The document provides a 7 step guide for graphic designers to become more user experience focused. The steps include stopping saying work is about tech, collaborating in groups as interactive design requires different skills, listening as it's not about the individual, designing for why not just what, facing fears about new skills, being in the top 1% by driving change not just reacting, and sharing additional learning resources. The document emphasizes understanding users and business goals over just aesthetics or technology.
This Week in Design: What is User Experiencethegroop
Presentation from Episode 2 of This Week in Web Design: What is User Experience?
To watch the episode visit: http://bit.ly/gRf25E
Follow us at:
http://www.twitter.com/josecaballer
This Week in Web Design
LIVE Every Tuesday
3pm PST 6pm EST
http://www.thisweekin.com
Why will pure design services be harder and harder to sell in the 21st century?
The clients want something else. Correction. They need something else. They're losing customers, slow to innovate and don't share a vision on how to achieve their goals.
What is it that they're willing to pay money for? My guess, is they want creative services to help make them money. They want it to go from an expense to an investment— aka ROI (Return On Investment). They want: Conversion (more customers to sell more stuff to at a higher price). How will they do this?
For some, they will need to design a conversion funnel that includes content strategy (social engagement with the customers/users that will help them grow). How will they attract those people? They need to improve the lives of their customers (make something easier, more convenient, help them learn, etc...).
How will they get there?
They need a comprehensive business/marketing plan that connects strategy with incredible, amazing, mind blowing, creative execution. It's that bridge that I've been talking about. Designers need to learn how to bridge the gap with the client.
You can't drive the train from the back. The back of the train, in this instance, is asking "what things look like".
This eBook was created by Above the Fold, a user experience design agency located in Cambridge, MA, USA. For more information about Above the Fold, visit http://www.abovethefolddesign.com/
This Week in Design: What is User Experiencethegroop
Presentation from Episode 2 of This Week in Web Design: What is User Experience?
To watch the episode visit: http://bit.ly/gRf25E
Follow us at:
http://www.twitter.com/josecaballer
This Week in Web Design
LIVE Every Tuesday
3pm PST 6pm EST
http://www.thisweekin.com
Why will pure design services be harder and harder to sell in the 21st century?
The clients want something else. Correction. They need something else. They're losing customers, slow to innovate and don't share a vision on how to achieve their goals.
What is it that they're willing to pay money for? My guess, is they want creative services to help make them money. They want it to go from an expense to an investment— aka ROI (Return On Investment). They want: Conversion (more customers to sell more stuff to at a higher price). How will they do this?
For some, they will need to design a conversion funnel that includes content strategy (social engagement with the customers/users that will help them grow). How will they attract those people? They need to improve the lives of their customers (make something easier, more convenient, help them learn, etc...).
How will they get there?
They need a comprehensive business/marketing plan that connects strategy with incredible, amazing, mind blowing, creative execution. It's that bridge that I've been talking about. Designers need to learn how to bridge the gap with the client.
You can't drive the train from the back. The back of the train, in this instance, is asking "what things look like".
This eBook was created by Above the Fold, a user experience design agency located in Cambridge, MA, USA. For more information about Above the Fold, visit http://www.abovethefolddesign.com/
A myriad of user experience deliverables are available to the UXD practitioner, but which are most effective for capturing the design concept, process, and vision? We survey preferred sets of deliverables and give pointers for choosing yours.
My Personal CORE Strategy: Brand, Customers, Goals Jose Caballer
FREE Webinar Thursday, May 22nd 5:30 PM
fb.me/6Enzgvd23
The Skool OS CORE is a strategic planning framework that helps you define your brand, define your customers and prioritize your goals. As an experiment I used it on myself. Can the CORE Strategic framework be used for a person?
Planning and measuring social media strategiesLander Janssens
Allen Kevin, Head of Global Planning, Proximity London @ Relationship Marketing congres (Stichting Marketing)
If you Google the phrases ‘social media marketing’ and ‘buzz marketing’ you get 3.2 million references. So much talk, but in reality so little knowledge or real understanding. Who can name three successful social media campaigns? When advertisers ask how success can be measured, what should you say? When you are planning a communication strategy, where do social media fit?
‘social media’ has exploded to the point that the phrase does not help us create more effective strategies or better work. The presentation will propose a simple framework that everyone can use for planning and measuring communications that use social media; it will show a number of case studies that show how effective social media can be when properly integrated into a wider campaign; and it will look at a few brands that are going further and making social media a core part of their business model.
http://www.proximitylondon.com
http://www.relationshipmarketing.be
http://www.stichtingmarketing.be
UX design, does it matter to your Business?
UX is the difference between Good & Bad
A great user experience meets the exact needs of the customer, without fuss or bother, simply giving customers what they say they want.
