Silvio Napoli @ Schinder India

1. Silvio Napoli at Schindler
India Ravitheja
olety

2. INTRODUCTION
Robert Schindler established the company in 1874, Switzerland.
Elevator manufacturing began in the year 1889.
Alfred N. Schindler took over the company in 1987 and he sought to change
the company’s culture.
Company has over 38,000 employers.
First Schindler elevator in India was at 1925.
In 1985, Schindler entered into technical collaboration with Bharat Bijlee Ltd
(BBL), Mumbai.
After a decade, Schindler was planning to establish its own operations in
India.

3. INTRODUCTION
He aimed to manufacture standardized elevator at a lower cost than the
existing one.
Product is most customized.
Imported parts were most preferred.
Used latest techniques to build.
The entire supply chain was redesigned.
Cycle time was reduced to half.

4. THE INDIAN ENTRY PROJECT
Napoli was offered job to create Indian subsidiary.
Boston Consulting group was engaged by Schindler to look for alternative local partners.
A detailed business plan for Schindler project was approved by Corporate Executive
Committee (VRA ) in 1995.
$10 million investments were made.
To avoid India’s high import tariffs & to keep costs down.
The plan also proposed that all manufacturing and local activities be outsourced to local
suppliers.

5. THE INDIAN BUSINESS PLAN
Purpose:
- Outsourcing key manufacturing and logistics functions.
-Rapid urbanization in India.
-Sell a focused line of standard products.
-Economic liberalization.
-Ban on collapsible gate elevators.
-High-rise office facilities.

8. CHALLENGES
As the implementation of his business plan stalled after 8 months in India and he
still had not installed a single elevator, while his plan showed first-year sales of 50
units.
Increased import duties.
Key management personality conflicts.
More than cost estimated.
The internal environment of the organization was informal according to the
employees

9. CONCLUSION
First they had to focus on limited towns with key customer
base.
As soon as the company grows they must have increased
their customer base.
They should to come up with new technology and innovative
ideas.
Their business plan was partially successful.

10. THANK U Open to
Queries