SlideShare a Scribd company logo
Samsung
Smartphone
Shivam Taneja
20DM285
Samsung’s Journey:
On March 1, 1938, Samsung was found by Lee Byung-Chull as a grocery store
in Taegu, Korea. They started from trading noodles and other produced goods in and
around the city and sending out them to China and its territories.After the Korean
War, Lee extended his business and entered the textile market and opened the
biggest woolen plant in Korea. He concentrated on industrialization with the
objective of helping his nation redevelop itself after the war. In 1969, Samsung
entered the electronics business with a few electronics centered divisions -
Black-and-white televisions were the first items. During the 1970s the organization
started exporting home electronics abroad. Around that time Samsung was a
significant producer in Korea, and it acquired 50 % stakes of semiconductors in
Korea.
The last part of the 1970s and mid '80s saw the fast development of Samsung's
technology businesses. Separate electronics and semiconductor branches were set
up. Samsung Data Systems (presently Samsung SDS) was set up in 1985 to serve
organization's developing requirement for system development. This helped
Samsung in becoming a pioneer in data innovation sector. Samsung additionally
made two new research and development institutes that widened the organization's
technology line.
The organization kept on making progress on the technology and product quality
fronts, with some of its technology products—extending from semiconductors to PC
screen and LCD screens—moving into top 5 position in the world. The 2000s saw
the introduction of Samsung's Galaxy smartphone series, which rapidly turned into
the organization's most-loved product as well as frequently topped the lists of the
best-selling cell phones on the planet. Since 2006, the organization has been the
top-selling worldwide maker of televisions. Starting in 2010, the Galaxy extended
to tablet computers with the presentation of the Galaxy Tab.
Competative Structure:
Competition between businesses in the world of economics is not always the same
or level.The most well-known types of market structure that are found in the
monetary world are:
 Perfect competition
 Monopolistic competition
 Monopoly
 Oligopoly
These market structures have characterizing attributes that different them from one
another and are set up in a unique way that have distinction on how competators
work withiin the market.
The high demand that Samsung gets in the market is based almost entirly on the
market structure of an Oligopoly. Because Samsung made a business strategy that
can rule the market and spot a high concentration on the innovative work of new,
creative products, the firm can offer technologically better products to the buyers
that leads to increase in demand.
The Galaxy S III is an ideal case of this. This specific item is so imaginative and well
designed that it has permitted Samsung to get one of the top seller of cell phones
worldwide and has consistently beaten out the iPhone 5 (Primary rivalry from Apple).
It is a direct result of the dominat share of the market that Samsung controls by
effectively exploring its market structure that allow the organization to produce
endless products and keep its supply sufficiently high to fulfill the need, and in order
to maintain high supply of such inventive products, Samsung is able to utilize a huge
work force for everything from assembeling of an item to innovative work of better
approaches to design, market, and at last offer to its final customers.
This proves that market structures has an important role in how the firm can do
business. By understanding what kind of market structure that a firm is in, that firm
will have the option to check whether the expense of business is worth proceeding to
battle for.
Factors affecting the demand of Samsung smartphones:
Demand is the quantity of services or goods that consumers are willing and able (i.e.
money) to pay during a specified period of time under given set of some economic
conditions. Conditions to be considered includes the price, consumer incomes,
expectations of price changes,availability of related goods, consumer tastes &
preferences, advertisement etc.
 Price of the goods/services:
Cost is a significant determinant of demand. Therefore, demand is highly reliant on
the cost of the products. When looking at the market price becomes the main aspect.
Hence, greater costs would lead us to expect lower quantity demanded because it
would become difficult for customers t afford. On the other hand, if cost is low then
the quantity demanded would be higher in comparision. Subsequently, there is an
opposite connection between the cost of an product and the amount of that product
which purchasers are willing and ready to purchase.
Samsung phones are available in all almost all price slabs ranging from Rs 7000 to as
high as Rs 1,70,000. This cover all types of consumers who wants to buy a
smartphones.
 Substitute goods:
Substitutes are goods and services that can be utilized to satisfy a comparative need
or want with an alternate product. For example, going out to see a film and renting a
DVD are close substitutes. In this way, substitutes are items that fill a similar need
and accordingly the customer considers these to be as choices.
Apple, OnePlus, Google Pixels, Vivo, Oppo are few substitute brands which gives a
high competition in the market in almost all price segments.
 Complimentary goods:
A complementary good is a goods that become more attractive when used together.
These are also called complements. The complementary good and the main product
are in a direct relation. If the complementary good have a significant value in the
wholo package then the demand for the primary product will be influenced because
of an adjustment in cost of the product. Thus, it certainly depends on how much of a
complement one product is to another
Few complementary goods to that of a Samsung smartphone are, for example, wired
headsets, bluetooth headsets, cases and holsters, batteries, memory cards, vehicle
docks, etc. Regardless, a telephone charger is presumably the most significant
 Income:
Level of income (current and expected) of the client is a significant determinant of
demand. The capacity of the purchaser to buy the product depends on their income.
If the individual doesn't earn enough to buythe item then he/she will not end up
buying it. The client settles on the choice whether to purchase the item or not by
looking at current income. The buyer may look into expected salary in order to settle
on a choice whether to buy a product.
People with high disposable income will prefer to buy high end samsung
smartphones with latest features and on the other hand people with low disposable
income will go with an average specification phone.
 Trends and preferences:
People have various tastes and preferences which drives us to allot different values
to services and goods that are around us. Style and tastes may influence the value of
the item; it relies upon the industry (design garments VS radiators). Individuals have
various tastes and preferences and therefore each market is framed by individual and
group tastes and preferences. For example, Jennifer Lopez may influence many
other women to follow her fashion trend.
Samsung has become one of the most trendy organizations in the electronics
business. General public opinion shows that Samsung has unexpectedly edged past
Iphone in shoppers perception. This was estimated by using a measurement matrix
known as "Buzz score", which is determined by inquiring respondants as to whether
they have heard anything about the organization and the brand over the last two
weeks, through advertisement, word of mouth or news, was it negative or positive?
Factors affecting the supply of Samsung smartphones:
 Price of good or service:
At the point when the customer technology and innovations are first raised in the market
their costs will be high. Nonetheless, their supply should be at peak . Furthermore, the
estimation of consumer electronics decrease quicker than other items, since technology
is progressing so quickly and consistently something new comes out everyday. This
requires brisk response of organizations to the fluctuating costs.
Lets assume, the cost of the smartphones increases then Samsung would want to
supply a greater amount of that item. For this situation, the organization will rely upon
Samsung Group to supply more of that product. Indeed, this cycle takes time to deliver
and transport completed items. At that point, the decided cost for the cell phones can
fluctuate drastically.
 Price of related goods or services:
Under this condition we should most importantly take into consideration that the use of
"related" doesn't mean complimentary goods, yet rather to groups of products that are
manufactured by a similar maker that use similar assets and factor of productions, for
example, machinery or labour. If a manufacturer has the ability to manufacture two or
more unique products using same raw material and similar machinery and equipment,
then he can alternate supply of these goods depending on market prices.
Samsung Electronics packages and assembles different goods – Computer monitors,
TVs, photo cameras, mobile phones, projectors ,etc.
 Price and availability of inputs:
Price and availability of inputs theory states that the accessibility and cost of factors
producing the products or services, for example, labour and raw material has great
influence on supply. As cost of the inputs rises, the expense of production will increase
as well and consequently supply will decrease. In like manner, decrease in the cost of
inputs leads to increase in supply.
Looking at our company, Samsung Electronics its supply would be affected if there is a
change in the production costs. Increase in input price leads to overall increase in the
price of the final products.
 The Level of Technology:
The technology that is used by the organization in its production has an exceptionally
critical effect on the efficiency of the organization. An increase in productivity means
producing more services & goods without modifying the amount of resources, or
producing the same services & goods with fewer resources.
From starting of 2012 AMOLED is utilized for cell phones. Makers have investigated and
created in-cell touch panels, compounding the production of capacitive sensor arrays in
the AMOLED module fabrication process. Samsung has delivered their version of this
innovation as Super AMOLED.
 The number of firms that supply the market:
As more organizations enter or leave the market, the market supply curve will bend
inwards or outwards, driving down or lifting up supply, respectively. If there is a major
rivalry in the market it will result decline in price and thus decrease in supply.
The electronics market is very competative and has numerous renowned and big brand
names competing in the industry. Therefore, the net revenues are small and numerous
organizations enter and leave the market
Challenges faced my Samsung:
 The first challenge came when Samsung lost the smartphone crown to Xiaomi in the
September quarter of 2017. In 2019 in July-September quarter, it got pushed to
Number 3 in smartphones by another Chinese player, Vivo. In a similar quarter,
Samsung likewise lost its top position in the market –feature phones & smartphones
– to Xiaomi, after nearly nine years at the top.
 Samsung wasn't as deft as its Chinese adversaries and couldn't exploit the
extension in the online fragment. They anyway added that Samsung can bounce
back, given its interests and investment in technology and local producing, the
reputation of its gadgets and the profound entrance of the offline telephone market.
It's the main significant handset organization to manufacture from the ground up in
India.
 The holes in Samsung's portfolio have given chances to other smartphone brands,
particularly new market contestants, to plan, strategize, recognize the holes, and
influence market openings.
 Samsung's "Brand arrogance has made it think little about the capability of the
Chinese organizations who have now made a specialty in pretty much every value
fragment. Furthermore, their exclusive channel system has bombed them as well
 Samsung cell phones are economic and feature rich, and still the most loved brand
for geeks, particularly the phones which are running on android OS. Yet, ongoing
occurrences shows geeks are stressed over the frequent failure of the phone
hardware and poor services in some regions.
 Samsung is no place near to social media marketing by its Chinese partners.
Refrences:
https://www.academia.edu/5364892/Samsung_Analysis_Managerial_Economics
https://www.bartleby.com/essay/Samsung-Company-The-Market-Structure-And-Strate
gy-PS9Y5HN2GQR
https://www.ultius.com/ultius-blog/entry/essay-on-market-structure.html#:~:text=Sams
ung%20Electronics%20operates%20in%20a,Apple%2C%20Motorola%2C%20and%2
0LG.
https://www.britannica.com/topic/Samsung-Electronicshttps://www.britannica.com/topi
c/Samsung-Electronics
https://www.techwalla.com/articles/factors-affecting-the-market-demand-supply-for-m
obile-phones
https://economictimes.indiatimes.com/tech/hardware/samsung-faces-tough-but-doable
-challenge-to-rise-to-top-in-india-handset-market/articleshow/74407419.cms?from=md
r

