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Discover. Distribute. Delight
November 2015
We have compiled some conversation ideas for
November, so you don’t have to!
Discover. Distribute. DelightDiscover. Distribute. Delight
The leaves have begun to change colour and the birds are flying...
Discover. Distribute. Delight
World Vegan Day- 1st Nov
Content marketers can use World Vegan Day on Nov 1st to
interact wi...
Discover. Distribute. DelightDiscover. Distribute. Delight
Diwali – 11th Nov
Diwali, called the Festival of Lights is one ...
Discover. Distribute. DelightDiscover. Distribute. Delight
Bhai Dooj- 13th Nov
Bhai Dooj on 13th Nov, 2015 is a celebrator...
Discover. Distribute. DelightDiscover. Distribute. Delight
World Kindness Day- 13th Nov
Celebrated on 13th Nov, World Kind...
Discover. Distribute. Delight
World Diabetes Day- 14th Nov
Nearly 44 lakh Indians in their most productive years —
aged 20...
Discover. Distribute. DelightDiscover. Distribute. Delight
Children’s Day- 14th Nov
This auspicious day, also called Bal D...
Discover. Distribute. DelightDiscover. Distribute. Delight
World Heritage Week- 19th- 25th Nov
The Indian heritage is rich...
Discover. Distribute. DelightDiscover. Distribute. Delight
World Television Day- 21st Nov
World Television Day on 21st Nov...
Discover. Distribute. DelightDiscover. Distribute. Delight
Red Planet Day- 28th Nov
Humans, as a species, are fascinated w...
Discover. Distribute. DelightDiscover. Distribute. Delight
Delhi Queer Pride Parade- 29th Nov
Delhi Queer Pride Parade is ...
Discover. Distribute. DelightDiscover. Distribute. Delight
Calendar Events- Festivals
Dhanteras on 9th Nov is a day when G...
Discover. Distribute. DelightDiscover. Distribute. Delight
Calendar Events- Fests
The Pushkar Camel Fair on 19th Nov, is a...
Discover. Distribute. DelightDiscover. Distribute. Delight
Calendar Events- World Days
World Students' Day on 15th Nov is ...
Discover. Distribute. DelightDiscover. Distribute. Delight
Calendar Events- Fun Days
World Tongue Twister Day is on 8th No...
Discover. Distribute. DelightDiscover. Distribute. Delight
Where are you traveling?
This is the time when people start pla...
Discover. Distribute. DelightDiscover. Distribute. Delight
Let’s get the Ball Rolling
There’s a lot of sporting action in ...
Discover. Distribute. DelightDiscover. Distribute. Delight
Beauty Woes
With the onset of winter, the predictable outcomes ...
Discover. Distribute. DelightDiscover. Distribute. Delight
Bridal Season
Finally, the much awaited bridal season is almost...
Discover. Distribute. DelightDiscover. Distribute. Delight
Fab Fashion
From buying new clothes to keeping oneself warm
dur...
Discover. Distribute. DelightDiscover. Distribute. Delight
Major Celebrity Birthdays
• Aishwariya Rai Bachchan, 1st Nov
• ...
Discover. Distribute. DelightDiscover. Distribute. Delight
Major Film Releases
Bollywood
• Charlie Kay Chakkar Mein, 6th N...
Discover. Distribute. Delight
Thank You!
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November trends

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Here's the ultimate guide to plan your brand's content and get the engagement going this November.
From Diwali and Bhai Dooj to World Television Day, here are some wide ranging additions to your marketing communication mix.

Published in: Social Media
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November trends

  1. 1. Discover. Distribute. Delight November 2015 We have compiled some conversation ideas for November, so you don’t have to!
  2. 2. Discover. Distribute. DelightDiscover. Distribute. Delight The leaves have begun to change colour and the birds are flying south. After all, winter is coming. It sure is a very interesting month to strike up conversations with your users! There are national festivals, family celebrations, sporting events and overall plenty of room to make an impression and grow your audience. Your users are searching for diverse bits of information this month and you have enviable opportunity to know what they’re thinking. Here are some conversation starters for you.
  3. 3. Discover. Distribute. Delight World Vegan Day- 1st Nov Content marketers can use World Vegan Day on Nov 1st to interact with users in a variety of ways. There’s the health aspect- wherein brands can promote the nutritional and health-enhancing possibilities of veganism and educate users about the benefits of such a diet with content like “10 myths about veganism busted”. There’s the cuisine aspect- wherein they can suggest delicious recipes, DIY food ideas and best practices, with titles like “Who says Vegans don’t have taste buds?” There’s also the culture aspect involving exciting celebration ideas, food art, ‘vegan’ memes and jokes, as well as a celebration of cooks worldwide who are innovatively stirring the food bowl.
