This document discusses a potential partnership between Gown Up Inc. and Aramark. It provides background on both companies, including that Gown Up was founded in 2010 and produces hospital gowns, while Aramark was founded in 1936 and currently provides food services and uniforms. The document analyzes reasons for a partnership, such as Gown Up wanting to expand its market and sales. It also examines benefits like increased revenues through Aramark's large customer base, as well as risks. Overall, the document recommends that a partnership would help both companies grow.
William Procter and James Gamble founded Procter & Gamble in Cincinnati in 1837 by making and selling soap and candles. They formalized their partnership in 1837. In the 1850s, the moon and stars symbol began being used unofficially to mark P&G boxes. P&G incorporated in 1890 and expanded nationally and internationally in the following decades, innovating new products like Ivory soap, Crisco, and Tide. It has grown to be a massive multinational corporation with many leading brands in home, health, beauty and other products.
1. Guess is a global lifestyle brand founded in 1981 that designs, markets, and licenses apparel and accessories. It operates over 800 retail stores worldwide.
2. One of Guess's most popular brands is Marciano, a luxury fashion line targeting sophisticated women ages 20-40. Marciano apparel has helped increase Guess's revenue.
3. Guess uses multiple licensing agreements and distribution channels to market its brands globally. It sources fabrics from independent factories in locations like China, Hong Kong, and Los Angeles to keep costs low while maintaining quality.
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, from Ireland and the United Kingdom.
P&G has built a rich heritage since 1837 of providing branded consumer products that improve lives. Its vision is to be the best consumer products company in the world. P&G touches billions of lives daily through brands that aim to make everyday life better. It seeks to win consumers through superior quality and value, not unfair advantages over competitors. P&G has grown into the world's largest consumer goods company through 169 years of trusted brands marketed in over 180 countries.
P&G has built a rich heritage since 1837 of providing branded consumer products that improve lives. Its vision is to be the best consumer products company in the world. P&G aims to win consumers through superior quality and value rather than unfairly disadvantaging competitors. It seeks to provide branded products that improve lives, rewarding shareholders and communities. P&G has over 135,000 employees worldwide, markets over 250 brands in more than 180 countries, and spends over $2 billion annually on research and development.
Ben Cohen and Jerry Greenfield founded Ben & Jerry's ice cream in 1978 after taking an ice cream making course. They started with one scoop shop in Vermont. Ben & Jerry's now has over 580 franchised scoop shops worldwide serving unique ice cream flavors. The company is known for its fun marketing promotions and socially conscious management style that empowers employees.
Cara Cosmetics is a start-up company selling a portable makeup-fixing spray called FACEFIXX. The 35ml spray helps makeup last longer while repairing skin. Cara conducted a survey that found 70% of women aged 19-25 would purchase FACEFIXX for £2-5. The product differs from competitors by being affordable, compact, and having a subtle fresh scent with skin benefits. Cara plans to trademark "FaceFixx" and copyright "Cara Cosmetics" to protect its brand.
This document discusses how brands use animals in their logos and advertising to associate their brand values. It provides several examples of brands that use animals iconically in their logo, such as Jaguar depicting agility through a leaping jaguar, and Fevicol showing strength through elephants. The document explores how brands map animal characteristics like appearance, behavior, and personality onto their own brand values to create quick associations for consumers. While some brand-animal connections are logical, others arose more unexpectedly but still created international recognition. The document suggests animals can be effectively used in both logos and advertising to position brands and achieve competitive advantages.
William Procter and James Gamble founded Procter & Gamble in Cincinnati in 1837 by making and selling soap and candles. They formalized their partnership in 1837. In the 1850s, the moon and stars symbol began being used unofficially to mark P&G boxes. P&G incorporated in 1890 and expanded nationally and internationally in the following decades, innovating new products like Ivory soap, Crisco, and Tide. It has grown to be a massive multinational corporation with many leading brands in home, health, beauty and other products.
1. Guess is a global lifestyle brand founded in 1981 that designs, markets, and licenses apparel and accessories. It operates over 800 retail stores worldwide.
2. One of Guess's most popular brands is Marciano, a luxury fashion line targeting sophisticated women ages 20-40. Marciano apparel has helped increase Guess's revenue.
3. Guess uses multiple licensing agreements and distribution channels to market its brands globally. It sources fabrics from independent factories in locations like China, Hong Kong, and Los Angeles to keep costs low while maintaining quality.
