The document summarizes winners of the Modern Retail Awards in 2020. It discusses how brands like Brooklinen, 1-800-Contacts, and Imperfect Foods drove innovation in sustainability and social good during the challenging COVID-19 pandemic year. It highlights how some winners, like online grocery stores, solved problems for consumers needing food delivery during quarantines. The document recommends reading about each winner's story to learn lessons that can inform strategies for 2021 and beyond.
Artificial intelligence (AI) was once considered the future but has now become a part of daily life. Automation has made processes easier, more agile, and faster. These are important factors that have led many industries, including packaging, to gravitate towards implementing pioneering AI systems. CPP Insights talks with industry experts on the potential of AI within the sector.
- An overwhelming majority (80%) of luxury marketers surveyed said their 2012 digital marketing spend was higher than 2011, and an even larger majority (85%) plan to increase their digital marketing spend in 2013.
- While digital is a priority, 70% of respondents said between 0-40% of their overall media spend is reserved for digital.
- Facebook is the dominant social media platform, with 76% choosing it over others if they could only manage one account. Pinterest has emerged as the second most engaged platform over Twitter.
- 77% spent more on social media marketing in 2012 than 2011, and 72% plan to increase social media spend in 2013. People and agencies represent the top area of social media
Retail Environment: US Retail Revolution
1. Retail Revolution Is Happening: Store Openings and Closures
2. All-Channel Universe Will Require Adaptation
Top 8 Global Retail Trends
1. Corporate Innovation Is the New R&D
2. Store as a Platform
3. Wellness as the New Luxury
4. Consumers Want to Be Part of a Community
5. Personalization and Customization
6. Resale Is Thriving While Retail Is Struggling
7. Demographics Suggest Opportunity in Plus-Size Apparel
8. Silver Economy: Aging Population Will Impact Retail
Go-to browsing channels vary
*(38%) start on Amazon
* (35%) search engines
* (21%) brand or retaile web sites
* (6%) e-Commerce marketplaces, such as eBay and Etsy
This document discusses trends in loyalty programs in the payments industry. It notes that consumer preferences and spending habits have shifted in recent years due to factors like the growth of e-commerce and mobile devices. Loyalty programs now need to offer more practical and relevant rewards to engage consumers. The document also outlines challenges like redemption friction points and the rise of digital competitors. It proposes solutions like expanding the use of merchant offers, improving the rewards experience, and leveraging new technologies like beacons to develop innovative loyalty strategies and programs.
As we break in 2021, the learnings of the past year have sorted core truths from gimmicks, particularly in the retail landscape. See how, in many ways, it is the backbone of our commerce that has emerged most vital.And why establishing frameworks which withstand the litmus test of uncertainty have become the most important ingredient in a business’s continued success.
Xu hướng, hành vi tiêu dùng của người tiêu dùng Việt Nam năm 2019.
Cẩm nang cung cấp cho bạn một nghiên cứu toàn diện về thị trường, xu hướng, phân khúc, sản phẩm và giúp bạn đưa ra hướng đầu tư đúng đắn. Cho dù đó là xây dựng thương hiệu, tiếp thị qua phương tiện truyền thông xã hội, thúc đẩy trải nghiệm khách hàng dựa trên dữ liệu, giải quyết các mối quan tâm về quyền riêng tư hoặc pha trộn ngoại tuyến với Thương mại điện tử, cẩm nang phiên bản thứ tư này nêu bật cách các nhà sản xuất và nhà bán lẻ nên suy nghĩ, đưa ra quyết định.
CPG at the Tipping Point: How Brands Can Win in the New Routes to MarketCognizant
This document discusses how consumer packaged goods companies will need to adapt as online shopping replaces physical shopping in stores. By 2025, 40% of center store volume (products like snacks and cleaning supplies) will be purchased online rather than in stores. Brands will need to focus on transparency, meeting customers' needs online and offline, and engaging directly with consumers to build brand loyalty in the new digital marketplace. Innovation will require input from consumers throughout the product development process.
Artificial intelligence (AI) was once considered the future but has now become a part of daily life. Automation has made processes easier, more agile, and faster. These are important factors that have led many industries, including packaging, to gravitate towards implementing pioneering AI systems. CPP Insights talks with industry experts on the potential of AI within the sector.
- An overwhelming majority (80%) of luxury marketers surveyed said their 2012 digital marketing spend was higher than 2011, and an even larger majority (85%) plan to increase their digital marketing spend in 2013.
- While digital is a priority, 70% of respondents said between 0-40% of their overall media spend is reserved for digital.
- Facebook is the dominant social media platform, with 76% choosing it over others if they could only manage one account. Pinterest has emerged as the second most engaged platform over Twitter.
- 77% spent more on social media marketing in 2012 than 2011, and 72% plan to increase social media spend in 2013. People and agencies represent the top area of social media
Retail Environment: US Retail Revolution
1. Retail Revolution Is Happening: Store Openings and Closures
2. All-Channel Universe Will Require Adaptation
Top 8 Global Retail Trends
1. Corporate Innovation Is the New R&D
2. Store as a Platform
3. Wellness as the New Luxury
4. Consumers Want to Be Part of a Community
5. Personalization and Customization
6. Resale Is Thriving While Retail Is Struggling
7. Demographics Suggest Opportunity in Plus-Size Apparel
8. Silver Economy: Aging Population Will Impact Retail
Go-to browsing channels vary
*(38%) start on Amazon
* (35%) search engines
* (21%) brand or retaile web sites
* (6%) e-Commerce marketplaces, such as eBay and Etsy
This document discusses trends in loyalty programs in the payments industry. It notes that consumer preferences and spending habits have shifted in recent years due to factors like the growth of e-commerce and mobile devices. Loyalty programs now need to offer more practical and relevant rewards to engage consumers. The document also outlines challenges like redemption friction points and the rise of digital competitors. It proposes solutions like expanding the use of merchant offers, improving the rewards experience, and leveraging new technologies like beacons to develop innovative loyalty strategies and programs.
