Start Up Chile - 7 Bootstrapping Tips

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This is a presentation I did for Start Up Chile in their inaugural year (Sep 2010). I presented at their 3rd meetup before they were internationally known and widely popular. I was giving entrepreneurs tools and ideas of how to get their name out there on a budget as the premise behind Start Up Chile is to encourage foreign entrepreneurs (World Class Talent) to come to Chile and bootstrap their business for 6 months with a $40k grant from the Chilean Ministry of Economy.

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Start Up Chile - 7 Bootstrapping Tips

  1. 1. 7 Tips forBootstrappingYour Marketing Presentation inspired by: Shonika Proctor teensrule@renegadeceos.com +569 6 622 0678
  2. 2. Marketing is…….
  3. 3. mahr-ki-ting]–noun the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. What is marketing?
  4. 4. target marketing salesperson is in control hard sell mass marketing broadcasting law of attraction That was then….
  5. 5. This is now! (:
  6. 6. • The customer doesn’t care about you until they know that you care about them – They can be your best salesperson or worst competitor.• Sales has evolved from prospecting to relationship building – ‘microcasting’• The customer has control of the relationship not the ‘salesperson’ – ‘Law of Acceleration’ Social media has transformed the marketing landscape
  7. 7. Marketing is a socialevolutionary exchange….
  8. 8. The fastest way to get attention isto give it. Tip #1: Serve as an industry resource (one industry, one site)
  9. 9. Tip #2. LeverageSocial Media
  10. 10. • Use commonly searched terms• Celebrity names tied to a story• Name of your company/product• Use popular keywords in video titles, articles, press releases and bio of social networking pages* RESOURCE * google.com/trends Tip #3. Use ‘popular’ keywords in your titles – video, bio, articles
  11. 11. “The Marketing is More Important than the Mastery.”• Posterous.com (integrated blogging tool) – Resource: google.com/alerts• Facebook Fan Page (3rd largest country in the world)• Dipity.com (dynamic timelines)• Video Blogging (Flip Camera) Tip #4: [Fill in the blank] Weekly
  12. 12. Tip #5 RepurposeContent
  13. 13. Tip #6 Build an Opt-In List
  14. 14. Written by C.J. HaydenTip #7: Get ClientsNow!
  15. 15. Girl Wired InTwitter: @teenbizcoachFacebook/Linkedin: shonika.proctorEmail: teensrule@renegadeceos.comWeb: TeenEntrepreneurBlog.com
  16. 16. Gracias!www.startupchile.org

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