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, from Ireland and the United Kingdom.
P&G has built a rich heritage since 1837 of providing branded consumer products that improve lives. Its vision is to be the best consumer products company in the world. P&G touches billions of lives daily through brands that aim to make everyday life better. It seeks to win consumers through superior quality and value, not unfair advantages over competitors. P&G has grown into the world's largest consumer goods company through 169 years of trusted brands marketed in over 180 countries.
P&G has built a rich heritage since 1837 of providing branded consumer products that improve lives. Its vision is to be the best consumer products company in the world. P&G aims to win consumers through superior quality and value rather than unfairly disadvantaging competitors. It seeks to provide branded products that improve lives, rewarding shareholders and communities. P&G has over 135,000 employees worldwide, markets over 250 brands in more than 180 countries, and spends over $2 billion annually on research and development.
Ben Cohen and Jerry Greenfield founded Ben & Jerry's ice cream in 1978 after taking an ice cream making course. They started with one scoop shop in Vermont. Ben & Jerry's now has over 580 franchised scoop shops worldwide serving unique ice cream flavors. The company is known for its fun marketing promotions and socially conscious management style that empowers employees.
Cara Cosmetics is a start-up company selling a portable makeup-fixing spray called FACEFIXX. The 35ml spray helps makeup last longer while repairing skin. Cara conducted a survey that found 70% of women aged 19-25 would purchase FACEFIXX for £2-5. The product differs from competitors by being affordable, compact, and having a subtle fresh scent with skin benefits. Cara plans to trademark "FaceFixx" and copyright "Cara Cosmetics" to protect its brand.
This document discusses how brands use animals in their logos and advertising to associate their brand values. It provides several examples of brands that use animals iconically in their logo, such as Jaguar depicting agility through a leaping jaguar, and Fevicol showing strength through elephants. The document explores how brands map animal characteristics like appearance, behavior, and personality onto their own brand values to create quick associations for consumers. While some brand-animal connections are logical, others arose more unexpectedly but still created international recognition. The document suggests animals can be effectively used in both logos and advertising to position brands and achieve competitive advantages.
The document provides an overview of management information systems and modeling techniques. It defines MIS as a computer-based system that makes information available to users with similar needs, typically within a formal organizational entity. It then discusses early MIS efforts, how MIS is an organizational resource, common MIS models, and functional information systems. The document also covers topics like report writing, management by exception, mathematical modeling, simulation, and examples of inventory planning models.
Presented at Think Tank 2016 by Laura McLeod, Assistant Professor of Practice, Department of Marketing, UNL College of Business Administration
As marketers, we understand global brands. We may even admire these brands’ power, consistency, and reach. We also understand local brands and their ability to connect authentically with consumers. We may admire these brands for passion, connectedness, and community enrichment. So, what about a glocal brand? From Whole Foods Market Lincoln to HopCat, the self-described “anti-chain chain” – we’ll talk about whether a brand can be both global and local. Together, we will attempt to find a balance between brand consistency and meaningful connection with a local market.
Communication Tools, Preferences and Behaviors of UNL students surveyed in 2016 and presented to UNL communicators at Think Tank 2016 by Andy Schadwinkel, Director of Strategic Marketing Initiatives, University Communications.
The document provides information about Lex, the opinion column at the Financial Times. It lists the Lex team members and their areas of coverage. It also provides guidance on what Lex is allowed to write about and advice for how external PRs can be useful to Lex and how Lex can also be useful in return.
In 2012, Findery launched publicly on October 11th and almost doubled its team size by year's end. Key milestones included designing their site and mobile app, testing an iOS app and API/import tools, and allowing users to include various media types in notes and share notes on other platforms. Findery members left notes on all continents and participated in various challenges. The team hosted an open house and dressed up for Halloween, receiving trick-or-treaters. People praised Findery as a unique social site that gives insight into others' lives.
Digital listening is key to understanding our audiences, mitigating risk, measuring success and overall knowing what is being said online about our brand. Tyler Thomas, UNL's social media specialist presented on the importance of digital listening and provided examples on how to implement for individual units, departments, colleges and companies.
Dokumen tersebut membahas tentang jawaban soal pertemuan minggu 11 yang mencakup 4 pertanyaan. Pertanyaan pertama menjelaskan mengapa sistem manajemen database diperlukan di organisasi sektor publik. Kedua membahas manfaat penggunaan struktur data dan sistem manajemen database. Ketiga menjelaskan cara menangani data besar secara elektronik. Keempat menjelaskan penggunaan database komputer dalam pelayanan SIAK.
