McDonald's is not only good at making delicious fast food, they are actually amazing at video marketing tactics as well. Here, we've collected 4 times McDonald's used video content to build trust between their brand & online community.

1. Video
Marketing
4 Times That
McDonald's
Killed it at

2. 1. #GoodToKnow Campaign
With all the rumors about McDonald's
Chicken McNuggets, the company
launched a video campaign to show the
public how their nuggets were made...
They nailed this by using influencer
marketing.

3. Raphael Gomes
is a famous YouTube personality with
over 300,000 subscribers.
McDonald's made him the star of their
campaign.

4. Step 1:
Raphael tries to make his own version of
Chicken McNuggets...

5. Step 2:
Raphael visits the McDonald's factory &
learns how they make their nuggets...

6. Step 3:
At the end of the video, he compares the
chicken nuggets he made to the one's
from the McDonald's factory.
(of course McDonald's wins the battle)

7. By taking an online influencer behind-
the-scenes of their food production
process, McDonald's created a personal
connection between their brand & the
viewers.

8. 2. Creating a Snapchat Account
McDonald's did a
soft promotion, on
Twitter, for their
Snapchat account a
couple days before
posting to this
platform.

9. Their first Snapchat story
was promoting their new Bacon Clubhouse
Burger.
They used LeBron James to create a 36­
second video story.
James was shooting a commercial for
McDonald's & used this platform to give
viewers a behind­the­scenes look at the
filming of the ad.

11. 3. Sponsored Geofilters on Snapchat
After McDonald's created
their Snapchat account,
they were the first brand to
use Snapchat's Sponsored
Geofilters.

12. This campaign aimed more towards
the younger generation. The filters create a
whole lot of social media buzz & increased
brand awareness.

13. 4. TrackMyMacca App
People in Australia were questioning the
quality of mass­produced food coming from
unknown places.
So, McDonald's Australia created a short film
called TrackMyMacca...

14. This video explained how
McDonald's new app can actually track exactly where
your McDonald's ingredients came from.
Users scan the McDonald's product to find the source.

15. It's clear that McDonald's
uses video marketing as an opportunity to show
viewers behind­the­scenes action.
Creating video content that goes behind­the­scenes is
a perfect way to have your audience emotionally
connected to your brand.
These videos work particularly well on social media.
Use video content as a chance to show your brand's
persona, not to product push.