Search engine optimization (SEO) involves strategies to improve a website's rankings in search engines like Google. SEO aims to connect websites to relevant searchers by optimizing content for search engines. While technology plays a role, SEO is primarily about building connections through high-quality content and positive reviews. Multiple success factors together increase the odds of top rankings, with some carrying more weight than others.

1. Definition
“Most purchases start with a local internet
search, so top Google rankings of an
industry’s keywords can be a major source
of new leads for a business. “Search engine
optimization” is a set of strategies to get
one’s online content – especially websites
and Google+ pages – ranked high by search
engines like Google, Yahoo, and Bing. “

2. What is SEO?

3. What is the purpose of SEO?
What it is NOT
•SEO IS NOT
ABOUT
TECHNOLOGY
What it IS
•SEO IS ABOUT
MAKING
CONNECTIONS

4. Expert Quote
“Factors work together. No single factor guarantees
top rankings or success, but having several favorable
ones increases the odds. And some carry more weight
than others.” – Search Engine Land’s 2015 “Period
Table of SEO Success Factors”
(http://searchengineland.com/seotable).

5. Assessment Questions
1. Does your website show up on
page one of Google for your top
keywords?

6. Assessment Questions
1.Does your website show up on page
one of Google for your top keywords?
2.How many leads and/or sales do you
get through your website?

7. Assessment Questions
1.Does your website show up on page one of
Google for your top keywords?
2.How many leads and/or sales do you get
through your website?
3.How many Google+ reviews do you have
and how positive are they?

8. Assessment Questions
1.Does your website show up on page one of
Google for your top keywords?
2.How many leads and/or sales do you get through
your website?
3.How many Google+ reviews do you have and how
positive are they?
4.Do you know what your top keywords are?

9. Assessment Questions
1.Does your website show up on page one of Google for
your top keywords?
2.How many leads and/or sales do you get through your
website?
3.How many Google+ reviews do you have and how
positive are they?
4.Do you know what your top keywords are?
5.Does SEO scare you or are you leading the charge?

10. The Art & Science of SEO

11. The unscientific formula of SEO

12. Benefits

13. Barriers
The Complexity is real! We’re not designed to think like robots.

14. Underlying Values
Investment.
Very few uses of your time and energy will have a bigger
payoff.
Trust.
You can start building that all-important connection with
clients before the even meet you.
Presence.
People are online, so you must meet them where they
are. Your online presence is your new front door.