This document discusses tractor pulled scrapers, which are versatile machines used to load, haul, and dump loose materials like soil over a range of haul distances. Scrapers have three main parts - a bowl for loading and carrying material, an apron on the front of the bowl, and an ejector in the rear. They follow a production cycle of loading, hauling, dumping, turning, and returning to load again. Scrapers are classified based on their loading method as pusher loaded, self-loading push-pull, elevating, or auger types. Pusher loaded scrapers rely on other equipment to load them while self-loading types can load independently. Scrapers are rated based on their struck
Travail de Fin d'Etudes 2014 : L'intégration de la visioconférence pour rendr...Alessio Fancello
Voici mon TFE, réalisé durant ma dernière année de bachelier en Ecriture Multimédia (2013-2014). Le but de ce travail fut la création d'une plate-forme communautaire de cours de cuisine en ligne (par visioconférence). Autrement dit, un simple blog culinaire mais qui offre plus d'interactivité à ses lecteurs de par l'organisation de cours de cuisine gratuits en ligne et en les faisant participer à ceux-ci.
Ce travail m'a valu une distinction. C'est pourquoi j'ai décidé de le partager. Il sera peut-être une source d'inspiration pour tout étudiant passionné de web et qui devra, un jour, réaliser un travail similaire.
This document provides an analysis of the Mark & Spenser organization. It analyzes the company's internal and external environments through a PESTEL analysis, SWOT analysis, and evaluation of the company's value chain and resources. Some of the company's strengths identified include its strong brand recognition and large customer base in the UK. Weaknesses include some customer perceptions of high prices and lack of interest in some product lines. Opportunities exist in expanding into new markets and adapting to customer preferences for incentives. Threats include increased competition and potential economic downturns. The document concludes the company has a strong strategic position but must effectively utilize resources to maintain its competitive advantage.
This document provides background information on Macy's Inc. and The Gap Inc. as part of an analysis of a potential merger or acquisition between the two companies. It discusses Macy's operations, brands, financial performance, and leadership. It also discusses The Gap's brands, store operations, markets served, and leadership. The document will analyze the potential deal through valuation models like discounted cash flow analysis and comparable multiples to determine a recommended bid range for Macy's to acquire The Gap.
Under Armour is a sports apparel company founded in 1996 that sells clothing and equipment. It has pursued several strategies for growth, including signing influential athlete endorsers, expanding internationally, acquiring fitness technology companies, and increasing marketing to women. Currently, Under Armour faces challenges competing with Nike and Lululemon in the women's market and improving its fashion component to attract today's consumers.
SAIF Corporation underwent a branding initiative to revitalize its aging brand and address a tarnished public image. They selected an agency to help define the brand's identity and develop a new logo. After conducting research, they determined the brand's essence was its dedicated employees. The new brand platform positioned SAIF as a leader in its industry and expressed this through a persona of the Dedicated Advocate. An internal launch educated employees on the new brand and an external launch introduced customers to the updated look while reassuring them that SAIF remained the same committed organization. Ongoing management ensures the brand remains aligned with business strategy and culture.
P&G Home Products Limited is a 100% subsidiary of Procter & Gamble and one of India's fastest growing FMCG companies. It markets P&G's global brands like Ariel, Tide, Head & Shoulders, Pantene, and Rejoice in India. P&G was incorporated in India in 1993 and launched brands like Ariel and Pantene over the years. It is now the second largest FMCG company in India focused on fabric care, hair care, and personal care products.
This document provides information about Procter & Gamble (P&G), a multinational consumer goods corporation. It lists the names and student IDs of 6 group members studying P&G. It then discusses P&G's history, brands, manufacturing regions, leadership awards, and 4Ps marketing strategy. P&G was founded in 1837 and has grown to a $68 billion company that produces hundreds of brands across multiple product categories.
IMC 610 Final Project: IMC Plan for Kmart featuring Adam LevineSusan Sullivan
This document presents an IMC plan for Kmart to target young urban families. It analyzes Kmart's background, strengths, weaknesses and competitors. The target audience is identified as minority moms aged 18-35 and their children. The plan proposes running advertising campaigns during The Voice TV show featuring celebrity apparel lines. It also suggests in-store contests, improving online shopping lists, and capitalizing on back-to-school uniform sales. Measurement of success includes online sales, social media engagement, store traffic and sales. The plan aims to position Kmart as the go-to store for urban families over the next 50 years.