  4. 4. Discover. Distribute. DelightDiscover. Distribute. Delight Diwali – 11th Nov Diwali, called the Festival of Lights is one of the biggest and brightest festivals of India, celebrating the victory of light over darkness. While it is a time when brands bombard users with Diwali offers, bumper sales and so on, users are looking for tips to decorate their houses and tips on how to spend more quality time together. Some great ways to engage with the customers will be through content pieces like “Top Rangoli designs and how to create them”, “You don’t need to be Piccaso to create a beautiful Rangoli”, “Tips and tricks to make your house looking fresh for Diwali”, “How to engage kids in Diwali revelry”, “The most scrumptious Diwali recipes every host must know” and, to discourage burning crackers given the environmental harm they cause, “10 things you can do instead of burning crackers this Diwali”.
  5. 5. Discover. Distribute. DelightDiscover. Distribute. Delight Bhai Dooj- 13th Nov Bhai Dooj on 13th Nov, 2015 is a celebratory festival that usually causes quite a happy stir across Social Media. Searches around recipes, gifts, messages etc. go up about two weeks prior to the festivals. On this day, sisters pray for a long and happy life for their brothers, by performing the Tika ceremony but in contrast to Raksha Bandhan, sisters present gifts to their brothers. Content like “The most meaningful gifts to give your brother this Bhai Dooj”, “No time to buy a gift? 5 DIY ideas for this Bhai Dooj”, ‘Chocolate recipes every loving sister knows”, “5 of the cutest brother-sister duos in Hollywood” will do wonders.
  6. 6. Discover. Distribute. DelightDiscover. Distribute. Delight World Kindness Day- 13th Nov Celebrated on 13th Nov, World Kindness Day looks at promoting kindness in all forms because we can all do with some more kindness in our lives! This is a great day to bring out the human side of your brand and have meaningful conversations with your followers. You can talk about how certain individuals are making the world a better place through their kindness. You can also host a contest whereby you ask users to be kind and reward them for it. You can also share content around how users can involve themselves more proactively with the NGOs close to them by sharing information about those NGOs or certain causes which resonate with the brand as well.
  7. 7. Discover. Distribute. Delight World Diabetes Day- 14th Nov Nearly 44 lakh Indians in their most productive years — aged 20 to 79 years — aren't aware that they are diabetic, a disease that exposes them to heart attack, stroke, amputations, nerve damage, blindness and kidney disease. Celebrated on 14th Nov each year, World Diabetes Day is always a very talked about event on Social Media, with personal stories about overcoming it to articles highlighting the importance of eating healthy, being widely shared. Marketers in different time zones, countries, industries, etc., can find make a mark, with graphics, quotes and statistics. Content like “Top 10 diabetes friendly diets”, “Things diabetics are tired of hearing”, “Research says you’re going to get diabetes soon”, and “What happens to your body when you have diabetes”, can hit the sweet spot.
  8. 8. Discover. Distribute. DelightDiscover. Distribute. Delight Children’s Day- 14th Nov This auspicious day, also called Bal Diwas, is dedicated to the young boys and girls of our nation, and is celebrated every year on the birthday of Pandit Jawaharlal Nehru, India’s first Prime Minister, lovingly called Chacha Nehru, on 14th Nov. After all, today’s children are the leaders, marketers, artists, politicians and scientists of tomorrow. This special day is thus dedicated to them and their joy! Marketers can suggest ideas on how to spend time with children, be it fun ways to decorate their room, activities and games parents can enjoy with their kids, healthy ways to make their recipes, gifts families can give their young loved ones and innovative ways kids can be challenged and educated.
  9. 9. Discover. Distribute. DelightDiscover. Distribute. Delight World Heritage Week- 19th- 25th Nov The Indian heritage is rich and diverse and is a result of amalgamation of several cultures. It spans across the Indian subcontinent and has been influenced by a history that is several millennia old. World Heritage Week is a great time to shine light on some of the lesser known heritage sites, and entice users to travel to undiscovered properties and destinations within the country. Brands can create content around the history of various things- from the city they are in to the product they sell. For example, “10 every day products with strange histories”, “The most beautiful sights in Delhi that aren’t immortal”, and “Can you answer these 10 questions about India’s most famous monuments?