As we break in 2021, the learnings of the past year have sorted core truths from gimmicks, particularly in the retail landscape. See how, in many ways, it is the backbone of our commerce that has emerged most vital.And why establishing frameworks which withstand the litmus test of uncertainty have become the most important ingredient in a business’s continued success.
Xu hướng, hành vi tiêu dùng của người tiêu dùng Việt Nam năm 2019.
Cẩm nang cung cấp cho bạn một nghiên cứu toàn diện về thị trường, xu hướng, phân khúc, sản phẩm và giúp bạn đưa ra hướng đầu tư đúng đắn. Cho dù đó là xây dựng thương hiệu, tiếp thị qua phương tiện truyền thông xã hội, thúc đẩy trải nghiệm khách hàng dựa trên dữ liệu, giải quyết các mối quan tâm về quyền riêng tư hoặc pha trộn ngoại tuyến với Thương mại điện tử, cẩm nang phiên bản thứ tư này nêu bật cách các nhà sản xuất và nhà bán lẻ nên suy nghĩ, đưa ra quyết định.
CPG at the Tipping Point: How Brands Can Win in the New Routes to MarketCognizant
This document discusses how consumer packaged goods companies will need to adapt as online shopping replaces physical shopping in stores. By 2025, 40% of center store volume (products like snacks and cleaning supplies) will be purchased online rather than in stores. Brands will need to focus on transparency, meeting customers' needs online and offline, and engaging directly with consumers to build brand loyalty in the new digital marketplace. Innovation will require input from consumers throughout the product development process.
This document summarizes the key findings of a 2015 Australian consumer research study on loyalty programs. Some of the main points include:
- Membership in loyalty programs has slightly decreased from 88% in 2013 to 84% in 2015. However, the average number of memberships per person has remained steady at around 4.
- The percentage of actively engaged members, defined as using their membership in the last 12 months, has increased significantly from 28% in 2013 to 59% in 2015.
- Immediate price discounts and point-based redemption programs remain the most important benefits to members, preferred over tiered membership levels.
- The research also identified 9 new insights into what impacts brand loyalty and loyalty program success, such
A detailed report on the brand Scotch & Soda for college research project on various subject implementations of Marketing, Retail, Fashion, Communication, Design, and Business.
Also, this report is solely based on personal research and doesn't disclose any relevant company-based private information.
Retail sales are growing healthily driven by strong consumer fundamentals like record high consumer sentiment and improved household finances. However, consumers are spending differently by demanding convenience through omnichannel retail and prioritizing experiences over products. This is putting pressure on mid-range retailers as consumers spend more on value and luxury brands. Retailers are investing in technology to meet consumer demands for seamless omnichannel experiences, personalization, and convenience through automation and integration of digital and physical channels.
Global trend report for CPG Retail 2016_FinalAbhinav Verma
The document discusses key trends in the consumer packaged goods (CPG) and retail industries for 2016. Some of the main trends highlighted include:
1) Adoption of new technologies like the Internet of Things (IoT) to improve inventory management, demand forecasting, and consumer behavior analysis.
2) Investments in digital technologies like omni-channel retailing to enhance the customer experience across online and offline channels.
3) Increased collaboration between CPG and retail companies, such as CPG companies selling directly through e-commerce sites or retailers creating their own brands.
4) Focus on sustainability goals in response to COP21 and increasing consumer demand for sustainably-produced products.
Our team has been talking to experts in the world of European fashion and retail technology to learn more about which business trends to keep an eye on in the coming months.
"Adapting to the new digital world is probably easier for smaller companies. Italian fashion brands and retailers need to strike a balance between tradition and innovation." - Alice Carli, CEO – L’Autre Chose
Retail2020 - Forecast for the future of RetailSuhas Dutta
The document discusses the future of retail in 2020 and beyond. It predicts that technology will continue to rapidly disrupt retail through developments like mobile commerce, social media, and convergence of media. Customers will expect more personalized experiences. Retailers will need to focus on sustainability and go beyond physical stores to engage customers online at all times. The retail landscape in India is also expected to change significantly as internet penetration grows, especially in tier 2 and 3 cities, and more international players enter through franchising. Overall, retailers must adapt quickly to new technologies, deeply understand their customers, and think both short-term and long-term to succeed in this changing environment.
With the year coming to an end, we at Schbang have been able to curate a report on the year 2020 that has impacted the young Indian Consumer & the changing trends for 2021. With over 3000 Indians being a part of the report, it's an overview of what Marketers should look out for in 2021.
Đại dịch COVID-19 đã có tác động lớn đến hành vi của người tiêu dùng, với một số nhà phân tích dự đoán rằng các nỗ lực giảm thiểu và đóng cửa toàn cầu đã thúc đẩy sự dịch chuyển khỏi các cửa hàng thực và hướng tới mua sắm trực tuyến.
Via: Retail Customer Experience
As our 2016 Retail Future Trends Report revealed, 2016 was once again a year of innovation amid a
competitive time for retailers that are online, offline and moving into the omnichannel realm. Mobile,
as well as data analytics and Internet of Things (IoT), hit home with retailers striving to drive a better
customer experience.
Consumers still are focused on a retailer’s website for product research; however, as this Top 100
report illustrates, they’re also increasingly using smartphones and other mobile devices.
