- A call center expanded its hours to meet increased order demands from its client, a floral shop chain. The manager changed hours to 7am-6pm Monday-Friday and 8am-4pm Saturdays.
- Employees were assigned shifts based on seniority, with the most senior picking first. This left some less senior employees unhappy with their less desirable shifts.
- One employee, Michelle, had worked at the call center for over two years but due to low turnover ranked in the bottom 20% for shift selection. She was assigned to the late shift of 10am-6pm Tuesday-Saturday.
Nestle Kit Kat is one of the most successful confectionery brands worldwide, present in over 80 countries. Each year over 12 billion Kit Kat fingers are consumed globally. Kit Kat bars consist of layers of wafer separated by chocolate. There are many flavors including milk, white, and dark chocolate. Kit Kat has a strong brand image and packaging that helps it stand out on store shelves against competitors.
The document discusses Nestle's revitalization of their Kit Kat brand through the launch of Kit Kat ChunKy. It describes how:
1) Kit Kat sales were declining as the brand lacked excitement for younger consumers. Market research found 12-20 year olds saw the traditional Kit Kat as irrelevant.
2) Project Tyson created a new "super size" Kit Kat ChunKy finger to attract novelty-seeking youth. Research showed young people preferred a single chunky finger over multiple thinner ones.
3) The Kit Kat ChunKy launch was a great success, meeting sales and distribution goals. It revitalized interest in Kit Kat among 12-20 year olds and had limited negative
This document outlines an integrated marketing communications plan for Vita Coco coconut water. It discusses the product background, target market of active adults aged 22-40, and key competitors. The objectives are to create awareness of Vita Coco's health benefits and introduce the brand to new customers. The plan uses traditional media like TV, magazines, and billboards as well as new media including social platforms and in-store sampling. Touchpoints ensure a positive brand experience. Implementation will take place over 9 months, and success will be measured by sales increases and coupon/sample redemption.
Marius Donnestad provided a strategy response for launching Coke Life in Australia. He identified that positioning it solely based on calorie content would not work due to competition from Coke Classic, Diet Coke, and Coke Zero. Instead, he proposed positioning Coke Life as a "natural" alternative that appeals to those influenced by the "Sustainable-Authentic" lifestyle trend. He outlined targeting "early majority" adopters of this trend and developing a brand story focused on authenticity through distribution in natural channels, media placements, design aesthetics, and partnerships that credibility with the trend. The goal is to establish Coke Life as a credible natural option for mainstream audiences interested in elements of the sustainable lifestyle.
JWT is a global advertising agency owned by WPP. It has over 200 offices worldwide and creates advertisements across various platforms for many clients. The document discusses a KitKat advertising campaign involving an inflatable pillow product aimed at university students to promote the KitKat brand. The campaign faced some criticism for only featuring young white males in its imagery.
- JWT is a global advertising agency owned by WPP that was founded in 1864 and has over 200 offices worldwide.
- JWT creates advertisements for many products across different media and has major clients like HSBC, Kellogg's, and Vodafone.
- One of JWT's campaigns was for KitKat and Nestle to promote the KitKat Pillowbook, a novelty product designed to target university students by helping them catch up on sleep. The campaign used social media and an informational style.
- JWT is a global advertising agency owned by WPP that was founded in 1864 and has over 200 offices worldwide.
- JWT creates advertisements for many products across different media and has major clients like HSBC, Kellogg's, and Vodafone.
- One of JWT's campaigns was for KitKat and Nestle to promote the KitKat Pillowbook, a novelty product designed to target university students by helping them catch up on sleep. The campaign used social media and an informational style to raise brand awareness of KitKat among students.
- JWT is an advertising agency owned by WPP Group. JWT created one of the first commercial explanations of branding in 1900.
- JWT created an "Pillowbook" product for KitKat, an inflatable pillow with the KitKat branding. The purpose was to promote the "Take a Break, Have a KitKat" slogan to university students on social media. However, the product did not achieve widespread distribution.
- The Pillowbook ad featured pictures of young white males using the product. This narrow focus could be seen as excluding other groups. Nestle and JWT have also faced criticism over environmental issues related to palm oil production.
Nestle Kit Kat is one of the most successful confectionery brands worldwide, present in over 80 countries. Each year over 12 billion Kit Kat fingers are consumed globally. Kit Kat bars consist of layers of wafer separated by chocolate. There are many flavors including milk, white, and dark chocolate. Kit Kat has a strong brand image and packaging that helps it stand out on store shelves against competitors.
The document discusses Nestle's revitalization of their Kit Kat brand through the launch of Kit Kat ChunKy. It describes how:
1) Kit Kat sales were declining as the brand lacked excitement for younger consumers. Market research found 12-20 year olds saw the traditional Kit Kat as irrelevant.
2) Project Tyson created a new "super size" Kit Kat ChunKy finger to attract novelty-seeking youth. Research showed young people preferred a single chunky finger over multiple thinner ones.
3) The Kit Kat ChunKy launch was a great success, meeting sales and distribution goals. It revitalized interest in Kit Kat among 12-20 year olds and had limited negative
This document outlines an integrated marketing communications plan for Vita Coco coconut water. It discusses the product background, target market of active adults aged 22-40, and key competitors. The objectives are to create awareness of Vita Coco's health benefits and introduce the brand to new customers. The plan uses traditional media like TV, magazines, and billboards as well as new media including social platforms and in-store sampling. Touchpoints ensure a positive brand experience. Implementation will take place over 9 months, and success will be measured by sales increases and coupon/sample redemption.
Marius Donnestad provided a strategy response for launching Coke Life in Australia. He identified that positioning it solely based on calorie content would not work due to competition from Coke Classic, Diet Coke, and Coke Zero. Instead, he proposed positioning Coke Life as a "natural" alternative that appeals to those influenced by the "Sustainable-Authentic" lifestyle trend. He outlined targeting "early majority" adopters of this trend and developing a brand story focused on authenticity through distribution in natural channels, media placements, design aesthetics, and partnerships that credibility with the trend. The goal is to establish Coke Life as a credible natural option for mainstream audiences interested in elements of the sustainable lifestyle.
JWT is a global advertising agency owned by WPP. It has over 200 offices worldwide and creates advertisements across various platforms for many clients. The document discusses a KitKat advertising campaign involving an inflatable pillow product aimed at university students to promote the KitKat brand. The campaign faced some criticism for only featuring young white males in its imagery.
- JWT is a global advertising agency owned by WPP that was founded in 1864 and has over 200 offices worldwide.
- JWT creates advertisements for many products across different media and has major clients like HSBC, Kellogg's, and Vodafone.
- One of JWT's campaigns was for KitKat and Nestle to promote the KitKat Pillowbook, a novelty product designed to target university students by helping them catch up on sleep. The campaign used social media and an informational style.
- JWT is a global advertising agency owned by WPP that was founded in 1864 and has over 200 offices worldwide.
- JWT creates advertisements for many products across different media and has major clients like HSBC, Kellogg's, and Vodafone.
- One of JWT's campaigns was for KitKat and Nestle to promote the KitKat Pillowbook, a novelty product designed to target university students by helping them catch up on sleep. The campaign used social media and an informational style to raise brand awareness of KitKat among students.
- JWT is an advertising agency owned by WPP Group. JWT created one of the first commercial explanations of branding in 1900.
- JWT created an "Pillowbook" product for KitKat, an inflatable pillow with the KitKat branding. The purpose was to promote the "Take a Break, Have a KitKat" slogan to university students on social media. However, the product did not achieve widespread distribution.
- The Pillowbook ad featured pictures of young white males using the product. This narrow focus could be seen as excluding other groups. Nestle and JWT have also faced criticism over environmental issues related to palm oil production.
This document discusses trends in the chocolate industry beyond 2021. It identifies three key trends: 1) Taste the Factor - consumers demanding surprising flavor combinations and the "WOW factor"; 2) Healthy Food - increased focus on health benefits of dark chocolate and reduced sugar options; 3) Craftsmanship - the rise of artisanal "bean to bar" chocolate made in small batches from scratch. COVID-19 has increased demand for new experiences through food and heightened health awareness. Brands must innovate to stay relevant through unexpected flavors, healthier formulations, and craft approaches.
This document summarizes the long term success of the Kit Kat brand through consistent marketing and promotion of its core message. Kit Kat has maintained its popularity for decades through its iconic "Have a break, have a Kit Kat" slogan and advertising focusing on television commercials and posters. The launch of new Kit Kat products like Kit Kat ChunKy proved very successful, with over 50 million bars sold in the first few weeks, demonstrating the strength of maintaining a classic brand over time through minor innovations.
