Kyle Meeks is a student studying advertising at Brigham Young University. He has experience working at an internet marketing agency and the BYU AdLab. At the AdLab, he has worked on campaigns for Taco Bell and CHOICE Humanitarian. For CHOICE Humanitarian, he crafted a campaign strategy and pitch to involve local communities in the US to expose them to the work CHOICE does bringing hope to impoverished communities worldwide.
Craig Wakefield has provided his resume and cover letter seeking an internship in account services. He has experience in advertising through his education at BYU where he worked on real clients. He also has work experience in teaching, owning a dance studio, administrative assistance, and as a missionary. He is passionate about advertising and its blend of business and creativity.
The document outlines the key steps in developing effective communications: 1) identify the target audience, 2) determine communication objectives, 3) design the message, 4) choose media, 5) select the message source, 6) measure results. It also discusses setting the promotional budget and mix, and the nature and role of different promotional tools like advertising, personal selling, sales promotion, public relations, and direct marketing. Finally, it compares corporate communication and marketing communications.
We all need to acknowledge change. We can’t think we can communicate in a way that we did a few years ago.
One thing will stay the same, we still want people to buy our products and services. However the channels to be present and to differentiate from the competition has exploded.
It is time to assess how a content marketing approach that you are either, just starting or progressing can be maintained. This is devised to encourage you to develop a commitment and responsibility for what you have ownership of.
When a commitment is made, a relationship with your audience deepens.
This document provides advice and insights for businesses on communication and marketing strategies. It discusses the importance of [1] understanding people and why they will believe a message before communicating, [2] designing data with human context in mind, [3] keeping things simple, [4] avoiding corporate jargon, [5] having a noble purpose that motivates and makes money, [6] rewarding user behavior to prove a brand's purpose, [7] thinking beyond short-term campaigns to long-term initiatives, and [8] putting people and business first over advertising. The document advocates for collaboration, gaming, and transforming industries with remarkable ideas.
How To Be More Successful By Having A Stronger Brand PerceptionMark Masters
What do you do that's different from everyone else, when there are so many others looking to take your customers away from you.
Here's a guide to tell a compelling story and to reposition yourself in the minds of others.
Kyle Meeks is a student at Brigham Young University studying advertising. He is fluent in English and Spanish and has experience with social media marketing, video editing, and advertising through internships. His objective is to obtain an internship in research, account planning, production, digital marketing, or account management.
The document discusses creativity in advertising. It defines creativity and outlines its objectives. Creativity involves generating novel and useful ideas through processes like divergent and convergent thinking. In advertising specifically, creativity is key to developing compelling campaigns that attract customers. The creative part of an ad campaign is central to its success in reaching and influencing the intended audience.
The document discusses several potential campaigns across different topics and contexts:
1) A school production promotion campaign aimed at Cranford students to sell tickets and increase attendance.
2) A political campaign to support a party and raise awareness of their policies to influence the national elections.
3) A school prom campaign to inform and persuade year 11 students to attend.
4) A charity campaign for Sport Relief to raise donations through various techniques and reach companies, schools, and those over 18.
5) A campaign within the school to educate students on the dangers of sharing personal information on Facebook.
Craig Wakefield has provided his resume and cover letter seeking an internship in account services. He has experience in advertising through his education at BYU where he worked on real clients. He also has work experience in teaching, owning a dance studio, administrative assistance, and as a missionary. He is passionate about advertising and its blend of business and creativity.
The document outlines the key steps in developing effective communications: 1) identify the target audience, 2) determine communication objectives, 3) design the message, 4) choose media, 5) select the message source, 6) measure results. It also discusses setting the promotional budget and mix, and the nature and role of different promotional tools like advertising, personal selling, sales promotion, public relations, and direct marketing. Finally, it compares corporate communication and marketing communications.
We all need to acknowledge change. We can’t think we can communicate in a way that we did a few years ago.
One thing will stay the same, we still want people to buy our products and services. However the channels to be present and to differentiate from the competition has exploded.
It is time to assess how a content marketing approach that you are either, just starting or progressing can be maintained. This is devised to encourage you to develop a commitment and responsibility for what you have ownership of.
When a commitment is made, a relationship with your audience deepens.
This document provides advice and insights for businesses on communication and marketing strategies. It discusses the importance of [1] understanding people and why they will believe a message before communicating, [2] designing data with human context in mind, [3] keeping things simple, [4] avoiding corporate jargon, [5] having a noble purpose that motivates and makes money, [6] rewarding user behavior to prove a brand's purpose, [7] thinking beyond short-term campaigns to long-term initiatives, and [8] putting people and business first over advertising. The document advocates for collaboration, gaming, and transforming industries with remarkable ideas.
