A perfect briefing of Greg-james Sun-Micro systems casestudy to compare the cross-cultural differences with the help of Hofstede’s Approach.

1. GREG JAMES @ SUN
MICROSYSTEMS, MANAGING A
GLOBAL TEAM
With
Hofstede’s
Dimensions of
Cultural
Values
APPROACH

2. The Case’s Scenario:
 Sun Microsystems-IT solutions Company- one of the
largest share holder in global IT sector with Global
teams filled with efficient and effective employees who
work with a choice of an employee-friendly Open Work
environment.
 Greg James, a successful engineer and “Outstanding
Manager Award” winner was appointed as global
manager at Sun Microsystems, Inc.

3. Cont..
 He sets out to meet with his entire 43-member
customer implementation team spread across India,
France, the United Arab Emirates, and the United
States of America to resolve a customer system
outrage.
 Rather than finding a smooth and easy solution to the
rapidly increasing customer dissatisfaction that
motivated his trip, he finds himself facing disturbed
work, global collaboration, conflict and management
issues that are threatening to unravel his team.

4. James Team – Hofstede’s
Framework:
 According to Hofstede, though there was a
large power distant culture in the organization,
manager’s played a blame game upon each
other showing no accountability.
 Each country’s employees according to their
culture had a problem .
Cont...

5. Indian’s Way:
 Had a fewer agenda items and their concerns
were reviewed last and thus consistently
interrupted.
 Longer working hours and no creativity work.
a)Resembles a want of Masculine society & a bit
of Feminine culture from the organization.
b)Have a weak uncertainty avoidance culture.

6. Frenchman’s Way:
 Though their law doesn’t allow the hike,
Compensation mismatch was their main
concern , BUT with a life long job security.
a)Individualistic people also with a masculinity
filled-in culture.
b)Long term oriented people.
c)Strong uncertainty avoidance culture.

7. American’s Way:
 Perceived that not many leaves were granted
than their French counter- parts and work
being distributed unfairly.
a)Small power distant society people with
individualistic nature.
b)Weak uncertainty avoidance country.
c)Short-term oriented culture.

8. Arab’s Way:
 Feels disconnected and worried about the
performance evaluations because of their
unique cultural and time-consuming business
relationship building challenges.
a)Collectivistic in-grouped people with large
power distant culture.
b)Much of femininity is shown in their culture
along with long term orientation.

9. Presented
by:
N.Krishna
Navdeep
Piyush
Nakul
Prashant

10. Presented
by:
N.Krishna
Navdeep
Piyush
Nakul
Prashant