Brand activation is kind of a big deal. Using insights from some of the best brand builders in the business, this presentation will help you maximize your own brand activation efforts.
How To Create Content That Will Generate Mentions And PRPointvoucher
Advertising 2015 is about quality! Content that makes sense and creates value to people. This presentations takes you through the overall steps of creating great content that people will share and talk about. And if you're really good at it you might even get a lot of PR.
Experiential marketing uses positive, memorable experiences to create valuable emotional bonds between consumers and brands. Emotions profoundly impact the way people think and act; and, in experiential marketing, consumers who experience events that generate goodwill associate those positive feelings with the respective brand. This dynamic results in increased consumer brand awareness and brand loyalty.
Brand activation is kind of a big deal. Using insights from some of the best brand builders in the business, this presentation will help you maximize your own brand activation efforts.
How To Create Content That Will Generate Mentions And PRPointvoucher
Advertising 2015 is about quality! Content that makes sense and creates value to people. This presentations takes you through the overall steps of creating great content that people will share and talk about. And if you're really good at it you might even get a lot of PR.
Experiential marketing uses positive, memorable experiences to create valuable emotional bonds between consumers and brands. Emotions profoundly impact the way people think and act; and, in experiential marketing, consumers who experience events that generate goodwill associate those positive feelings with the respective brand. This dynamic results in increased consumer brand awareness and brand loyalty.
We love creating agile brands,that’s why we bring together branding and ownable experience design for our clients. Green Flag Branding Solutions, as a team have all right tools and experience to carve your BRAND.
InfluGlue - Content marketing tips for beauty and skincare brandsInfluGlue
It is important to stand out among others for which delivering, right and authentic content is of utmost importance. Discover why skincare brands should focus on creating a personalized platform for customers.
The New Advertising: From Display To Engagement To Conversion. Thomas Paris
There is something that really pisses me off.
We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these are collapsing in terms of getting the attention of the user. Here is an overview of the new form of advertising based on the new trends influencing today's customers purchasing habits and a how to use Pictawall as a great tool to increase engagement and conversion.
X: The Experience where Business meets Design - Brian SolisBrandwatch
Today your brand is defined by those who experience it. In this keynote session, digital pioneer Brian Solis will draw from his new book, X: The Experience where Business meets Design, to inspire us to step up to the experiential challenge of business in 2016 and beyond. Brian will also be giving away and signing copies of his book to all attendees.
Do you have a project to launch? The most important step is branding, how to choose the right message, how to find your graphical identity.
Come and join Jack and Yosra for an interactive webinar. Bring your energy⚡️ and positive mood
It's happening this Thursday
17:00 Tunisian time/19:00 Lebanon time.
**
Avez-vous un projet à lancer? L’étape la plus importante est le brandinge, comment trouver le bon message? comment fixer l'identité graphique?
Venez vous joindre à Jack et Yosra pour un webinaire interactif. Apportez votre énergie⚡️ et votre bonne humeur
Ça se passe jeudi 23 septembre,
17:00 heure tunisienne/19:00 heure du Liban.
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
When it comes to Gen Z, why an always-on strategy is the new digital damage c...Gen Z Insights
Online opinion can make or break the fate of even the most distinguished company or brand — and nobody is more opinionated online than Gen Z. We’re living in an age where it basically doesn’t matter how fast you spin the story of your brand: Tens of millions of social media users are already online to spin it for you. Brands willing to turn their PR engagement models into two-way, real-time dialogues between company and Gen Z consumer are set to win credibility with a generation who values responsive transparency over flash and sizzle.
The COVID-19 pandemic we are living through has created a mix of feelings, from having to adapt to social distance and working from home to the fear of the disease and the economic crisis that will likely follow. Businesses are having to completely adjust their strategies to respond fast to “the new normal” in order to minimize the effects of the outbreak.
And although the future looks very unpredictable, one thing we know for sure is that social media usage is significantly increasing during quarantine and confinement periods, which represents a true opportunity to help and connect with consumers. During this stressful time, audiences are looking for all kinds of content, and influencers are strengthening their communities with authentic, sensitive and helpful messages. As Coronavirus dominates social media, brands can leverage influencer marketing as their front-line defense against business drops.