The document provides an overview of management information systems and modeling techniques. It defines MIS as a computer-based system that makes information available to users with similar needs, typically within a formal organizational entity. It then discusses early MIS efforts, how MIS is an organizational resource, common MIS models, and functional information systems. The document also covers topics like report writing, management by exception, mathematical modeling, simulation, and examples of inventory planning models.
Presented at Think Tank 2016 by Laura McLeod, Assistant Professor of Practice, Department of Marketing, UNL College of Business Administration
As marketers, we understand global brands. We may even admire these brands’ power, consistency, and reach. We also understand local brands and their ability to connect authentically with consumers. We may admire these brands for passion, connectedness, and community enrichment. So, what about a glocal brand? From Whole Foods Market Lincoln to HopCat, the self-described “anti-chain chain” – we’ll talk about whether a brand can be both global and local. Together, we will attempt to find a balance between brand consistency and meaningful connection with a local market.
Communication Tools, Preferences and Behaviors of UNL students surveyed in 2016 and presented to UNL communicators at Think Tank 2016 by Andy Schadwinkel, Director of Strategic Marketing Initiatives, University Communications.
The document provides information about Lex, the opinion column at the Financial Times. It lists the Lex team members and their areas of coverage. It also provides guidance on what Lex is allowed to write about and advice for how external PRs can be useful to Lex and how Lex can also be useful in return.
In 2012, Findery launched publicly on October 11th and almost doubled its team size by year's end. Key milestones included designing their site and mobile app, testing an iOS app and API/import tools, and allowing users to include various media types in notes and share notes on other platforms. Findery members left notes on all continents and participated in various challenges. The team hosted an open house and dressed up for Halloween, receiving trick-or-treaters. People praised Findery as a unique social site that gives insight into others' lives.
Digital listening is key to understanding our audiences, mitigating risk, measuring success and overall knowing what is being said online about our brand. Tyler Thomas, UNL's social media specialist presented on the importance of digital listening and provided examples on how to implement for individual units, departments, colleges and companies.
Dokumen tersebut membahas tentang jawaban soal pertemuan minggu 11 yang mencakup 4 pertanyaan. Pertanyaan pertama menjelaskan mengapa sistem manajemen database diperlukan di organisasi sektor publik. Kedua membahas manfaat penggunaan struktur data dan sistem manajemen database. Ketiga menjelaskan cara menangani data besar secara elektronik. Keempat menjelaskan penggunaan database komputer dalam pelayanan SIAK.
This document discusses tractor pulled scrapers, which are versatile machines used to load, haul, and dump loose materials like soil over a range of haul distances. Scrapers have three main parts - a bowl for loading and carrying material, an apron on the front of the bowl, and an ejector in the rear. They follow a production cycle of loading, hauling, dumping, turning, and returning to load again. Scrapers are classified based on their loading method as pusher loaded, self-loading push-pull, elevating, or auger types. Pusher loaded scrapers rely on other equipment to load them while self-loading types can load independently. Scrapers are rated based on their struck
Travail de Fin d'Etudes 2014 : L'intégration de la visioconférence pour rendr...Alessio Fancello
Voici mon TFE, réalisé durant ma dernière année de bachelier en Ecriture Multimédia (2013-2014). Le but de ce travail fut la création d'une plate-forme communautaire de cours de cuisine en ligne (par visioconférence). Autrement dit, un simple blog culinaire mais qui offre plus d'interactivité à ses lecteurs de par l'organisation de cours de cuisine gratuits en ligne et en les faisant participer à ceux-ci.
Ce travail m'a valu une distinction. C'est pourquoi j'ai décidé de le partager. Il sera peut-être une source d'inspiration pour tout étudiant passionné de web et qui devra, un jour, réaliser un travail similaire.
This document provides an analysis of the Mark & Spenser organization. It analyzes the company's internal and external environments through a PESTEL analysis, SWOT analysis, and evaluation of the company's value chain and resources. Some of the company's strengths identified include its strong brand recognition and large customer base in the UK. Weaknesses include some customer perceptions of high prices and lack of interest in some product lines. Opportunities exist in expanding into new markets and adapting to customer preferences for incentives. Threats include increased competition and potential economic downturns. The document concludes the company has a strong strategic position but must effectively utilize resources to maintain its competitive advantage.
