Thomas Green, a senior market specialist at Dynamic Displays, was facing career issues due to differences of opinion with his director Frank Davis and a lack of marketing domain knowledge. The case analysis evaluated three options: improving his working style and reconciling with Davis, communicating his viewpoint to vice president Shannon McDonald, or seeking a new job. The recommendation was to reconcile with Davis, gain McDonald's support, and enhance his marketing knowledge with evidence to strengthen his position.

1. CASE ANALYSIS OF THOMAS GREEN:
POWER, OFFICE POLITICS AND
CAREER IN CRISIS
Kaushik Chakraborty (11)
Shashi Dhar (17)
Sudhir Dharmsika (18)
Sania Motwani (39)
Neha Sharma (52)
1
PGDM B
2015-17

2. The Background
• Dynamic Displays : Companyoperatingin
Travel and Hospitality industry
• ShannonMcDonald : Division Vice President of
Travel and Hospitality
• Frank Davis : Marketing Director
• Thomas Green: SeniorMarket Specialist
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3. The Problems
• Difference of opinions between Thomas Green
and Frank Davis
• Disjointed working style of
Green and Davis
• Green’s lack of marketing domain knowledge
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4. Options
1. To improve his working style and if possible
reconcile with Davis.
2. Communicate his viewpoint to McDonalds
3. To look out for a new job
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5. Recommendation
• Try to reconcile with Frank Davis
• Take McDonalds into confidence
• Enhance his knowledge of marketing
domain, backed up with hard facts and
documented evidence to support his
claims
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