GroupAndTravel aims to make group travel easy, fun and affordable. It allows users to create trips, invite friends, vote on dates and destinations, access group deals, and easily plan a trip that everyone will enjoy while saving money. The company originally wanted to promote sustainable tourism as well but learned through surveys and interviews that sustainability is only a key priority for 33% of people. Most value choices, price and freedom in planning their group holidays. Going forward, GroupAndTravel will focus solely on facilitating group travel and providing the best deals.