Envies Flavor Shot is a new flavoring product founded by Terry and Aimee Peterson that can be added to beer, vodka, gin, tequila, and wine. Terry developed Envies after noticing his wife preferred drinks with more flavor than typical beers. It is a family-owned business based in Charleston, SC that has developed a proprietary flavor formula. The target markets are younger beer and craft cocktail consumers attending events like tailgates, concerts, and parties. The company aims to increase brand awareness and distribution through retail partnerships, restaurants/bars, and attending trade shows.

1. 8448-ENVIES (844-836-8437)
terry@enviesflavorshot.com
Terry Peterson, Proprietor
Charleston, SC
Copyright 2017 | Confidential – Do not share without permission

2. Copyright 2017 | Confidential – Do not share without permission
What is Envies Flavor Shot?
Envies is a flavor shot for all adult beverages – Beer, Vodka, Gin, Tequila &
Wine. We are a family-owned company, founded by Terry & Aimee
Peterson in Charleston, SC. Terry began developing Envies after a date-
night with his wife Aimee at a location that had a very limited drink
selection. She’s more of a cocktail kind of girl and prefers drinks with more
flavor than typical beer that you find at concerts or tailgating or when you’re
out on the boat with a cooler full of one kind of beer. No current flavoring
products worked effectively in beer, to which Terry then spent two year in
R&D, market testing and taste testing's before releasing Envies to market.
1st of it’s Kind Product
Terry & Aimee
Peterson
designed for Beer,
Vodka, Gin,
Tequila,
& Wine

3. Copyright 2017 | Confidential – Do not share without permission
The Market
“Millennials Consumer Trends
…self-expressive
…embrace personalization
…experimental
…conversational”
http://www.nielsen.com/us/en/insights/news/2015/americans-have-the-
fever-for-flavor-alcoholic-beverages-and-creative-taste-profiles.html
“In Nielsen-measured channels,
FMBs (flavored malt beverages)
were up 5.9 percent in volume and
7.4 percent in dollar sales for the
52 weeks ending Dec. 31, 2016.”
http://www.bevindustry.com/articles/90065-
beer-report-hard-sodas-seltzer-help-fmb-
segment-continue-its-growth
“Flavors are stirring up sales and
attracting demographic groups to
alcoholic beverages that they might
not typically buy otherwise”
https://www.shipcompliant.com/wp-
content/uploads/2015/11/JohnBeaudette_BACS.pdf

4. Copyright 2017 | Confidential – Do not share without permission
• Younger beer consumer
• Craft cocktail consumer
Who is the Target?
Tail-gating
Back-yard
Concert
Boating
Beach
House
Party

5. Copyright 2017 | Confidential – Do not share without permission
Where is Envies Flavor Shot
Live map @
http://enviesflavorshot.com/locations-buy-envies-flavor-shot

6. Copyright 2017 | Confidential – Do not share without permission
Brand Awareness
Not just
followers…
But FANS.

7. Retail
Envelope Multiflavor Packs
Includes 4 Single-Serving Stickpacks
MSRP $2.89
58% Profit Margin @ 200K Units
Squeeze Bottles
32mL Squeeze Bottle (16 Servings)
MSRP $4.89
47% Profit Margin @ 200K Units
Restaurant/Bar/Home Use
Available in Bulk Packaging
Suitable for bar-back use
The Product
Label
Graphics
May Vary
Copyright 2017 | Confidential – Do not share without permission
Natural
Flavors
Natural
Sweeteners
Less than
10 Calories
No Artificial
Colors
Gluten
Free

8. Copyright 2017 | Confidential – Do not share without permission
• C-Stores & Grocery
• Southeast
• Eastcoast
• National
• Big Box
• Bars & Restaurants
Co-Branded Cocktail Offerings
• Destination Events & Locations
Concert Halls, Sporting Arenas, Resorts
• Airline / Travel / Lodging
• International
Yr
1
2
3
4
5
6
Growth Plan

9. Copyright 2017 | Confidential – Do not share without permission
Team
John Kilpatrick, Ph.D
Finance and management
-Managing Director, Greenfield Advisors
-Finance Dept. Advisory Board, WSU
-Speaker, Lecturer, Author
Advisors
Terry & Aimee Peterson
-CoFounders of Envies Flavor Shot
-Founded (2012) & Sold (2016)
My Capital Letters
Barry Blake
B2B Marketing & distribution
-Co-Founder, Woodchuck Cider
-SCORE Mentor
Thomas Wilkinson
Retail & distribution
-Board Member, Regional
C-Store Distributors
-SCORE Mentor

10. Copyright 2017 | Confidential – Do not share without permission
Intellectual Property
• Trade Secret Formula
as counseled by BakerHostetler’s
FDA & IP attorneys
• First-Mover Position
• Brand Trademark
registered TM applied for

11. Envies Flavor Shot
EnviesFlavorShot.com
Terry Peterson, Proprietor
terry@enviesflavorshot.com
2245 C. Ashley Crossing Dr
Suite 323
Charleston SC 29414
8448-ENVIES (844-836-8437)
Copyright 2017 | Confidential – Do not share without permission
• Next Production Run
• B2B Tradeshow to increase distribution
• B2C Brand Awareness
(Social Media & Events)
Capital Expenditures