This document provides background information on Macy's Inc. and The Gap Inc. as part of an analysis of a potential merger or acquisition between the two companies. It discusses Macy's operations, brands, financial performance, and leadership. It also discusses The Gap's brands, store operations, markets served, and leadership. The document will analyze the potential deal through valuation models like discounted cash flow analysis and comparable multiples to determine a recommended bid range for Macy's to acquire The Gap.
Under Armour is a sports apparel company founded in 1996 that sells clothing and equipment. It has pursued several strategies for growth, including signing influential athlete endorsers, expanding internationally, acquiring fitness technology companies, and increasing marketing to women. Currently, Under Armour faces challenges competing with Nike and Lululemon in the women's market and improving its fashion component to attract today's consumers.
SAIF Corporation underwent a branding initiative to revitalize its aging brand and address a tarnished public image. They selected an agency to help define the brand's identity and develop a new logo. After conducting research, they determined the brand's essence was its dedicated employees. The new brand platform positioned SAIF as a leader in its industry and expressed this through a persona of the Dedicated Advocate. An internal launch educated employees on the new brand and an external launch introduced customers to the updated look while reassuring them that SAIF remained the same committed organization. Ongoing management ensures the brand remains aligned with business strategy and culture.
P&G Home Products Limited is a 100% subsidiary of Procter & Gamble and one of India's fastest growing FMCG companies. It markets P&G's global brands like Ariel, Tide, Head & Shoulders, Pantene, and Rejoice in India. P&G was incorporated in India in 1993 and launched brands like Ariel and Pantene over the years. It is now the second largest FMCG company in India focused on fabric care, hair care, and personal care products.
This document provides information about Procter & Gamble (P&G), a multinational consumer goods corporation. It lists the names and student IDs of 6 group members studying P&G. It then discusses P&G's history, brands, manufacturing regions, leadership awards, and 4Ps marketing strategy. P&G was founded in 1837 and has grown to a $68 billion company that produces hundreds of brands across multiple product categories.
IMC 610 Final Project: IMC Plan for Kmart featuring Adam LevineSusan Sullivan
This document presents an IMC plan for Kmart to target young urban families. It analyzes Kmart's background, strengths, weaknesses and competitors. The target audience is identified as minority moms aged 18-35 and their children. The plan proposes running advertising campaigns during The Voice TV show featuring celebrity apparel lines. It also suggests in-store contests, improving online shopping lists, and capitalizing on back-to-school uniform sales. Measurement of success includes online sales, social media engagement, store traffic and sales. The plan aims to position Kmart as the go-to store for urban families over the next 50 years.
This document provides market research on Columbia Sportswear Company. It includes a company profile outlining Columbia's history, organizational structure, financial performance, and brand positioning. It also analyzes Columbia's target market, competitors, product offerings, and performs a SWOT analysis. The second part outlines plans for a new line targeting young professional women in the Pacific Northwest, including trend research, concept, style sheets, and merchandising plans.
This document brings together a set of latest data points and publicly available information relevant for Financial Services Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Essay Writing Service Recommendation. Free Essay Samples: Ready-Made Examples...Olga Valentin
Essay writing service recommendation sample. Essay Writing Service Recommendation Writing Assignment Help, Essay .... Essay Writing Service for Students and Scholars. 7 Letter of recommendation ideas | letter of recommendation, writing a .... Recommendation Letter Service – templates free printable. Samples of Reference Letter Recommendation Letter PDF May 2 2008-7-01 .... Mba Entry Essay Samples | PDF. Example Of Recommendation Letter Essay - 270 Words - NerdySeal. How to Write a Recommendation Letter for a Student and Employee - A .... Definition essay: Recommendation letter sample. Recommendation Report Template (2) - TEMPLATES EXAMPLE | TEMPLATES .... Written Recommendation.
The document provides an overview of Gap Inc., including its mission, objectives, history, milestones, trademarks, managerial analysis, marketing strategy, stores, suppliers, products, worldwide production, projected growth, expansion, supply chain management, and corporate social responsibility. The key points are that Gap Inc. aims to increase sales and brand identity through reliable inventory, new brands, an improved online presence, and stronger customer relationships. It was founded in 1969 and has since expanded globally through both company-operated stores and franchises. Its supply chain is global and utilizes fast fashion processes to rapidly adapt designs. Gap Inc. also has a corporate social responsibility program focused on its supply chain, environmental impact, and community investment.
