2. Media Create is...
the one and only independent game marketing firm in Japan
– Established in 1994, when the original PlayStation was launched.
game business researcher in Japan, Asia and emerging nations
– Our data and reports are regarded as the industrial standard in the Japanese
game business.
the opinion leader of Japanese game industry
– Our clients include most Japanese game publishers including Nintendo, SCE,
Sega, GungHo, Square Enix, Konami, Capcom…
3. Who is Sho Sato?
• Worked in Jordan Gaming Taskforce in Amman
• Currently works for Chief Analyst at Media Create
4. Why do Japanese game companies get
interested in emerging game market?
5. Japanese game market gets matured
Source: YANO Research
http://www.itmedia.co.jp/news/articles/1603/14/news089.html
6. Japanese game companies found
offices in emerging countries
For example:
Bandai Namco→Malaysia, Mexico, Romania
KONAMI→Singapore
Capcom→Thailand(BEELINE)
DeNA→ Singapore, Vietnam
GungHo→Singapore
KLab→Philippine, Singapore
7. Why is MENA game market important
for Japanese game companies?
8. Young society and
high population increase rate
Source: UNFPA State of the Population 2015
9. High Adaptability to social media
http://theonlineproject.me/files/reports/Reintroducing_Social_Saudis_Arabic1.pdf
10. Popularity of YouTube and some
YouTubers focus on games
جيمر سعودي
https://www.youtube.com/watch?v=_rWlsEbkKZ0
11. New market, but comparatively long
history of game play
أتاري
فاملي نينتندو
صخر
12. Fans of Japanese games and anime
جريندايزر
(UFOロボ グレンダイザー)
خماسي البطل
(コンバトラーV)
ماجد كابتن
(キャプテン翼)
13. High growth rate of MENA game market
https://www.wamda.com/2015/04/report-young-arabs-fueling-mena-media-market
Among MENA countries,
KSA is and will be the largest game market
14. High spending power of GCC countries
International clan
Arab clan
Clan ranking of Clash of Clans
International clan
Arab clan
Arab clan
15. السالطين انتقام
Developed by
ONEMT ()الصين
Top 1 in Saudi Arabia
Top 30 in the U.S.
High spending power of GCC countries
https://itunes.apple.com/us/app/antqam-alslatyn/id1031150328?mt=8
16. How is the recent condition of
Arabic game companies?
17. Example of game titles from MENA region
https://play.google.com/store/apps/details?id=com.thewallgames.z7am&hl=ja
()المغرب زحام
()األردن هجولة
https://play.google.com/store/apps/details?id=com.rababagames.hajwalah&hl=ja
https://play.google.com/store/apps/details?id=me.pou.app&hl=ja
Pou ()لبنان
()لبنان انمي اكشن
https://play.google.com/store/apps/details?id=com.lanahuang.khayal&hl=ar
18. Active regional collaboration of
game developers
https://itch.io/jam/game-zanga-5
http://arabicgamejam.org/ https://itch.io/jam/game-zanga-6
19. Meanwhile, there are various challenges for
game developers in Arabic-speaking region...
• Difficulty in attracting investors (=Difficulty in scale-up)
• Lack of experienced game publisher
• Google Merchant Certification (for paid apps)
• The number of educational institutes specialized in
game education (talent demand/supply issue in long
term)
• Networking with game developers/publishers in other
regions (especially the U.S. and Eastern Asia)
In order to solve these issues,
collaboration with international game companies is
quite important.
20. • Support development & marketing
• Publish into other regions
• Invest into project or company
• Feature your games in Japanese market
• Appeal to other Japanese game companies
• tell you how to design games
• provide network with other game-related people
Japanese Game Publishers
Japanese Game Creators
Japanese Game Journalists
How can Japanese game companies and
developers help you?
21. How can we help you working with Japanese
game companies?
International
Companies
Usual Report Line of Japanese Companies
Executive Commitee
General Marketing
Division
Overseas
Business
Domestic
Business
Develo
pment
Making use of our 20 years experience with Japanese game
companies, you can broaden network with decision-makers
of Japanese companies
22. جزيال شكرا
If you want to get this slide or
want to know Asian game market and business,
please give me your business card,
or contact our e-mail address below.
Media Create, Co.ltd.
Kanda Jinbocho 1-1-17 Jinbocho Dai-San Bldg. 5F
Chiyoda-ku, Tokyo, Japan
http://www.m-create.com/english/index.html
sato@m-create.com
TEL:(+81)332947031
FAX:(+81)332947036
Editor's Notes
一つにまとめる
1980s
PlayStation, PlayStation 2ともに500万台以上をMENAで販売。富裕層のみならず中流家庭にもゲームハードを見かけるようになった。
Take care of tradition & Adaptability to new things