Beer Store marketing programs offer a value packed media mix with a low CPM range of $2.00 to $7.50. Programs include signage, counter sampling, parking lot activation, regional splits, digital advertising and mobile/web contests. All programs include signage production, store distribution, set up and performance tracking. Contact 3SP Media for a custom designed, targeted, turnkey Beer Store program today. For more information call Andrew Dorcas at (416) 518-4281 or email andrew@3spmedia.com

1. The Beer Store Consumer Marketing Programs

2. 2
THE BEER STORE | YOUR AUDIENCE, YOUR OPPORTUNITY

3. 3
MEDIA OVERVIEW | OUR ONTARIO
40%
of Canada’s population
445+ locations across Ontario
OVER 9MM
transactions per month
North America’s
5th largest
market
OVER
+100MM
TRANSACTIONS
PER YEAR

4. 4
MEDIA OVERVIEW | OUR REACH BY REGION
Ontario North East
27 Locations
Key Cities: Sudbury,
North Bay, Timmins
Oshawa
33 Locations
Key Cities: Oshawa,
Pickering, Orillia,
Kawartha Lakes
Peterborough
37 Locations
Key Cities: Peterborough,
Kingston, Trenton
Ontario North West
24 Locations
Key Cities: Thunder Bay,
Sault Ste. Marie, Dryden
Barrie
40 Locations
Key Cities: Barrie,
Wasaga Beach, Owen
Sound, Hanover, Orangeville
London
39 Locations
Key Cities: London,
Tillsonburg, Brantford
Windsor
34 Locations
Key Cities: Windsor,
Sarnia, Chatham
Ottawa
37 Locations
Key Cities: Ottawa,
Cornwall, Brockville
GTA
Kitchener
35 Locations
Key Cities: Kitchener,
Guelph, Oakville, Brampton
Hamilton – Niagara
39 Locations
Key Cities: Hamilton,
Burlington, St. Catharines,
Niagara Falls
GTA East
32 Locations
Key Cities: Toronto East,
Scarborough, Markham
GTA Central
34 Locations
Key Cities: Toronto,
North York, Richmond Hill
GTA West
31 Locations
Key Cities: Brampton,
Missisauga, Etobicoke
From cottage country to
college towns to big cities,
The Beer Store has penetration in
every key region of Ontario. Partners
can focus their campaigns in specific
zones or go all-out with
Ontario-wide promotions.

5. 5
MEDIA OVERVIEW | OUR MEN
70%of The Beer Store
shoppers are men ages 19+
Watch / participate in sports
Above average
household income
$88,088
enJoY
outdoor activities
Enjoy
entertainment
AFFLUENT
PROFESSIONAL
ACTIVE
LIKE
ENTERTAINING
FrienDS at home

6. 6
MEDIA OVERVIEW | THE BEER STORE SHOPPER
The Family Man The Better Half The Bachelor
35-49
Owns her
own home
Enjoys entertaining
friends at home
Does a pick-up at
TBS along with the
rest of her errands
+
All demographic information regarding The Beer Store was independently collected and verified by the Print Measurement Bureau (PMB) in 2008.
Married with children
under 12
Loves to
make home
improvements
Principal
grocery shopper
19-34
Frequency of visits
to TBS is the highest of
all age groups Single or living with
partner with no kids
Enjoys team sports
and staying active
Technology and
media savvy
Active in
social media
Attends concerts
and entertainment
events
Owns his own home
Married with children
under 12
Loves to
make home
improvements
35-49
Has travelled both for
business and pleasure
in the last year
Loves hockey –
over index by 90%
+
Enjoys to both
watch + participate
in sports

7. A number of fantastic brands have seized the opportunity to advertise and engage with customers in The Beer Store.
Below are some of these past partners:
7
A HISTORY OF STRONG PARTNERSHIPS
TM/MD