More Related Content

What's hot

Proposal food court of the future
Proposal   food court of the futureProposal   food court of the future
Proposal food court of the future
keith tan
 
Distribution and Logistic Management for Local Bakery
Distribution and Logistic Management for Local Bakery Distribution and Logistic Management for Local Bakery
Distribution and Logistic Management for Local Bakery
Thomas Vermaelen
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
Zubair Bhatti
 
Best buy
Best buyBest buy
Case of Subway
Case of SubwayCase of Subway
Mobile Catering Van Service
Mobile Catering Van ServiceMobile Catering Van Service
Mobile Catering Van Service
Vineet Goyal
 
Subway operations ppt
Subway operations pptSubway operations ppt
Subway operations ppt
SaloniAgrawal35
 
7 p's of marketing (amazon)
7 p's  of marketing (amazon)7 p's  of marketing (amazon)
7 p's of marketing (amazon)
poorvavyas4
 
Tesco
TescoTesco
Proposal for opening a new restaurant on jaipur
Proposal for opening a new restaurant on jaipurProposal for opening a new restaurant on jaipur
Proposal for opening a new restaurant on jaipur
Akash Kshirsagar
 
Mobilink
MobilinkMobilink
Mobilink
Fatima Arshad
 
Small Business Management
Small Business Management  Small Business Management
Small Business Management
Fatima Rani
 