How To Be More Successful By Having A Stronger Brand PerceptionMark Masters
What do you do that's different from everyone else, when there are so many others looking to take your customers away from you.
Here's a guide to tell a compelling story and to reposition yourself in the minds of others.
Kyle Meeks is a student at Brigham Young University studying advertising. He is fluent in English and Spanish and has experience with social media marketing, video editing, and advertising through internships. His objective is to obtain an internship in research, account planning, production, digital marketing, or account management.
The document discusses creativity in advertising. It defines creativity and outlines its objectives. Creativity involves generating novel and useful ideas through processes like divergent and convergent thinking. In advertising specifically, creativity is key to developing compelling campaigns that attract customers. The creative part of an ad campaign is central to its success in reaching and influencing the intended audience.
The document discusses several potential campaigns across different topics and contexts:
1) A school production promotion campaign aimed at Cranford students to sell tickets and increase attendance.
2) A political campaign to support a party and raise awareness of their policies to influence the national elections.
3) A school prom campaign to inform and persuade year 11 students to attend.
4) A charity campaign for Sport Relief to raise donations through various techniques and reach companies, schools, and those over 18.
5) A campaign within the school to educate students on the dangers of sharing personal information on Facebook.
This document discusses various marketing strategies including campaigns, digital assets, and big ideas. It provides examples of each type of strategy and assigns a task analyzing a brand's big idea. Specifically:
1) Campaigns are defined as traditional, short-term efforts to promote a product, while digital assets like platforms and apps can engage consumers long-term through participation and evolution over time.
2) Students are assigned to analyze a brand campaign rooted in a big idea, avoiding common examples, and assessing how the idea differentiates the brand and could extend beyond advertising.
3) Examples of big ideas that may be long-lasting are provided, like Patagonia's environmentalism and Olympus' focus on photography
Sociable! How Social Media is Turning Sales and Marketing Upside Down - Chapt...Shane Gibson
Shane Gibson and Stephen Jagger's new book "Sociable" (http://sociablebook.com) will be ready in the next few weeks. Sociable is a book about how Social Media and Social Networking are turning sales and marketing upside-down. We're pretty fired up about the book launch and can't wait to share the book with you. So we decided to post Chapter 1 right away so you can review it and get a sneak peek at what is coming.
This document discusses rethinking the advertising development process to focus more on consumer input and great creative. It argues that most advertising is mediocre because development lacks consumer insights. The author advocates for planning holistically, seeking early consumer feedback, and rethinking standards to focus on excellence over average ads. Early testing of ideas can improve quality and efficiency by eliminating weak concepts before significant spending.
This document provides an overview of the history and role of account planning in advertising. It discusses how account planning has evolved from focusing on driving sales and generating profits in the 1960s to incorporating more consumer insights and brand strategy today. The document also provides advice for getting a job in account planning, such as gaining experience in related roles first and demonstrating a passion for advertising, culture, and human truths.
The document discusses elements of message strategy for creative advertising. It explains that the creative team develops the message strategy, which occurs before, during or after the creative process. The message strategy provides a simple description of the overall creative approach for an ad campaign, including the main idea, execution details, and rationale. It identifies three components of message strategy - the verbal (what the ad should say), non-verbal (graphics and visuals), and technical (production details). The document also discusses the role of creativity in informing, persuading, reminding consumers and creating impact, using visual and verbal metaphors.
The document provides biographical information about Darryl F. Vance, including his educational background, work experience, skills, passions, and goals. It outlines his purpose of helping organizations drive revenue growth through brand image using his skills in financial communication and quality. It also lists his current community support system and contact information.
This speech calls on travel bloggers who want to monetize, to find ways to monetize their expertise. There are case studies included showing examples of people currently moving in this direction.
The document outlines 10 steps for developing a social media strategy: 1) understand your business, 2) define involvement strategy and goals, 3) understand customer platforms, 4) develop a social media policy, 5) choose channels and content strategy, 6) publish initial content, 7) use current network, 8) use multiple platforms, 9) monitor and measure, 10) recognize it as a long-term effort. It provides guidance on listening to customers, developing profiles, measuring ROI, and using platforms like Facebook, LinkedIn, and Twitter for marketing and networking.
The document describes how to integrate an ABAP program into a process chain in SAP BW. It involves creating an ABAP program to implement the needed functionality. A variant is then created for any selection parameters. The program is added as a process type to a new process chain along with specifying the variant. The process chain can then be activated and scheduled to execute the ABAP program as part of the chain.
