The document provides a design proposal for improving the Uniqlo user interface. It identifies several current issues with the Uniqlo website, including an unattractive font, unnecessary elements, poor organization, excessive text and images, and inconsistent colors. The proposed solutions are to simplify the design by removing unnecessary elements, changing colors to be more cohesive, reducing text, and improving organization. Comparisons to the original Uniqlo site and competitors are included, as well as visual prototypes of the new design.

1. USERINTERFACE
design proposal
Prepared by: Jane Chan Jia Yee (2016050423)

2. INTRO
Since March 1949, a Yamaguchi-based company, Ogori Shōji (which, until
then, had been operating men's clothing shops called "Men's Shop OS")
existed in Ube, Yamaguchi.
In May 1984, they opened a unisex casual wear store in Fukuro-machi, Naka-
ku, Hiroshima under the name "Unique Clothing Warehouse". Initially, from
the contraction of "unique clothing", the brand was going to register under
"uni-clo". However, in 1988, during administration work between Hong Kong
in relation to the brand, staff in charge of registration misread the "C" as "Q",
and that is how the brand name was born. From then, Tadashi Yanai changed
the store name to "uniqlo" across Japan. In September 1991, the name of the
company was changed from "Ogori Shōji" to "Fast Retailing", and by April
1994, there were over 100 Uniqlo stores operating throughout Japan.

3. MARKET
• Their target client is kids, teenagers and adults.
• To provide comfortable wears for consumer.
• To provide convenience platform for client to access.
• They can purchase the item online anywhere and anytime.
• Sign up for member to get personal support.
• They don’t aware that they have the problem and I propose this to fix
the problem that consumer might encounter.

4. COMPETITOR
LAZADA
ZALORA

5. ANALYSIS
Current Issue: • The Font on the top bar is
unattractive and clustered.
• The unnecessary arrow.
Solution: • Change the background color.
• Take away the arrow and
add the coin slider.
Benefit: • Pleasing the eyes.
• Easy to access.

6. Current Issue:
Solution:
Benefit:
• Not well-organize.
• The unnecessary label
In the middle of the web.
• Layout
• Remove the unnecessary
label.
• Create a specific slot for
Uniqlo E-Member.
• Look nice, attractive and
Well-organize.

7. Current Issue:
Solution:
Benefit:
• The color out of scheme.
• Too much text.
• Change the color.
• Reduce the text.
• Pleasant the eyes.
• User friendly.

8. Current Issue:
Solution:
Benefit:
• Unnecessary line in between.
• Remove the line.
• Simplicity.
• Attractive.

9. Current Issue:
Solution:
Benefit:
• Too much information.
• The image too messy.
• Add “read more” / Reduce
the text / take away the text.
• Choose a better image.
• Easy for user to access.
• Attract user to click in.

10. VISUALS

12. Mobile Version

15. COMPARE (New meets Old)
BEFORE
AFTER

16. AFTER
BEFORE

17. COMPARE (New meets Competitor)
UNIQLO
ZALORA

18. UNIQLO
LAZADA

19. PROTOTYPE