7ps of amazon
7ps of amazon7ps of amazon
7ps of amazon
Harsh Kumar
 
Big bazaar
Big bazaarBig bazaar
Big bazaar
Siddharth Tripathi
 
Business Plan
Business PlanBusiness Plan
Business Plan
abbas_khan868
 
Starbucks powerpoint
Starbucks powerpointStarbucks powerpoint
Spencers retail limited : Repositioning in a changing retail environment - Ca...
Spencers retail limited : Repositioning in a changing retail environment - Ca...Spencers retail limited : Repositioning in a changing retail environment - Ca...
Spencers retail limited : Repositioning in a changing retail environment - Ca...
Bonny V Pappachan
 
Wal Mart and BIG BAZAAR : A comparitive analysis
Wal Mart and BIG BAZAAR : A comparitive analysisWal Mart and BIG BAZAAR : A comparitive analysis
Wal Mart and BIG BAZAAR : A comparitive analysis
Paras Deshpande
 
Subway Plans Book PDF
Subway Plans Book PDFSubway Plans Book PDF
Subway Plans Book PDF
Abbigail Suess
 
Retail Store Launch planning & Research
Retail Store Launch planning & Research Retail Store Launch planning & Research
Retail Store Launch planning & Research
PESHWA ACHARYA
 

What's hot (20)

Proposal food court of the future
Proposal   food court of the futureProposal   food court of the future
Proposal food court of the future
 
Distribution and Logistic Management for Local Bakery
Distribution and Logistic Management for Local Bakery Distribution and Logistic Management for Local Bakery
Distribution and Logistic Management for Local Bakery
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
 
Best buy
Best buyBest buy
Best buy
 
Case of Subway
Case of SubwayCase of Subway
Case of Subway
 
Mobile Catering Van Service
Mobile Catering Van ServiceMobile Catering Van Service
Mobile Catering Van Service
 
Subway operations ppt
Subway operations pptSubway operations ppt
Subway operations ppt
 
7 p's of marketing (amazon)
7 p's  of marketing (amazon)7 p's  of marketing (amazon)
7 p's of marketing (amazon)
 
Tesco
TescoTesco
Tesco
 
Proposal for opening a new restaurant on jaipur
Proposal for opening a new restaurant on jaipurProposal for opening a new restaurant on jaipur
Proposal for opening a new restaurant on jaipur
 
Mobilink
MobilinkMobilink
Mobilink
 
Small Business Management
Small Business Management  Small Business Management
Small Business Management
 
7ps of amazon
7ps of amazon7ps of amazon
7ps of amazon
 
Big bazaar
Big bazaarBig bazaar
Big bazaar
 
Business Plan
Business PlanBusiness Plan
Business Plan
 
Starbucks powerpoint
Starbucks powerpointStarbucks powerpoint
Starbucks powerpoint
 
Spencers retail limited : Repositioning in a changing retail environment - Ca...
Spencers retail limited : Repositioning in a changing retail environment - Ca...Spencers retail limited : Repositioning in a changing retail environment - Ca...
Spencers retail limited : Repositioning in a changing retail environment - Ca...
 
Wal Mart and BIG BAZAAR : A comparitive analysis
Wal Mart and BIG BAZAAR : A comparitive analysisWal Mart and BIG BAZAAR : A comparitive analysis
Wal Mart and BIG BAZAAR : A comparitive analysis
 
Subway Plans Book PDF
Subway Plans Book PDFSubway Plans Book PDF
Subway Plans Book PDF
 
Retail Store Launch planning & Research
Retail Store Launch planning & Research Retail Store Launch planning & Research
Retail Store Launch planning & Research
 

Similar to Samsung

samsung ppt 2017
samsung ppt 2017samsung ppt 2017
samsung ppt 2017
Manik Gupta
 
Presentation2 samsung 1
Presentation2 samsung  1Presentation2 samsung  1
Presentation2 samsung 1
Jafar Ahmed Choudhury
 
Marketing Strategy for launching new mobile phones
Marketing Strategy for launching new mobile phones Marketing Strategy for launching new mobile phones
Marketing Strategy for launching new mobile phones
Thomas Vermaelen
 
Credit Acceptance Corp.Presented by Key Statistics .docx
Credit Acceptance Corp.Presented by Key Statistics .docxCredit Acceptance Corp.Presented by Key Statistics .docx
Credit Acceptance Corp.Presented by Key Statistics .docx
faithxdunce63732
 
Samsung Electronics Customer Analysis & Marketing Strategy Analysis
Samsung Electronics Customer Analysis & Marketing Strategy AnalysisSamsung Electronics Customer Analysis & Marketing Strategy Analysis
Samsung Electronics Customer Analysis & Marketing Strategy Analysis
Ide Vargas van Gelder
 
SAMSUNGKeith Brumfield, David Greenfield, Cathrine.docx
SAMSUNGKeith Brumfield, David Greenfield, Cathrine.docxSAMSUNGKeith Brumfield, David Greenfield, Cathrine.docx
SAMSUNGKeith Brumfield, David Greenfield, Cathrine.docx
kenjordan97598
 
Smart phones indutry
Smart phones indutrySmart phones indutry
Smart phones indutry
Mohammed Mohsin
 
Marketing mix of Nokia and Motorola
Marketing mix of Nokia and Motorola Marketing mix of Nokia and Motorola
Marketing mix of Nokia and Motorola
Khizar Hayat Awan
 
Keith Brumfield, Cathrine James, David GreenfieldMKT 4.docx
Keith Brumfield, Cathrine James, David GreenfieldMKT 4.docxKeith Brumfield, Cathrine James, David GreenfieldMKT 4.docx
Keith Brumfield, Cathrine James, David GreenfieldMKT 4.docx
DIPESH30
 
xelibri-a-siemens-mobile-phone-adventure
xelibri-a-siemens-mobile-phone-adventurexelibri-a-siemens-mobile-phone-adventure
xelibri-a-siemens-mobile-phone-adventure
Jetfire91
 