The trends data revealed 35 percent of consumers believe it is very important for a retailer to have
both a brick-and-mortar and online presence. That consumer expectation may be a big reason
Amazon, which again took home the top honor in this Top 100 survey, is moving into the brick-andmortar
realm after over two decades of pure e-commerce strategy.
New lessons on building the consumer products brand experience. For CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional.
IBM Executive Report - New lessons on building the consumer products brand ex...Susanna Harper
Are consumer products (CP) companies about to have their Hollywood moment? Studios traditionally have been dream factories for consumers in a linear supply chain consisting of theaters and retail. But the combination of digital technology and Millennials has radically altered the entertainment industry. To reach increasingly empowered consumers, Hollywood is now a content creator at the center of a digital ecosystem, with business models that range from retail to direct-to-consumer. Similarly, for CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional. To take advantage, they must use digital technologies and secure the broadest possible ecosystem of business partners to create compelling brand experiences, drive purchase behavior and create unbreakable bonds with consumers.
Latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses.
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
Black Friday has been established as an undeniably powerful moment that mobilizes the consumer public; Therefore, we composed a presentation, in which we analyzed every perspective of Black Friday, coming to conclusions and providing directions that aim to help companies achieve the best possible result in this competitive period.
The European apparel market is undergoing a period of profound transformation. The impact of Covid-19 sent shockwaves throughout the global economy, dislocating international supply chains and reshaping the way consumers live, work, communicate and shop.
We all know that the same survival of most Retail businesses, especially in the Fashion&Luxury field, is now at risk but why?
Is Covid-19 the real cause of this disruption or is this pandemic more of an accelerator of these radical changes?
But, most importantly, what can our firms do to tackle the most dangerous crisis they have ever faced and reinvent their business model?
I have tried to answer all these questions with a deep analysis of the Fashion Retail Business and the suggestion of a set of solutions that will help both SMEs and traditional Retailers to bridge the gap with their competitors transforming this crisis into an opportunity.
Digital marketing in India first used the term in the 1990s and refers to the promotion of products or brands via electronic media such as the internet. It uses both pull tactics where consumers actively seek content as well as push tactics where marketers send messages without consent. Digital marketing saw rapid growth in India from 2011 to 2015. The benefits of digital marketing include lower costs than traditional marketing, faster execution and planning, easier sharing of content, longer shelf life of campaigns, and easier changes to campaigns. Key areas of digital marketing include search engine optimization, social media optimization, search engine marketing, and social media marketing.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
The document is an intelligence report from L2 about Instagram. It summarizes that Instagram has experienced explosive growth, achieving 150 million monthly users faster than other major platforms like Facebook and Twitter. While smaller than Facebook, Instagram has much higher user engagement. Prestige brands have increasingly adopted Instagram, with 93% now maintaining a presence. Instagram poses a threat to other visual platforms like Pinterest and Vine due to its larger size and higher user interaction rates. The report evaluates the performance of 249 prestige brands on Instagram and provides recommendations.
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
The document discusses the various stages consumers go through when purchasing food and beverages. It begins by outlining the JWT Consumer Buying System, which identifies 7 stages - awareness, information search, evaluation of options, purchase decision, purchase, consumption, and post-purchase evaluation. It then provides examples of how brands target consumers at each stage, such as triggering awareness through sensory cues or occasions, aiding the search process online, influencing preferences through branding and messaging, and engaging customers after the purchase. The document emphasizes that understanding the full consumer journey allows brands to develop effective strategies at each step.
This document is a 2018 customer loyalty guide from Inte Q, LLC that provides 10 ways for brands to get more value from their loyalty programs. It discusses thinking beyond products and purchases to focus on experiences, viewing loyalty as a two-way street by being loyal to customers, hyper-personalizing communications, leveraging mobile, embracing omni-channel experiences, engaging millennials on social media, using social data beyond just likes, understanding the full online to offline customer journey, considering paid loyalty programs, and utilizing first-party customer data.
This document summarizes the key findings of a 2015 Australian consumer research study on loyalty programs. Some of the main points include:
- Membership in loyalty programs has slightly decreased from 88% in 2013 to 84% in 2015. However, the average number of memberships per person has remained steady at around 4.
- The percentage of actively engaged members, defined as using their membership in the last 12 months, has increased significantly from 28% in 2013 to 59% in 2015.
- Immediate price discounts and point-based redemption programs remain the most important benefits to members, preferred over tiered membership levels.
- The research also identified 9 new insights into what impacts brand loyalty and loyalty program success, such
A detailed report on the brand Scotch & Soda for college research project on various subject implementations of Marketing, Retail, Fashion, Communication, Design, and Business.
Also, this report is solely based on personal research and doesn't disclose any relevant company-based private information.
Retail sales are growing healthily driven by strong consumer fundamentals like record high consumer sentiment and improved household finances. However, consumers are spending differently by demanding convenience through omnichannel retail and prioritizing experiences over products. This is putting pressure on mid-range retailers as consumers spend more on value and luxury brands. Retailers are investing in technology to meet consumer demands for seamless omnichannel experiences, personalization, and convenience through automation and integration of digital and physical channels.
Global trend report for CPG Retail 2016_FinalAbhinav Verma
The document discusses key trends in the consumer packaged goods (CPG) and retail industries for 2016. Some of the main trends highlighted include:
1) Adoption of new technologies like the Internet of Things (IoT) to improve inventory management, demand forecasting, and consumer behavior analysis.
2) Investments in digital technologies like omni-channel retailing to enhance the customer experience across online and offline channels.