This document discusses how content marketing is refining the digital landscape and allowing brands to stay ahead of competition. It provides several examples of brands that have successfully implemented content marketing strategies focused on storytelling, addressing customer needs, and inspiring consumers with their philosophy and social causes. Whole Foods, GE, Dove, and Coca-Cola are highlighted for how they leverage content marketing to build their brands in a way that goes beyond simply promoting products. The conclusion emphasizes that effective content marketing now requires rethinking a company's entire communication strategy and involving all branches to bring out creative ideas that can be embedded in people's everyday lives and culture.
JWT is a global advertising agency with over 200 offices worldwide. It created various advertisements for its client Nestle to promote the Kit Kat chocolate bar. One print ad depicts a boardroom table breaking in half, implying that eating a Kit Kat can provide an enjoyable break from work stresses. The ad aims to target a wide demographic but may not clearly communicate that the table represents a Kit Kat bar. Audience research found it did not arouse hunger and the depicted commotion made some uncomfortable. As the regulatory body, the ASA establishes codes to ensure ads are legal, ethical and avoid offense. Nestle also faced some controversies over aggressive marketing of infant formula in developing nations.
This business plan proposes starting a business selling cheese bread (pão de queijo) at farmers markets in Los Angeles neighborhoods. The plan is to begin by selling the cheese bread, produced by a supplier, from a small cart equipped with an oven at the markets. Over time, if successful, the plan is to transition to selling through retail stores modeled after French cafes. The brand aims to position the cheese bread as a family-oriented product and associate it with social and environmental responsibility. Pricing and costs are estimated based on the Los Angeles market. Regulations for selling prepared foods at farmers markets are also outlined. The initial focus is on testing the product and business model at the markets before considering expansion.
This document discusses Nestle's Kit Kat brand. It provides information on Nestle's history, mission, vision, business model, marketing strategy, and SWOT analysis for Kit Kat. Nestle was founded in 1868 and is headquartered in Switzerland. Kit Kat has been successful due to its unique product offering of a chocolate-coated wafer. However, it faces threats from increasing health consciousness and competition from other chocolate brands.
Kit Kat was introduced in the UK in 1935 and is now owned by Nestle. It consists of chocolate-covered wafer fingers. Kit Kat has expanded globally and offers various products like balls and minis. The document proposes a new Kit Kat bottle product that contains chocolate balls that can be dispensed one by one by turning the bottle. It discusses marketing this product through family packs and promotions around holidays. Placement would be in supermarkets, gas stations, airports and online. The target audience is families and friend groups looking for a sharing snack. Competitors offer similar chocolate-wafer products but not in a portable bottle format. The product, pricing, partners and value proposition are outlined in a business model canvas.
This document provides a marketing plan for a new chocolate-flavored Diet Coke product called Chocolate Diet Coke. It outlines the target demographic as teenagers aged 13-19 who enjoy both Coke and chocolate flavors. The objective is to create brand awareness for this new product and appeal to younger consumers by highlighting the combination of tastes. A variety of advertising strategies are proposed, including print, digital and social media campaigns, as well as a promotional event. Competition from other soda brands is also addressed. The overarching message is that this new product will appeal to both current and new Coke drinkers by allowing them to indulge their taste for chocolate while choosing a lower calorie option.
Britannia started in 1982 in Kolkata with an initial investment of Rs. 295. It has since grown to offer a wide range of bakery products across India and internationally. Britannia utilizes various marketing strategies like market segmentation based on age, income, and occasion. They target different products to different segments and position their major brands like Tiger, Good Day, and Marie Gold for kids, daily eating, and health respectively. Britannia focuses on quality, relationships, and monitoring competitors to achieve success.
Cadbury is a leading confectionery company that manufactures chocolate and other candy products. It produces the popular Dairy Milk chocolate brand. The document discusses Cadbury's demand forecasting process. It provides an overview of Cadbury's operations and product lines. It then covers topics such as segmentation and targeting of customers, advertising methods, demand forecasting techniques, and key performance metrics. Cadbury uses techniques like historical sales data to predict future demand for planning inventory levels and production capacity. Accurate forecasting is important for Cadbury's stock control and decision making.
The document outlines a marketing campaign created by the agency "The Agencia" for their client Petit Pot, a French pudding brand. The campaign aims to educate consumers about Petit Pot's products through in-store initiatives like video displays and brand ambassadors providing samples, a social media strategy to engage customers, and events like a food festival. The agency analyzes Petit Pot's strengths/weaknesses and competitors then sets objectives to increase awareness, market share and sales through these offline and online initiatives over three months.
1) McVitie's has a large product range including their popular digestive biscuits. They have different varieties within the digestive range such as plain, chocolate, dark chocolate, and chocolate caramel.
2) McVitie's promotes their products through advertising, sales promotions including a rewards program called the VIP Club, and new packaging and marketing campaigns.
3) New products are developed by starting with original products and adding new flavors and combinations. They trial new products in limited areas before wider distribution.
Vegemite is a salty spread made out of yeast extract. It is a nutritious product, one of the richest known sources of Vitamin B.
The brand is a leader for Kraft foods (alongside Philadelphia Cream Cheese) and has long been an iconic breakfast spread for Australians, but also a brand leader across the globe according to IBM’s brand index.
It has its own story to tell and for Australians they have built it into a big part of their culture.
But as a brand it had also not changed in decades. We all know that people don’t like change but it is vital for brands to continue to evolve, even if ever so slightly. Even changing your marketing and approach to selling to your target audience can help. But for Vegemite, they kept everything the same.
So when sales started to fall (Vegemite household penetration had fallen from 80% to 72%), you can understand the apprehension of now wanting to change a brand to try and turn it around.
JWT is a global advertising agency with over 200 offices worldwide. They created print advertisements for their client Nestle to promote Kit Kat bars. One advertisement depicts a boardroom table splitting in two, implying the product provides an energizing "break". Through audience research, JWT found the ad did not make clear the table was also a Kit Kat bar and made some viewers uncomfortable. JWT distributes ads through both traditional and digital channels like social media. All advertisements are regulated by the ASA to ensure they are legal, ethical and do not mislead or offend audiences.
JWT is an advertising agency that created print ads for Nestle's Kit Kat chocolate bar. One ad shows a boardroom table breaking in two, implying the table is also a Kit Kat bar. JWT conducted audience research on the ad, finding it did not make the product look appealing or arouse hunger. The ad also did not clearly convey that it was about Kit Kat. JWT distributes ads through both digital media like social media as well as outdoor advertising. All ads must comply with codes from the ASA to ensure they are legal, ethical and do not mislead audiences.
This document provides a marketing plan for introducing a new milkshake product targeting students and audiences at SLIIT. It includes:
- An executive summary outlining the product, market analysis conducted, and marketing strategy to influence the 4Ps.
- A market analysis reviewing the current situation, opportunities, segmentation into groups like age and gender, and SWOT analysis.
- Details of the marketing mix strategies for the new product, including the product profile, packaging, pricing strategies, placement, and promotional plan.
- Research conducted and limitations of the report. Tables of contents and references are also included. The report aims to outline the marketing plan to successfully launch the new Kit Kat and chocolate flavored milkshake
The document summarizes winners of the Modern Retail Awards in 2020. It discusses how brands like Brooklinen, 1-800-Contacts, and Imperfect Foods drove innovation in sustainability and social good during the challenging COVID-19 pandemic year. It highlights how some winners, like online grocery stores, solved problems for consumers needing food delivery during quarantines. The document recommends reading about each winner's story to learn lessons that can inform strategies for 2021 and beyond.
Millennials and Generation Z consumers are snacking more frequently, with an increase in snacking 5-7 times per day. Solarti aims to empower consumers with better snack choices and a personalized experience. By leveraging consumer data and community building, Solarti can drive innovation to bring new snack products to market in just 4 months, faster than traditional brands. Solarti solves problems like a lack of innovation, inconvenience, and non-transparency in the food industry by developing unique, nutritious snacks based on consumer feedback.
You have been asked to explain the differences between certain categ.docxshericehewat
You have been asked to explain the differences between certain categories of crimes. For each of the following categories of crime, provide a general definition of the category of crime and give at least two detailed examples of specific crimes that fall into each category:
Crimes against persons
Crimes against property
Crimes of public morality
White-collar crime
Cyber crime
Then for the following scenarios, discuss the categories of crimes involved in each scenario and explain the specific criminal charges that you would apply to each scenario. You can utilize the Library, Internet and other resources to research the criminal statutes of a state of your choice in order to help you determine which criminal charges should be applied:
David S. was running around a public park without his clothes on, singing and shouting loudly, at 3 in the morning. Police arrived after neighbors called to complain. They saw David S. tipping over a garbage can and when they shouted for him to stop, he threw the garbage can into a car, breaking one of its side windows. The police arrested David S, His blood alcohol level was twice the legal limit.
Gary M. was arrested by the FBI when he showed up at a local mall to meet a "14 year old girl" for a date, which he arranged over the Internet. He didn't know that the "14 year old girl" was actually a 35-year old male FBI agent.