  10. 10. Discover. Distribute. DelightDiscover. Distribute. Delight World Television Day- 21st Nov World Television Day on 21st Nov, is a time to rewatch and relive some of the greatest moments of television that helped changed the direction of furniture in people’s homes, and their outlook on life. Plus, with most large brands doing a large chunk of their advertising on TV, it’s a time to be meta! “The 10 best TV siblings we wish were our own”, “How well do you know your 90s sitcoms?”, “Good looking people in the 80s vs 2000s explained with TV characters”, “16 quotes from TV shows that proves FRIENDS was the best show ever”, “The most interesting TV shows that will expand your mind” and everything in this realm will really click. However, beyond the fun of it all, brands must also promote the educational benefits of owning a TV, to make their marketing communications more wholesome.
  11. 11. Discover. Distribute. DelightDiscover. Distribute. Delight Red Planet Day- 28th Nov Humans, as a species, are fascinated with the idea of fellow universe inhabitants, and any news about our neighbouring planets sends the digital world into a frenzy. Gleefully celebrated every year on 28th Nov, Red Planet Day commemorates the first launch of Mariner 4, the first spacecraft to obtain and transmit close range images of Mars. The recent discovery and confirmation of water on Mars by NASA was believed by many to be a missed content marketing opportunity for water brands to use their authority on H20 to get some eyeballs. However, Red Planet Day serves them this chance again, with content like “10 things that will make life on Mars even cooler”, “Places to visit on Earth before we inevitably shift to Mars”, etc. having a lot of potential for extra-terrestrial virality.
  12. 12. Discover. Distribute. DelightDiscover. Distribute. Delight Delhi Queer Pride Parade- 29th Nov Delhi Queer Pride Parade is held by members of the Delhi LGBT community on the last Sunday of every November since 2007. The queer pride parade is a yearly festival to honour and celebrate lesbian, gay, bisexual and transgender people, and their supporters. The parade usually runs from Barakhamba Road to Tolstoy Marg to Jantar Mantar. It is a great time for brands to come out in support of the community and lend a hand in advancing the cause. Content can be a mix of visual and text pieces to engage with different kinds of audiences with a healthy dose of micro content.
  13. 13. Discover. Distribute. DelightDiscover. Distribute. Delight Calendar Events- Festivals Dhanteras on 9th Nov is a day when Goddess Lakshmi is worshiped to provide prosperity and is thus an extremely profitable day for sellers of precious metals like gold and silver, as well as apparel. It’s a day to celebrate wealth, so your users’ thumbs are itching to spend so flash your discounts, offers and sales at them! Chhath Puja on 17th Nov is performed in order to thank Surya for sustaining life on earth. Celebrated with great gusto in Bihar, this festival promotes well-being, prosperity and progress. Searches include celebratory music and prayers as well as dessert recipes for the family.
  14. 14. Discover. Distribute. DelightDiscover. Distribute. Delight Calendar Events- Fests The Pushkar Camel Fair on 19th Nov, is an annual five-day camel and livestock fair held in the town of Pushkar in the state of Rajasthan, India, which has become quite a tourist attraction, with competitions like "matka phod", "longest moustache“, "bridal competition“ and even local cricket matches being quite the hit. The Indian Art Festival from 26th Nov-29th Nov is to be held at Nehru Centre, Mumbai, India and is a leading contemporary art fair in India, that serves as a novel mode of dialogue between artists, art galleries, art buyers and connoisseurs.
  15. 15. Discover. Distribute. DelightDiscover. Distribute. Delight Calendar Events- World Days World Students' Day on 15th Nov is a celebration of diversity and cooperation among students, where they display and celebrate acts of social responsibility and gather on campus to showcase the causes they volunteer for. World Toilet Day on 19th Nov is a yearly campaign to motivate and mobilize millions around the world on the lack of basic sanitation that most developing countries still lack. For both the aforementioned events, brands can reward CSR efforts, sponsor events, reach out to young volunteers through social media and create serious, moving content about the importance of charity to attract donations and gain goodwill.
  16. 16. Discover. Distribute. DelightDiscover. Distribute. Delight Calendar Events- Fun Days World Tongue Twister Day is on 8th Nov. She sells sea shells and sells more… or something to that effect. This day is about fumbling through awkward collections of words in an attempt to improve enunciation, so marketers should definitely have something fun to say! Cake Day on 26th Nov is when marketers have the chance to be playful and creative. With contests, tutorials or giveaways, marketers can etch themselves deep into users’ minds. Not only dessert brands, but even oil and garnishing brands can step in with healthy recipe alternatives.
  17. 17. Discover. Distribute. DelightDiscover. Distribute. Delight Where are you traveling? This is the time when people start planning for December holidays. Users from South India would have specific interests in “Places to visit in Winter”, “Things to do in Himachal” and “Spain in December” both seem to be fairly popular across India. Also, this would be a good time to tell your users about those “Amazing winter treks” or “What to carry to Europe in Winter”. So if you’re selling a product that has a unique usage opportunity for Winter, start telling people about it!