3) Increased collaboration between CPG and retail companies, such as CPG companies selling directly through e-commerce sites or retailers creating their own brands.
4) Focus on sustainability goals in response to COP21 and increasing consumer demand for sustainably-produced products.
Our team has been talking to experts in the world of European fashion and retail technology to learn more about which business trends to keep an eye on in the coming months.
"Adapting to the new digital world is probably easier for smaller companies. Italian fashion brands and retailers need to strike a balance between tradition and innovation." - Alice Carli, CEO – L’Autre Chose
Retail2020 - Forecast for the future of RetailSuhas Dutta
The document discusses the future of retail in 2020 and beyond. It predicts that technology will continue to rapidly disrupt retail through developments like mobile commerce, social media, and convergence of media. Customers will expect more personalized experiences. Retailers will need to focus on sustainability and go beyond physical stores to engage customers online at all times. The retail landscape in India is also expected to change significantly as internet penetration grows, especially in tier 2 and 3 cities, and more international players enter through franchising. Overall, retailers must adapt quickly to new technologies, deeply understand their customers, and think both short-term and long-term to succeed in this changing environment.
With the year coming to an end, we at Schbang have been able to curate a report on the year 2020 that has impacted the young Indian Consumer & the changing trends for 2021. With over 3000 Indians being a part of the report, it's an overview of what Marketers should look out for in 2021.
Đại dịch COVID-19 đã có tác động lớn đến hành vi của người tiêu dùng, với một số nhà phân tích dự đoán rằng các nỗ lực giảm thiểu và đóng cửa toàn cầu đã thúc đẩy sự dịch chuyển khỏi các cửa hàng thực và hướng tới mua sắm trực tuyến.
Via: Retail Customer Experience
As our 2016 Retail Future Trends Report revealed, 2016 was once again a year of innovation amid a
competitive time for retailers that are online, offline and moving into the omnichannel realm. Mobile,
as well as data analytics and Internet of Things (IoT), hit home with retailers striving to drive a better
customer experience.
Consumers still are focused on a retailer’s website for product research; however, as this Top 100
report illustrates, they’re also increasingly using smartphones and other mobile devices.
The trends data revealed 35 percent of consumers believe it is very important for a retailer to have
both a brick-and-mortar and online presence. That consumer expectation may be a big reason
Amazon, which again took home the top honor in this Top 100 survey, is moving into the brick-andmortar
realm after over two decades of pure e-commerce strategy.
New lessons on building the consumer products brand experience. For CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional.
IBM Executive Report - New lessons on building the consumer products brand ex...Susanna Harper
Are consumer products (CP) companies about to have their Hollywood moment? Studios traditionally have been dream factories for consumers in a linear supply chain consisting of theaters and retail. But the combination of digital technology and Millennials has radically altered the entertainment industry. To reach increasingly empowered consumers, Hollywood is now a content creator at the center of a digital ecosystem, with business models that range from retail to direct-to-consumer. Similarly, for CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional. To take advantage, they must use digital technologies and secure the broadest possible ecosystem of business partners to create compelling brand experiences, drive purchase behavior and create unbreakable bonds with consumers.
Latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses.
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
Black Friday has been established as an undeniably powerful moment that mobilizes the consumer public; Therefore, we composed a presentation, in which we analyzed every perspective of Black Friday, coming to conclusions and providing directions that aim to help companies achieve the best possible result in this competitive period.
The European apparel market is undergoing a period of profound transformation. The impact of Covid-19 sent shockwaves throughout the global economy, dislocating international supply chains and reshaping the way consumers live, work, communicate and shop.
We all know that the same survival of most Retail businesses, especially in the Fashion&Luxury field, is now at risk but why?
Is Covid-19 the real cause of this disruption or is this pandemic more of an accelerator of these radical changes?
But, most importantly, what can our firms do to tackle the most dangerous crisis they have ever faced and reinvent their business model?
I have tried to answer all these questions with a deep analysis of the Fashion Retail Business and the suggestion of a set of solutions that will help both SMEs and traditional Retailers to bridge the gap with their competitors transforming this crisis into an opportunity.
Digital marketing in India first used the term in the 1990s and refers to the promotion of products or brands via electronic media such as the internet. It uses both pull tactics where consumers actively seek content as well as push tactics where marketers send messages without consent. Digital marketing saw rapid growth in India from 2011 to 2015. The benefits of digital marketing include lower costs than traditional marketing, faster execution and planning, easier sharing of content, longer shelf life of campaigns, and easier changes to campaigns. Key areas of digital marketing include search engine optimization, social media optimization, search engine marketing, and social media marketing.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
The document is an intelligence report from L2 about Instagram. It summarizes that Instagram has experienced explosive growth, achieving 150 million monthly users faster than other major platforms like Facebook and Twitter. While smaller than Facebook, Instagram has much higher user engagement. Prestige brands have increasingly adopted Instagram, with 93% now maintaining a presence. Instagram poses a threat to other visual platforms like Pinterest and Vine due to its larger size and higher user interaction rates. The report evaluates the performance of 249 prestige brands on Instagram and provides recommendations.
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
The document discusses the various stages consumers go through when purchasing food and beverages. It begins by outlining the JWT Consumer Buying System, which identifies 7 stages - awareness, information search, evaluation of options, purchase decision, purchase, consumption, and post-purchase evaluation. It then provides examples of how brands target consumers at each stage, such as triggering awareness through sensory cues or occasions, aiding the search process online, influencing preferences through branding and messaging, and engaging customers after the purchase. The document emphasizes that understanding the full consumer journey allows brands to develop effective strategies at each step.
