SlideShare a Scribd company logo
lar
ecu
ol
M
my
no
tro
as
G
(new) Group 8
Lui lai Chu 13203797
Lee Hin Yu 13202669
Hui Wing Shan 13202707
Objectvies

Background

Video

Survey &
Analysis

Library
Search

Web Search

References
Job Division
Objective
O To introduce the history and origins of

molecular gastronomy
O To discover the popularity of this

innovation in our society
O To study the possibility of future

development in our society
Video
Background
O Molecular gastronomy is the application of

physics, chemistry, and biology .
science of cooking
Background
Ostarted from an English teacher of
cookery, Elizabeth Cawdry Thomas
O
Proposed a workshop to learn about
the physics and chemistry of cooking.
Web search
Search Strategies

Web Sites

“molecular gastronomy” www.molecularrecipes.com/moleculargastronomywww.molecularrecipes.com
top *molecular
gastronomy countries

www.gayot.com/restaurants/best-us-top10-moleculargastronomy_01us.html

molecular gastronomy
site: youtube.com

www.youtube.com/channel/HCP8EJrZhEVtg

intitle:molecularb
gastronomy

http://www.foxnews.com/leisure/2013/10/21/top-10-molecular-gastronomy-restaurants-in-us/
?&
www.molecularrecipes.com/molecular-gastronomy

molecular gastronomy
OR food
Library Search
Search strategies

Library Resources

Library Resources

“Molecular
Gastronomy”

Journal Articles

This, H. (2005). Molecular
gastronomy. Nature Materials,
4(1), 5-7. doi:10.1038/nmat1303

“Molecular
Gastronomy”

Magazine

Anonymous. (2002). The word
molecular gastronomy.
SUTTON: Reed Business
Information UK.

Molecular Gastronomy
AND ” technology”

Magazine

Andrew Hodges. Molecular
Gastronomy: Exploring the
Science of Flavor. 294 Vol. New
York: Scientific American,
Incorporated, 2006. Print.
MIND MAP
Survey
O Objective:

To investigate how well respondent know
about the molecular gastronomy
O Number of responses:

20

O https://qtrial.qualtrics.com/SE/?SID=SV_1yNpHmzfqR4
Survey Question
1. What is your gender?
2. What is the highest level of education you have completed?
3. Have you ever heard of Molecular gastronomy ( 分子料理 ) ?
4. Do you know how it (Molecular gastronomy 分子料理 ) works?
5. Where do you get this information about Molecular gastronomy ? ( You can select more than one
item)
Survey Question
6. Have you tried it before?
7. How much have you spent on it?
8. How will you rate the future potential(possibility)of it in Hong Kong ?( 0 is the
lowest possibility...
9. Will you try it in the future?
10. Have you learnt more about it after finishing our questionnaire?
Survey result and analysis

O →indicates the importance and prevalence of
mass media
Con’t Analysis
O Few respondents(3%)have heard from

parents or relatives
O →implies that the old generation know

little about the new technology

O This may lead to digital divide (Disparity
between people who could well access to
the information technology and who could
not)
Survey result and analysis(Q5&Q9)

Most of the respondents heard of the technology from
the media (e.g. the internet and television) would
probably try it in the near future.
Analysis

Restaurants may use TV or the internet
as a media to promote the new food
technology in the future
→arouse the interest of general public
Survey result and analysis

Average rating :60.1
Half of the respondents will probably try the new
technology and the above ratings show their positive
attitudes towards it.
Analysis
O

BUT :

Some =
Analysis of the reasons

Q: Have you tried it before? No.Why?

expensive
Analysis
•

Other reasons :

•

the new food technology = a novelty

•

→ little knowledge about it → food safety concern

•
•

people may have a conservative mindset
/ low confidence on scientific technology.
Analysis
Restaurants
Solutions

Government

Lowering the price →
by lowering the
production cost .

Promotions

Provide economic
incentives → better
development
Comprehensive
monitoring system →
ensure the food
hygiene.
Job Division
Name

Jobs

Lui Lai Chu

Web search, Library search, Analysis

Lee Hin Yu

Mind map , Video ,design , Analysis

Hui Wing Shan

Objectives ,Background ,Analysis
Reference
O Anonymous. (2002). The word molecular gastronomy. SUTTON: Reed
Business Information UK.
O This, H. (2005). Molecular gastronomy. Nature Materials, 4(1), 5-7.
doi:10.1038/nmat1303
O This, H. (2005). Molecular gastronomy. Nature Materials, 4(1), 5-7.
doi:10.1038/nmat1303
O Anonymous. (2002). The word molecular gastronomy. SUTTON: Reed
Business Information UK.
O Andrew Hodges. Molecular Gastronomy: Exploring the Science of
Flavor. 294 Vol. New York: Scientific American, Incorporated, 2006.
Print.