Elaine R. was an accountant working for a large corporation. She had been falsifying the accounting records and sending some of the corporate funds to her own bank accounts in an offshore bank. The corporation found out what she had been doing and reported her to the police.
Please submit your assignment.
.
You have been asked to help secure the information system and users .docxshericehewat
You have been asked to help secure the information system and users against hacking attempts. Complete the following:
Take this opportunity to describe the 4 different approaches and techniques a hacker would use to steal the organization's data.
For each approach, discuss what methods can be used to circumvent the attack, prevent it, or minimize the disruption caused by the event.
Include 2–3 pages of material covering the 3 discussion areas in Section 5 of your Key Assignment document (including the completed previous 4 sections).
social engineering,dumpster diving,identify theft,cyberterrorist
.
More Related Content
Similar to Group Project Part 1 Delivery 1By Zachary Toupin, C.docx
This document discusses trends in the chocolate industry beyond 2021. It identifies three key trends: 1) Taste the Factor - consumers demanding surprising flavor combinations and the "WOW factor"; 2) Healthy Food - increased focus on health benefits of dark chocolate and reduced sugar options; 3) Craftsmanship - the rise of artisanal "bean to bar" chocolate made in small batches from scratch. COVID-19 has increased demand for new experiences through food and heightened health awareness. Brands must innovate to stay relevant through unexpected flavors, healthier formulations, and craft approaches.
This document summarizes the long term success of the Kit Kat brand through consistent marketing and promotion of its core message. Kit Kat has maintained its popularity for decades through its iconic "Have a break, have a Kit Kat" slogan and advertising focusing on television commercials and posters. The launch of new Kit Kat products like Kit Kat ChunKy proved very successful, with over 50 million bars sold in the first few weeks, demonstrating the strength of maintaining a classic brand over time through minor innovations.
This document discusses how content marketing is refining the digital landscape and allowing brands to stay ahead of competition. It provides several examples of brands that have successfully implemented content marketing strategies focused on storytelling, addressing customer needs, and inspiring consumers with their philosophy and social causes. Whole Foods, GE, Dove, and Coca-Cola are highlighted for how they leverage content marketing to build their brands in a way that goes beyond simply promoting products. The conclusion emphasizes that effective content marketing now requires rethinking a company's entire communication strategy and involving all branches to bring out creative ideas that can be embedded in people's everyday lives and culture.
JWT is a global advertising agency with over 200 offices worldwide. It created various advertisements for its client Nestle to promote the Kit Kat chocolate bar. One print ad depicts a boardroom table breaking in half, implying that eating a Kit Kat can provide an enjoyable break from work stresses. The ad aims to target a wide demographic but may not clearly communicate that the table represents a Kit Kat bar. Audience research found it did not arouse hunger and the depicted commotion made some uncomfortable. As the regulatory body, the ASA establishes codes to ensure ads are legal, ethical and avoid offense. Nestle also faced some controversies over aggressive marketing of infant formula in developing nations.
This business plan proposes starting a business selling cheese bread (pão de queijo) at farmers markets in Los Angeles neighborhoods. The plan is to begin by selling the cheese bread, produced by a supplier, from a small cart equipped with an oven at the markets. Over time, if successful, the plan is to transition to selling through retail stores modeled after French cafes. The brand aims to position the cheese bread as a family-oriented product and associate it with social and environmental responsibility. Pricing and costs are estimated based on the Los Angeles market. Regulations for selling prepared foods at farmers markets are also outlined. The initial focus is on testing the product and business model at the markets before considering expansion.
This document discusses Nestle's Kit Kat brand. It provides information on Nestle's history, mission, vision, business model, marketing strategy, and SWOT analysis for Kit Kat. Nestle was founded in 1868 and is headquartered in Switzerland. Kit Kat has been successful due to its unique product offering of a chocolate-coated wafer. However, it faces threats from increasing health consciousness and competition from other chocolate brands.
Kit Kat was introduced in the UK in 1935 and is now owned by Nestle. It consists of chocolate-covered wafer fingers. Kit Kat has expanded globally and offers various products like balls and minis. The document proposes a new Kit Kat bottle product that contains chocolate balls that can be dispensed one by one by turning the bottle. It discusses marketing this product through family packs and promotions around holidays. Placement would be in supermarkets, gas stations, airports and online. The target audience is families and friend groups looking for a sharing snack. Competitors offer similar chocolate-wafer products but not in a portable bottle format. The product, pricing, partners and value proposition are outlined in a business model canvas.
This document provides a marketing plan for a new chocolate-flavored Diet Coke product called Chocolate Diet Coke. It outlines the target demographic as teenagers aged 13-19 who enjoy both Coke and chocolate flavors. The objective is to create brand awareness for this new product and appeal to younger consumers by highlighting the combination of tastes. A variety of advertising strategies are proposed, including print, digital and social media campaigns, as well as a promotional event. Competition from other soda brands is also addressed. The overarching message is that this new product will appeal to both current and new Coke drinkers by allowing them to indulge their taste for chocolate while choosing a lower calorie option.
Britannia started in 1982 in Kolkata with an initial investment of Rs. 295. It has since grown to offer a wide range of bakery products across India and internationally. Britannia utilizes various marketing strategies like market segmentation based on age, income, and occasion. They target different products to different segments and position their major brands like Tiger, Good Day, and Marie Gold for kids, daily eating, and health respectively. Britannia focuses on quality, relationships, and monitoring competitors to achieve success.
Cadbury is a leading confectionery company that manufactures chocolate and other candy products. It produces the popular Dairy Milk chocolate brand. The document discusses Cadbury's demand forecasting process. It provides an overview of Cadbury's operations and product lines. It then covers topics such as segmentation and targeting of customers, advertising methods, demand forecasting techniques, and key performance metrics. Cadbury uses techniques like historical sales data to predict future demand for planning inventory levels and production capacity. Accurate forecasting is important for Cadbury's stock control and decision making.
The document outlines a marketing campaign created by the agency "The Agencia" for their client Petit Pot, a French pudding brand. The campaign aims to educate consumers about Petit Pot's products through in-store initiatives like video displays and brand ambassadors providing samples, a social media strategy to engage customers, and events like a food festival. The agency analyzes Petit Pot's strengths/weaknesses and competitors then sets objectives to increase awareness, market share and sales through these offline and online initiatives over three months.
1) McVitie's has a large product range including their popular digestive biscuits. They have different varieties within the digestive range such as plain, chocolate, dark chocolate, and chocolate caramel.
2) McVitie's promotes their products through advertising, sales promotions including a rewards program called the VIP Club, and new packaging and marketing campaigns.
3) New products are developed by starting with original products and adding new flavors and combinations. They trial new products in limited areas before wider distribution.
Vegemite is a salty spread made out of yeast extract. It is a nutritious product, one of the richest known sources of Vitamin B.
The brand is a leader for Kraft foods (alongside Philadelphia Cream Cheese) and has long been an iconic breakfast spread for Australians, but also a brand leader across the globe according to IBM’s brand index.
It has its own story to tell and for Australians they have built it into a big part of their culture.
But as a brand it had also not changed in decades. We all know that people don’t like change but it is vital for brands to continue to evolve, even if ever so slightly. Even changing your marketing and approach to selling to your target audience can help. But for Vegemite, they kept everything the same.
So when sales started to fall (Vegemite household penetration had fallen from 80% to 72%), you can understand the apprehension of now wanting to change a brand to try and turn it around.
JWT is a global advertising agency with over 200 offices worldwide. They created print advertisements for their client Nestle to promote Kit Kat bars. One advertisement depicts a boardroom table splitting in two, implying the product provides an energizing "break". Through audience research, JWT found the ad did not make clear the table was also a Kit Kat bar and made some viewers uncomfortable. JWT distributes ads through both traditional and digital channels like social media. All advertisements are regulated by the ASA to ensure they are legal, ethical and do not mislead or offend audiences.
JWT is an advertising agency that created print ads for Nestle's Kit Kat chocolate bar. One ad shows a boardroom table breaking in two, implying the table is also a Kit Kat bar. JWT conducted audience research on the ad, finding it did not make the product look appealing or arouse hunger. The ad also did not clearly convey that it was about Kit Kat. JWT distributes ads through both digital media like social media as well as outdoor advertising. All ads must comply with codes from the ASA to ensure they are legal, ethical and do not mislead audiences.
This document provides a marketing plan for introducing a new milkshake product targeting students and audiences at SLIIT. It includes:
- An executive summary outlining the product, market analysis conducted, and marketing strategy to influence the 4Ps.
- A market analysis reviewing the current situation, opportunities, segmentation into groups like age and gender, and SWOT analysis.
- Details of the marketing mix strategies for the new product, including the product profile, packaging, pricing strategies, placement, and promotional plan.