Helen, a book in herself, and to whom number of thesis can not even describe, is an inspirational source to all of us. This presentation is just the beginning to know about her.......
This document discusses various marketing strategies including campaigns, digital assets, and big ideas. It provides examples of each type of strategy and assigns a task analyzing a brand's big idea. Specifically:
1) Campaigns are defined as traditional, short-term efforts to promote a product, while digital assets like platforms and apps can engage consumers long-term through participation and evolution over time.
2) Students are assigned to analyze a brand campaign rooted in a big idea, avoiding common examples, and assessing how the idea differentiates the brand and could extend beyond advertising.
3) Examples of big ideas that may be long-lasting are provided, like Patagonia's environmentalism and Olympus' focus on photography
Sociable! How Social Media is Turning Sales and Marketing Upside Down - Chapt...Shane Gibson
Shane Gibson and Stephen Jagger's new book "Sociable" (http://sociablebook.com) will be ready in the next few weeks. Sociable is a book about how Social Media and Social Networking are turning sales and marketing upside-down. We're pretty fired up about the book launch and can't wait to share the book with you. So we decided to post Chapter 1 right away so you can review it and get a sneak peek at what is coming.
This document discusses rethinking the advertising development process to focus more on consumer input and great creative. It argues that most advertising is mediocre because development lacks consumer insights. The author advocates for planning holistically, seeking early consumer feedback, and rethinking standards to focus on excellence over average ads. Early testing of ideas can improve quality and efficiency by eliminating weak concepts before significant spending.
This document provides an overview of the history and role of account planning in advertising. It discusses how account planning has evolved from focusing on driving sales and generating profits in the 1960s to incorporating more consumer insights and brand strategy today. The document also provides advice for getting a job in account planning, such as gaining experience in related roles first and demonstrating a passion for advertising, culture, and human truths.
The document discusses elements of message strategy for creative advertising. It explains that the creative team develops the message strategy, which occurs before, during or after the creative process. The message strategy provides a simple description of the overall creative approach for an ad campaign, including the main idea, execution details, and rationale. It identifies three components of message strategy - the verbal (what the ad should say), non-verbal (graphics and visuals), and technical (production details). The document also discusses the role of creativity in informing, persuading, reminding consumers and creating impact, using visual and verbal metaphors.
The document provides biographical information about Darryl F. Vance, including his educational background, work experience, skills, passions, and goals. It outlines his purpose of helping organizations drive revenue growth through brand image using his skills in financial communication and quality. It also lists his current community support system and contact information.
This speech calls on travel bloggers who want to monetize, to find ways to monetize their expertise. There are case studies included showing examples of people currently moving in this direction.
The document outlines 10 steps for developing a social media strategy: 1) understand your business, 2) define involvement strategy and goals, 3) understand customer platforms, 4) develop a social media policy, 5) choose channels and content strategy, 6) publish initial content, 7) use current network, 8) use multiple platforms, 9) monitor and measure, 10) recognize it as a long-term effort. It provides guidance on listening to customers, developing profiles, measuring ROI, and using platforms like Facebook, LinkedIn, and Twitter for marketing and networking.
The document describes how to integrate an ABAP program into a process chain in SAP BW. It involves creating an ABAP program to implement the needed functionality. A variant is then created for any selection parameters. The program is added as a process type to a new process chain along with specifying the variant. The process chain can then be activated and scheduled to execute the ABAP program as part of the chain.
Helen, a book in herself, and to whom number of thesis can not even describe, is an inspirational source to all of us. This presentation is just the beginning to know about her.......
Here are the key command terms for Section B questions:
- Identify: Recognise and list the requested parts or processes without explanation.
- Describe: Give a detailed account or picture of the requested characteristics, events, or processes. Include relevant details.
- Explain: Provide reasons and/or mechanisms that account for relationships, events, situations or phenomena. Reasons should demonstrate understanding of causal relationships.
- Discuss: Identify issues/factors relevant to the question, then provide a reasoned analysis which addresses both sides/perspectives and leads to a justified conclusion.
- Evaluate: Make an appraisal by weighing up the strengths and limitations. Judge the value of evidence and draw well-reason
Live Interest Meter - Learning from Quantified Feedback in Mass Lecturesveronicarp
The document summarizes research on the Live Interest Meter (LIM) app, which collects feedback from audiences during presentations to support reflective learning. The LIM app gathers, aggregates, and visualizes audience feedback on an "interest meter." Experimental tests of the app at project meetings and university lectures showed it was technically satisfactory but acceptance was limited. A user study provided guidance to refine the use case and guide further development, showing openness to using quantified feedback for reflection but concerns about distraction. Ongoing work aims to improve usability, add reflection support after presentations, and evolve the approach to be more collaborative.
