1. MIXX
GROUPAMA –IN2015.RO
STRATEGY
At the end of 2010, new-on-the-market insurance company Groupama launched its first life insurance
product - a 5 years investment in unit-linked funds - and asked us to develop a campaign to increase
awareness of Groupama, with a secondary goal to announce the new product.
To dramatize the 5 years investment we teleported consumers in their Facebook profile in 2015.
EXECUTION
We created facebook.in2015.ro to ‘teleport’ consumers 5 years in the future and show them their
facebook profile of that time, where their actual facebook friends would have imagined posts such as:
“attending ipad recycling campaign”, “U2 tour in your pub”, “vacations on Uranus”, “teleporting
workshops” and so on.
RESULTS
The campaign went viral from day one (without promotion!) with 180.000 users of the application. In
total in 3 weeks more than 300.000 people used the application (that is 1 in 6 facebook Romanian users
at the time), more than 50.000 of them sharing it on their walls, and hundreds of bloggers and twitters
discussed it. Total reach of the campaign was more than 2 million users (that is 1 in 5 Romanian internet
users).