UX is the: what, when, where, why, how, and who of a product. Pretty much everything that affects a user’s interaction with that product.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
A myriad of user experience deliverables are available to the UXD practitioner, but which are most effective for capturing the design concept, process, and vision? We survey preferred sets of deliverables and give pointers for choosing yours.
My Personal CORE Strategy: Brand, Customers, Goals Jose Caballer
FREE Webinar Thursday, May 22nd 5:30 PM
fb.me/6Enzgvd23
The Skool OS CORE is a strategic planning framework that helps you define your brand, define your customers and prioritize your goals. As an experiment I used it on myself. Can the CORE Strategic framework be used for a person?
Planning and measuring social media strategiesLander Janssens
Allen Kevin, Head of Global Planning, Proximity London @ Relationship Marketing congres (Stichting Marketing)
If you Google the phrases ‘social media marketing’ and ‘buzz marketing’ you get 3.2 million references. So much talk, but in reality so little knowledge or real understanding. Who can name three successful social media campaigns? When advertisers ask how success can be measured, what should you say? When you are planning a communication strategy, where do social media fit?
‘social media’ has exploded to the point that the phrase does not help us create more effective strategies or better work. The presentation will propose a simple framework that everyone can use for planning and measuring communications that use social media; it will show a number of case studies that show how effective social media can be when properly integrated into a wider campaign; and it will look at a few brands that are going further and making social media a core part of their business model.
http://www.proximitylondon.com
http://www.relationshipmarketing.be
http://www.stichtingmarketing.be
UX design, does it matter to your Business?
UX is the difference between Good & Bad
A great user experience meets the exact needs of the customer, without fuss or bother, simply giving customers what they say they want.
UX is the: what, when, where, why, how, and who of a product. Pretty much everything that affects a user’s interaction with that product.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
I was invited to speak to a group of smart folks in WAW Austin. This is the deck I used to share with them my experience with WAA and eMetrics. I encouraged everybody to check out WAA and become a member so that we can work together to shape the industry and advance our career.
Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that’s why.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.
With the advance of digital media, consumers are engaging with brands using fundamentally different behaviors.
Wingman is a Digital Consulting firm. Working with our clients on their most challenging issues, we are able to develop well defined strategies for all digital media, be it on the web, mobile devices or social platforms.
How to build an alumni network with a small team, clear strategy, and lots of chutzpah
Presentation by Joel Fuller, Jason Stroyer, Christina Sponselli, CASE conference, San Francisco, March 2, 2013
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
10. How many of you have had a
challenging web project, or a
challenging experience doing
code, or interacting with a
programmer, or setting
expectations with a client?
21. 1. Inception 2. Execution 3. Launch
1. Database Layer
1. User Stories
2. Application Layer
2. Use Cases & Flows
3. Presentation Layer 1. Bug Fixes
3. Sitemap
4. Elements (CSS, 2. Analytics
4. Wireframes Javascript, Flash etc.)
3. Site Administration
5. Development Spec. 5. Hosting Setup
4. Multivariate Testing
6. Content Spec. 6. Q/A & Load Testing
5. Marketing
6. Partners
Information Development
Architecture (Front & Back) 7. Celebration
User
Product Definition
Experience Launch & Iterate
Identity & Visual Content
Design 1. Template Design Creation
1. Brand Definition
2. User Interface
2. User Profiling
1. Copywriting
3. Front End Spec.
3. Business Priorities 1. Stylescape
2. Imagery 1. Analysis
4. Design Application
4. Competitive Audit 2. Identity System
3. Videography 2. Usage Patterns
5. User Testing
5. Story 3. Typography
4. Animation 3. Demographic Detail
6. Product Revisions
6. Messaging 4. Iconography
5. Editing 4. Feature Revision
7. Marketing Strategy
7. Groop Brief 5. Color Palette
6. Rights Clearances 5. User Focus Groups
6. Style Guide
7. Content Loading 6. Release Planning
7. Performance
22. “This whole ‘collaboration, we’ll
work together as a team’... I find
it f***ing difficult...”
Advertising Creative, Dec 2010 Fast Company Article
23. This is because “Interactive
Design” requires Business,
Creative, Tech and Marketing
people to work together. Each with
different interests in a project.
38. She clicks on the
2 “Campaigns” pulldown
and finds Winnie The
Pooh
Sarah Talbott
Legal Delay with Winnie the Pooh
1
Sarah,
wanted to let you know that we are running into issues
getting final legal approval on the Winnie the Pooh poster.
We are going to be delayed by about two weeks.