8. 8
THE BEER STORE | PROMOTIONAL CALENDAR*
2015
JANUARY FEBRUARY MARCH
FOOTBALL FRENzY
Held on February 3rd in New Orleans, the Super Bowl is
again set to be the event to see. Big food, big TVs, big
entertainment: our customers are looking for it all now
so they’ll be ready to host the game of the year.
Calendar Themes
• Get ready for Super Bowl
• NFL Playoffs
• Bowl Games
• Resolutions
• National Non Smoking Week
WINTER ESCAPE
Whether they hit the slopes or hit the beach at an
all-inclusive, The Beer Store customers know how
to make the winter blues go away. This month, we’ll
even be showing people how to make the most of a
‘staycation’ with tips on pairing different beer with
gourmet treats.
LUCk OF THE IRISH
The Beer Store is one popular place around St. Patrick’s
Day, especially for those who’d rather beat the crowds
of bars and prefer the company of just good friends and
family. They’ll also learn this month that our stouts and
ales aren’t just great for cheering St. Paddy with,
they’re also great in a number of recipes!
*Themes are subject to change.
Calendar Themes
• Invest in RRSP
• Valentine’s Day
• Heart Month
• Family Day
• Plan your March Break
Calendar Themes
• St Patrick’s Day
• March Madness NCAA
• Red Cross Month
• National Nutrition Month

9. 9
THE BEER STORE | PROMOTIONAL CALENDAR*
2015
BATTER UP
Our customers love playing and watching baseball,
so who better to help kick off this sporty season than
The Beer Store? When the guys and girls are getting
together for a quick game in the neighbourhood or to
watch their favourite team on TV, make yourself a part
of the fun by joining us as a promotional partner.
Calendar Themes
• Baseball season
• Daffodil Month
(Cancer Society)
• Earth Month
• Lawn and Garden
Care Kick-off
• Home Reno
• University year end
• Golf Season Intro
SPRING HAS SPRUNG
It’s time to get outside to tend the garden, tackle
a bit of landscaping, and fire up the BBQ once more!
And once the work is done, The Beer Store customers
like to relax with patios, pale ales, and pals. Outdoor
living and entertainment is definitely in season
this month.
Calendar Themes
CHEERS TO DAD
Father’s Day is on June 16th (not that anyone needed
a reminder!) and it’s a great excuse to treat dads and
family men right with thoughtful gifts, special night
outs or in, or even a boy’s trip. Promotional partners
who sell what men want have a great opportunity with
The Beer Store.
Calendar Themes
*Themes are subject to change.
APRIL MAY JUNE
• Pool Opening
• Cottage Opening
• Camping season
• Sun Protection
• Outdoor entertaining
• Mothers’ Day
• Safe Boating Week
• May “24” Weekend
• Fathers’ Day
• Summer Entertaining
• BBQ season
• Road trips
• US Open Golf

10. 10
THE BEER STORE | PROMOTIONAL CALENDAR*
2015
JULY AUGUST SEPTEMBER
OH CANADA!
Long weekends, vacations, road trips, BBQs, and pool
parties – it’s a month to really enjoy this great nation
of ours and all the outdoor fun it hosts in July. The
Beer Store is the first destination thirsty Ontarians
go to before kicking off their big plans – so why not
join them and become our promotional partner
this month?
Calendar Themes
HAPPY CAMPERS
There’s no better time to enjoy Ontario parks and lakes
than August. Our customers are hitting our stores before
they take to the road and the wilderness, and along
with our products, they’re loading up on everything and
anything that will make the summer more enjoyable
and keep them safe and entertained away from home.
Calendar Themes
BACk TO BUSY
The kids are back in school, university students
are hitting the campus again, and professionals
are recovering from their summer vacations. Our
customers are loading up on organizational products,
new clothes and just about anything that makes
this time of the year easier – lend them a hand with
your promotion.
Calendar Themes
*Themes are subject to change.
• Camping
• Cottage Life
• Back to school
• Student safety
• Mobile Phones
• PGA Championship
• CNE
• Summer entertaining
• Canada Day
• Road trips
• BBQ’s
• Cottage Life
• Labour day
• Back to college
• Terry Fox Run
• Fall hunting and
fishing
• Hockey

11. 11
THE BEER STORE | PROMOTIONAL CALENDAR*
2015
THE BEER LEAGUES
Our unofficial national sport is ramping up again, and
not a moment too soon. Hockey is on our brains and in
our blood, and The Beer Store is celebrating it with a
full-blown salute to hockey and the fans who love it.
We’re also coming together to celebrate Thanksgiving -
and that means lots of great food, drink and company!
Calendar Themes
THE BIG CHILL
The weather is getting cooler but that doesn’t mean
the fun stops for our customers. In fact, with the
holidays coming up, we’re hoping to give them more
ideas for entertaining, pairings for comfort foods,
seasonal decorating, gift giving, and keeping the
home cozy.
Calendar Themes
TIS THE SEASON
The holidays are here, and with them come the hustle
and bustle of travelling, out-of-town guests, gift buying,
parties, good food, good drink and the celebratory
wrap-up of a good year.
Calendar Themes
*Themes are subject to change.
OCTOBER NOVEMBER DECEMBER
• Thanksgiving
• Halloween
• Fire prevention week
• Fall automotive
• Fall renovation
• Cold/Flu prevention
• Oktoberfest
• Winter’s coming
• Grey Cup
• Movember
• Remembrance Day
• Holiday prep
• Holiday entertaining
• World Juniors
Hockey
• Gift ideas