1. Industrial housing refers to providing accommodation for workers and staff within the
industrial area or nearby to reduce travel costs and time.
2. Without housing near the workplace, workers incur expenses and lose energy commuting long
distances, causing lower productivity and efficiency.
3. Providing housing near the workplace improves worker morale and productivity as it reduces
absenteeism, travel costs and time, and allows workers to fully focus their energy on work.
This document discusses occupational diseases, their causes, and methods of prevention. It begins by defining occupational health and occupational diseases. Some common occupational diseases are then listed along with their causes, such as silicosis from dust exposure in mining. The key strategies for preventing occupational diseases are avoiding hazards through safe technology, optimized working conditions, and primary employer responsibility. Methods of prevention include engineering controls, protective equipment, health monitoring, and legislation. Employers must inform workers of risks and minimize disease impacts through various medical, technical and administrative measures.
Caren Magill is a marketing professional with expertise in social media and psychology. She has worked in corporate marketing but now seeks more meaningful work promoting pro-social behavior change. She has started her own marketing consulting businesses, gone to graduate school to study media psychology, and now looks to leverage brand equity to promote public health, environmental conservation, and conscious consumerism.
Epilife Consulting Inc. provides educational training and program development services to help organizations achieve their community engagement objectives. Their vision is to advance the global community's purpose and their mission is to help organizations through quality services. They offer organizational development, project development, training and publicity benefits to build stakeholder relationships, brand recognition, and social impact.
Taking travel from ads to acts for Travel 2011 #travelmediaPolle de Maagt
Polle de Maagt gives a presentation about creating acts instead of ads and leveraging unused potential. She discusses 3 key points: 1) Marketing is too important to leave to just the marketing department, 2) Companies should create acts, not just ads, as Leo Burnett said, and 3) Companies should create content that is worth sharing, as Tom de Bruyne said. She talks about an experiment KLM did using Foursquare data to surprise passengers that got over 1 million impressions. She emphasizes defining projects with intrinsic, learning, and change management KPIs to drive change in a company.
Persona-Driven Marketing: Integrating Community Outreach, Student Recruitment...Earthbound Media Group
Higher Education institutions rely heavily on both fiscal contributions as well as other forms of support from their communities to help build and maintain a high standard of educational and institutional excellence. Creating dynamic marketing personas that are easy to identify, relevant and engaging empowers a diverse group of students, parents, community leaders and partners to give back and support your institution's brand.
Taking a very different approach to a large public institution's comprehensive fundraising campaign, EMG identified and applied best practices from other industries such as entertainment, healthcare and consumer packaged goods to yield incredible results through a messaging-focused, persona-driven web marketing campaign for the University of California, Irvine.
From this Webinar You Will Learn How To:
1. Develop your own personas that are relevant to your brand and target audience
2. Integrate persona-driven marketing with fundraising, student recruitment and public relations
3. Use social media tools to optimize word of mouth marketing and build a community around your specific campaign
4. Measure the success of your personas and evolve them accordingly
5. Craft engaging personalized content
This document summarizes a webinar on proving social media ROI. It introduces four speakers on the topic: the CEO of a social media benchmarking company, a business strategist known for writing the first social media ROI model, a PR manager from Microsoft, and the founder and CEO of a social media agency. The webinar aims to discuss challenges in quantifying social media ROI and providing frameworks for evaluating ROI. Case studies are presented on occasion-based marketing, campaign launches, and issues tracking using social media metrics and insights.
One of the greatest challenges faced by many today is the question on “What is my Return of Investment” for social media. Much as we would like to jump on the social media train or even to convince our management on the values of social media, one has to answer the question of “What is my Return of Investment”. Is there any investment value in this communication tool that many are talking about today? As any businessman will do, the ROI is an important aspect for consideration before boarding the train. In this presentation slide, we will set the record right on the various aspects of social media ROI and how to go about measuring them. The presentation slide will cover the following aspects of ROI on Social Media with an in-depth look into Facebook Insights:
1. What is Social Media ROI?
2. What can I measure – Non-Quantitative vs Quantitative data?
3. How to measure my Social Media ROI on my social media program or campaign?
4. A look at Facebook Insights with Interpretation and Analysis
Facebook Marketing Webinar with Michael LeanderMichael Leander
Presentation from a Markedu webinar about Facebook Marketing.