Sarah Talbott Best,
Chris
Manager
33 year-old
Female
1 Sarah arrived on
Newly married
Monday morning to Once on the Campaign
Responsible for the day-to-day execution of
find an email from legal detail page, she clicks on
campaign elements for her department. letting her know that “Edit Milestone”
the Winnie the Pooh
3
She needs help directing her work to highest
priority tasks and milestones, reducing trivial
workload, seeing where progress is being poster approval is
made in related activities and enabling
visibility to her peers and manager.
getting delayed by 2
Will adopt the IMM tool if it is easy and
weeks. Nooooo! Online Ideation Online Creative Tier 1
visually intuitive, will reject if it is complicated,
OL
Start Date: 00/00/12 Status: Approved Approvals: Asset Link: <internal link to DDS or AS>
dense and overly data heavy.
Due Date: 00/00/12 Priority: High
1 Filmmaker Verbal app’l in meeting. Notes:
Duration: 6 months Studio Awaiting reply. Lorem ipsum dolor sit amet, consectetur adipisicing elit,
Talent Email approval sed do eiusmod tempor incididunt ut labore et dolore
Online Debut: 00/00/12 magna aliqua.
Legal --
Create Checklist Edit Milestone Clone Milestone
43. User Need
Features & Functionality
Business Goal
43
44. She clicks on the
2 “Campaigns” pulldown
and finds Winnie The
Pooh
Sarah Talbott
Legal Delay with Winnie the Pooh
1
Sarah,
wanted to let you know that we are running into issues
getting final legal approval on the Winnie the Pooh poster.
We are going to be delayed by about two weeks.
Sarah Talbott Best,
Chris
Manager
33 year-old
Female
1 Sarah arrived on
Newly married
Monday morning to Once on the Campaign
Responsible for the day-to-day execution of
find an email from legal detail page, she clicks on
campaign elements for her department. letting her know that “Edit Milestone”
the Winnie the Pooh
3
She needs help directing her work to highest
priority tasks and milestones, reducing trivial
workload, seeing where progress is being poster approval is
made in related activities and enabling
visibility to her peers and manager.
getting delayed by 2
Will adopt the IMM tool if it is easy and
weeks. Nooooo! Online Ideation Online Creative Tier 1
visually intuitive, will reject if it is complicated,
OL
Start Date: 00/00/12 Status: Approved Approvals: Asset Link: <internal link to DDS or AS>
dense and overly data heavy.
Due Date: 00/00/12 Priority: High
1 Filmmaker Verbal app’l in meeting. Notes:
Duration: 6 months Studio Awaiting reply. Lorem ipsum dolor sit amet, consectetur adipisicing elit,
Talent Email approval sed do eiusmod tempor incididunt ut labore et dolore
Online Debut: 00/00/12 magna aliqua.
Legal --
Create Checklist Edit Milestone Clone Milestone
45.
46. 1. Inception 2. Execution 3. Launch
1. Database Layer
1. User Stories
2. Application Layer
2. Use Cases & Flows
3. Presentation Layer 1. Bug Fixes
3. Sitemap
4. Elements (CSS, 2. Analytics
4. Wireframes Javascript, Flash etc.)
3. Site Administration
5. Development Spec. 5. Hosting Setup
4. Multivariate Testing
6. Content Spec. 6. Q/A & Load Testing
5. Marketing
6. Partners
Information Development
Architecture (Front & Back) 7. Celebration
User
Product Definition
Experience Launch & Iterate
Identity & Visual Content
Design 1. Template Design Creation
1. Brand Definition
2. User Interface
2. User Profiling
1. Copywriting
3. Front End Spec.
3. Business Priorities 1. Stylescape
2. Imagery 1. Analysis
4. Design Application
4. Competitive Audit 2. Identity System
3. Videography 2. Usage Patterns
5. User Testing
5. Story 3. Typography
4. Animation 3. Demographic Detail
6. Product Revisions
6. Messaging 4. Iconography
5. Editing 4. Feature Revision
7. Marketing Strategy
7. Groop Brief 5. Color Palette
6. Rights Clearances 5. User Focus Groups
6. Style Guide
7. Content Loading 6. Release Planning
7. Performance
54. What type of designer are you?
Evil
evil Flakey
flakey
obnoxious
Obnoxious Dorky
dorky
product
control big ideas promoting ideas technical
& consistency & openness & social & deep knowledge
58. Step 7
Be(at) the 1%:
Don’t work for
change.
Be change.
59.
60.
61.
62.
63. “The last few decades have belonged to the computer
programmers who could crank code, lawyers who
could craft contracts, MBAs who could crunch
numbers. But the keys to the kingdom are changing
hands. The future belongs to creators, designers,
storytellers, caregivers, big picture thinkers – will
now reap society’s richest rewards and share its
greatest joys.”
Daniel Pink, A Whole New Mind