SodaStream is a company that manufactures home carbonation systems allowing users to carbonate water into soft drinks and sparkling water. With concerns over health and the environment regarding pre-packaged sodas growing, SodaStream has seen increasing success. The document discusses SodaStream's history, its recent strategy focused on the health and environmental benefits of its product, partnerships with other brands, and rapid revenue growth outpacing the carbonated soft drink market. SodaStream's sales have trebled since 2008 as its US market has grown and recurring income from consumables has increased, putting the company in a stronger position.
The document discusses six criteria that make a company great: 1) Owners have a clear vision and purpose, 2) The company contributes positively to its community, 3) It has close relationships with customers and suppliers, 4) Employees are highly valued, 5) The business model is sound and protects margins, and 6) Owners and leaders are passionate about the company's work. Additional factors that support these criteria include having leaders who know themselves and what they want from the business, being rooted in the local community, trusting employees over strict control, and leaders taking care of their own well-being.
Exotic Vibez is a start-up retail business that will sell unique clothing and accessories online and through a physical storefront. The business aims to understand customer needs and provide a personalized shopping experience. Key objectives include establishing brand awareness, becoming a leader in quality apparel, and aggressively expanding over the first three years. The business will focus on quality products, customer service, and competitive pricing to attract customers and achieve success.
Running Head Conceptualizing in Business – Business Model and Str.docxjoellemurphey
Running Head: Conceptualizing in Business – Business Model and Strategic Planning 1
Conceptualizing in Business- Business model and strategic planning 2
Conceptualizing in Business – Waterboard Corporation
David Greenfield
BUS/475
July 27, 2015
Susan Horvat
Conceptualizing in Business – Waterboard Corporation
My new Company will be the Waterboard Corporation, which will be an international corporation based in the United States and operate in places like America, Caribbean, Africa, Asia, and Europe. This paper will discuss the mission statement and vision statement of Waterboard Corporation as well as the major guiding principles and values that the Corporation will apply the cut-throat competitive environment. Additionally, it will as well look at a division of Waterboard Corporation and then discuss the marketing strategies that will be applied by the company in trying to meet the unending needs of customers.
Water board Corporations will be dealing with agricultural services. Some of the activities that will take place in Waterboard Corporation include sugar production, citrus production, pork production and processing, commodity merchandising and flour milling (Hart 2003).
Proposed new Division for the company
The division that I want to create for Waterboard Corporation is the Cargo shipping of products across the globe. This division will enhance the transportation of the products of the company to different parts of the world. For the start of the business, the Company will own seven container vessels chartered to the corporation. Waterboard Corporation will have 900 employees particularly to this special division of Cargo shipping which will be working in various chain stores in the destined countries.
Alignment of the division to the Mission and Vision Statement
This division of the Waterboard Corporation will be customer focused and run in line with the vision and vision statement of the company. Waterboard Corporation will be a food producing and processing company which aims at offering high quality, fair priced foods and agricultural products that use natural ingredients (Hart 2003).We will view us as partners with our community, the environment, customers, and employees. Additionally, we are aiming at becoming a globally recognized corporation capitalizing the interest sustained in agricultural products across the globe. Above all, we are expecting to moderate our growth, annual profitability as well as maintaining a sense of pride and a good reputation. And for this, cargo shipping of our agricultural products will be a key tool that will help us to reach to the world, close to the consumers with our products thereby making our mission statement become a reality.
Our vision statement as Waterboard Corporation is to become a global company which clearly understands the needs of the customers across the globe by developing products and services which satisfies the interests and nee ...
Procter & Gamble is a global consumer goods company with many household brands. It has three units: household care, beauty/grooming, and health/well-being. P&G has a history of innovation dating back to its founding in 1837 and was one of the first companies to use market research. Under CEO A.G. Lafley, P&G has shifted to an approach called "Connect & Develop" that focuses on gathering external innovations. Lafley also emphasizes assessing consumer outcomes to create new opportunities through experiments and building brand communities.
Procter & Gamble is a large multinational consumer goods company founded in 1837. It has annual revenues of over $83 billion and employs over 138,000 people worldwide. P&G manufactures a wide range of products across several brands, including Crest, Tide, Bounty, Pampers, Gillette, Olay, and Pantene. It pioneered brand management and soap operas as advertising vehicles. P&G has a long history of acquisitions that have expanded its product portfolio.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Enhancing Adoption of AI in Agri-food: Introduction
Schley companyresearchreport (1) (1)
1. Running head: POTENTIAL ARAMARK/GOWN UP PARTNERSHIP
Gown Up Look Good, Feel better!