Take a look at the presentation below to learn more about how we can support your teams.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
We love creating agile brands,that’s why we bring together branding and ownable experience design for our clients. Green Flag Branding Solutions, as a team have all right tools and experience to carve your BRAND.
InfluGlue - Content marketing tips for beauty and skincare brandsInfluGlue
It is important to stand out among others for which delivering, right and authentic content is of utmost importance. Discover why skincare brands should focus on creating a personalized platform for customers.
The New Advertising: From Display To Engagement To Conversion. Thomas Paris
There is something that really pisses me off.
We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these are collapsing in terms of getting the attention of the user. Here is an overview of the new form of advertising based on the new trends influencing today's customers purchasing habits and a how to use Pictawall as a great tool to increase engagement and conversion.
X: The Experience where Business meets Design - Brian SolisBrandwatch
Today your brand is defined by those who experience it. In this keynote session, digital pioneer Brian Solis will draw from his new book, X: The Experience where Business meets Design, to inspire us to step up to the experiential challenge of business in 2016 and beyond. Brian will also be giving away and signing copies of his book to all attendees.
Do you have a project to launch? The most important step is branding, how to choose the right message, how to find your graphical identity.
Come and join Jack and Yosra for an interactive webinar. Bring your energy⚡️ and positive mood
It's happening this Thursday
17:00 Tunisian time/19:00 Lebanon time.
**
Avez-vous un projet à lancer? L’étape la plus importante est le brandinge, comment trouver le bon message? comment fixer l'identité graphique?
Venez vous joindre à Jack et Yosra pour un webinaire interactif. Apportez votre énergie⚡️ et votre bonne humeur
Ça se passe jeudi 23 septembre,
17:00 heure tunisienne/19:00 heure du Liban.
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
When it comes to Gen Z, why an always-on strategy is the new digital damage c...Gen Z Insights
Online opinion can make or break the fate of even the most distinguished company or brand — and nobody is more opinionated online than Gen Z. We’re living in an age where it basically doesn’t matter how fast you spin the story of your brand: Tens of millions of social media users are already online to spin it for you. Brands willing to turn their PR engagement models into two-way, real-time dialogues between company and Gen Z consumer are set to win credibility with a generation who values responsive transparency over flash and sizzle.
The COVID-19 pandemic we are living through has created a mix of feelings, from having to adapt to social distance and working from home to the fear of the disease and the economic crisis that will likely follow. Businesses are having to completely adjust their strategies to respond fast to “the new normal” in order to minimize the effects of the outbreak.
And although the future looks very unpredictable, one thing we know for sure is that social media usage is significantly increasing during quarantine and confinement periods, which represents a true opportunity to help and connect with consumers. During this stressful time, audiences are looking for all kinds of content, and influencers are strengthening their communities with authentic, sensitive and helpful messages. As Coronavirus dominates social media, brands can leverage influencer marketing as their front-line defense against business drops.
Take a look at the presentation below to learn more about how we can support your teams.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Digital technology is constantly changing. So are our ways of communicating with each other and brands. This is a look at the top trends to watch as we head into 2011.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
signmesh snapshot - top 10 of January 2018 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Why is this Session important?
Eureka! You’ve found a problem you’d like to solve and have done the research to validate your business plan. You’ve founded a company, completed your business map canvas, practised your elevator pitch, raised your first lot of funding and are building the MVP. Can’t the marketing and communication plan wait? Where and when does one even start? How much should you budget for marketing and communication? How much is too much? Can you do it all in-house and yourselves or should you hire an external agency?
Necessity is often the Mother of Invention, and any startup founder will realise that publicity, publicity, publicity and sales, sales, sales are key to advancing a successful startup.
At this interactive 100-minute session, you’ll discover the essential tool-kits for an IMC campaign, learn from proven case studies and build the framework you will need to create your very own integrated marketing communication campaign. By the end of the session, you would have at the very least an understanding of what’s next; whether you choose to HACK IT yourself or HIRE A GURU.
Why now?