Industry Attractiveness For Mobile Market
Industry Attractiveness For Mobile MarketIndustry Attractiveness For Mobile Market
Industry Attractiveness For Mobile Market
Zoeb Hasan
 
Running Head ECO-PHONE SMARTPHONES .docx
Running Head ECO-PHONE SMARTPHONES                               .docxRunning Head ECO-PHONE SMARTPHONES                               .docx
Running Head ECO-PHONE SMARTPHONES .docx
todd271
 
Samsung (Report)
Samsung (Report)Samsung (Report)
Samsung company marketing
Samsung company marketingSamsung company marketing
Samsung company marketing
Abdul Mutal
 
Challenges of Expansion to a Foreign Location Grading GuideE.docx
Challenges of Expansion to a Foreign Location Grading GuideE.docxChallenges of Expansion to a Foreign Location Grading GuideE.docx
Challenges of Expansion to a Foreign Location Grading GuideE.docx
cravennichole326
 
business
businessbusiness
business
Javan Otieno
 
Running Head Competitive Analysis of the Organization .docx
 Running Head Competitive Analysis of the Organization         .docx Running Head Competitive Analysis of the Organization         .docx
Running Head Competitive Analysis of the Organization .docx
MARRY7
 
product and brand management project on smartphone & Amazon
product and brand management  project on smartphone & Amazonproduct and brand management  project on smartphone & Amazon
product and brand management project on smartphone & Amazon
Tanmoy Roy
 
Assignment on International Marketing Samsung Company
Assignment on International Marketing Samsung CompanyAssignment on International Marketing Samsung Company
Assignment on International Marketing Samsung Company
Md. Sourav Hossain
 
THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN EMERGING AND LUCRAT...
THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN  EMERGING AND LUCRAT...THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN  EMERGING AND LUCRAT...
THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN EMERGING AND LUCRAT...
ghayth ali
 

Similar to Samsung (20)

samsung ppt 2017
samsung ppt 2017samsung ppt 2017
samsung ppt 2017
 
Presentation2 samsung 1
Presentation2 samsung  1Presentation2 samsung  1
Presentation2 samsung 1
 
Marketing Strategy for launching new mobile phones
Marketing Strategy for launching new mobile phones Marketing Strategy for launching new mobile phones
Marketing Strategy for launching new mobile phones
 
Credit Acceptance Corp.Presented by Key Statistics .docx
Credit Acceptance Corp.Presented by Key Statistics .docxCredit Acceptance Corp.Presented by Key Statistics .docx
Credit Acceptance Corp.Presented by Key Statistics .docx
 
Samsung Electronics Customer Analysis & Marketing Strategy Analysis
Samsung Electronics Customer Analysis & Marketing Strategy AnalysisSamsung Electronics Customer Analysis & Marketing Strategy Analysis
Samsung Electronics Customer Analysis & Marketing Strategy Analysis
 
SAMSUNGKeith Brumfield, David Greenfield, Cathrine.docx
SAMSUNGKeith Brumfield, David Greenfield, Cathrine.docxSAMSUNGKeith Brumfield, David Greenfield, Cathrine.docx
SAMSUNGKeith Brumfield, David Greenfield, Cathrine.docx
 
Smart phones indutry
Smart phones indutrySmart phones indutry
Smart phones indutry
 
Marketing mix of Nokia and Motorola
Marketing mix of Nokia and Motorola Marketing mix of Nokia and Motorola
Marketing mix of Nokia and Motorola
 
Keith Brumfield, Cathrine James, David GreenfieldMKT 4.docx
Keith Brumfield, Cathrine James, David GreenfieldMKT 4.docxKeith Brumfield, Cathrine James, David GreenfieldMKT 4.docx
Keith Brumfield, Cathrine James, David GreenfieldMKT 4.docx
 
xelibri-a-siemens-mobile-phone-adventure
xelibri-a-siemens-mobile-phone-adventurexelibri-a-siemens-mobile-phone-adventure
xelibri-a-siemens-mobile-phone-adventure
 
Industry Attractiveness For Mobile Market
Industry Attractiveness For Mobile MarketIndustry Attractiveness For Mobile Market
Industry Attractiveness For Mobile Market
 
Running Head ECO-PHONE SMARTPHONES .docx
Running Head ECO-PHONE SMARTPHONES                               .docxRunning Head ECO-PHONE SMARTPHONES                               .docx
Running Head ECO-PHONE SMARTPHONES .docx
 
Samsung (Report)
Samsung (Report)Samsung (Report)
Samsung (Report)
 
Samsung company marketing
Samsung company marketingSamsung company marketing
Samsung company marketing
 
Challenges of Expansion to a Foreign Location Grading GuideE.docx
Challenges of Expansion to a Foreign Location Grading GuideE.docxChallenges of Expansion to a Foreign Location Grading GuideE.docx
Challenges of Expansion to a Foreign Location Grading GuideE.docx
 
business
businessbusiness
business
 
Running Head Competitive Analysis of the Organization .docx
 Running Head Competitive Analysis of the Organization         .docx Running Head Competitive Analysis of the Organization         .docx
Running Head Competitive Analysis of the Organization .docx
 
product and brand management project on smartphone & Amazon
product and brand management  project on smartphone & Amazonproduct and brand management  project on smartphone & Amazon
product and brand management project on smartphone & Amazon
 
Assignment on International Marketing Samsung Company
Assignment on International Marketing Samsung CompanyAssignment on International Marketing Samsung Company
Assignment on International Marketing Samsung Company
 
THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN EMERGING AND LUCRAT...
THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN  EMERGING AND LUCRAT...THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN  EMERGING AND LUCRAT...
THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN EMERGING AND LUCRAT...
 