In the presentation Michael Leander gives his advice on different aspects of Facebook marketing. From getting started to measuring results.
The document discusses social media marketing for associations. It outlines Marni Blythe's presentation agenda which includes an overview of the current social media climate, the science behind social media, how marketing has changed, and why associations should be excited about social media. It also discusses measuring digital ROI and conducting a LinkedIn demonstration. The presentation emphasizes taking a disciplined, strategic approach to social media integration based on discovery, exploration, and implementation phases.
The document provides a 10 step process for developing a successful social media strategy, including establishing a vision, getting approval, researching target audiences, setting goals and metrics, choosing appropriate platforms, developing a budget, creating and publishing content, and continuously promoting and optimizing posts to drive engagement and achieve business objectives. Each step includes additional details and considerations for effective implementation of a social media plan.
The document discusses experiential marketing, which aims to connect brands with consumers through emotional experiences that appeal to the senses. It provides examples of common experiential marketing tactics like flash mobs, sticker bombs, outdoor exhibits, and digital scavenger hunts. The document also discusses considerations for whether experiential marketing is right for a particular business and provides case studies of campaigns by brands like Sprite, Coca-Cola, and Nike.
How social media can carry your message to the massesMarcel Media
The presentation provided an overview of best practices for using social media for marketing, including establishing goals and objectives, utilizing key platforms like Facebook and Twitter, developing social media policies and response plans, and addressing potential crises through community engagement and transparent communication across multiple channels. Case studies demonstrated both effective and ineffective social media responses to issues.
This document profiles Sorav Jain and provides details about his education, work experience, skills, social media presence and credentials. It summarizes that Sorav Jain has a BSc in plant biology and biotechnology from Loyola College in India and an MS in international marketing management from the University of Leeds. He has worked in digital marketing and founded Echovme to strategize social media presence for brands. Sorav Jain regularly speaks at events and colleges and has a strong social media network and online presence.
In this quick talk, I gave new ERA brokers and Realtors some universal brand-building fundamentals. Follow along to add cohesion and intention to your company's brand.
The document discusses the importance of having a serious social media strategy rather than just a casual presence. It argues that if an organization needs to be convinced they need a strategy, they are not ready. It also discusses how social media audiences are networked and influenced by each other, not just individuals. Finally, it provides examples of key elements a social strategy could include, such as defining employee social media policies, using tools to listen and engage audiences, and measuring results to optimize over time. The strategy framework emphasizes understanding target audiences and having a meaningful social brand purpose.
Jay Patel is a marketing manager at Mozilla Corporation who gave a presentation on his career in marketing. He discussed traditional marketing concepts like the four P's of marketing. However, he noted that the reality of marketing work involves additional functions like connecting with customers and measuring success. Patel described how marketing is shifting from mass targeting to individual relationships. He also provided an overview of his own career path and work marketing Firefox and connecting with students and developers.
This document discusses how to make a digital impact through digital marketing. It recommends using the POST methodology to identify people, objectives, strategy, technology, goals and metrics. It emphasizes focusing on people by listening to your audience and knowing who you want to reach. It also stresses setting specific and measurable goals, using the right mix of content for different stages of the buying process, and measuring the right metrics to evaluate performance. The key is understanding where your audience is online and having a relevant conversation to meet business goals.
This document discusses the enterprise skills used to research, develop ideas, and produce a brief for a TikTok video reviewing Disney films. It describes taking initiative to come up with a creative concept mixing interests in animation, fantasy, and movies. Primary research was conducted through questionnaires to identify the target audience and what content they wanted. This informed the development of the TikTok concept, which applies communication, problem-solving, and self-motivation skills. Respondents indicated reviewing Disney films would be a successful idea.
This webinar is designed for the nonprofit organization that wants to understand a social media strategy, and what goes into developing one. During the webinar, we’ll discuss the following:
- Benefits of creating a strategy
- How a social media strategy supports overall organizational goals
- Research needed to before you create your strategy
- The major components of a social media strategy
- Tying the social media strategy into the website
- How a social media strategy supports fundraising
Similar to Kyle Meeks BYU Advertising Portfolio (20)
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
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4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
1. Kyle Meeks
kyle meeks insights I’m Feeling Lucky »
kyle meeks creative problem solving
kyle meeks youtube
kyle meeks enthusiasm
kyle meeks on the moon
kyle meeks unstoppable juggernaut
kyle meeks Your Search is Over
2. Table of Contents
Resume………………………..2
Manifesto…….………………3-4
Real Campaigns….…….…..5-8
Conceptual Campaigns…..9-10
Insights……………….….…...11
3. meeks.kyle.byu@gmail.com Studies Advertising at Brigham Young University
Lives at 268 N 700 E, Provo UT, 84606 Fluent in English, Spanish
Accomplishments See All
Trained in YouTube Marketing
I was personally trained in
the subtle nuances of Video
and YouTube Marketing by
What’s a Think Tanker? Imagine a think tank, an idea generator. Then make it aggressive, Devin Graham at BYU.