This document is a 2018 customer loyalty guide from Inte Q, LLC that provides 10 ways for brands to get more value from their loyalty programs. It discusses thinking beyond products and purchases to focus on experiences, viewing loyalty as a two-way street by being loyal to customers, hyper-personalizing communications, leveraging mobile, embracing omni-channel experiences, engaging millennials on social media, using social data beyond just likes, understanding the full online to offline customer journey, considering paid loyalty programs, and utilizing first-party customer data.
This document discusses how content marketing is refining the digital landscape and allowing brands to stay ahead of competition. It provides several examples of brands that have successfully implemented content marketing strategies focused on storytelling, addressing customer needs, and inspiring consumers with their philosophy and social causes. Whole Foods, GE, Dove, and Coca-Cola are highlighted for how they leverage content marketing to build their brands in a way that goes beyond simply promoting products. The conclusion emphasizes that effective content marketing now requires rethinking a company's entire communication strategy and involving all branches to bring out creative ideas that can be embedded in people's everyday lives and culture.
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Medi...Tinuiti
Retail Media has emerged as a dynamic and indispensable channel for brands to connect with consumers in a whole new way – both online and instore. With Q4 coming up fast, navigating the complexity of how consumers shop and leveraging the right media to stay connected with them is more crucial than ever. This session is a can’t miss.
We’ll delve into the dynamic landscape of consumer packaged goods (CPG) and its intersection with the rising influence of Generation Z. Leveraging fascinating insights from Roundel, Target’s media network, we’ll explore the mindset of Target shoppers, offering a glimpse into their behaviors during key seasonal moments and how you can activate right now to prepare.
Trade Marketing White Paper_V4-HP-Case-studyRenita Bakshi
This document discusses how trade marketing has traditionally focused on in-store promotions but has not kept up with consumers' shift to online shopping. It argues that digital trade marketing remains underutilized and that budgets and promotions need to better follow consumers online. The case study of HP shows how sharing customer data with retailers, embedding conversion tracking, and creating a unified view of customers allowed HP to better target audiences, improve ROI, and drive online sales.
Retail is becoming more complex as consumers demand seamless shopping experiences across different devices. Retailers must understand customers, how they engage across channels, and create consistent communications. Gamification of loyalty programs through games and intrinsic rewards can better engage customers. Emerging technologies like wearables and augmented reality can enhance the shopping experience by providing product information and reviews directly to customers. Younger consumers are increasingly focused on sustainability and sharing economies and want brands that are transparent and facilitate positive social change.
Retail is becoming more complex as consumers demand seamless shopping experiences across different devices. Retailers must understand customers, how they engage across channels, and create consistent communications. Gamification of loyalty programs through games and intrinsic rewards can better engage customers. Emerging technologies like wearables and augmented reality can enhance the shopping experience by providing product information and reviews directly to customers. Younger consumers are increasingly focused on sustainability and shared consumption through collaborative brands and marketplaces.
The document discusses 10 trends to watch for in 2015, including the growth of new online businesses (.coms), aggregation of apps, retailers integrating physical and digital experiences, locally-sourced foods, video commerce, wearable technology, location-based marketing using beacons, and trends being driven by changing customer wants rather than brands selling to customers. It emphasizes that customers expect honesty, integrity, entertainment and products that make their lives more magical from brands.
The document discusses 10 trends to watch for in 2015, including the growth of new online businesses (.coms), aggregation of apps, retailers integrating physical and digital experiences, locally-sourced foods, video commerce, wearable technology, location-based marketing using beacons, and trends being driven by changing customer wants rather than brands selling to customers. It emphasizes that customers expect honesty, integrity, entertainment and products that make their lives more magical from brands.
This document is a marketing plan created by Lauren Guerrieri for QVC in March 2012. It contains standard sections for a marketing plan such as an executive summary, situation analysis, SWOT analysis, strategy, branding, promotion, PR, social media, advertising, communications, timeline, budget, evaluation and conclusion. The plan proposes launching a new personalized digital platform called Q.you to allow customers to customize their online shopping experience at QVC. It analyzes QVC's target market, products/services, competition, trends, and provides recommendations across marketing mix elements. Primary research in the form of surveys and interviews was also conducted.
This document discusses trends shaping the retail landscape in 2019. It covers topics such as multi-purpose retail spaces that offer complementary services, direct-to-consumer business models, experiential marketing campaigns, retail automation technologies, and pop-up retail. The overall retail industry is undergoing significant changes as consumer preferences shift and technology advances, forcing retailers to rethink their store formats, payment options, and how they create engaging shopping experiences.
Is Brand Experience the New Marketing? Leah Hacker
Regardless of what industry you are in, every market is in evolution. As the noise increases, brands are required to evaluate their overall experience. But, what key areas should they be focusing on?
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
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2. The Modern Retail Awards are pleased to honor the following
brands, agencies, retailers and platforms that responded to the
most challenging and unusual year for consumers and shopping
many of us have ever encountered. Our honorees, including
Brooklinen, 1-800-Contacts and Imperfect foods drove
innovation, sustainability and the overarching concept of doing
good while doing business to new heights across 2020.
In this year’s awards, we saw online grocery take a win, solving
for the very real — and very new — reality of how consumers got
the food and drink they need and love into their kitchens during
a pandemic-driven quarantine. Greenwashing took a backseat
to authentic sustainable practices. And personalization,
always a buzzy word in the world of marketing and retail,
continued to work for these winning brands. Virtually
every recipient of the Modern Retail Awards in this guide
highlighted the significance of making their messages
relevant and tightly aligned with consumer’s data-illuminated
preferences and behaviors.