More from Shivam Taneja

4. consumer choice indifference theory
4. consumer choice   indifference theory4. consumer choice   indifference theory
4. consumer choice indifference theory
Shivam Taneja
 
3. elasticity of demand and supply
3. elasticity of demand and supply3. elasticity of demand and supply
3. elasticity of demand and supply
Shivam Taneja
 
2. demand and supply
2. demand and supply2. demand and supply
2. demand and supply
Shivam Taneja
 
Mmi ix positioning
Mmi  ix positioningMmi  ix positioning
Mmi ix positioning
Shivam Taneja
 
Mm i i and ii commencement
Mm i  i and ii  commencementMm i  i and ii  commencement
Mm i i and ii commencement
Shivam Taneja
 
Mmi vii a company analysis
Mmi vii  a company analysisMmi vii  a company analysis
Mmi vii a company analysis
Shivam Taneja
 
Segmentation
SegmentationSegmentation
Segmentation
Shivam Taneja
 
Mmi x marketing strategies
Mmi  x  marketing strategiesMmi  x  marketing strategies
Mmi x marketing strategies
Shivam Taneja
 
Mmi v competitor analysis
Mmi  v competitor analysis Mmi  v competitor analysis
Mmi v competitor analysis
Shivam Taneja
 

More from Shivam Taneja (9)

4. consumer choice indifference theory
4. consumer choice   indifference theory4. consumer choice   indifference theory
4. consumer choice indifference theory
 
3. elasticity of demand and supply
3. elasticity of demand and supply3. elasticity of demand and supply
3. elasticity of demand and supply
 
2. demand and supply
2. demand and supply2. demand and supply
2. demand and supply
 
Mmi ix positioning
Mmi  ix positioningMmi  ix positioning
Mmi ix positioning
 
Mm i i and ii commencement
Mm i  i and ii  commencementMm i  i and ii  commencement
Mm i i and ii commencement
 
Mmi vii a company analysis
Mmi vii  a company analysisMmi vii  a company analysis
Mmi vii a company analysis
 
Segmentation
SegmentationSegmentation
Segmentation
 
Mmi x marketing strategies
Mmi  x  marketing strategiesMmi  x  marketing strategies
Mmi x marketing strategies
 
Mmi v competitor analysis
Mmi  v competitor analysis Mmi  v competitor analysis
Mmi v competitor analysis
 

Recently uploaded

按照学校原版(QU文凭证书)皇后大学毕业证快速办理
按照学校原版(QU文凭证书)皇后大学毕业证快速办理按照学校原版(QU文凭证书)皇后大学毕业证快速办理
按照学校原版(QU文凭证书)皇后大学毕业证快速办理
8db3cz8x
 
按照学校原版(Westminster文凭证书)威斯敏斯特大学毕业证快速办理
按照学校原版(Westminster文凭证书)威斯敏斯特大学毕业证快速办理按照学校原版(Westminster文凭证书)威斯敏斯特大学毕业证快速办理
按照学校原版(Westminster文凭证书)威斯敏斯特大学毕业证快速办理
yizxn4sx
 
一比一原版(UQ文凭证书)昆士兰大学毕业证如何办理
一比一原版(UQ文凭证书)昆士兰大学毕业证如何办理一比一原版(UQ文凭证书)昆士兰大学毕业证如何办理
一比一原版(UQ文凭证书)昆士兰大学毕业证如何办理
xuqdabu
 
Building a Raspberry Pi Robot with Dot NET 8, Blazor and SignalR
Building a Raspberry Pi Robot with Dot NET 8, Blazor and SignalRBuilding a Raspberry Pi Robot with Dot NET 8, Blazor and SignalR
Building a Raspberry Pi Robot with Dot NET 8, Blazor and SignalR
Peter Gallagher
 
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
terpt4iu
 
1比1复刻澳洲皇家墨尔本理工大学毕业证本科学位原版一模一样
1比1复刻澳洲皇家墨尔本理工大学毕业证本科学位原版一模一样1比1复刻澳洲皇家墨尔本理工大学毕业证本科学位原版一模一样
1比1复刻澳洲皇家墨尔本理工大学毕业证本科学位原版一模一样
2g3om49r
 
按照学校原版(UST文凭证书)圣托马斯大学毕业证快速办理
按照学校原版(UST文凭证书)圣托马斯大学毕业证快速办理按照学校原版(UST文凭证书)圣托马斯大学毕业证快速办理
按照学校原版(UST文凭证书)圣托马斯大学毕业证快速办理
zpc0z12
 
一比一原版(KCL文凭证书)伦敦国王学院毕业证如何办理
一比一原版(KCL文凭证书)伦敦国王学院毕业证如何办理一比一原版(KCL文凭证书)伦敦国王学院毕业证如何办理
一比一原版(KCL文凭证书)伦敦国王学院毕业证如何办理
kuehcub
 
一比一原版(ANU文凭证书)澳大利亚国立大学毕业证如何办理
一比一原版(ANU文凭证书)澳大利亚国立大学毕业证如何办理一比一原版(ANU文凭证书)澳大利亚国立大学毕业证如何办理
一比一原版(ANU文凭证书)澳大利亚国立大学毕业证如何办理
nudduv
 
按照学校原版(UVic文凭证书)维多利亚大学毕业证快速办理
按照学校原版(UVic文凭证书)维多利亚大学毕业证快速办理按照学校原版(UVic文凭证书)维多利亚大学毕业证快速办理
按照学校原版(UVic文凭证书)维多利亚大学毕业证快速办理
1jtj7yul
 
按照学校原版(Adelaide文凭证书)阿德莱德大学毕业证快速办理
按照学校原版(Adelaide文凭证书)阿德莱德大学毕业证快速办理按照学校原版(Adelaide文凭证书)阿德莱德大学毕业证快速办理
按照学校原版(Adelaide文凭证书)阿德莱德大学毕业证快速办理
terpt4iu
 
SOLIDWORKS 2024 Enhancements eBook.pdf for beginners
SOLIDWORKS 2024 Enhancements eBook.pdf for beginnersSOLIDWORKS 2024 Enhancements eBook.pdf for beginners
SOLIDWORKS 2024 Enhancements eBook.pdf for beginners
SethiLilu
 
Production.pptxd dddddddddddddddddddddddddddddddddd
Production.pptxd ddddddddddddddddddddddddddddddddddProduction.pptxd dddddddddddddddddddddddddddddddddd
Production.pptxd dddddddddddddddddddddddddddddddddd
DanielOliver74
 