If you’ve not thought about how you intend to market your startup products or service then you must make this a priority! Your marketing and communication strategy will make or break your business and it is essential to get it as streamlined as possible from the very beginning. A solid marketing and communications strategy forges and maintains connections, allowing your business to work efficiently towards its goals. For those of you who have already put in place your marketing and communications plans this course will offer you ample opportunity to validate your decisions and will provide further inspiration and knowledge.
What it's not?
The interactive talk is organised by Proficeo, and is FREE to anyone interested in attending. CGP companies who are seeking genuine or even comparative quotations are welcomed to request for a proposal from the speaker, but that will be a separate discussion.
Who is it for?
This session is suitable for startup founders and their CMO or marketing communication team who will be executing the tasks. This will be especially useful for CGP companies who are going to market (G2M) and going for growth (G2G).
Can I give this a skip?
Sure – if you are already working with PR and marketing consultants or have engaged an in-house team to formulate your marketing and communication plans, you may feel like you can sit this one out. However, this could be a useful opportunity for you to be exposed to new thought processes and methods that may leave you looking at your current setup in a different light.
For speaker engagement, contact: KL at gointernationalgroup.com.com.
With over 16 years of experience across 21 countries, we’ve long been disrupting the status quo. We combine operational precision with bold creativity and deliver results above and beyond the ordinary.
Committed to innovation, and driven by technology, we understand what it takes to make brands stand out from the crowd
You’re in safe hands with Kommando.
A presentation I did in conjunction with Austin Anderson while interning at Energy BBDO. We went through all the Cannes winners and selected 5 campaigns that really highlighted where Creativity, Technology, and the Human Element meet.
Cannes 2014: Where Creativity, Technology, & The Human Element MeetAustin Anderson
In collaboration with Kyle Duckitt, we created this presentation while interning at Energy BBDO. Our goal was to inform the agency on what our biggest takeaway was from Cannes 2014: The combination of creativity and technology to tell a story rich in the human element.
Video Links:
Melbourne: https://www.youtube.com/watch?v=rg74NzJlGp0
Chipotle: https://www.youtube.com/watch?v=reDRAHn3XkY
Happy: https://www.youtube.com/watch?v=BRYiBL6zpdo
Milka: https://www.youtube.com/watch?v=dWRD3Kz5wYc
G-Star: https://www.youtube.com/watch?v=U6z8YfKR3to
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
1. Experiential
Marketing is
Essential
¾ of American consumers agree that “for brands to
be successful today, they must connect with
consumers in real life”
ENGAGEMENT MARKETING BUILDS BETTER
RELATIONSHIPS WITH CONSUMERS
89% of ad content is ignored and many people have
ad-blocking software installed. Experiential
marketing offers an effective way to get your
message across.
2. Experiential Marketing
Before COVID-19
Popular and successful experiences
involved tangible elements that
allowed visitors to make the
experience their own. Shared props,
photo booths, and touch screens
encouraged consumer engagement
and social sharing.
TANGIBLE EXPERIENCES
Experiential marketing has consistently
been hyped as the future of marketing
for all industries. In 2018, 84% of
brands said that events and
experiences are a key part of
integrated marketing campaigns.
THE “NEXT BIG THING”
Source: Hubspot
3. Current State of
Experiential
Marketing
Even with current restrictions in place, 31% of
Americans have attended product demonstrations,
17% have gone to brand installations and 1-in-5 have
attended pop-up shops.
16% of Americans and 24% of millennials are “very
likely” or ”somewhat likely” to attend a brand event in
the next 12 months.
– YouGov
44% of consumers prefer outdoor events over
indoor events. Outdoor events that allow social
distancing offer a better opportunity to engage
with attendees.
Gamifying events and offering rewards will
increase interaction between brands and
consumers. 40% of Americans say they look for
prizes and 24% look for live performances.
- YouGov
4. Increased Usage of
Internet During
COVID-19
1/3 of Americans have had a virtual party or social
gathering with friends and family.
1 in 5 Americans have watched a concert or play that
was live streamed through the Internet.
18% of Americans have participated in a virtual
workout class or completed an online workout video.