so it carries those ideas to victory, using creativity as ammunition. I’m a Think Tanker.
youtube.com/devinsupertramp
Objective
Obtain an internship with a renowned group of advertisers and marketers CHOICE Humanitarian
in Research, Account Planning, Audio/Visual production, Internet/Social Responsible for crafting a
Media Marketing, Digital Marketing, or Account Management. campaign strategy as well
Work Experience as pitching the idea to the
client. Our strategy was
Social Media Marketing Specialist / SEO Engineer chosen, and we’ll begin
Leadgenix : Internet Marketing Agency — Provo, UT implementing it in the Ad
Aug. 2010 to Present Lab soon.
• Create and manage clients’ social media presence on Facebook,
Twitter, Youtube, blogs, and other relevant networks Skills See All
• Build and engage clients’ followers on social media platforms Video Editor
• Write content and share relevant links for status updates, blog posts
Editing is my
and personal user interaction
strongest skill; I can
• Write, design, and efficiently target Facebook ads
take bad footage
Advertising Experience and make it
awesome.
BYU AdLab — Provo, UT
Aug. 2011 to Present Sony Vegas Pro 11 and Final Cut Pro
• Professionally mentored, student-run advertising agency like this.
• Currently performing Research for Provide Gold, a fitness product Like
• Worked on Taco Bell’s account, rebranding Taco Bell’s image.
• Designed and pitched an event marketing strategy to CHOICE
Humanitarian, a Humanitarian Aid Non-Profit organization @TheThinkTanker
• Helped film a case study for a Friends of the AdLab campaign
Education
.com/ThinkTankerMeeksman
Brigham Young University
Communications : Advertising
Matriculates April 2013
• Courses currently studying: Market Research, Media Planning .com/ThinkTankerMeeks
• Previously studied courses: Account Management
4. Manifesto
I am possessed by the spirit of the Independent
Creator, the shared attitude of those who pour their
hearts and souls into what they do without the
security of a money-laced safety net. This spirit
makes me unstoppable. It provides the power to
solve problems no matter what the restrictions. If I
need it, I get it. If I can’t buy it, I make it. If I don’t
know, I learn. Above all, this spirit drives me to
accomplish my goals.
Yet I’m not driven blindly. I live with my fingers to
the world’s pulse. I tap into the media environment,
into the internet, and make it my research play-
ground. I find the insights that power my creations.
Some call it a superpower. I guess that gives me
the responsibility to use my powers for good (and
for awesome). So I use my power to find the insight
and solve the problem in a way that nobody else
has before.
Passion is Power. Fun is Fuel. The Internet is in
my soul. I bask in the classiness of pinstripe suits
and the durable familiarity of your favorite jeans. I
think in action scenes and speak in puns and
movie quotes. You’ll find me crying during Father
and Son scenes and Kung Fu Panda. I’m the love-
able idiot, without the idiot.
5. My Manifesto Exemplified
My passion and drive can be best explained through my Youtube channel. Videos are a hobby of mine, and though I’m an
amateur, I am constantly trying to do something different with my ideas.
ThinkTankerMeeks :: http://www.youtube.com/thinktankermeeks
Case and Point: When I entered a competition to see who could create the best videos (which I won second place for and
over $500 in prizes), I knew that to win I would need to stand out. Each challenge had special limitations. For example,
everyone had to follow the prompt, “A main character called The Shark finds a watch that gives him magical powers.” I
knew everyone else would make the Shark character the hero and would give him power over time. So stand out, I turned
the Shark into the villain and gave him some vicious powers more… befitting a shark.
The video can be found at http://www.youtube.com/watch?v=PeCNqHFK5WY
6. CHOICE Humanitarian
CHOICE Humanitarian is a charitable
organization with an outstanding track
record for efficiency. CHOICE goes
directly to the impoverished people of
the world to fix the real problem the
people face there: the hopelessness of
poverty.
While rebuilding and educating villages,
CHOICE brings the village community
together to make them self-sufficient,
knowledgeable, and (most importantly)
full of hope for the things they can
accomplish in the future.