按照学校原版(Greenwich文凭证书)格林威治大学毕业证快速办理
按照学校原版(Greenwich文凭证书)格林威治大学毕业证快速办理按照学校原版(Greenwich文凭证书)格林威治大学毕业证快速办理
按照学校原版(Greenwich文凭证书)格林威治大学毕业证快速办理
yizxn4sx
 
加急办理美国南加州大学毕业证文凭毕业证原版一模一样
加急办理美国南加州大学毕业证文凭毕业证原版一模一样加急办理美国南加州大学毕业证文凭毕业证原版一模一样
加急办理美国南加州大学毕业证文凭毕业证原版一模一样
u0g33km
 
按照学校原版(Columbia文凭证书)哥伦比亚大学毕业证快速办理
按照学校原版(Columbia文凭证书)哥伦比亚大学毕业证快速办理按照学校原版(Columbia文凭证书)哥伦比亚大学毕业证快速办理
按照学校原版(Columbia文凭证书)哥伦比亚大学毕业证快速办理
uyesp1a
 
按照学校原版(SUT文凭证书)斯威本科技大学毕业证快速办理
按照学校原版(SUT文凭证书)斯威本科技大学毕业证快速办理按照学校原版(SUT文凭证书)斯威本科技大学毕业证快速办理
按照学校原版(SUT文凭证书)斯威本科技大学毕业证快速办理
1jtj7yul
 
一比一原版(TheAuckland毕业证书)新西兰奥克兰大学毕业证如何办理
一比一原版(TheAuckland毕业证书)新西兰奥克兰大学毕业证如何办理一比一原版(TheAuckland毕业证书)新西兰奥克兰大学毕业证如何办理
一比一原版(TheAuckland毕业证书)新西兰奥克兰大学毕业证如何办理
xuqdabu
 
一比一原版(Monash文凭证书)莫纳什大学毕业证如何办理
一比一原版(Monash文凭证书)莫纳什大学毕业证如何办理一比一原版(Monash文凭证书)莫纳什大学毕业证如何办理
一比一原版(Monash文凭证书)莫纳什大学毕业证如何办理
xuqdabu
 
一比一原版(Adelaide文凭证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide文凭证书)阿德莱德大学毕业证如何办理一比一原版(Adelaide文凭证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide文凭证书)阿德莱德大学毕业证如何办理
nudduv
 

Recently uploaded (20)

按照学校原版(QU文凭证书)皇后大学毕业证快速办理
按照学校原版(QU文凭证书)皇后大学毕业证快速办理按照学校原版(QU文凭证书)皇后大学毕业证快速办理
按照学校原版(QU文凭证书)皇后大学毕业证快速办理
 
按照学校原版(Westminster文凭证书)威斯敏斯特大学毕业证快速办理
按照学校原版(Westminster文凭证书)威斯敏斯特大学毕业证快速办理按照学校原版(Westminster文凭证书)威斯敏斯特大学毕业证快速办理
按照学校原版(Westminster文凭证书)威斯敏斯特大学毕业证快速办理
 
一比一原版(UQ文凭证书)昆士兰大学毕业证如何办理
一比一原版(UQ文凭证书)昆士兰大学毕业证如何办理一比一原版(UQ文凭证书)昆士兰大学毕业证如何办理
一比一原版(UQ文凭证书)昆士兰大学毕业证如何办理
 
Building a Raspberry Pi Robot with Dot NET 8, Blazor and SignalR
Building a Raspberry Pi Robot with Dot NET 8, Blazor and SignalRBuilding a Raspberry Pi Robot with Dot NET 8, Blazor and SignalR
Building a Raspberry Pi Robot with Dot NET 8, Blazor and SignalR
 
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
 
1比1复刻澳洲皇家墨尔本理工大学毕业证本科学位原版一模一样
1比1复刻澳洲皇家墨尔本理工大学毕业证本科学位原版一模一样1比1复刻澳洲皇家墨尔本理工大学毕业证本科学位原版一模一样
1比1复刻澳洲皇家墨尔本理工大学毕业证本科学位原版一模一样
 
按照学校原版(UST文凭证书)圣托马斯大学毕业证快速办理
按照学校原版(UST文凭证书)圣托马斯大学毕业证快速办理按照学校原版(UST文凭证书)圣托马斯大学毕业证快速办理
按照学校原版(UST文凭证书)圣托马斯大学毕业证快速办理
 
一比一原版(KCL文凭证书)伦敦国王学院毕业证如何办理
一比一原版(KCL文凭证书)伦敦国王学院毕业证如何办理一比一原版(KCL文凭证书)伦敦国王学院毕业证如何办理
一比一原版(KCL文凭证书)伦敦国王学院毕业证如何办理
 
一比一原版(ANU文凭证书)澳大利亚国立大学毕业证如何办理
一比一原版(ANU文凭证书)澳大利亚国立大学毕业证如何办理一比一原版(ANU文凭证书)澳大利亚国立大学毕业证如何办理
一比一原版(ANU文凭证书)澳大利亚国立大学毕业证如何办理
 
按照学校原版(UVic文凭证书)维多利亚大学毕业证快速办理
按照学校原版(UVic文凭证书)维多利亚大学毕业证快速办理按照学校原版(UVic文凭证书)维多利亚大学毕业证快速办理
按照学校原版(UVic文凭证书)维多利亚大学毕业证快速办理
 
按照学校原版(Adelaide文凭证书)阿德莱德大学毕业证快速办理
按照学校原版(Adelaide文凭证书)阿德莱德大学毕业证快速办理按照学校原版(Adelaide文凭证书)阿德莱德大学毕业证快速办理
按照学校原版(Adelaide文凭证书)阿德莱德大学毕业证快速办理
 
SOLIDWORKS 2024 Enhancements eBook.pdf for beginners
SOLIDWORKS 2024 Enhancements eBook.pdf for beginnersSOLIDWORKS 2024 Enhancements eBook.pdf for beginners
SOLIDWORKS 2024 Enhancements eBook.pdf for beginners
 
