
find the products offered
in the cafe barrras but also
find breakfast, lunch,
dinner or atrophy leading
diner experience level

20. Cafe packaging
Here we find the line of
packaged coffees and OMA
export type is the cover
letter OMA abroad since
this company does not
have more lines of export