4. MARKET
Florida is the nations 3rd most populous state
with a population of 19.89 million
Miami-Dade had a record 14.6 million tourist in 2014
Pumping an estimated 23.8 billion dollars into the local
economy
Miami is ranked the 6th most important global city in the
world!!
Global ice cream sales were a 54.7 billion dollar market 2014
Miami has the warmest average low temperature in the
continental U.S...Basically it's always hot, & the market is
open for a true Italian ice leader to pave the way!
Limited competing Italian Ice places, not surprisingly Miami has a lot
of ice cream & gelato! However, very few Italian Ice places! Closest
big competitor would be Jeremiah's Italian Ice of Central Florida
6. Jodi's pillars for success!
BOLD FLAVORS
FRIENDSHIP BUILDING
CUSTOMER SERVICE
EXTREME MARKETING
700 PERSONAL SOCIAL
MEDIA INVITES A WEEK
"100 A DAY"
KEEP COST LOW, FLAVORS HIGH,
SERVICE A+,& ALL STORES
SHOOT FOR 5 STAR RATINGS!
Miami is ranked the 2nd rudest city in the U.S
Customer service is laughable at best
Our entire brand was built off customer loyalty and pushing
our limits on new flavors. A tourist who you may not see for
another year is just as valuable as your daily customer.
When they arrive home they will tell their friend that when
they also visit Miami they should stop by and check out your
store
7,000 Instagram followers @jodisitalianicefactory
20,000 followers across all of our facebooks &
twitter
6000 of those fans come from Miami area have
been building anticipation
Average Ice cream score on yelp
for Miami is 3.5 stars.
Our stores back home all have 5
stars! Room for
improvement down here.
Over 100 recipes we can choose from at any time!!!
7. NETWORK
Jerry Kahn business attorney Miami
Artist Miguel Parades Wynwood artist
(Instagram celebrity likes the product)
Matt Young Marketer willyoubloom.com
Sujit Kamath Marketer/writer
willyoubloom.com
Danilo Gonzalez owner of Wywnwood warehouse
project
Torrence owner of Uncle Louie G's Italian
Ice Hallandale FL (given me key insights
on the open market down here)
Julie Haran's Miami New Times
reporter who did 10-08-15 report on our
North Beach location ultimately right
around the time we realized the
change of use might take a while
Tom Dabertin founder of the
world's largest outdoor food
festival Pierogi fest and head of
whiting chamber of commerce.
Invited back again next year.
Former Lt. Mayor Hammond IN.
President of Regional
Development Authority
Barbara Zirrili
owner of Italian Ice place in cape coral
Alvaro De Jesus owner of Nomad tribe
Wynwood
Member of Miami Beach Chamber of commerce
Pam Rodriguez Instagram celebrity and
model. Has promised to help me promote
my store when I get open to her 211k
followers
Yliana Diaz fitness model
who has promised to
promote my store to her
197k followers on
instagram when i get open
Walt Aikens and Spencer Paysinger both Miami
dolphins players I have had contact with on
Instagram would possibly help me promote
9. BARRIERS OF ENTRY
The machinery to get into the business can be expensive, often in the 10-40k range
brand new under warranty depending on size.
Many aspiring Italian Ice
aficionados,Ultimately decide it would be
cheaper/safer to purchase their product from a
wholesaler or distributor but at what cost??
Here is the cost absolutely no Italian Ice distributor/wholesaler can promise you
quality. Italian Ice is a lot more gentle than Ice cream. Ice cream has a lot of fat in it
and can handle deep freeze's often way into the negatives. However, Italian ice is not
that kind of product. Italian ice is much more delicate and requires careful
consideration when traveling! My belief is that it is best for each store to have at leas
one machine on sight, so that it can make its ice fresh daily. Your customers will
thank you for the difference in quality! Also wholesalers and distributors often put in
product stabilizers to make sure their ice's will make it on long trips, ultimately
sacrificing even more taste along the way.
Ice cream is much heavier and easier to work with. It is much easier to make a
bad tasting Ice cream taste good to someone because of the comforting fat
content. Italian Ice is bare bones, its light yet refreshing. It can taste mediocre
or its can taste like nectar for the gods.
"A very odd &distinct factor that
seperates us from the rest
she was born with extra tastebuds, its a
rare and odd biological find. Luckily its
often found in women"
11. Use of
Proceeds
Jodi's Italian Ice/ Wynwood Ice
Cream Company would use the
money to
A) either to complete the
buildout of the 1220 Normandy
Drive Miami Beach store
B) Use the money to quickly
move into one of several ready
spaces in Wynwood that we
have been offered. B)would
probably more than likely be
the faster route as we have
already found property turn
key ready for us to move in and
sublet. We would then return
our focus on Normandy when
our other 3 stores are open and
we have more capital coming in
Capital would allow us to get back in the
game!!! Our CRASH COURSE of FLORIDA
building codes is so immense at this point
nothing can stop us now! Might as well
take up part time job at the bulding
department.lol
HAVE THOUSANDS OF SWEET
THOOTHED MIAMIANS WAITING ON
OUR OPENING WHEREVER THAT
MAY BE WYNWOOD OR
NORMANDY!!
CONTINUE TO DEVELOP WILD &
TANTALIZING FLAVORS PEOPLE GO
CRAZY FOR!!!
12. A) Estimates for buildout on Normandy store are 17-25k
with a 1-3week completion forecast depending on the contractor
B) Subletting space within Wynwood, in an
existing popular restaurant would range from 5-
1ok. Opening and operating one week or less!
Any money remaining after
project A) or B) would be used for
signage and working capital
CAPITAL
Need $35,000 for 30% equity
why so much equity for so little? In our 2 year compa1y this has been the biggest
obstacle we as a family have had to endure!! Want to give the investor skin in the
game for seeing the potential we as a family have in dominating this marketplace!!
Also we have limited collateral at the moment to secure the investment as we have
sold a couple machines to get thru this rough patch and all of our stores are leased