Production.pptxd dddddddddddddddddddddddddddddddddd
Production.pptxd ddddddddddddddddddddddddddddddddddProduction.pptxd dddddddddddddddddddddddddddddddddd
Production.pptxd dddddddddddddddddddddddddddddddddd
 
按照学校原版(Greenwich文凭证书)格林威治大学毕业证快速办理
按照学校原版(Greenwich文凭证书)格林威治大学毕业证快速办理按照学校原版(Greenwich文凭证书)格林威治大学毕业证快速办理
按照学校原版(Greenwich文凭证书)格林威治大学毕业证快速办理
 
加急办理美国南加州大学毕业证文凭毕业证原版一模一样
加急办理美国南加州大学毕业证文凭毕业证原版一模一样加急办理美国南加州大学毕业证文凭毕业证原版一模一样
加急办理美国南加州大学毕业证文凭毕业证原版一模一样
 
按照学校原版(Columbia文凭证书)哥伦比亚大学毕业证快速办理
按照学校原版(Columbia文凭证书)哥伦比亚大学毕业证快速办理按照学校原版(Columbia文凭证书)哥伦比亚大学毕业证快速办理
按照学校原版(Columbia文凭证书)哥伦比亚大学毕业证快速办理
 
按照学校原版(SUT文凭证书)斯威本科技大学毕业证快速办理
按照学校原版(SUT文凭证书)斯威本科技大学毕业证快速办理按照学校原版(SUT文凭证书)斯威本科技大学毕业证快速办理
按照学校原版(SUT文凭证书)斯威本科技大学毕业证快速办理
 
一比一原版(TheAuckland毕业证书)新西兰奥克兰大学毕业证如何办理
一比一原版(TheAuckland毕业证书)新西兰奥克兰大学毕业证如何办理一比一原版(TheAuckland毕业证书)新西兰奥克兰大学毕业证如何办理
一比一原版(TheAuckland毕业证书)新西兰奥克兰大学毕业证如何办理
 
一比一原版(Monash文凭证书)莫纳什大学毕业证如何办理
一比一原版(Monash文凭证书)莫纳什大学毕业证如何办理一比一原版(Monash文凭证书)莫纳什大学毕业证如何办理
一比一原版(Monash文凭证书)莫纳什大学毕业证如何办理
 
一比一原版(Adelaide文凭证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide文凭证书)阿德莱德大学毕业证如何办理一比一原版(Adelaide文凭证书)阿德莱德大学毕业证如何办理
一比一原版(Adelaide文凭证书)阿德莱德大学毕业证如何办理
 