- Research conducted and limitations of the report. Tables of contents and references are also included. The report aims to outline the marketing plan to successfully launch the new Kit Kat and chocolate flavored milkshake
The document summarizes winners of the Modern Retail Awards in 2020. It discusses how brands like Brooklinen, 1-800-Contacts, and Imperfect Foods drove innovation in sustainability and social good during the challenging COVID-19 pandemic year. It highlights how some winners, like online grocery stores, solved problems for consumers needing food delivery during quarantines. The document recommends reading about each winner's story to learn lessons that can inform strategies for 2021 and beyond.
Millennials and Generation Z consumers are snacking more frequently, with an increase in snacking 5-7 times per day. Solarti aims to empower consumers with better snack choices and a personalized experience. By leveraging consumer data and community building, Solarti can drive innovation to bring new snack products to market in just 4 months, faster than traditional brands. Solarti solves problems like a lack of innovation, inconvenience, and non-transparency in the food industry by developing unique, nutritious snacks based on consumer feedback.
Similar to Group Project Part 1 Delivery 1By Zachary Toupin, C.docx (20)
You have been asked to explain the differences between certain categ.docxshericehewat
You have been asked to explain the differences between certain categories of crimes. For each of the following categories of crime, provide a general definition of the category of crime and give at least two detailed examples of specific crimes that fall into each category:
Crimes against persons
Crimes against property
Crimes of public morality
White-collar crime
Cyber crime
Then for the following scenarios, discuss the categories of crimes involved in each scenario and explain the specific criminal charges that you would apply to each scenario. You can utilize the Library, Internet and other resources to research the criminal statutes of a state of your choice in order to help you determine which criminal charges should be applied:
David S. was running around a public park without his clothes on, singing and shouting loudly, at 3 in the morning. Police arrived after neighbors called to complain. They saw David S. tipping over a garbage can and when they shouted for him to stop, he threw the garbage can into a car, breaking one of its side windows. The police arrested David S, His blood alcohol level was twice the legal limit.
Gary M. was arrested by the FBI when he showed up at a local mall to meet a "14 year old girl" for a date, which he arranged over the Internet. He didn't know that the "14 year old girl" was actually a 35-year old male FBI agent.
Elaine R. was an accountant working for a large corporation. She had been falsifying the accounting records and sending some of the corporate funds to her own bank accounts in an offshore bank. The corporation found out what she had been doing and reported her to the police.
Please submit your assignment.
.
You have been asked to help secure the information system and users .docxshericehewat
You have been asked to help secure the information system and users against hacking attempts. Complete the following:
Take this opportunity to describe the 4 different approaches and techniques a hacker would use to steal the organization's data.
For each approach, discuss what methods can be used to circumvent the attack, prevent it, or minimize the disruption caused by the event.
Include 2–3 pages of material covering the 3 discussion areas in Section 5 of your Key Assignment document (including the completed previous 4 sections).
social engineering,dumpster diving,identify theft,cyberterrorist
.
You have been asked to participate in a local radio program to add.docxshericehewat
You have been asked to participate in a local radio program to discuss the role of corrections in the community. The audience will debate whether the focus should be on rehabilitating offenders, punishing offenders, or isolating chronic offenders. You must decide which role should be the focus of the community's corrections policy and prepare to explain your viewpoint on the role of corrections by anticipating questions from callers and relating corrections issues to the topic you are researching.
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You have been appointed as a system analyst in the IT department of .docxshericehewat
You have been appointed as a system analyst in the IT department of a selected university in Malaysia. You are responsible to develop an online admission system for the university. For this reason, you have to do an analysis and design to model the online system that could be developed later. Identify the requirements for the system and produce a software requirement specification (SRS) to document all the details.
.
You choose one and I will upload the materials for u.Choose 1 of.docxshericehewat
You choose one and I will upload the materials for u.
Choose 1 of the following 3 questions, and answer it in a paper of no more than 1000 words. Submit that paper by
November 4
at midnight PST in the appropriate IICS515 Moodle dropbox.
4. Monday October 27 lecture
Themes: Global Media Governance and Regulation; The Internet and Digital Media
Readings: Chapter 5, “The Medium: Global Technologies and Organizations,” and Chapter 6, “The Internet”
In this lecture, we discussed the definition and history of communication rights as one element or dimension of communication policy, and used it to bring to life a subject—policy—that sometimes seems abstract and technical in nature.
In doing so, we noted the evolution from a “negative” rights view of communication rights, as expressed in Article 19 of the United Nations Universal Declaration of Human Rights in 1948, to the more “positive” definition of communication rights explained in the lecture content derived from the work of Marc Raboy (and Jeremy Shtern).
Remember that “negative” does not mean “bad” here nor “positive” good. “Negative” and “positive” rights—which are ways of thinking about all human rights, not just communication rights—are instead ways of characterizing the orientation of rights toward individuals and society. Negative rights are defined in terms of freedom
from
things, and positive rights in terms of freedom
to
have or do certain things. Both negative and positive rights derive their legitimacy from fundamental and universal consideration of what it means to be human and to be treat people as human beings.
In our case study at the end of the lecture, we then discussed how a “positive” approach to communication rights could help us better understand and perhaps act against cyberbullying.
In your paper, and in your own words, define “communication rights,” and then briefly explain the evolution from the negative to the positive rights approach to communication rights.
Once you have done that, and with reference to the cyberbullying pamphlet from the Canadian government attached to your lecture notes, demonstrate how a “positive” rights approach to communication rights can help us better understand and prevent cyberbullying. In other words, what are the limitations of approaching cyberbullying from a “negative” rights perspective, and what does a “positive” approach to communication rights do to help us understand and perhaps act against cyberbullying?
Cyberbullying is a problem in international communication that affects many, especially vulnerable teenagers, as illustrated in the case of the late Amanda Todd (from British Columbia).
You do not need to use the McPhail chapter here, as it is not directly relevant to this question. Rather, draw on the lecture notes and the podcast as your sources here.
5. Wednesday October 29 lecture
Themes: Global Media Case Study in Media and the Arab World; Orientalism
Readings: Said, Edward (1978)..
You are Incident Commander and principal planner for the DRNC even.docxshericehewat
You are Incident Commander and
principal planner for the DRNC event. As you commence the planning process, consider the two fundamental types of error committed by policy makers in their reliance on intelligence reports to formulate policy. What would you do to minimize these errors from occurring and adversely affecting your policy decisions?
Min 500 words, In text references, APA format
.
You DecideCryptographic Tunneling and the OSI ModelWrite a p.docxshericehewat
You Decide
Cryptographic Tunneling and the OSI Model
Write a paper consisting of 500-1,000 words (double-spaced) on the security effects of cryptographic tunneling based on an understanding of the OSI (Open Systems Interconnect) model (Review the OSI Simulation in the Week 3 Lecture).
Provide input on the type of cryptographic tunneling protocols (e.g., L2TP, IPSEC, SSL, etc.) that may be used, the layer(s) of the OSI at which each operates, and also recommend how they may be implemented. Cryptographic tunneling is inherent in building any common virtual private network (VPN).
.
You are working as a behavioral health specialist in a neurological .docxshericehewat
You are working as a behavioral health specialist in a neurological research center and are responsible for participant education. There are three participants to choose from: Stephanie has experienced a stroke; Jamie has experienced an amputation; and Robert has experienced a traumatic brain injury. Choose one participant to work with.
We are chosing Robert and his traumatic brain injury
Prepare
a 1,000- to 1,200-word paper that explains the functions and limitations of neural plasticity in the participant's recovery process.
Include
two to three peer-reviewed sources.
.
You are to write up a reflection (longer than 2 pages) that discusse.docxshericehewat
You are to write up a reflection (longer than 2 pages) that discusses what happened in the prisoner's dilemma activity we did in class on Monday, April 20. Some points to cover include why you took the action you took, what you thought others were going to do and why, and what actually happened. And what implications this has for situations in the work place where individuals may take different actions than might be the most beneficial for the team as a whole.
.
You can only take this assignment if you have the book Discovering t.docxshericehewat
You can only take this assignment if you have the book Discovering the Humanities. This homework needs to be done by reading Chapter Nine. It needs to be a minimum of 150 to 200 words. It needs citations and referances.
Western art and architecture has influenced and been influenced by cultures in India, China, and Japan.
Part I:
Using examples provided from this unit's reading, discuss how the artistic culture in either India, China, or Japan (select one) exhibits influence from Western cultures. Discuss, too, the reciprocal connection, specifically explaining how India, China, or Japan influenced Western art and architecture.
Part II:
Add to your post by discussing the similarities and differences between art from your selected culture (India, China, or Japan) and ancient Greek sculpture. Use examples and images to support your ideas.
.