Gown Up Inc.* 23 Fashion Way * Baltimore, MD 21220 *
410-931-GOWN* 1-800-788-GOWN* 410-931-4699 (fax)* www.Gownupinc.com
Potential Aramark/Gown Up Partnership
Katie Schley
Frostburg State University
2. Aramark/Gown Up Partnership 2
Gown Up Look Good, Feel better!
Gown Up Inc.* 23 Fashion Way * Baltimore, MD 21220 *
410-931-GOWN* 1-800-788-GOWN* 410-931-4699 (fax)* www.Gownupinc.com
January 16, 2013
Dear Dr. Jill Morris
Attached you will find the report you requested about the potential partnership of Gown
Up Inc. and Aramark. This report includes information about the history of the Aramark
company and the current outlook on Gown Up Inc.
This report contains research into the potential partnership of Gown Up Inc. and Aramark.
After extensvie research we have determined that it would be monetarily beneficial to
partner our company with Aramark for increased sales, expansion and growth. By doing so,
we will gain a much larger market and increased revenues. We will be able to quickly
expand because Aramark is a well known, professional uniform company, amongst many
other specialties. In addition, we will help expand their company as the healthcare industry
continues to expand and new customers seek gown purchase. Also included in the report is
a historical look at Aramark and how it first began, full benefits and risks of partnering with
such a company, and a SWOT analysis of our current market position.
I would like to discuss the findings in this report at our next Board meeting in February. I
would also like to speak with you in person about our findings before that time. Please call
or email to schedule a meeting with me during the next two weeks so we can decide on the
future of Gown Up and the potential partnership with Aramark.
Thank you,
Katie Schley
Katie Schley
CEO Gown Up Inc.
3. Aramark/Gown Up Partnership 3
Gown Up Look Good, Feel better!
Gown Up Inc.* 23 Fashion Way * Baltimore, MD 21220 *
410-931-GOWN* 1-800-788-GOWN* 410-931-4699 (fax)* www.Gownupinc.com
Executive Summary
This report contains research into the potential partnership of Gown Up Inc. and
Aramark. After extensvie research we have determined that it would be monetarily
beneficial to partner with Aramark for increased sales, expansion and growth of our
company. By doing so, we will gain a much larger market and increased revenues. Since
Aramark is already a well known company, we will be beneficial to their sales with the
introduction of a new partnership and a more improved product. Also included in the
report is a historical look at Aramark, how it first began, and how its core values have
brought them to where they are today. In addition, full benefits and risks of this
partnership, and a SWOT analysis of our current market position.
Table of Contents
4. Aramark/Gown Up Partnership 4
Executive Summary.....................................................................................................................................3
Table of Contents.....................................................................................................................................3
Introduction.................................................................................................................................................5
Reasons for Partnership...............................................................................................................................5
History of Aramark......................................................................................................................................5
Gown Up History.........................................................................................................................................7
Common Values...........................................................................................................................................8
SWOT ANALYSIS...........................................................................................................................................8
Strengths.................................................................................................................................................8
Weaknesses.............................................................................................................................................9
Opportunites...........................................................................................................................................9
Threats.....................................................................................................................................................9
Drawbacks of Aramark Partnership.............................................................................................................9
Benefits of Partnership with Aramark.......................................................................................................10
Conclusion.................................................................................................................................................10
References.................................................................................................................................................11
5. Aramark/Gown Up Partnership 5
Introduction
In an effort to boost sales in a failing economy, Gown Up has felt the need to
research companies similar to ours for a potential partnership. Our product has slowly
gained recognition and we feel we can greatly expand our distribution by creating more
facilities throughout the entire east coast. At this time, we do not have the budget for
expansion. With a partnership we can make this possible and become the company we
have dreamt of being since we first openeed our doors in 2010. We will continue to keep
our loyalty to our customers and will become more widely known by partnering with a
trusted name like Aramark.
Reasons for Partnership
In an effort to boost sales and reach out to more customers which has been our goal
from the start, we are potentially partnering with Aramark. Aramark is an internationally
known company known for many services including uniform and gown distribution. While
we do not plan to expand quite that far, we would like to expand to the entire east coast
and possibly move west depending on sales at that time. Partnering with this company will
give us a well known name that consumers already trust and we will have many new
customers to build from as well. We believe our product has much more quality than the
current gown Aramark offers. We will be able to offer a new and improved product to their
customers and ours, because quality is our number one goal.
