Universitas Muhammadiyah Jakarta our team : Adinda Dwi Prastika Hilma Nabila Putri Ikhlasul Amal

1. Campaign Program
Socialization and Prevention of the New Variant of Covid-19 (Zoom
meeting with the Ministry of Health and Distribution ‘Cleanse’ of hand
washing soap to 10 urban villages in the area around the capital city of
Jakarta.

2. Brand : Cleanse
Cleanse is a business in the field of hand soap.
Established on January 1, 2020. Cleanse was founded by
3 students from Muhammadiyah University, Jakarta.
Cleanse is located on Jalan Gunung Indah V, RT01/11,
Cireundeu, East Ciputat.
Brand that will conduct the Campaign

3. Logo
There’s an illustration of someone
handwashing. That interprets brand Cleanse
as a brand for handwash and is already
clinically tested as a brand that can kill
germs and bacteria.

4. Media
http:/www.Cleanseinfo.id
cleanse.shoap
Messaging
Cleanse places its products as hand washing
products that can kill germs and have been
clinically tested by laboratories. With the
COVID-19 pandemic, it is hoped that the
Indonesian people can be more diligent in
maintaining cleanliness, especially hand
hygiene. To prevent the spread of disease.

5. Campaign
Goals
LONGER TERM GOALS
Help socialize about new variants of
Covid-19 and the preventation
COMPREHENSIVE GOALS
Reduce spreading numbers with socialitation
of new variants of Covid-19
GLOBAL GOALS
Help fasten to be back to normal life

6. Objective
OPINION, ATTITUDE OR
BEHAVIOR YOU WANT TO
ACHIEVE
With this campaign we
hoped that public can
educated and had
knowledge to fight Covid-
19 virus
SPECIFY HOW MUCH
CHANGE YOU WANT TO
ACHIEVE FROM PUBLIC
Surrounding area of Jakarta,
Bogor, Depok, Tangerang,
Bekasi.
BY WHEN YOU WANT TO
ACHIEVE THAT CHANGE
End of August

7. SPECIFIC
- This Campaign will involve Ministry
of Health, Representative of PT.
Cleanse Indonesia, and Public
- Reduce the spreading numbers of
Covid-19 and back to the normal life
- 10 Urban Village of Jakarta Capital
Special Region
- Because there’s still so many
hoax spreading about new variant of
Covid-19
A.TIMELY
- Timely
- End of August
MEASURABLE
- General Public (200 people)
and 10 Urban Village of Jakarta
Capital Special Region
- The Campaign program
achieving target of 200 people of
General Public and 10 Urban
Village of Jakarta Capital Special
Region
- Got a good reaction from
Public and got recognition from
Mass Media
REALISTIC
- The goals that we wanted to achieve is so that
Indonesian citizen will understand and had
knowledge of new variants of Covid-19 and we
will be back to normal life as before
- This campaign will be held from Start July and
the end of August and in that time there will be
regular socialization with Zoom Meeting as the
channel and there will be hand out of free
handwash soap to 10 urban village of Jakarta
Capital Special Region
- Our commitment is to give education and also
reduce the spread numbers of Covid-19 and
giving directions that suitable with Government
policy
Objective SMART
(Specific, Measurable, Attainable, Results, Time Specific)