You are to interview a woman 50 and older and write up the interview.docxshericehewat
You are to interview a woman 50 and older and write up the interview
in a 5 page MLA paper. You ask questions intended to elicit information about her life
and how it relates to the history of women in the late 20th century. Your paper
should be normal margins, 10-12 pt. font, typed and double-spaced. It should
include the approximate age of your interviewee—it does not have to include her
name.
EXAMPLE QUESTIONS ..........
What’s your first, most vivid memory? Going to my grandma and grandpa’s farm and making grandma walk me out to the outhouse for fear of a mean bannie rooster would peck me to death. He was afraid of grandma.
What was the apartment or house like that you grew up in? How many bedrooms did it have? Bathrooms? I lived with my mother and father mostly in a house in the city that had 2 bedrooms, 1 bathroom. I had to share a room with my older brother that was upstairs.
What was your bedroom like? Very simple. It had 2 beds made of feathers, a desk with a lamp and one dresser for our clothes. Dallas (my brother got the bottom 2 and I got the top 2)
Can you describe the neighborhood you grew up in? Not really. Every chance I got I went to grandma and grandpas and spent time with them. They lived deep in the country. I had one friend out there that lived about 3 miles away on the next farm. His name was Carl.
Tell me about your parents. Where were they born? When were they born? What memories do you have of them? Both parents were born in Richmond, IN. Memories include more of my mother than my father. He was a drunk that stayed out all the time. He only came home when he was ready to pass out or to beat us.
Who was more strict: your mother or your father? Do you have a vivid memory of something you did that you were disciplined for? Since mom was the main one around I would say that she was more strict. I remember one instance when I was about 16 and mom had kicked me out of the house because she was forced to work with dad being gone all the time and I was telling her that I no longer wanted to take care of my little brother because I felt like I was his mother rather than her and that I didn’t want to do anymore of the house work. It was her house she should have to clean it. She kicked me out. I was sitting on the porch crying and dad came home (sober for once) and sat on the porch with me, got me calmed down and offered to give me a ride to grandma and grandpa’s.
Did your parents have a good marriage? No they had a horrible marriage.
How did your family earn money? How did your family compare to others in the neighborhood – richer,
poorer, the same? My family earned money from my mother working in a diner. Dad worked in a mill but we rarely saw his money. We did alright but I would say that we were on the poorer end of society.
What kinds of things did your family spend money on? The necessities and that was it.
How many brothers and sisters do you have? When were they born? What memories do yo.
You are to complete TWO essays and answer the following questions. .docxshericehewat
You are to complete TWO essays and answer the following questions. Here are your questions:
1) How has the information provided in this class changed or reinforced your perspective on an issue(S). Please provide details.
2) What do you believe is the biggest challenge facing our nation and why? Be specific and detailed. What can be done to address this challenge? Be realistic and detailed in your responses.
750 - 800 words each essay
no plagiarism
.
You are the vice president of a human resources department and Susan.docxshericehewat
The vice president of HR wants to conduct a performance evaluation of Susan, who has worked as an executive assistant for one year. While Susan completes assignments efficiently and is well-liked, the vice president wants her to be more proactive in taking on additional responsibilities through professional development opportunities. The performance evaluation will provide feedback on Susan's performance, set goals for the future, and determine compensation. It will address areas like professional development, job duties, communication, work relationships, and recommendations for pay.
You are the purchasing manager of a company that has relationships w.docxshericehewat
You are the purchasing manager of a company that has relationships with many different suppliers. All information about orders, shipments, etc. is still manually exchanged. You have discussed incorporating Internet technologies to help manage the supply chain.
In 1-2 pages, summarize the advantages of using Internet technologies versus traditional methods in supply chain management.
.
You are to briefly describe how the Bible is related to the topics c.docxshericehewat
You are to briefly describe how the Bible is related to the topics covered in the course. An integration of the Bible must be explicitly shown, in relation to a course topic, in order to receive points. In addition, at least two other outside scholarly sources (the text may count as one) should be used to substantiate the group’s position.
.
You are the manager of an accounting department and would like to hi.docxshericehewat
The accounting department manager wants to hire a managerial accountant to focus on internal accounting. However, the CEO is not convinced such a position is needed. A 2-page memo should explain that an internal accounting system tracks financial transactions within a company, provides timely financial reports for management decision making, and ensures compliance with internal controls and procedures.
You are the new chief financial officer (CFO) hired by a company. .docxshericehewat
You are the new chief financial officer (CFO) hired by a company. The chief executive officer (CEO) indicates that in the past, there was little rhyme or reason for the prior CFO to approve or disapprove of large capital projects or investments that various managers proposed. You mentioned to the CEO that there are three primary methods of capital budgeting, and they are as follows:
Simple payback method
Net present value method
Internal rate of return (IRR) method
Discuss the following topics on the Group Discussion Board and write a group paper between 700–850 words. Assign topics to be written by each group member and compile it all together before submitting your group paper:
A company's cost of capital and how it is calculated
What the marginal cost of capital is and how it differs from the weighted average cost of capital
.
You are the manager of a team of six proposal-writing professionals..docxshericehewat
You are the manager of a team of six proposal-writing professionals. You are tasked with completing one 50 page formal proposal as well as a 1-2 page summary advocating funding for a new sports arena. Your supervisor, a member of the senior leadership team, wants to know how you plan to successfully accomplish the assignment. Prepare a PowerPoint Presentation to your supervisor that conveys the following information:
As manager, how will you organize the work to prepare a proposal?
What tasks will each professional be assigned and why?
What three or four communication tools will you propose be used to effectively articulate the proposal and why? (For example, formal paper-based, PowerPoint Presentation, blog, Twitter, Facebook, LinkedIn, etc.)
.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
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How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Group Project Part 1 Delivery 1By Zachary Toupin, C.docx
1. Group Project Part 1 / Delivery 1
By: Zachary Toupin, Chaewon Lee, Takudzwa Mushosho,
Paramvir Bajwa and Synclaire Ocici
MKT 3230 Consumer Behaviour
Instructor: Marcio Coelho
January 21, 2020
Group Project Part 1 Example
1: Original Brand Name of Product: KitKat
Product Class: chocolate bar / candy
Description: chocolate bar (wafer covered with milk
chocolate)
2: Current Target Market: people of all ages and
chocolate lovers
Are of all ages
People who like chocolate
Busy people who need a break
Need: having a snack, quick convenient way to eat
3: Currently Sold: Across Canada, in grocery stores,
corner stores, convenience stores, etc
4: Price Range: $1 – $4
5: Three Major Environmental Factors are:
Demographics (ages / busyness)
Natural: ethical sourcing of ingredients (cocoa)
2. Political: ethical sourcing of ingredients again
6: Product Extension: Caffeinated KitKat (KitKat with
caffeine added)
Same as original KitKat bar, but with added caffeine,
helps those taking breaks to “recharge their batteries” or get a
boost of energy, instead of coffee or energy drink
Group Project Part 2 / Delivery 2
By: Zachary Toupin, Chaewon Lee, Takudzwa Mushosho,
Paramvir Bajwa and Synclaire Ocici
MKT 3230 Consumer Behaviour A01
Instructor: Marcio Coelho
February 2, 2020
This is our group’s chosen advertisement for Kit Kat. This ad
for Kit Kat appeals to the large target market Kit Kat has
chosen to advertise towards. Since Kit Kat is a food item, it
tries to appeal to the public and consumers in general, although
more consumers will be attracted if Kit Kat offers them
something of value. Kit Kat has cemented itself as a snack you
have when you need to take a break, or if you are feeling
anxious or overwhelmed. Thus, Kit Kat also targets busy people
who need a break, giving them that extra reason to purchase a
Kit Kat over its competitors. The ad shows how anxiety will
diminish when a person consumes a Kit Kat, giving those busy
consumers a reason to try Kit Kat.
Chapter 1
3. As a group we decided that our target audience is anyone in
general that likes chocolate. But to be more specific, our target
audience could be people in the workforce, or people in general,
that need a break – hence Kit Kat’s famous quote “Have a
break, have a Kit Kat.” This is reflected in our chosen ad, as
breaks are featured in the advertisement.
Since our product is a chocolate bar, we are not limited in the
age groups we are targeting. The ages of our audience vary from
toddlers all the way up to seniors. Our younger audience will be
more attracted to our product for the sole reason that it is a
chocolate bar, but our older audience may be more inclined to
eat a Kit Kat as opposed to other brands because they associate
having a break to having a Kit Kat.
Chocolate is a very diverse product that brings people from
around the world together. The customers we are targeting
specifically are people that are on the run and have a fast-paced
lifestyle. This is a particularly good target market for our
product, because these consumers with fast-paced lifestyles are
becoming a growing trend in the fast-paced world we live in
today. Kit Kat targets men and women of all ages that love
chocolate. But what draws consumers to this particular brand is
again the slogan “Have a break, have a Kit Kat.” Therefore, by
targeting consumers that are very busy or always on the move,
we can create a need that did not exist before. Every time
someone needs a break, they will automatically think about
having their favourite waffle bars covered in chocolate, leading
to a need to purchase one if they do not have a Kit Kat already.