Samsung

  • 2. Samsung’s Journey: On March 1, 1938, Samsung was found by Lee Byung-Chull as a grocery store in Taegu, Korea. They started from trading noodles and other produced goods in and around the city and sending out them to China and its territories.After the Korean War, Lee extended his business and entered the textile market and opened the biggest woolen plant in Korea. He concentrated on industrialization with the objective of helping his nation redevelop itself after the war. In 1969, Samsung entered the electronics business with a few electronics centered divisions - Black-and-white televisions were the first items. During the 1970s the organization started exporting home electronics abroad. Around that time Samsung was a significant producer in Korea, and it acquired 50 % stakes of semiconductors in Korea. The last part of the 1970s and mid '80s saw the fast development of Samsung's technology businesses. Separate electronics and semiconductor branches were set up. Samsung Data Systems (presently Samsung SDS) was set up in 1985 to serve organization's developing requirement for system development. This helped Samsung in becoming a pioneer in data innovation sector. Samsung additionally made two new research and development institutes that widened the organization's technology line. The organization kept on making progress on the technology and product quality fronts, with some of its technology products—extending from semiconductors to PC screen and LCD screens—moving into top 5 position in the world. The 2000s saw the introduction of Samsung's Galaxy smartphone series, which rapidly turned into the organization's most-loved product as well as frequently topped the lists of the best-selling cell phones on the planet. Since 2006, the organization has been the top-selling worldwide maker of televisions. Starting in 2010, the Galaxy extended to tablet computers with the presentation of the Galaxy Tab. Competative Structure: Competition between businesses in the world of economics is not always the same or level.The most well-known types of market structure that are found in the monetary world are:  Perfect competition  Monopolistic competition  Monopoly  Oligopoly
  • 3. These market structures have characterizing attributes that different them from one another and are set up in a unique way that have distinction on how competators work withiin the market. The high demand that Samsung gets in the market is based almost entirly on the market structure of an Oligopoly. Because Samsung made a business strategy that can rule the market and spot a high concentration on the innovative work of new, creative products, the firm can offer technologically better products to the buyers that leads to increase in demand. The Galaxy S III is an ideal case of this. This specific item is so imaginative and well designed that it has permitted Samsung to get one of the top seller of cell phones worldwide and has consistently beaten out the iPhone 5 (Primary rivalry from Apple). It is a direct result of the dominat share of the market that Samsung controls by effectively exploring its market structure that allow the organization to produce endless products and keep its supply sufficiently high to fulfill the need, and in order to maintain high supply of such inventive products, Samsung is able to utilize a huge work force for everything from assembeling of an item to innovative work of better approaches to design, market, and at last offer to its final customers. This proves that market structures has an important role in how the firm can do business. By understanding what kind of market structure that a firm is in, that firm will have the option to check whether the expense of business is worth proceeding to battle for. Factors affecting the demand of Samsung smartphones: Demand is the quantity of services or goods that consumers are willing and able (i.e. money) to pay during a specified period of time under given set of some economic conditions. Conditions to be considered includes the price, consumer incomes, expectations of price changes,availability of related goods, consumer tastes & preferences, advertisement etc.  Price of the goods/services: Cost is a significant determinant of demand. Therefore, demand is highly reliant on the cost of the products. When looking at the market price becomes the main aspect. Hence, greater costs would lead us to expect lower quantity demanded because it would become difficult for customers t afford. On the other hand, if cost is low then the quantity demanded would be higher in comparision. Subsequently, there is an opposite connection between the cost of an product and the amount of that product which purchasers are willing and ready to purchase.
  • 4. Samsung phones are available in all almost all price slabs ranging from Rs 7000 to as high as Rs 1,70,000. This cover all types of consumers who wants to buy a smartphones.  Substitute goods: Substitutes are goods and services that can be utilized to satisfy a comparative need or want with an alternate product. For example, going out to see a film and renting a DVD are close substitutes. In this way, substitutes are items that fill a similar need and accordingly the customer considers these to be as choices. Apple, OnePlus, Google Pixels, Vivo, Oppo are few substitute brands which gives a high competition in the market in almost all price segments.  Complimentary goods: A complementary good is a goods that become more attractive when used together. These are also called complements. The complementary good and the main product are in a direct relation. If the complementary good have a significant value in the wholo package then the demand for the primary product will be influenced because of an adjustment in cost of the product. Thus, it certainly depends on how much of a complement one product is to another Few complementary goods to that of a Samsung smartphone are, for example, wired headsets, bluetooth headsets, cases and holsters, batteries, memory cards, vehicle docks, etc. Regardless, a telephone charger is presumably the most significant  Income: Level of income (current and expected) of the client is a significant determinant of demand. The capacity of the purchaser to buy the product depends on their income. If the individual doesn't earn enough to buythe item then he/she will not end up buying it. The client settles on the choice whether to purchase the item or not by looking at current income. The buyer may look into expected salary in order to settle on a choice whether to buy a product. People with high disposable income will prefer to buy high end samsung smartphones with latest features and on the other hand people with low disposable income will go with an average specification phone.  Trends and preferences: People have various tastes and preferences which drives us to allot different values to services and goods that are around us. Style and tastes may influence the value of the item; it relies upon the industry (design garments VS radiators). Individuals have various tastes and preferences and therefore each market is framed by individual and group tastes and preferences. For example, Jennifer Lopez may influence many other women to follow her fashion trend. Samsung has become one of the most trendy organizations in the electronics business. General public opinion shows that Samsung has unexpectedly edged past Iphone in shoppers perception. This was estimated by using a measurement matrix
  • 5. known as "Buzz score", which is determined by inquiring respondants as to whether they have heard anything about the organization and the brand over the last two weeks, through advertisement, word of mouth or news, was it negative or positive? Factors affecting the supply of Samsung smartphones:  Price of good or service: At the point when the customer technology and innovations are first raised in the market their costs will be high. Nonetheless, their supply should be at peak . Furthermore, the estimation of consumer electronics decrease quicker than other items, since technology is progressing so quickly and consistently something new comes out everyday. This requires brisk response of organizations to the fluctuating costs. Lets assume, the cost of the smartphones increases then Samsung would want to supply a greater amount of that item. For this situation, the organization will rely upon Samsung Group to supply more of that product. Indeed, this cycle takes time to deliver and transport completed items. At that point, the decided cost for the cell phones can fluctuate drastically.  Price of related goods or services: Under this condition we should most importantly take into consideration that the use of "related" doesn't mean complimentary goods, yet rather to groups of products that are manufactured by a similar maker that use similar assets and factor of productions, for example, machinery or labour. If a manufacturer has the ability to manufacture two or more unique products using same raw material and similar machinery and equipment, then he can alternate supply of these goods depending on market prices. Samsung Electronics packages and assembles different goods – Computer monitors, TVs, photo cameras, mobile phones, projectors ,etc.  Price and availability of inputs: Price and availability of inputs theory states that the accessibility and cost of factors producing the products or services, for example, labour and raw material has great influence on supply. As cost of the inputs rises, the expense of production will increase as well and consequently supply will decrease. In like manner, decrease in the cost of inputs leads to increase in supply. Looking at our company, Samsung Electronics its supply would be affected if there is a change in the production costs. Increase in input price leads to overall increase in the price of the final products.  The Level of Technology: The technology that is used by the organization in its production has an exceptionally critical effect on the efficiency of the organization. An increase in productivity means producing more services & goods without modifying the amount of resources, or
  • 6. producing the same services & goods with fewer resources. From starting of 2012 AMOLED is utilized for cell phones. Makers have investigated and created in-cell touch panels, compounding the production of capacitive sensor arrays in the AMOLED module fabrication process. Samsung has delivered their version of this innovation as Super AMOLED.  The number of firms that supply the market: As more organizations enter or leave the market, the market supply curve will bend inwards or outwards, driving down or lifting up supply, respectively. If there is a major rivalry in the market it will result decline in price and thus decrease in supply. The electronics market is very competative and has numerous renowned and big brand names competing in the industry. Therefore, the net revenues are small and numerous organizations enter and leave the market Challenges faced my Samsung:  The first challenge came when Samsung lost the smartphone crown to Xiaomi in the September quarter of 2017. In 2019 in July-September quarter, it got pushed to Number 3 in smartphones by another Chinese player, Vivo. In a similar quarter, Samsung likewise lost its top position in the market –feature phones & smartphones – to Xiaomi, after nearly nine years at the top.  Samsung wasn't as deft as its Chinese adversaries and couldn't exploit the extension in the online fragment. They anyway added that Samsung can bounce back, given its interests and investment in technology and local producing, the reputation of its gadgets and the profound entrance of the offline telephone market. It's the main significant handset organization to manufacture from the ground up in India.  The holes in Samsung's portfolio have given chances to other smartphone brands, particularly new market contestants, to plan, strategize, recognize the holes, and influence market openings.  Samsung's "Brand arrogance has made it think little about the capability of the Chinese organizations who have now made a specialty in pretty much every value fragment. Furthermore, their exclusive channel system has bombed them as well  Samsung cell phones are economic and feature rich, and still the most loved brand for geeks, particularly the phones which are running on android OS. Yet, ongoing occurrences shows geeks are stressed over the frequent failure of the phone hardware and poor services in some regions.  Samsung is no place near to social media marketing by its Chinese partners.