12. 12
PROGRAM DETAILS | IN-STORE PROMO PROGRAM
REACH FOR A BEER STORE CUSTOMER!
ONTARIO-WIDE COVERAGE WITH 445+ LOCATIONS AND 100 MILLION TRANSACTIONS ANNUALLY.
Beer Store marketing programs offer a value packed media mix with a low CPM range of $2.00 to $7.50. Programs include signage, counter sampling,
parking lot activation, regional splits, digital advertising and mobile/web contests. All programs include signage production, store distribution, set up and
performance tracking.

13. 13
PROGRAM DETAILS | POSTERS
POSTERS
Large posters, placed in prominent window or wall
positions, capture the eye of Beer Store shoppers.
A poster buy makes up the core of our most popular
media buy packages.
Posters Duo
Size: 24” x 36”
890 total, two (2) per store
Rate: $50,000 per 4 week period
Posters
Size: 24” x 36”
445 total, one (1) per store
Rate: $35,000 per 4 week period
Volume and Frequency Discounts Available
Multiple signage buys and multi period buys can earn discounts
of up to 20% off published rates.
Contact your Account Manager for details.

14. 14
PROGRAM DETAILS | COUNTER TAkEOVER
COUNTER EASEL
Counter easels, placed at the main cash or returns
counter, are used in conjunction with posters to
increase in-store campaign awareness through
multiple touchpoints.
Counter easels can be easily integrated with take
one distribution and sampling programs.
Counter Cards
Size: 8 1/2” x 11”
445 total, one (1) per store
Rate: $15,000 per 4 week period
Volume and Frequency Discounts Available
Multiple signage buys and multi period buys can earn discounts
of up to 20% off published rates.
Contact your Account Manager for details.

15. Volume and Frequency Discounts Available- Multiple signage buys and multi period buys can earn discounts of up to 20% off published rates.-Contact your Account Manager for details.
15
PROGRAM DETAILS | COUNTER TAkEOVER | SAMPLING
There are three types of sampling available at The Beer Store.
1. Counter Sampling 2. Take one Distribution 3. experiential Sampling
Ask about our sampling case studies.
COUNTER SAMPLING
Your branded merchandiser inviting consumers to take
a sample-sized product can be placed on or near the
cash counter.
Competitive sampling pricing ranges from .20/unit
(50,000 total quantity) to a low of .07/unit (500,000
total quantity).
Select from our over 445+ store list to match your
desired geographic and demographic profiles. Choose
as few as 50 stores or the entire chain. Sampling
merchandiser to be replenished by a Beer Store
employee as required.
Counter sampling is only available with the purchase
of at least one (1) In-Store Signage product. Detailed
by store depletion reports provided at program end.
Merchandiser production and distribution costs extra.

16. Volume and Frequency Discounts Available- Multiple signage buys and multi period buys can earn discounts of up to 20% off published rates.-Contact your Account Manager for details.
16
PROGRAM DETAILS | COUNTER TAkEOVER | SAMPLING
TAkE ONE DISTRIBUTION
Distribute your flyer, pamphlets or coupons from a
branded dispenser available at or near cash counters
or Mix and Match merchandiser. Select an exact
location that best suits your custom program.
Competitive distribution rates range from .15/unit
(50,000 quantity) to a low of .0525/unit (500,000
quantity).
Take One Distribution is only available with the
purchase of at least one (1) In-Store Signage
product.
Printed materials to be provided or quoted
separately.