So, read on for a dive into each winner in each category —
what they did and how they achieved success in 2020. In so
many of their stories can be found lessons that will inform our
strategies and tactics in 2021 — and beyond.
Awards2020
3. Campaign/Program Insights
After struggling with her own engagement ring
shopping experience, Nicole Wegmen founded
Ring Concierge in 2013 to bring a younger, more
authentic and decidedly female-focused approach
to the venerable jewelry industry. Since then,
scaling from a luxury private approach to full-on
e-commerce reach, Ring Concierge has built
its marketing identity around social media and
engaging directly with loyal customers. Across its
channels, Ring Concierge tackles topics such as
design, product development, how-to sessions,
specialized subjects such as diamond education —
and, of course, the promise of that next Instagram
flash sale.
Nobody wants to be told what ring or jewelry to
buy; they want to be empowered to make their
own choices. Ring Concierge’s campaign uses the
platforms that its younger, independent shoppers
populate — social media — to bring authenticity,
feedback and messaging together in a two-way
conversation. With an emphasis on transparency,
trust and real-time engagement, Ring Concierge
showed the jewelry industry that consumers were
ready for a fresh take on a legacy experience.
BestUseof
SocialMediafor
Commerce
Ring
Concierge
4. Campaign/Program Insights
Zulily reached for new levels of video engagement
and accountability in its ‘Joy of Shopping’
campaign in 2020. Using Kerv’s object-level
approach to interactivity within video content,
Zulily shoppers were able to click on 28 different
items — from clothing to toys and home products
— as the video played. Each tap or click opened
description layers and link-outs to purchase,
providing an in-video shoppable experience for
targeted consumers.
Inspiration works best for shoppers when there are
zero obstacles between the moment it occurs and
the ability to act. Zulily energized its video creative
with a brand new way to see, click and convert —
dramatically shortening the space between steps in
the shopper journey and bringing lean-in moment
of inspirations to life for video viewers.
Best
Useof
Video
KERVInteractiveandZulily
5. Campaign/Program Insights
With a new carbon-emission scoring system for
all its apparel, Allbirds dove into social good and
sustainability with an eye on objectivity. With the
Carbon Footprint label now in place, the Allbirds
customer can easily evaluate the environmental
impact of every shoe, every item and every choice
across the Allbirds line. And the brand has called
on its competitors to do the same.
Allbirds made a vital contribution to the industry,
and it took a risk. While another brand might
similarly score their own products, and even score
them lower than Allbirds, the brand took a stand:
Allbirds would rather discover opportunities to
improve its own approaches than let greenwashing
and the need for a quantified sustainability strategy
to go unaddressed. For consumers, Allbird scored
a victory for the planet.
BestNew
Productor
Launch
Campaign
Allbirds-Carbon
Footprintlabel
6. Campaign/Program Insights
It was a tough year for moms and moms-to-be
(and everyone else). When it came to the big
moments for this demographic, baby showers
became socially distanced events — often entirely
virtual. Carter’s stepped in with a campaign that
offered new and expecting mothers some relief:
a virtual baby shower for 100 deserving mamas.
With an online contest via the ‘ShowHER Love’
microsite, the winners joined Kelly Clarkson for an
hour online. Carter’s and its partners showered
them with diapers from Huggies, a six-month smart
sleeper rental from SNOO, a nursery makeover
from buybuy BABY and Carter’s baby clothing for a
year.
If a crisis can be an opportunity, Carter’s took a time
of quarantine and softened the impact for moms
and expecting moms. The outcome was both
material and emotional: A chance for consumers
to engage with products and a series of moments
that tied those items to meaningful, positive
experiences. ‘ShowHER Love’ was a textbook
moment, in 2020, of a brand doing good while
doing business.
BestSocially
Distant
Campaign
Carter’s-‘ShowHERLove’
VirtualBabyShower
7. Campaign/Program Insights
Taking digital out of home to the in-store cooler,
Dr Pepper teamed up with Cooler Screens to add
dynamic smart screens to the doors that shoppers
open when selecting their next beverage. At the
very moment when purchase sentiment is clear, the
campaign’s message of “Treat You” put Dr Pepper
at front of mind for both loyal customers and
lapsed buyers alike.
When it comes to capturing shoppers making
point-of-sale decisions, timing is everything, and
Cooler Screens wrapped the environment in which
final buying decisions are often made with Dr
Pepper’s reward-yourself message. It’s the kind of
experience that consumers are bound to share as
well, adding a memorable brand awareness play to
the conversion-driving tactic.
BestIn-Person
Experiential
Marketing
Campaign
CoolerScreens
andDrPepper Awards2020
8. Campaign/Program Insights
Brooklinen turned six years old in 2020 and it threw
itself a birthday party by inviting loyal customers
to look back on their experiences with the brand’s
soft and comfy products. Starting with a teaser
email that allowed recipients to virtually scratch-off
a coupon discount, Brooklinen followed with a
relationship recap that highlighted the shopper’s
purchase history in a warm and grateful note. If
consumers visited but didn’t purchase, during the
campaign, AI recommended some data-driven
items in a follow-up email. And Brooklinen also
took a proactive approach to an unusual year for
shipping, sending delay notifications based on the
pandemic’s impact.
Featuring interactive beats, data-fueled
personalization, algorithm-supported
recommendations and a strategy designed to
get ahead of the worry and discomfort — and any
slowdowns in delivery — that days of quarantine
and lockdowns created in 2020, Brooklinen
wrapped its loyal customers in a friendly, tailor-
made message. Blanketing the campaign with
all the essential steps that technology and data
provide, Brooklinen gave its audience — and itself
— the gift of a meaningful marketing experience.