The CHOICE process consistently and
efficiently banishes poverty and restores
the hope that has been lost due to
generations of hopeless poverty.
But CHOICE has a problem: money.
Their competitors are better-funded and
less efficient, while CHOICE remains
obscure. Sure, those that know CHOICE
become their advocates for life, but how
can they win over more people to gain
more funding?
7. CHOICE Humanitarian // Brand Model // Campaign Brief
Current Brand Position Role of the Brand
Effective yet painfully unknown. CHOICE provides an emotionally moving
experience, an opportunity to truly
Future Brand Objective change the lives of our brothers and
“CHOICE brings hope to the hopeless sisters in the fight against poverty.
and inspires those who can help with
their emotionally powerful process” Insight :: Compelling Truth
Those who interact with the CHOICE
Target Audience brand see the real changes in the lives of
While we seek the donations and volun- those they help. They see that, while
teer efforts of the common man (middle other charities simply throw money at the
class, upper-middle class budgeters who problem, CHOICE makes a proven, real,
can only spend so much of their income long-term difference in the lives of those
on a charity), the majority of CHOICE’s they serve. If we can give everyone a
funding must come from philanthropists CHOICE experience, we can convert
and corporate sponsors. These are the them to our ideal and gain their advocacy
“big fish” needed to continue funding and support.
CHOICE’s international initiatives. They
are the kind of people who are rarely Strategic Solution
forced to set a limit on charitable Bring the CHOICE experience home and
spending. They are more concerned with involve the communities of the United
how effectively their donation dollars are States to expose American communities
spent, and whether they are going to to the passion and hope customary of the
support a good cause. CHOICE process.
Core Desire
Effectively help the impoverished raise
themselves from poverty.
8. CHOICE Humanitarian // Brand Model // Creative Brief
Campaign Objective Support
Bring the CHOICE experience home to con- • Those who work with CHOICE love it and
nect and inspire the public and catch the eyes are lifelong advocates
of the “Big Fish” philanthropists • CHOICE is both transparent about where
the money goes and effective in achieving
Creative Target lasting results, where other charities’ efforts
The common man, or “budgeters,” who do not fail or fall apart after time
have the funds to make a difference but can
be inspired to donate their time and talents in Tone
our work and in spreading awareness. We get • Inspirational
these people involved, create a newsworthy • Social Movement
movement, and grab the publicity that we • Genuine
need to catch the attention of the “Big Fish,” • Taking-It-To-The-Streets
philanthropists and companies that want to be
charitably associated with a big name, Assignments
effective charity. • Choose a US city to work within
• Contact local leaders to find something big
Insight that needs to be fixed
Since those that experience CHOICE first • Use social media (contact influential blog-
hand become life-long advocates, we’ll bring gers, Twitter sponsored trending topics) to
the CHOICE experience to the public, winning connect personally with the people of that
advocates at home in the states and the city and find exactly what needs to be fixed
attention of the media and “Bigger Fish” funders. and how they want to see it done
• Go about fixing this problem, CHOICE style,
Promise uniting the community and inspiring the
CHOICE Humanitarian, through inspiring and people to show them the effectiveness of
effective humanitarian work, will rid the world the CHOICE process.
of poverty by rebuilding communities and
uniting the people by bringing hope and
awareness to people at home and abroad.
9. CHOICE Results
We pitched this campaign idea to CHOICE Hu-
manitarian in a competition with other groups
in the BYU Ad Lab. CHOICE chose our idea
above all others.
We are in the process of working with them in
the BYU Ad Lab.
10. Bloodhound Summary
Bloodhound is a fake product we created
a campaign for in an advertising class. It
is a near-invisible GPS locator sticker for
bicycles, which connects to an app on
your phone and to Bloodhound’s fake
website. It can tell you where your bike
is, what routes you’ve been taking, and
can even immediately notify police with
the real-time location of your bike should
it ever be stolen.
As Head of Video Production, I wrote the
video ad’s screenplay, directed and
filmed the entire ad as Director of Pho-
tography, and edited the final product. I
also wrote the creative brief.
Through each step of the process, I en-
sured that the ad would resonate on both
emotional and cultural levels with our tar-
get audience, college students.