17. Volume and Frequency Discounts Available- Multiple signage buys and multi period buys can earn discounts of up to 20% off published rates.-Contact your Account Manager for details.
17
PROGRAM DETAILS | COUNTER TAkEOVER | SAMPLING
ExPERIENTIAL SAMPLING
Our Experiential Sampling program is available in
96 stores. Available in a variety of product pairings
e.g. chips and salsa, with or without the optional
addition of beer tasting/pairing.
Your custom package includes:
• Profiled Brand Ambassador
• Smart Serve/Food Safety Certified
• Staff Training/Scheduling/Management
• Branded Uniform
• Consumables (cups, napkins, etc)
• TBS Table
• Point of Sale Signage
• Tent cards
• Incremental POS/Contesting/Coupons/Recipes/
Data Capture available

18. 18
PROGRAM DETAILS | CARTS
BEER CARTS
Beer Cart Posters are a great way to increase in
store facings for a campaign. Stores have up to
6 or 12 carts available depending on store volume.
All cart placements are double-sided. That means
a full cart buy offers up to 24 facings in larger stores.
Beer Carts Full Buy
Size: 19 7/8” x 25 7/8” (double-sided)
2,500 total, six (6) to twelve (12) per store, based on store size
Rate: $50,000 per 4 week period
Beer Carts half Buy
Size: 19 7/8” x 25 7/8” (double-sided)
1,250 total, three (3) to six (6) per store, based on store size
Rate: $35,000 per 4 week period
Volume and Frequency Discounts Available
Multiple signage buys and multi period buys can earn discounts
of up to 20% off published rates.
Contact your Account Manager for details.

19. 19
PROGRAM DETAILS | IN STORE SIGNAGE ADD-ONS (Only available with purchase of at least one other In Store Signage product.)
WOBBLERS
Wobblers complete a media buy with outstanding
shopper intercept capability. Strategic eye-level
placement at the cash counter or at single can self
serve coolers make them an affordable and effective
add-on to any campaign.
Wobblers Duo
Size: 4” x 6”
890 total, two (2) per store, located at counter
Rate: $12,500 per 4 week period
Wobblers
Size: 4” x 6”
445 total, one (1) per store, located at counter
Rate: $10,000 per 4 week period
Volume and Frequency Discounts Available
Multiple signage buys and multi period buys can earn discounts
of up to 20% off published rates.
Contact your Account Manager for details.

20. 20
THE BEER STORE | CO-BRANDED PROMOTIONS
There is increasing consumer interest
in purchasing beer in single cans and
taking them home in an 8-pack singles
carrier. Your brand and product
message can be co-branded with our
Mix‘n Match Program and prominently
displayed in the high traffic area near
the carrier merchandiser and singles
can coolers.

21. 21
THE BEER STORE | Mix‘n Match Singles Cans Co-branded signage
Basic Program Elements Available Options
Header Poster Insert
One (1) per store
Size: 15 11/16” x 15 11/16”
Printed 4/c on 24pt card
Creative is co-branded
with TBS Mix‘n Match logo
Front Poster Insert
One (1) per store
Size: 15 13/16” x 35 5/8”
Printed 4/c on 24pt card
Creative is co-branded
with TBS Mix‘n Match logo
Wobblers
Two (2) per store
Located at returns counter
and on singles can cooler
Size: 4” x 6”
Creative is co-branded
with TBS Mix‘n Match logo
Tear Away Pad Option
Printed 4/1
Attached to custom branded
backer card below header
Size: 6” x 14” (to be confirmed)
Pads replenished when
depleted by Beer Store staff
Co-branded Basket Sign
Printed 4/c
Size: 15” x 6” (to be confirmed)
Take one sampling from
basket attached to side of
merchandiser
Standard sampling rates apply
Mix and Match Basic Program rate is $45,000 per 4 week period. Available options as shown are extra. Contact your Account Manager for details.

22. 22
YOUR MARkETING PARTNERS
Working with The Beer Store has never been easier thanks to the dedicated and experienced marketing professionals
in charge of sales, programming, creative, and execution at 3SP Media.
3SP Media focuses on the development and sales of media and marketing programs at The Beer Store. With 445+ locations across Ontario,
The Beer Store offers a selection of regionally targeted in-store, near-store, mobile and digital opportunities to enhance your marketing plans.
The team at 3SP Media has major consumer product and brand experience that we utilize to provide innovative solutions for media planners,
buyers and marketing professionals. Our goal is to understand your business and brand needs, then develop programs that surpass them.
Once your media buy is confirmed we work with your agency or marketing department to design creative according to your brand guidelines.
After creative approvals we’ll handle all production, logistics and post analysis reporting of your in-store, experiential, and digital campaigns.
We strive to be proactive and flexible in creating programs that fit your budget, timing, and objectives – and we do this with attention to detail
and a dedication to client service.
Contact 3SP Media and get started with The Beer Store today.
Email: sales@3spmedia.com
Call: 416.518.4281
www.3spmedia.com