History of Aramark
6. Aramark/Gown Up Partnership 6
Aramark was started in 1936 with a vision to put vending machines in companies
such as factories and businesses (Aramark, 2012). It was started by Davre Davidson and
the initial product was peanuts. This idea was shared by another man named William
Fishman, who ran a vending machine company based in Chicago (Aramark, 2012). A
mutual customer named Douglas Aircraft, introduced the men to each other to join forces.
One man handled business at the Chicago plant, while the other did the same in southern
California (Aramark, 2012).
In 1959, the combined company became known as ARA for "Automatic Retailers of
America" (Aramark, 2012). In 1961, the company joined forces with Slater System Inc., the
largest food retailer on the East Coast at that time, which made them a national company
(Aramark, 2012). In the mid 1960s, the company continued to quickly expand when they
supplied meals at the Summer Olympic Games in Mexico City and their operations became
international. The company changed their name to ARA services. Joseph Neubauer joined
the company in 1979 as executive vice president of finance and was elected CEO and
chairman in 1984 (Aramark, 2012).
In the early 1990s, the company's emphasis shifted to "partnering" and changed its
name to Aramark in 1994 (Aramark, 2012). Aramark began focusing on doing whatever
they could to help clients succeed at their business which included continued food service
and supplier of uniforms. They realized that company uniforms was a growing demand and
began selling personalized company uniforms. In addition, they also provided a
professional cleaning service with their sales. According to Aramark, 2012, in November
2001, Aramark acquired "ServiceMaster Management Services, which expanded their
7. Aramark/Gown Up Partnership 7
service capabilities to food service, uniform and career apparel." In December 2001, the
company went from private to public and has continued to expand its services since
(Aramark, 2012). In 2003, they expanded their overseas service by entering countries such
as Chile, Ireland, Japan and Korea (Aramark, 2012). Today, they continue to build trust with
business clients around the world and continue to customize each client's specific needs.
They offer food, refreshment, cleaning and uniform services.
Gown Up History
Gown Up was founded in 2010 by Katie Schley. She first introduced the idea to her
family after seeing a family member in the hospital wearing a faded, ragged, not-so-
covering patient gown. She did some research and found that one of the least appealing
parts to being in the hospital is wearing those gowns. The traditional hospital gowns seen
in almost every healthcare setting today is either made of paper or cotton and was first
designed in 1920 (Brown, 2009). While few things with the gown has changed since then,
very little has stuck. Upon further research, although patient's despise wearing those
gowns, the reason they have stayed the way they are for so long is: they are low in cost,
require little maintenance and provide easy access for healthcare needs such as
intravenous fluid (Brown, 2009). It seems that the original design was for patient's that do
not walk which provides easy access for skin assessments and toileting needs. The reality
is, a majority of patient's do walk in the hospital and in fact doctor's usually want the
patient to get out of bed as fast as possible.
8. Aramark/Gown Up Partnership 6
Aramark was started in 1936 with a vision to put vending machines in companies
such as factories and businesses (Aramark, 2012). It was started by Davre Davidson and
the initial product was peanuts. This idea was shared by another man named William
Fishman, who ran a vending machine company based in Chicago (Aramark, 2012). A
mutual customer named Douglas Aircraft, introduced the men to each other to join forces.
One man handled business at the Chicago plant, while the other did the same in southern
California (Aramark, 2012).
In 1959, the combined company became known as ARA for "Automatic Retailers of
America" (Aramark, 2012). In 1961, the company joined forces with Slater System Inc., the
largest food retailer on the East Coast at that time, which made them a national company
(Aramark, 2012). In the mid 1960s, the company continued to quickly expand when they
supplied meals at the Summer Olympic Games in Mexico City and their operations became
international. The company changed their name to ARA services. Joseph Neubauer joined
the company in 1979 as executive vice president of finance and was elected CEO and
chairman in 1984 (Aramark, 2012).
In the early 1990s, the company's emphasis shifted to "partnering" and changed its
name to Aramark in 1994 (Aramark, 2012). Aramark began focusing on doing whatever
they could to help clients succeed at their business which included continued food service
and supplier of uniforms. They realized that company uniforms was a growing demand and
began selling personalized company uniforms. In addition, they also provided a
professional cleaning service with their sales. According to Aramark, 2012, in November
2001, Aramark acquired "ServiceMaster Management Services, which expanded their