Best
Email
Campaign
Brooklinen-
BirthdaySale Awards2020
9. Campaign/Program Insights
In a year of sheltering at home, Touch of Modern
led with the idea that a quarantined shopper
needs some cutting-edge gear. As such, in
collaboration with Marketing Architects, the Touch
of Modern campaign sourced practical products its
80-percent male customer base was likely to want
— workout equipment, masks, work essentials and
home entertainment items. With messaging that
foregrounds the hard-to-find nature of products
such as dumbbells and other gear, the Shelter
at Home section of Touch of Modern’s website
became a go-to destination for improving a tough
situation.
Fast-growing e-commerce players know that when
online shoppers — especially those stuck at home
— are competing for high-demand inventory,
having the right products at the right time is a
conversion driver like no other. Responding to
the times, Marketing Architects helped Touch
of Modern keep itself on the cutting edge of
demand, in 2020, by curating the specific gear
that quarantined customers were looking for as the
lockdowns took hold.
BestRetailer/
Agency
Collaboration
TouchofModernand
MarketingArchitects-
WhatWeCanDo
Awards2020
10. Campaign/Program Insights
Thrive drives its grocery shopper’s e-commerce
experience with data, collecting consented
information with the help of streamlined quizzes
and shopping histories. The outcome is that
customers find themselves matched with tightly
aligned recommendations no matter what their
palate and diets dictate. Looking at the whole
customer, Thrive can see, for example, that a
shopper is a mother of two, married to someone
with a peanut allergy and then offer them meal
suggestions, put together thoughtful shopping
lists and introduce recipes that inspire further
discovery in the kitchen.
Strong sellers get to know their customers, and
that’s always been the case. Thrive approaches
its e-commerce experience like a friendly
neighborhood grocer — asking shoppers
what they like, getting to know their tastes and
preferences and then prompting them with new
items that stand to surprise and delight. The
strategy represents personalization at its finest,
and Thrive has put in the time to make it an
efficient process on all sides, driving adoption and
capturing customer loyalty for the long term.
Best
Personalization
Strategy
ThriveMarketand
YMediaLabs
11. Campaign/Program Insights
Honest’s clean beauty products already cover
a lot of territory across digital and brick-and-
mortar channels, available at more than 32,000
retail locations and online platform giants such
as Amazon. In 2020, as shopping shifted to
e-commerce, the company teamed up with
January Digital to make sure its messaging covered
the spread as well — adding new campaigns
to Pinterest, Instagram, Google, Facebook and
YouTube.
If a central truth of successful marketing is “be
present where the people are,” then Honest’s
attention to the scale and reach of the powerful
social media platforms it picked to build awareness
are a textbook illustration of the strategy. The
full-funnel approach captured the influx of online
shoppers and put its beauty products front of mind
within the category.
Best
Omnichannel
Strategy
JanuaryDigitaland
HonestCompany-
HonestBeauty
Awards2020
12. Campaign/Program Insights
Faced with surging online business during the
European lockdowns, Superdrug, a giant of the
beauty, health and skincare sector in the U.K. and
Ireland, turned to its engaged customers to learn
what it should do in light of the crisis. Polling its
customer community directly, Superdrug learned
it should focus on mental health, skincare, at-home
routines and shipping information. The retailer also
introduced a new Online Doctor service to provide
non-emergency advice on topics like acne and
stress management.
“Know your audience” took on a deeper meaning
for Superdrug in its campaign with TokyWoky, in
2020. One thing health and wellness shoppers
wanted the most during quarantine was
information and updates about the products,
routines and deliveries they needed throughout
their lockdowns. Superdrug became a true
resource for its loyal customers, who’ll likely
remember the retailer’s role in a time of crisis for
many years to come.
Best
Customer
Insight
Strategy
Superdrug
&TokyWoky Awards2020
13. Campaign/Program Insights
Home healthcare caregivers faced a year unlike
any before, and so Carewell’s highly trained
staff leaned in throughout 2020 to ensure their
customers were connected to vital information via
one-to-one consultations, customized advice and
product recommendations. And the company took
a decidedly multi-channel approach, empowering
caregivers to access needed resources on the
phone, through email and on social media
platforms such as Facebook.
Home caregivers frequently lack necessary
resources, so Carewell’s Care Team doubled
down in 2020 to alleviate some of the stress
caregivers they would have faced on their own.
As care challenges evolved, the Carewell team
evolved its approaches to meet them, offering an
exemplary customer service success story in an
extraordinary time.
BestCustomer
Service
Experience
Carewell
Awards2020
14. Campaign/Program Insights
eBay launched support for a new light-on-dark user
interface color scheme, in 2020, calling it Dark
Mode on iOS and Dark Theme on Android. The
goal was to ease the e-commerce shopper’s on-
screen experience and dovetail with the popular
color choice already prevalent across many users’
devices.
Control over the details is critical to comfortable
viewing experiences, especially in a time when
so many eyes are spending so many minutes on
digital screens. eBay understood that best-in-class
mobile app experiences start with the settings that
shoppers prefer, and it kept its platform ahead of
the curve by matching the kind of text, icon and
background presentations that the big operating
systems introduced in recent updates.
Best
E-Commerce
Experience
eBay-
Dark
Mode
Awards2020
15. Campaign/Program Insights
Launching a first-of-its-kind app, 1-800-Contacts
took a new step forward in its 25-year history by
empowering consumers to take an eye exam and
renew their prescriptions, all from their devices
at home. The exam takes 10 minutes, results are
reviewed by a board-certified eye doctor within 24
hours and orders are shipped in a few days or less.