Kit Kat’s slogan also connects well with Kit Kat’s target
market, being consumers of all ages and genders, especially
those people who love to eat chocolate. The break mentioned in
the slogan is intended to indicate a break during work or study,
thereby also targeting teenagers and students as well as
workers. Along with our perception, we concluded that these
targeted consumers would not prefer necessarily to have variety
in chocolates and purchase premium brands. There is no higher
tendency for them to try chocolates with more sophisticated or
4. luxurious brands, such as Godiva or Royce. This is the reason
why we could put the segmented consumer for social class and
income as general workers and students, with little to no level
of income.
An issue could be brought up in regards to Kit Kat’s
business ethics, with the issue of ethical sourcing of ingredients
for the product. However, Kit Kat has already made significant
progress on this front, as in 2016, Kit Kat became the first
global chocolate brand to use 100% responsibly sourced cocoa
in its chocolate confections.
Chapter 2:
Our chosen product is a chocolate bar and it is one for people
who are lovers of chocolate and who are consumed in their busy
lives that they would need a bit of a distraction, just like a
chocolate bar to snack on. The Kit Kat bar is really convenient
compared to other chocolate bars, because it can easily be
carried around and perfectly fits into pockets. Additionally, Kit
Kats can be easily broken apart into several evenly shaped
wafers, making sharing the product between multiple consumers
easier as well. The Kit Kat bar’s design also fits well into the
palms of your hands and feels appropriate to break apart,
appealing to the sense of touch of all consumers of all ages.
As marketers know today, our eyes play a large role in what we
take into our stomachs. Kit Kat is no exception to this
fundamental concept when it selects its packaging. It is known
through research that people tend to actually eat more, hence
consume more, when the products are wrapped in small
packages. It is no wonder that Kit Kat has many of its chocolate
bars wrapped in very little packaging, which has been made as
easy to remove as possible. Consumers are hence attracted to
buy more chocolate bars in the long run, sometimes without
even noticing. This is leveraged even further by Kit Kat,
because it has already made sharing the product between
multiple consumers easier by the very design of the product.
Furthermore, the colour used in the ad is suitable to grab the
5. attention of the target group. We know today the fact that
colour can greatly boost a brand’s image and make it stand out
from its competitors. Research today also shows that 93 percent
of people are captured by the visuals of an ad. The target group,
as mentioned earlier, are rather busy people and so using bold
colours such as red helps to easily grab the attention of the
consumer. In addition, with the different kinds of chocolate
being advertised, using red is essentially relevant to make the
Kit Kat bar stand out and be easily remembered in the minds of
consumers.
It is also noted that the older one gets, the duller colours appear
and so older consumers would typically prefer brighter tones.
Our chosen ad can also appeal to these types of older people
with busy schedules because such ads would more easily
noticed by this demographic of consumer. Also, the ad
purposefully reflects the message of the brand’s positioning. Kit
Kat seeks to have its consumers view it as a snack that people
can easily have during their breaks. This falls under the
positioning dimension of occasion. It is no wonder that this ad
skilfully plays around a graph showing one’s anxiety levels
against their breaks, demonstrating that the shorter one’s break
is, the higher their anxiety levels and hence the more of a Kit
Kat bar they should consume.
Chapter 5
Kit Kat’s advertisement helps ease the self-concept and self-
esteem of those who purchase our product. Our chosen ad
depicts how your anxiety levels go down after taking a break
with a Kit Kat. This helps to ease any negative feelings about
eating something that is considered unhealthy, because the
consumer is actually getting something positive out of the
product, and not just a good tasting snack. Thus, negative
feelings that could arise in the consumer’s self-concept from
eating something considered “junk food,” is diminished if not
eliminated, safeguarding the consumer’s self-esteem. The
advertisement for Kit Kat can also create a self-fulfilling
6. prophecy of sorts. Since our chosen ad shows how your anxiety
level will go down after consuming a Kit Kat, consumers will
believe it has that effect and will also potentially feel their
anxiety levels being reduced by the product. This would be
another positive for Kit Kat, as it gives the product another
edge over its competitors, despite the fact it may or may not
actually reduce anxiety.
Symbolic interactionism can also be leveraged by Kit Kat.
Because Kit Kat markets itself as a snack for busy people to
help them take a break, it can be said that consumers may
gravitate towards Kit Kat because of the message it gives out to
other consumers. If a consumer would like to be seen as a busy
person leading a busy lifestyle, they may be more inclined to
purchase a Kit Kat over another brand of chocolate bar. This
would also fit in with self-image congruence models. Since busy
people will be consuming Kit Kat bars, it can be seen how a
busy consumer would choose a Kit Kat bar over other chocolate
bars, because Kit Kat has attributes that match those of busy
people needing breaks.
Those who are often self conscious will often pay more
attention to information about the product. People may feel self
conscious about the quantity of food they eat or having
unhealthy snacks like chocolate. Consumers may even believe
that the costs of eating Kit Kats outweighs the benefits. Our
chosen ad helps to eliminate this feeling of being self
conscious. It is communicating to the consumers in the most
simple way possible how Kit Kats can help you cope with
anxiety. This is particularly important because of the day to day
difficulties people face that may produce anxiety, which Kit Kat
would help moderate. As a result of this marketing tool this may
aid consumers in becoming less self conscious about the product
itself. It will also help in eliminating doubts about the benefits
the product may have. This ad will help show that there are
more benefits than costs. It will in turn change how the public
view the product and create a more positive mindset.
In addition, consumers are constantly evaluating their body
7. image and the impacts of products they consume to their body
image. If these products fail to contribute to their body image in
a positive manner, they may be reluctant to consume the
product. Our advertisement helps to combat this issue because it
does not make mention of body size or ideal beauty. It
addresses this issue by displaying the images of the different
sizes of Kit Kats one can consume in the form of a graph. This
ad is making an attempt to ensure consumers that the product is
able to accommodate their needs in relation to how much they
would like to consume in order to contribute to their ideal body
image. Kit Kat is adaptable for all. Our ad also helps address
this issue by not making body image the center of attention. No
models are used and there is no idealistic view of beauty or
body perfection created. People are being given the chance to
define beauty and perfection on their own terms.
Questionnaire Questions
1) Do you consider yourself a busy person?
2) Do you like / consume chocolate?
-if yes, what do you know about kit kat? --Do you like kit kat?
3)Do you like / consume coffee?
-If yes, how much coffee do you drink a day?
4) Do you eat something during your breaks?
5) How old are you? (Demographic question)
6) Are you employed? (Demographic question)
7) Do you feel a need for a boost of energy during your day?
(Which a break provides)
· If yes, how?
8) Are you willing to replace coffee with a caffeinated
chocolate bar?
9) How much do you spend on coffee/energy products daily?
Weekly?
10) How many breaks do you take/permitted while at work?
(usually allowed 2 + lunch break)
11) Thinking about companies that provide chocolate, what
companies come to mind?
8. 12) When choosing a chocolate brand, what do you mostly
consider? (price, quantity, quality)
13) If the chocolate bar was low in calories (i.e low sugar/fat)
would you consider switching from coffee to a chocolate bar? If
not, why not?
14) How much are you willing to pay for a caffeinated
chocolate bar?
15) If you need to choose either a coffee or a caffeinated
chocolate bar, what would you choose and why?
Group Project Part 3 / Delivery 3
By: Zachary Toupin, Chaewon Lee, Takudzwa Mushosho,
Paramvir Bajwa and Synclaire Ocici
MKT 3230 Consumer Behaviour A01
Instructor: Marcio Coelho
March 12, 2020
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Survey Summary
To summarize our survey results, we found various insights into
our target market. For our survey, we used a wide range of
respondents so we could come up with some good data and
9. responses to our survey. We interviewed various people whose
ages ranged from 18 to 60, giving us a good sample of different
people to respond to our survey. Of the people we interviewed,
the majority of them said they were busy with work, with the
second most common answer being busy with school and
studying. This is characteristic of our target market as they are
people who consider themselves busy. We also saw that the
majority of our respondents also stated they liked and consumed
both coffee and chocolate, although chocolate was consumed a
lot less on average as compared to coffee. This again bodes well
for our product, as many respondents are already familiar with
similar products to our product extension and would thus be
inclined to try, or to at least notice, the introduction of our new
product extension. Additionally, our respondents indicated that
they considered themselves at least fairly busy, as the majority
answered with a 4 or higher to our question. This also proves a
good data point we can leverage for our product extension, as
we could aim our product to people who consider themselves
busy. Another point to note is that environmental issues are
important for our target market. Most respondents answered that
environmental issues are a 4 or higher in importance for them.