23. 23
TECHNICAL SPECIFICATIONS – IN-STORE SIGNAGE
CART SIGN
Finished size:
w 19 7/8” x h 25 7/8”
Viewing area:
w 17 ½” x h 23”
Bleed:
¼” bleed all around the finished size.
Required file formats:
High resolution PDF and Adobe inDesign, Adobe Photoshop or
Adobe Illustrator with all links and fonts converted to outlines.
File Specs:
• All image files must be a resolution of 300 dpi
• All files must use CMYK colours
• Pantone and spot colours must be converted to CMYK process.
Delivery Options:
Use a file sharing service such as Hightail.com.
Send files to orest@3spmedia.com
19 7/8 in
USE THIS
SPACE
FOR A SPECIAL
MESSAGE OR
PRODUCT
MENTION
23 in
25 7/8 in
17.5 in

24. 24
TECHNICAL SPECIFICATIONS – IN-STORE SIGNAGE
POSTER
Finished size:
w 24” x h 36”
Viewing area:
w 23” x h 35”
Bleed:
¼” bleed all around the finished size.
Required file formats:
High resolution PDF and Adobe inDesign, Adobe Photoshop or
Adobe Illustrator with all links and fonts converted to outlines.
File Specs:
• All image files must be a resolution of 300 dpi
• All files must use CMYK colours
• Pantone and spot colours must be converted to CMYK process.
Delivery Options:
Use a file sharing service such as Hightail.com.
Send files to orest@3spmedia.com
24 in
23 in
36 in
35 in

25. 25
TECHNICAL SPECIFICATIONS – IN-STORE SIGNAGE
COUNTER SIGN
Finished size:
w 8.5” x h 11”
Viewing area:
w 7.5” x h 10”
Bleed:
¼” bleed all around the finished size.
Required file formats:
High resolution PDF and Adobe inDesign, Adobe Photoshop or
Adobe Illustrator with all links and fonts converted to outlines.
File Specs:
• All image files must be a resolution of 300 dpi
• All files must use CMYK colours
• Pantone and spot colours must be converted to CMYK process.
Delivery Options:
Use a file sharing service such as Hightail.com.
Send files to orest@3spmedia.com
8.5 in
11 in

26. 26
TECHNICAL SPECIFICATIONS – IN-STORE SIGNAGE
WOBBLER
Finished size:
w 4” x h 6”
Bleed:
¼” bleed all around the finished size.
Required file formats:
High resolution PDF and Adobe inDesign, Adobe Photoshop or
Adobe Illustrator with all links and fonts converted to outlines.
File Specs:
• All image files must be a resolution of 300 dpi
• All files must use CMYK colours
• Pantone and spot colours must be converted to CMYK process.
Delivery Options:
Use a file sharing service such as Hightail.com.
Send files to orest@3spmedia.com
4 in
6 in

27. 27
TECHNICAL SPECIFICATIONS – MIx’N MATCH CO-BRANDED SIGNAGE
HEADER POSTER INSERT
Finished size:
w 15 11/16” x h 15 11/16”
Bleed:
¼” bleed all around the fi nished size.
Required fi le formats:
High resolution PDF and Adobe inDesign, Adobe Photoshop or
Adobe Illustrator with all links and fonts converted to outlines.
File Specs:
• All image fi les must be a resolution of 300 dpi
• All fi les must use CMYK colours
• Pantone and spot colours must be converted to CMYK process.
Delivery Options:
Use a fi le sharing service such as Hightail.com.
Send fi les to orest@3spmedia.com
15 11/16 in
15 11/16 in

28. 28
TECHNICAL SPECIFICATIONS – MIx’N MATCH CO-BRANDED SIGNAGE
FRONT POSTER INSERT
Finished size:
w 15 13/16” x h 35 5/8”
Bleed:
¼” bleed all around the fi nished size.
Required fi le formats:
High resolution PDF and Adobe inDesign, Adobe Photoshop or
Adobe Illustrator with all links and fonts converted to outlines.
File Specs:
• All image fi les must be a resolution of 300 dpi
• All fi les must use CMYK colours
• Pantone and spot colours must be converted to CMYK process.
Delivery Options:
Use a fi le sharing service such as Hightail.com.
Send fi les to orest@3spmedia.com
15 13/16 in
35 5/8 in