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Group 8

  • 1. lar ecu ol M my no tro as G (new) Group 8 Lui lai Chu 13203797 Lee Hin Yu 13202669 Hui Wing Shan 13202707
  • 3. Objective O To introduce the history and origins of molecular gastronomy O To discover the popularity of this innovation in our society O To study the possibility of future development in our society
  • 5. Background O Molecular gastronomy is the application of physics, chemistry, and biology . science of cooking
  • 6. Background Ostarted from an English teacher of cookery, Elizabeth Cawdry Thomas O Proposed a workshop to learn about the physics and chemistry of cooking.
  • 7. Web search Search Strategies Web Sites “molecular gastronomy” www.molecularrecipes.com/moleculargastronomywww.molecularrecipes.com top *molecular gastronomy countries www.gayot.com/restaurants/best-us-top10-moleculargastronomy_01us.html molecular gastronomy site: youtube.com www.youtube.com/channel/HCP8EJrZhEVtg intitle:molecularb gastronomy http://www.foxnews.com/leisure/2013/10/21/top-10-molecular-gastronomy-restaurants-in-us/ ?& www.molecularrecipes.com/molecular-gastronomy molecular gastronomy OR food
  • 8. Library Search Search strategies Library Resources Library Resources “Molecular Gastronomy” Journal Articles This, H. (2005). Molecular gastronomy. Nature Materials, 4(1), 5-7. doi:10.1038/nmat1303 “Molecular Gastronomy” Magazine Anonymous. (2002). The word molecular gastronomy. SUTTON: Reed Business Information UK. Molecular Gastronomy AND ” technology” Magazine Andrew Hodges. Molecular Gastronomy: Exploring the Science of Flavor. 294 Vol. New York: Scientific American, Incorporated, 2006. Print.
  • 10. Survey O Objective: To investigate how well respondent know about the molecular gastronomy O Number of responses: 20 O https://qtrial.qualtrics.com/SE/?SID=SV_1yNpHmzfqR4
  • 11. Survey Question 1. What is your gender? 2. What is the highest level of education you have completed? 3. Have you ever heard of Molecular gastronomy ( 分子料理 ) ? 4. Do you know how it (Molecular gastronomy 分子料理 ) works? 5. Where do you get this information about Molecular gastronomy ? ( You can select more than one item)
  • 12. Survey Question 6. Have you tried it before? 7. How much have you spent on it? 8. How will you rate the future potential(possibility)of it in Hong Kong ?( 0 is the lowest possibility... 9. Will you try it in the future? 10. Have you learnt more about it after finishing our questionnaire?
  • 13. Survey result and analysis O →indicates the importance and prevalence of mass media
  • 14. Con’t Analysis O Few respondents(3%)have heard from parents or relatives O →implies that the old generation know little about the new technology O This may lead to digital divide (Disparity between people who could well access to the information technology and who could not)
  • 15. Survey result and analysis(Q5&Q9) Most of the respondents heard of the technology from the media (e.g. the internet and television) would probably try it in the near future.
  • 16. Analysis Restaurants may use TV or the internet as a media to promote the new food technology in the future →arouse the interest of general public
  • 17. Survey result and analysis Average rating :60.1 Half of the respondents will probably try the new technology and the above ratings show their positive attitudes towards it.
  • 19. Analysis of the reasons Q: Have you tried it before? No.Why? expensive
  • 20. Analysis • Other reasons : • the new food technology = a novelty • → little knowledge about it → food safety concern • • people may have a conservative mindset / low confidence on scientific technology.
  • 21. Analysis Restaurants Solutions Government Lowering the price → by lowering the production cost . Promotions Provide economic incentives → better development Comprehensive monitoring system → ensure the food hygiene.
  • 22. Job Division Name Jobs Lui Lai Chu Web search, Library search, Analysis Lee Hin Yu Mind map , Video ,design , Analysis Hui Wing Shan Objectives ,Background ,Analysis
  • 23. Reference O Anonymous. (2002). The word molecular gastronomy. SUTTON: Reed Business Information UK. O This, H. (2005). Molecular gastronomy. Nature Materials, 4(1), 5-7. doi:10.1038/nmat1303 O This, H. (2005). Molecular gastronomy. Nature Materials, 4(1), 5-7. doi:10.1038/nmat1303 O Anonymous. (2002). The word molecular gastronomy. SUTTON: Reed Business Information UK. O Andrew Hodges. Molecular Gastronomy: Exploring the Science of Flavor. 294 Vol. New York: Scientific American, Incorporated, 2006. Print.