17% of Americans have attended classes for school
online.
– Pew Research
5. However, most consumers are not ready to return to
large scale events. They may be unable or unwilling to
travel far from home during the pandemic.
Companies should focus on small-scale, virtual, and
hybrid events. Eventbrite anticipates that “small- and
medium-sized events… will likely resume earlier” and
that they will occur more frequently to “satisfy pent-up
demand”. – Eventbrite
68% of event marketers are looking at hybrid events
and 93% plan to invest in virtual events going forward.
– Bizzabo
Future of
Experiential
Marketing
87% of the world’s leading event organizers will run
virtual events in 2020 and over 90% of event
marketers plan to incorporate virtual events into their
strategy.
That being said, the majority of event marketers believe
in-person events will resume in 2020 and 96% of
marketers agree that virtual events cannot replace
in-person ones.
6. Virtual Experiences
During COVID-19
2020: The economic impact of virtual and augmented reality
is predicted to reach $29.5 billion and the number of VR
headsets sold is predicted to reach 82 million. - HubSpot
Increased usage of virtual reality technology will help
create engaging and accessible events
Ex: The Fabric of Reality is an immersive VR experience that
reimagines high fashion, art, and lifestyle content as fashion
shows are not possible now. The virtual Charlie Cohen dress into which participants
could slip into during the Fabric of Reality XR Showcase.
7. Virtual Experiences
During COVID-19
The SBC Summit offered a fully immersive experience for
attendees complete with a networking lounge, a virtual
lobby, different “rooms” and a virtual auditorium to best
emulate the real-life experience.
Offering attendees the ability to choose their own itinerary
and experience helps make the virtual event feel more like an
event and less like a webinar.
VIRTUAL SUMMITS: SBC SUMMIT
8. Example: Nike's "Living Room
Cup"
• A virtual competition hosted by engaging and trustworthy athletes
like Cristiano Ronaldo, Alex Ovechkin, and Simona Halep.
• Social media users competed against each other and professional
athletes in different challenges designed to get people moving at
home.
• Created a sense of community
• Created a tool for people to self-improve during hard times
• Encouraged social media sharing with hashtags #PlayInside and
#TheLivingRoomCup.
9. Example: Mastercard’s
Digital Priceless
Experiences
• Range of activities hosted by brand partners:
■ Digital golf lesson with Annika Sörenstam
■ Knuckleball lesson with former Red Sox pitcher Tim
Wakefield
■ Mini concert series with Grammy nominee Camila
Cabello
■ At-home cooking lesson with chef Bryan Voltaggio.
• Cardholders received exclusive access to elements and
events like personalized messages from influencer partners
during and after the experience.
10. Drive-Through:
Immersive Van
Gogh Exhibit
● A drive-through exhibit that allows
visitors to be fully immersed in art,
light, sound, and movement to
experience Van Gogh’s artwork
safely.
● Visitors park, turn off their cars, and
remain inside for a full 35- minute
experience.
● Attendees must purchase a ticket to
visit the exhibit and only 14 cars are
allowed in at a time.
11. Drive-Through:
Six Flags Safari
● Six Flags reopened their
drive-through safari that allows
visitors to view the wildlife safely
from their cars, which was
previously closed in 2012.
● Visitors must purchase a ticket in
advance to prevent overcrowding.
● Visitors drive along a designated 5
mile route and must follow all rules
including a speed limit and safety
guidelines to protect visitors and
animals.
12. Hybrid Scavenger Hunt: University of Iowa
University of Iowa has several hybrid scavenger
hunts to familiarize students with the campus. Clues
and an interactive map are available online and no
campus staff are present to host the event.
Students are required to wear masks and socially
distance on campus. To earn points, participants take
photos or videos of the items and submit them online
before the deadline.
13. Hybrid Events: Concerts
Tidemark Theater began using technology to create
hybrid shows and events. They collaborated with the
Vancouver Island Symphony to record a series of
concerts that will be sold as a package and released
to subscribers and ticket holders.
“Saturdays at 7” local concerts features local and
international classical and jazz talent. These concerts
will be available to attend in person (limited
audience) as well as digitally.