This would also prove a good point to exploit in our extension
by highlighting our product’s sensible decisions regarding
environmental issues, such as using ethically sourced
ingredients like cocoa and palm oil. Most respondents also said
they felt the need for a boost of energy in their daily lives. This
need would prove easy for our product to exploit, as it would
give these consumers that boost of energy they are looking for.
Although this might be a bit hard to do, given most consumers
we surveyed indicated they use coffee to fulfill this need
usually. Most respondents said they would also rather coffee
over a caffeinated chocolate bar. This is definitely detrimental
for our product extension, as we initially thought our product
could serve as a substitute for coffee. But as our survey results
showed us, this might not be the most successful position for
our product to occupy. Thus, we suggest that our product not be
10. an outright substitute for coffee in our initial launching of the
product, but rather an accompanying product that could
occasionally substitute for coffee. This would help the product
get introduced to the market without excluding those who like
and/or still prefer coffee.
Facts:
Nikki is the manager of a small-midsize call center that handles
orders for a national chain of floral shops, InBloom Flowers.
She recently implemented a policy change based on the needs of
InBloom. Previously, employees worked from 9:00am-5:00pm,
Monday through Friday. Due to an increase in orders, InBloom
requested that the call center expand its hours and add
Saturdays (Saturdays seem to be a high need day). In order to
fulfill this request, Nikki changed the hours to 7:00 am-6:00 pm
Monday through Friday, and to 8:00 am-4:00 pm on Saturdays.
This change means that employees will be given a new schedule
based on their seniority. Those with the most seniority were
allowed to pick their shift first. Below are the shift options
A: 7:00 am-3:00 pm M-F
B: 10:00am-6:00pm M-F
C: 7:00am-3:00 pm Tuesday-Saturday (8:00-4:00pm on
Saturdays)
D: 10:00am-6:00 pm Tuesday-Saturday (8:00-4:00pm on
Saturdays)
Obviously, those with seniority were able to pick their ideal
shift while those with less seniority were left with less options.
One of those who felt that she received a less than ideal shift
was Michelle. Even though she has worked for the call center
for over two years and is a stellar employee, because of the
longevity and lack of turnover in the call center, she ranked
around the bottom 20% for picking a shift. Michelle ended up
with Shift D: 10:00am-6:00 pm Tuesday-Saturday (8:00-4:00pm
on Saturdays). Furious with this shift assignment she wants to
28. Dr. Marcio Coelho
108 Drake, MW 2.30 -3.45 pm
1
Consumer Behaviour Project (20%) 1
This project is designed to enhance your understanding of the
processes involved in and the influences on
Consumer Behaviour.
The main objectives of the Consumer Behaviour Project are:
• To develop an appreciation for the value of knowledge of
Consumer Behaviour in developing a
successful marketing strategy
• To provide a coherent framework for interpreting consumer
reactions to marketing stimuli
• To develop an appreciation of the ethical dimensions of
consumer marketing
• To develop your knowledge on how to write precisely and
concisely for business writing
To achieve these objectives, you will be asked to do some
specific tasks:
• Learn and use key terms, definitions, and concepts used in the
field of Consumer Behaviour
29. • Show knowledge and understanding of the course material in
your group project
• Engage in and report on your own consumer behaviour with an
increased awareness of the
internal and external forces at work when you make a purchase
• Share with the class your applications of Consumer Behaviour
theory, using your group’s project
Your group will choose a product (good, service, combination,
event, person, place, etc.) which is
currently offered for sale in the Canadian marketplace today by
a specific company (it need not be
manufactured in Canada).
After learning about the consumers who buy this product, create
the concept of a product extension. This
new product must be something that is not currently marketed
by that particular company, that you think
would interest the same customers who are now buying the
original product.
EXAMPLE: if you chose Gatorade with their green (and other
colours) drink which is marketed to young
sporty people, particularly males, your product line extension
might be a line of Gatorade sports clothing.
30. I should advise you to choose a product for which you will be
able to find an advertising campaign; you
may use an ad from the Internet but be sure it can be printed out
to hand in, and that it has the elements of
an advertisement and is not just a picture (an ad can be just a
picture but that's a philosophical debate for
another time).
i. Point of View
When writing the project, put yourself in the role of a marketing
consultant to the producer of the product
you have selected. Write it like a business report - clear and
concise.
1 Project developed by M Louise Ripley, M.B.A., Ph.D from
York University, Toronto. Used with Permission
2
ii. General Format for all Five Parts
31. For each Part of the Project you will hand in within the first 15
minutes of class on the day it is due, the
required number of pages as stated below, typed in standard
font - Times New Roman, Helvetica, or Arial
Regular (NOT Ariel Narrow), single-spaced in not less than 11-
point type, with 1" margins all around.
a. Using Theory
As this is a course in an academic business program, I am
looking for evidence that you're using the
theory you are reading about and discussing. So use the theory
and use the terms. Don't waste space
defining terms; we all have the book. Instead, use them.
Remember when you're working on these assignments that
you're not going to be graded on whether you
get a particular topic (e.g.: differential threshold) right for a
particular purchaser of your particular
product .
Sometimes I do not have these "right" answers for all possible
products students might come up with --
but you are being graded on whether you use the terms correctly
and seem to understand them, and you
32. are being graded on how well you cover the material using your
own product as an example.
b. The Five Parts of the Consumer Behaviour Project
i. Part 1 (0 marks but you can't go forward without submitting
it)
LENGTH – 1 - 2 pages, single-spaced,
Due – Monday, January 20 in the UM Learn
Prepare a cover page like the cover page above.
In short, on no more than 2 pages, do six things (number them):
1. State the brand name and product class of a specific product
currently existing in Canada (this is
your original product), for which it would be possible to create
a new product within the product
line* (this is your product extension).
2. The product class is the type o product, e.g. transports, food,
energy and oil, construction, etc.).
The brand name is the specific brand name of the product
currently marketed. Add to this a few
words to tell me what this thing is, if it is not immediately
obvious from its name. For example, if
you have the product class soft drinks and you tell me that your
current product is Pepsi Diet
33. Cola, you do not need to tell me that that's a cola. However, if
you have timekeepers as a product
class and you tell me that you're researching the Bagnasty's
Absquatulator, tell me what it is.
3. State the current target market for the current product and
then state the 3 most important
characteristics of the current target market for this product. On
a separate line, state the most
important customer need that your product meets. Don't analyze
it; just state it. You should
elaborate this analysis on the last delivery which is due to same
day of your group presentation.
Try as much as you can to be sure that this most important need
relates directly to the eventual
product extension you will choose.
4. State where the current product is currently sold, both
geographically and in terms of its type of
distribution.
3
34. 5. State in Canadian dollars the price range at which the current
product is usually sold. Maybe you
will need to make a quick research here.
6. State the three most important environmental variable that
affects your current product, out of the
basic seven environments (demographic, geographic, economic,
natural, technological,
political/legal, socio/cultural); then in not more than 3 lines
explain each one of them (three lines
for each).
7. State your best idea at this time for a proposed product
extension to be sold to this same target
market and describe it in not more than 3 lines. You may change
your idea as you progress
through the assignments, but having an idea at the start of what
you will eventually sell to this
target market will help you to focus on what you analyze about
them now.
That's it: No more, No less. This part doesn't have theory, at
least not explicit stated theory. It is designed
to get your group started quickly and to get you to understand
the importance of writing concisely.
35. While preparing Part 1, read the instructions for the other parts
and be sure that you can do what is
required in the rest of the assignment with what you propose in
Part 1. Here is what an Assignment One
might look like:
1. Original Brand Name of Product: Bagnasty’s Absquatulator
Product Class: Timers
Description: method to account for time spent doing crossword
puzzles
2. Current Target Market: Crossword Puzzle Lovers
over age 18 (i.e. not children)
have very little free time
enjoy leisure highly structured
Need: method to help cut down on time spent doing crossword
puzzles
3. Currently Sold: across Canada, in bookstores
4. Price Range: $4 - $6
5. Three Major Environmental Factor: socio-cultural, because it
involves people's free-time activities
Technological: this is kind of a new technology that it is not
applied to this specific field yet.
36. Political – Legal: As it will be a new application to this
technology, maybe some regulations will
apply on it.
6. Product Extension: Bagnasty’s Pool-Side Absquatulator
Waterproof version of original to enable puzzlers to track
puzzle-solving time pool-side or actually in the
pool
ii. Part 2 (10 marks)
LENGTH – 6 to 8 pages total, double-spaced + copy of ad.
Due – Friday, February 3, in the UM Learn
Chapters related to it: 1,5, and 2.