  18. 18. Discover. Distribute. DelightDiscover. Distribute. Delight Let’s get the Ball Rolling There’s a lot of sporting action in November. The South Africa Tour of India is in full swing, with the 1st Test Match of the series will be on 5th Nov at Mohali, Punjab. The F1 Mexican Grand Prix will be held from 31st Oct to 1st Nov, the F1 Brazilian Grand Prix from 13th to 15th Nov, and the F1 Abu Dhabhi Grand Prix from 27th to 29th Nov. Searches around players, past matches and broadcast schedules surge, creating a lot of online buzz. There’s also an increase in searches around fashion and lifestyle since users are interested to know about celebrity sightings at matches, their fashion and fitness choices, etc. Feature content like “Will these players make a comeback?” or “Why England’s tour of South Africa is such a big deal” as well as live updates and post-match analyses will be greatly appreciated by the millions of Indian Sports Fans.
  19. 19. Discover. Distribute. DelightDiscover. Distribute. Delight Beauty Woes With the onset of winter, the predictable outcomes of skin regime have gone out of the window and everyone wants a solution for “dry skin care” or “winter skin care”. While West Bengal, Delhi and Chandigarh rank the highest for these searches, Karnataka, AP and Maharashtra are not far behind. Also, remember to cover specialized areas such as “dry lips” and “dry heels”. You could also carry a list of the “Best winter skin care products to use” along with tutorial videos for your YouTube or Snapchat channel.
  20. 20. Discover. Distribute. DelightDiscover. Distribute. Delight Bridal Season Finally, the much awaited bridal season is almost here. From stunning ghagra-cholis to brightly embroidered jewelry, sangeet preparations to honeymoon destinations, the bridal season demands all of this and more. So help prep up your users’ wardrobe with “12 fashion essentials for attending a destination wedding” or suggest places to create wonderful memories with the “Most romantic destinations for the young bride and groom”. You can also egg on your users with “Sangeet inspirations” or ask users to vote on the best sangeet songs.
  21. 21. Discover. Distribute. DelightDiscover. Distribute. Delight Fab Fashion From buying new clothes to keeping oneself warm during the harsh winter months to experimenting with neons, winter fashion starts picking up steam during early November. This is one fashion instance where men trump the women- with “winter wear for men” being searched far more than “winter wear for women”. Putting together some nice looks for inspiration could be a great way to engage with your users. Also, listing down some essentials, telling them where to get it from and what to pair it with are all great conversation starters for brands.
  22. 22. Discover. Distribute. DelightDiscover. Distribute. Delight Major Celebrity Birthdays • Aishwariya Rai Bachchan, 1st Nov • Shahrukh Khan, 2nd Nov • Kendall Jenner, 3rd Nov • Tabu, 4th Nov • Matthew McConaughey, 4th Nov • Virat Kohli, 5th Nov • Emma Stone, 6th Nov • Kamal Hassan, 7th Nov • Lorde, 7th Nov • David Gueta, 7th Nov • Leonardo Di Caprio, 11th Nov • Ryan Gosling, 12th Nov • Anne Hathway, 12th Nov • Juhi Chawla, 13th Nov • Charles, Prince of Wales, 14th Nov • Sania Mirza, 15th Nov • Rachel Mcadams, 17th Nov • Sushmita Sen, 19th Nov • Calvin Klein, 19th Nov • Scarlett Johannsson, 22nd Nov • Miley Cyrus, 23rd Nov • Arjun Rampal, 26th Nov • Jimi Hendrix, 27th Nov • Ben Stiller, 30th Nov
  23. 23. Discover. Distribute. DelightDiscover. Distribute. Delight Major Film Releases Bollywood • Charlie Kay Chakkar Mein, 6th Nov, starring: Naseeruddin Shah • Prem Ratan Dhan Payo, 12th Nov, starring: Salman Khan, Sonam Kapoor • Tamasha, 27th Nov, starring: Ranbir Kapoor, Deepika Padukone Hollywood: • Spectre, 6th Nov, starring: Daniel Craig • The Peanuts Movie, 6th Nov, starring: Noah Schnapp • Spotlight, 6th Nov, starring: Michael Keaton, Mark Ruffalo • Legend, 6th Nov, starring: Tom Hardy • The Good Dinosaur, 25th Nov, Pixar Movie • Victor Frankenstein, 25th Nov, starring: James Mcavoy • Creed: 25th Nov, starring: Sylvestor Stallone, Michael B Jordan
  24. 24. Discover. Distribute. Delight Thank You!

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