JWT is a global advertising agency with over 200 offices worldwide. It created various advertisements for its client Nestle to promote the Kit Kat chocolate bar. One print ad depicts a boardroom table breaking in half, implying that eating a Kit Kat can provide an enjoyable break from work stresses. The ad aims to target a wide demographic but may not clearly communicate that the table represents a Kit Kat bar. Audience research found it did not arouse hunger and the depicted commotion made some uncomfortable. As the regulatory body, the ASA establishes codes to ensure ads are legal, ethical and avoid offense. Nestle also faced some controversies over aggressive marketing of infant formula in developing nations.