From a company that started in a dorm room
to a customer that can now manage exams,
prescriptions and contacts purchases from home,
in a sense the story of 1-800-Contacts has come
full circle. In a year when simple eye doctor visits
represented a health risk, the new ExpressExam
program provided a safe alternative at just the right
time.
BestUseof
Technology
1-800Contacts-
ExpressExam
16. Campaign/Program Insights
In what seemed an against-the-odds proposition,
Sheertex knuckled down for 18 months of intensive
in-house R&D and emerged with the world’s first
sheer pantyhose that are unbreakable in human
hands. The formula turns on polymers typically
used to fabricate bulletproof vests. Sheertex’s
innovative new hose are 10-times stronger than any
other sheer knit on the market.
The power of a vision drove Sheetex’s tear-proof
innovation. While industry professionals advised
the R&D team that it’s goal was akin to “turning
peanuts into lemonade,” Sheertex never gave up.
And, in the outcome, Sheertex can also claim a
victory for the environment, helping to cut back
on the 2 billion hosiery products that end up in
landfills each year.
BestIn-House
InnovationTeam
Sheertex
17. Campaign/Program Insights
In a time of quarantine, keeping the wine rack full
required new approaches to shopping, selecting
and bringing home a case of favorite juice. With
decades of DTC experience, Wine Insiders turned
its data-driven insights into a giant sales advantage.
Its proprietary PAIR engine was able to collect and
analyze consumer data such as demographics,
behavior and historical transactions, as well
as product attributes like varietal, vintage and
branding. From there, Wine Insider helped its
at-home shoppers identify elements most likely to
resonate with what they already love to drink.
The DTC approach has been around for a long
time, and Wine Insider has been getting bottles
to front doors since 1982. Placing discovery at the
forefront of its value proposition, mid-pandemic
consumers came to count on its recommendations
to keep the vinum flowing despite the challenges
around visiting the wine shop in person last year.
MostInnovative
RetailModel
Wine
Insiders Awards2020
18. Campaign/Program Insights
Seeing the imperative to shift to e-commerce
writ large, in 2020, Arc’teryx reinvented its sales
approach to a technology supported, data-driven
digital experience that put customer data to work.
With a smart tech layer in place, Arc’teryx was able
to make informed choices about inventory and
promotion decisions, taking a lead in the high-
performance apparel space.
Not all products, particularly apparel, are
shopped the same way. For Arc’teryx, the recipe
for e-commerce success was to transform into a
brand that could intuit what their customers were
looking for and how they’d respond to promotions
for those items. In its its shift to e-commerce, they
knew the critical element would be technology
that could capture those sentiments — and they
deployed just the layer they needed.
BestDigital
Transformation
ApplyDigital&Arc’teryx
Equipment Awards2020
19. Campaign/Program Insights
For frontline workers in the pandemic, personal
protective equipment (PPE) was among the most
critical of resources in 2020. In the U.K., to help
them acquire what they needed, a global eBay
team repurposed its Catch platform and its Buy
APIs platform to create a secure portal that curated
and offered PPE to healthcare providers. Built into
the new portal, a specialized system maintained
control over order quantity, velocity and other
constraints, ensuring that workers in the greatest
need got their protective gear first.
Supply chain management in a crisis was eBay’s
opportunity during the pandemic, and its teams
knew they could play a vital role in saving lives
by leveraging its technology platforms, inventory
providers and eBay sellers to move PPE into
struggling healthcare workers’ hands. As with so
many of the programs that award winners created
in 2020, doing good while doing business was at
the heart of eBay’s PPE portal plan.
Most
Responsible
Retailer
eBay
20. Campaign/Program Insights
Along with so many e-commerce leaders in 2020,
Brooklinen faced a global supply chain challenge
as quarantines shut down stores and disrupted
the normal course of business for suppliers and
shippers alike. To keep revenue from lagging
when warehouse-to-door processes sagged
under the strain of unprecedented volume,
Brooklinen creatively reallocated existing resources
to maintain best-in-class customer service and
experience. The brand modified its launch
schedule, events calendar and communications
strategy to reflect the uncertainty of the day and
preserved profitability by matching its customer
base’s heightened demand for luxury sheets and
home goods.
Logistics wait for no seller, and Brooklinen took
advantage of its deep e-commerce experience
to strengthen relationships with customers by
meeting their needs for stress-free and seamless
experiences during an anxiety-ridden moment.
Brooklinen showed its commitment to a customer-
obsessed strategy while driving sales in the face of
crisis.
BestDigitally-
NativeBrand
Brooklinen
Awards2020
21. Campaign/Program Insights
With a long established reputation for eliminating
food waste and building a better food system for
everyone, “ugly produce” purveyor Imperfect
Foods worked with Kroger through the Zero
Hunger | Zero Waste Foundation to implement
an emergency response during the pandemic.
Imperfect Foods focused on those who qualified
for SNAP benefits, and programs included a Senior
Discount COVID-19 response fund, which waived
delivery fees for customers over the age of 65 and
also a pilot test in Chicago offered 50 percent off
per produce box.
Proving itself to be more than just a food
subscription service, Imperfect Foods took on
the mantle of emergency response for people
most in need of its programs. At the same time,
they expanded their infrastructure toward 34 new
markets and rescued more than 80 percent more
food as massive sources such as the hospitality
industry closed down mid-quarantine. The
pandemic can’t be thought of as a win for anyone,
but the ways Imperfect Foods responded were a
victory for the brand and everyone it serves.
Best
Established
Retailer
ImperfectFoods