8. Strategies
STRATEGIES PROVIDE THE ROAD MAP TO YOUR OBJECTIVE:
STARTING WITH PLANNING, CONTACTING THE MINISTRY OF HEALTH, LOOKING FOR
VOLUNTEERS, OPENING DONATIONS. FOLLOWED BY THE IMPLEMENTATION OF THE CAMPAIGN.
THE CAMPAIGN WILL RUN FROM THE BEGINNING OF JULY TO THE END OF AUGUST. IN EARLY
JULY, A ZOOM MEETING WILL BE HELD AS A MEDIUM FOR SOCIALIZING THE NEW VARIANT
OF COVID-19 WITH REPRESENTATIVES FROM THE MINISTRY OF HEALTH AS RESOURCE
PERSONS. THE CAMPAIGN WILL BE DISSEMINATED THROUGH SOCIAL MEDIA (FACEBOOK,
TWITTER, INSTAGRAM AND WILL BE BROADCAST ON YOUTUBE LIVE). THE GENERAL PUBLIC IN
THE RED ZONE AREA (ESPECIALLY THE CAPITAL JAKARTA) CAN PARTICIPATE IN THE
SOCIALIZATION THROUGH THE MEDIA ZOOM.
FROM THE MIDDLE OF THE MONTH TO THE END OF AUGUST, THERE WILL BE DISTRIBUTION
OF CLEANSE HAND SOAP FOR FREE TO 10 URBAN VILLAGES IN THE CAPITAL CITY OF
JAKARTA. VOLUNTEERS USE STRICT HEALTH PROTOCOLS. DOCUMENTATION AND PUBLICATION
THROUGH MASS MEDIA (RADIO, TELEVISION, ONLINE NEWSPAPER)

9. Tactic/Tools
specific elements of a strategy or tools for accomplishing a strategy
ABOUT THE
AGENCY
Cleanse is a is a
brand name which is
an antiseptic liquid
disinfectant produced
by PT. Cleanse
Indonesia and is one
of the health
products.
EXECUTIVE SUMMARY
PT Cleanse Indonesia with its Cleanse product,
which has expanded sales with health products,
with the Covid-19 situation, Cleanse products
are conducting a campaign aimed at preventing
the spread of Covid-19, Cleanse being a health
product wants to take part in reducing the
number of people exposed to covid-19 so that
detol conducts a campaign to provide education
to the public about the prevention of covid-19
with various concepts of activities in the
campaign.
SITUATION ANALYSIS
Cleanse products see the state
of covid-19 how many people are
affected by covid-19, this is a
public health fact that must be
put forward so that Cleanse
products by looking at the
current situation will carry out a
campaign to prevent covid-19
the presence of health products,
namely Cleanse which sees
Covid-19 conditions so that
people continue to maintain their
health so that the Cleanse
campaign can become public
education in the Covid-19
situation.

10. - Educate about new variants of Covid-19
- Educate of how to prevent of the new
variants of Covid-19
- Socialized about the new variants of
Covid-19
STRENGTH
·Most of the citizen need education about
new variants of Covid-19
·Could widening knowledge about new
variants of Covid-19
OPPORTUNITY
-There are so many similar Campaign
-This Campaign only reached area of Jakarta, Bogor,
Depok, Tangerang and Bekasi and not spreading all
of the country.
WEAKNESS
- There are rival’s Campaign that could reach bigger audience
than us
- There are many threats from different directions.
THREAT
S
W
O
T

11. THE EVALUATION WAS CONDUCTED TO MEASURE THE SUCCESS OF THE CLEANSE CAMPAIGN
PROGRAM. BOTH THE IMPLEMENTATION AND USE OF INSTAGRAM SOCIAL MEDIA WILL HAVE
AN IMPACT ON CLEANSE PRODUCTS. MEASURES OF SUCCESS INCLUDE:
- CONSUMERS KNOW THAT CLEANSE HAS HEALTH BENEFITS
- CONSUMERS HAVE CONTENT THAT IS BENEFICIAL TO THEIR HEALTH
- CONSUMERS HAVE AN AFFINITY FOR CLEANSING PRODUCTS.
EVALUATION IS DONE BY:
- SEE IF THERE IS A SIGNIFICANT INCREASE IN SALES AFTER THE CAMPAIGN
PROGRAM IS IMPLEMENTED
- SEEING THE INCREASE IN THE NUMBER OF FOLLOWERS ON THE SOCIAL MEDIA
ACCOUNT INSTAGRAM CLEAN
- AFTER CARRYING OUT THE CAMPAIGN PROGRAM, CHECK HOW THE IMPACT IS.
Evaluation

12. the originator
IKHLASUL AMAL
HILMA NABILA PUTRI
ADINDA DWI PRASTIKA