11. Bloodhound // Brand Model // Creative Brief
Promise
“The Sucky Action Movie” Bloodhound provides bike security and enter-
tainment, providing you with the drama and
Advertising Objective
action you don’t want in your real life due to
Captivate a young, tech-savvy and entertain-
bike theft.
ment hungry audience with advertising that
feels more like entertainment than traditional
Support
ads, while still explaining what the product
• College students watch more satire and
does and connecting on an emotional level
political parody than they do news, preferring
through cultural cues.
entertainment to actually being informed
Target • Specific, familiar emotions can be evoked
College students whose only form of trans- through imagery and an understanding of
portation is their bicycle. These students fear entertainment genre cues
having their bike, which they’ve probably put • Bloodhound combines functionality with
much time into maintaining, stolen. This emotion, providing a product as well as enter-
would leave them out in the cold, unable to tainment to return to and continue connecting
get to where they need to go. They are tech- with.
and web-savvy. They don’t respond well to
traditional advertising or obvious advertising, Tone
feeling as though they are being sold to. In- • Crime-drama
stead, they find fulfillment through entertain- • Serious, yet subtly funny
ment, and will spend the majority of their time • Secure
searching for something to entertain them. • Hyperbolic
Research Assignment
Though the internet generation hates being • Film semi-serious video ads for placement
advertised to overtly, few skip the preroll ads on Youtube and other social video-sharing
on Youtube and other social video-sharing websites
websites if they look more like entertainment • Place videos also as preroll ads on You-
than ads. This is because the audience is tube and other Social video-sharing websites
already prepared to watch an entertaining Film ads with emotional cinematography and
video, it’s why they came to the site in the imagery reminiscent of crime dramas, to
first place. evoke the same emotions that people feel
while viewing those images on TV or other
Insight mediums
“I don’t want to be advertised to, I want to be
entertained. I want an emotional connection
with a brand that understands what is cool
and offers me something special.”
12. On Hashtags and #O_v_O
Volkswagen (@VW) is asking for high-fives on Twitter from people who like the new #O_v_O. I’m willing to give out high-fives for any-
one who can tell me what a #O_v_O is.
Interestingly enough, the hashtag #O_v_O represents the VW Beetle. Yeah. Read that again and think. Do you see it now? Cool right?
This is interesting because this hashtag, #O_v_O, was one of Twitter’s sponsored trending topics, which excites me because it shows
how advertisers are finding new ways to use the social media platform I personally love the most.
I’ve been an active Twitter user for over two years. I use Twitter almost exclusively to market content that I produce as well as keep up
on all the interesting news and trends that I care about. I also manage client’s Twitter accounts as part of my job. I’ll take Twitter over
Facebook any day.
So when Twitter announced last year that they would be offering sponsored tweets and topics in April of last year, I was pretty excited
to see what advertisers could do with it. Since then, I’ve seen two types of sponsored topics: hashtags you can play with (similar to the
organic hashtags created by users, like #ARealBoyfriendWill) and straight up statements (like the brand or product’s name all by itself).
Both serve their purposes, but VW’s new hashtag could possibly open up a third, more interesting category more focused on brand
positioning.
Trending Topics that are blatant statements (like, “Oh hey, #Ford is trending”) can unveil new products or drive traffic to a specific page
linked to the top comment of your sponsored trend. Useful in driving traffic, but once it’s gone, nobody will be talking about it. Your
trend is over as soon as you’re done paying for it.
Hashtags you can play with, that start a sentence somehow related to the brand but give users freedom to use it as they wish, are
helpful in giving users an experience with the brand ONLY IF it’s not too broad. Otherwise, people will most likely use the hashtag to
(let’s be honest) say something about sex. They’re useful in bringing people to the brand if done the right way, but only last as long as
they are interesting. Once they’re no longer entertaining to write about, people stop.
But the interesting thing about VW’s latest sponsored trend is that, when I saw it yesterday afternoon, I immediately thought, “What is
that thing? What does THAT mean?” and clicked on it to find out. I thought it was an owl at first, to tell the truth, but I HAD TO KNOW!
So I clicked. And then I found out that it’s supposed to look like a VW Beetle. I did a double take, thought about it, and said, “Yeah, I
can see that,” then filed the knowledge away in my brain under “Neat stuff.”
When I was driving home from work today, I found myself behind a VW beetle. The hashtag image returned, and I thought, “Wow,
yeah, the front of a Beetle really DOES look like that!”
Now I can’t look at a Beetle or think about a Beetle without seeing the hashtag too. And every time I think about it, it reminds me of
how cool and creative that hashtag (and by association, VW) was. That’s positioning, of course, and its effect is valuable because it
lasts so long after the exposure to the ad (in this case, the sponsored trending topic).
Bottom line: It was something different, and different is important.
I hope to see more sponsored hashtags from advertisers like this.