This document discusses Uniqlo's positioning in the global apparel market and strategies for achieving its goal of becoming the largest apparel retailer. It outlines Uniqlo's current sales and store count. The SWOT analysis notes Uniqlo's strengths in supply chain and decision making but weaknesses in risk management. It suggests Uniqlo could improve by balancing speed and flexibility with risk hedging when selecting merger/cooperation partners to help achieve its growth goal.

1. GLOBAL MARKETINGTEAM : ACEJunghyunCho(10bn952l)YUKIKO SAWA(08bn059n)TAISUKE MIYAMAE(08bn118j)YUKI WATANABE(08bn137j)

2. OUTLINEBrunches of First RetailingWhat is UNIQLOUNIQLO’s positioningSWOT of UNIQLOHow could UNIQLO be betterHow could UNIQLO achieve its goal

3. Brunches of First Retailing

4. What is UNIQLO?UNIQLO is the world 6th apparel retailer with sales of 568.4billion yen.Has 944 stores in the world.Established in 1984GOAL - To be the world largest apparel retailer -To hit sales of 2 trillion JPY per year, just over double that of 2010

5. UNIQLO’s current positioningHigh fashionF21H&MGAPZARAUNIQLOHigh qualityLow price0Basic

6. SWOT of UNIQLOSW-Creating existing product as a new-Sensitivity of customer behavior and global economic -Scale of economy-speedy and flexible decision making through SPA-The synergies gained by the merger and cooperation-Lack of risk hedging-shift from pull strategy to push strategy-Cost and time OT-From speedy and flexible decision making, Uniqlo can be the first mover-Misdirection of position

7. How could UNIQLO be better?Uniqlo has less process in decision making. So it’s speedy and flexible. But it lacks risk hedging

8. How could UNIQLO be better?Balance between speed/flexibility and risk hedging needs to be adjusted.

9. How could UNIQLO achieve its goal As Uniqlo has been doing, it should merger and cooperate with other companies due to spreading their business area to achieve its goal. But it has been failed most of the time. So, by adjusting balance between speed/flexibility and risk hedging, Uniqlo can select right partner to merger and cooperate to achieve its goal.

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