Choose one print ad for your company's current product and
attach a copy of it to this report; make
another copy - you will need it later. In not more than 2 pages
for this first part, identify the customers for
your current product and describe them in ways specifically
relevant to the course material in Chapters 1,
2 and 5 of Solomon and in ways that clearly relate to how the
product and the attached advertisement
appeal to those customers. Put the material relevant to each
chapter on a separate page. Two pages for
37. 4
each chapter, and label them. Do not overlap or overrun pages
and stick to margin etc. limits. Be specific;
think of this partly as an outline of what is most important in
these chapters.
Realize that while you are in essence being asked to follow the
outline of the chapter, you don't have
room to list absolutely everything. Use the BLUE TOPICS in
the textbook as your guide, and look at the
bolded terms below those. For example, in Chapter 1 there are
15 Blue Topics (The first is Consumer
Behaviour: People in the Market Place) and in Chapter 2 there
are 13 (the first is Smell, but note that you
don't need to write down all the senses, just the one main one
that is relevant to your product and/or ad).
Write in true point form and you will have room to cover all of
them. Be sure you use the terms in ways
that show me that you understand what they mean. You may
38. relate the term to the current product, the
target market, or your advertisement. DO NOT YET USE THE
NEW PROPOSED PRODUCT.
Note that most terms will apply in some way to any product.
You cannot for example say that "schema" is
not applicable or that "positioning" is not relevant. There is a
schema in every human thought, and no
marketer would start any marketing project without some idea
of how to position the product in the
market. For example, while one of the five senses might not
seem directly relevant for a product, it may
be relevant simply in the fact that it is NOT part of the product
(think about Clinique's line of scent-free
cosmetics). You should have almost no items listed as "N/A"
(not applicable).
In another two pages, choose the five most important points of
the chapter and write further at length
(point form or prose) describing specifically how that point
relates to your product and its ad.
iii. Part 3 (20 marks)
LENGTH – 8 - 12 pages total, double-spaced.
Due – Friday, March 16 in the UM Learn
39. Chapters related to it: 6 and 9
Do some informal research for this part - interviews or survey
of a small group of current users of the
product or a product similar to yours and use the information in
the first part of this Part, which is done
the same way as Part 2. Try to gather some simple information
on demographics and psychographics that
might be helpful to you when you introduce your product
extension.
You're looking for some early clues to whether or not your
extension would be popular with your current
target market. In not more than 4 pages, further describe your
current customers in ways specifically
relevant to the course material in Chapters 6 and 9 of Solomon,
making specific reference to what you
found out in your limited market research and again using the
Blue Topics as a guide. Put the material
relevant to each chapter on two separate pages, two pages for
each chapter and label them. Do not overlap
or overrun pages. Do not include a separate analysis of the
information you find out in your research, but
rather make sure it shows up in your writing to illustrate the
terms and theories you are explaining
40. (example: "57% of our respondents said they liked the
symbolism in the ad"). As with Part 2, think in
terms of your customer, the current product, and the
advertisement that reaches that customer. Ultimately
these three things should be inextricably linked: a good ad will
target the reasons that the customer buys
the product.
Remember the basic rules of ethical research with human
participants, even informal research as this is:
you must identify yourself and tell them what you are doing and
why, you must assure them of
confidentiality, and you must tell them that they are free at any
time to stop the interview. The sample
need not be large enough to be statistically significant - I'm
more interested in how you use your results
5
than that those results be statistically significant, I do not need
to see your questionnaires or summaries of
data, and I don't want to see any statistical tables.
41. In another two pages, choose the five most important points of
these chapters and write further at length
(point form or prose) describing specifically how that point
relates to your product and its ad.
Although you are writing about your current product and its
consumers, you are already beginning here to
think about your new product: what you're doing here is playing
amateur psychologist, and trying to wrap
your mind around the learning processes and motivation that
drives these people to buy this product, for
the express purpose of selling them something similar -- the
very worst of what Marketing is often
accused of doing! Your main focus here is on the current
product, but use this opportunity to ask them
briefly about their reaction to your proposed new product -
Would they be interested? How much would
they expect to pay? Where would they expect to find the
product?
As for this part you should need to prepare some questions, we
should follow this dates to prepare the
survey:
42. Until February 5 – Send me the questions you’ve prepared for
the survey.
Until February 12 – I will give you feedback on the survey.
From February 17 to March 16 – Do the survey with as much as
people you can. Use the winter break to
collect data and analyse it.
From March 2 to 16 – Prepare the report for the Delivery 3.
iv. Part 4 (10 marks)
LENGTH - 6 pages total, double-spaced.
Due – April 1, 6, or 8.
This final part of the project will be your group presentation.
Using what you learned overall, in not more
than 15 minutes, explain to the class about your original
product, the advertisement you’ve choose, and
the new product line extension that your group is suggesting the
company launches in the market.
Present to the class the most important points that are related
with the course content (you should retrieve
the information and feedback gave by the professor on
Deliveries 2 and 3.
43. Describe how you expect your current customers to go through
the process involved in moving from
being loyal users of the original product to (you hope) being
loyal users of your product line extension
including attempts you make to change their attitude toward a
new product. Be specific; think of this
partly as a summary of what was most important to you in the
book, in terms of your project.
The presentation will be evaluated for:
• Clarity of presentation: the actual product and the product
extension proposed by your group
should be clear and easy to understand;
• Level of relatedness of the presentation with the most
important points in the course content;
• The quality of the proposal to attract actual loyal customers to
the new product proposed using
Costumer Behaviour concepts (process involved in moving from
being loyal users of the original
product to (you hope) being loyal users of your product line
extension);
• Persuasiveness of the presentation to senior management.
• Creativity, organization and presentation of relevant
information, dress, manner, and speaking
style of the presenters.
44. 6
Each group’s member should take part on the presentation. If a
student doesn’t present with his/her group,
it won’t receive the grade for this part of the Project.
The group doesn’t need to deliver a written report on this part
of the project.
During all the semester, each group should be prepared to make
a short presentation before each delivery.
I should give each group the opportunity to share about its
project, or could choose one or two groups
instead to do so.
The evaluation criteria of the presentation is found below
MKT 3230 A02 (3 CH)
CONSUMER BEHAVIOUR
45. Dr. Marcio Coelho
108 Drake, MW 2.30 -3.45 pm
7
Summary of Final Project Analysis Evaluation Criteria
Category High Proficiency Some Proficiency No/Limited
Proficiency
Alloc
atio
n
Clarity: Level in
what the new
idea is easy to
understand
Clearly presents information about the actual
product and suggested product line extension,
that doesn’t need further explanation
Successfully presents good amount of information
about the actual product and make suggestions to
the product line extension that needed some
explanation else
The product presented and the product line
extension suggested are hard to understand
without clarification
10
46. Analysis:
Level of
relatedness of the
presentation with
the most
important points
in the course
content;
The group shows high interpretational skill on the
concepts studied during the term, correctly
relating them with the product line extension
suggested.
The group show some proficiency in analyzing the
concepts. Most of the time these concepts were
correctly related with the course content.
The group failed in correctly analysing and relating
Consumer Behaviour’s concepts and applying them
to the product extension proposed.
30
Proposal to
attract
customers: to the
new proposed
product
The Consumer Behaviour project shows a feasible
and consistent proposal on how to turn loyal
customers to the actual product into customers
to the new product line extension proposed using
concepts studied in this term
47. The project shows interesting ways to try to turn
loyal customers to the actual product into
customers to the new product line extension
proposed using concepts studied in this term, but
lacks support to the strategy
The Consumer Behaviour project is wear in terms
of how to turn loyal customers to the actual
product into customers to the new product line
extension proposed using concepts studied in this
term
25
Persuasiveness of
the presentation
to senior
management.
The group present clear information and
concepts that would likely convince the firm’s
senior management to adopt the product line
extension proposed.
The group present good information and concepts
on Consumer Behaviour, but lacks evidence and
reasons to convince the firm’s senior management
to adopt the product line extension proposed.
The presentation fails in persuade the Senior
Management to adopt the product line extension
because missed some important concepts or
clarification
20
48. Creativity,
organization;
Dress, manner,
and speaking
style of the
presenters
The group presented the final report in a creative
manner, well dressed, with loud, clear and proper
speaking style, and could be done to senior
management in a real firm
The group made a good presentation, but could
have improved the creativeness, the dressing, the
voice style and the persuasiveness.
The presentation lacks in creativity, group
dressing, voice style and persuasiveness
15
8
Consumer Behaviour Project (20%)i. Point of Viewii. General
Format for all Five Partsa. Using Theoryb. The Five Parts of the
Consumer Behaviour Projecti. Part 1 (0 marks but you can't go
forward without submitting it)ii. Part 2 (10 marks)iii. Part 3 (20
49. marks)iv. Part 4 (10 marks)Summary of Final Project Analysis
Evaluation Criteria