Green Zebra, Portland State University campus location
•Download as PPTX, PDF•
2 likes•330 views
For Green Zebra, we devised a campaign for their new Portland State location. I worked as copywriter and media manager, creating the headlines and organizing media outlets and budget.
Report
Share
Report
Share
Recommended
Rolling Greens Final presentation
Rolling Greens is a proposed salad food truck business that aims to serve the underserved healthy food market in Rochester, NY. The document provides an overview of the salad food truck industry and market opportunity. It outlines the business model, financial projections, and marketing plan for Rolling Greens. The financial projections estimate the business will be profitable within 2 years with annual sales reaching over $360,000 by the third year of operation. The marketing plan details strategies to build awareness and attract the target audience of health conscious individuals through digital, event, and campus marketing.
10 exciting dining trends to be served up in 2018
From the evolution of vegetable dishes and a new focus on botanicals, to a deeper need for personalised customer interactions and ownership of ethical responsibilities – here are 10 Dining and Drink Trends Expected to Make an Impact in 2018
Public Relations PR Campaign, PR Strategy
This PR campaign document proposes a marketing campaign for "Oye Hoye", a brand of potato chips, to help it compete with leading snack brands and become a market leader. The campaign aims to build an "Oye Hoye Community" by engaging the public through various interactive initiatives. These include opening stores offering free merchandise with purchases, launching a Facebook app for discounts, donating to cancer hospitals based on sales, sponsoring cricket matches by providing tickets to those who buy Oye Hoye packs, and offering factory tours. The campaign will use cricketers Shoaib Malik and Sania Mirza as its ambassadors.
Marketing Project on Pepsi Co.
Here i have uploaded my marketing project on Pepsi co. I hope that our project will help every business and marketing's student...!!
S'well Presentation
Evolve Media is an advertising agency committed to creating innovative solutions for clients. The document provides information about S'well, a reusable water bottle company. It outlines objectives to increase S'well's brand awareness and sales by 15% over 12 months with a $10 million budget. Primary and secondary research on consumers and competitors was conducted. A SWOT analysis identified S'well's strengths in quality and sustainability efforts but weaknesses in awareness. Target markets of 18-34 year old men and women were profiled. The brand message is to express yourself through high-quality, sustainable products. A multimedia advertising campaign with print, online, transit and video executions was created.
Snapple / Case Analysis Presentation (Emerson College)
It is the file of presentation slides of Brand Management course (Emerson College). Copyright © 2013 by Yann Tong, All Rights Reserved.
Swell Bottle Pitch2
The document outlines YMC's proposed S'well Campus Ambassador Program. The program aims to promote the S'well reusable water bottle brand to college students through campus marketing campaigns run by student brand ambassadors. The ambassadors would educate students about S'well's sustainability efforts and philanthropic partnerships while increasing brand awareness. Four sample marketing tactics are described, including giveaways at campus events and partnering with student organizations. Ideal candidate qualities for the ambassador role and example ambassadors are also provided.
Dev Bootcamp 131129
This document discusses various topics related to shopping behaviors and user experience design. It notes that the average supermarket carries 30,000-50,000 items but households typically buy only 300-400 items per year. It also discusses why people's shopping habits change over time and explores questions around what users are searching for, where to shop, and considerations for mobile design versus desktop. The document advocates understanding user needs and habits before designing solutions.
Recommended
Rolling Greens Final presentation
Rolling Greens is a proposed salad food truck business that aims to serve the underserved healthy food market in Rochester, NY. The document provides an overview of the salad food truck industry and market opportunity. It outlines the business model, financial projections, and marketing plan for Rolling Greens. The financial projections estimate the business will be profitable within 2 years with annual sales reaching over $360,000 by the third year of operation. The marketing plan details strategies to build awareness and attract the target audience of health conscious individuals through digital, event, and campus marketing.
10 exciting dining trends to be served up in 2018
From the evolution of vegetable dishes and a new focus on botanicals, to a deeper need for personalised customer interactions and ownership of ethical responsibilities – here are 10 Dining and Drink Trends Expected to Make an Impact in 2018
Public Relations PR Campaign, PR Strategy
This PR campaign document proposes a marketing campaign for "Oye Hoye", a brand of potato chips, to help it compete with leading snack brands and become a market leader. The campaign aims to build an "Oye Hoye Community" by engaging the public through various interactive initiatives. These include opening stores offering free merchandise with purchases, launching a Facebook app for discounts, donating to cancer hospitals based on sales, sponsoring cricket matches by providing tickets to those who buy Oye Hoye packs, and offering factory tours. The campaign will use cricketers Shoaib Malik and Sania Mirza as its ambassadors.
Marketing Project on Pepsi Co.
Here i have uploaded my marketing project on Pepsi co. I hope that our project will help every business and marketing's student...!!
S'well Presentation
Evolve Media is an advertising agency committed to creating innovative solutions for clients. The document provides information about S'well, a reusable water bottle company. It outlines objectives to increase S'well's brand awareness and sales by 15% over 12 months with a $10 million budget. Primary and secondary research on consumers and competitors was conducted. A SWOT analysis identified S'well's strengths in quality and sustainability efforts but weaknesses in awareness. Target markets of 18-34 year old men and women were profiled. The brand message is to express yourself through high-quality, sustainable products. A multimedia advertising campaign with print, online, transit and video executions was created.
Snapple / Case Analysis Presentation (Emerson College)
It is the file of presentation slides of Brand Management course (Emerson College). Copyright © 2013 by Yann Tong, All Rights Reserved.
Swell Bottle Pitch2
The document outlines YMC's proposed S'well Campus Ambassador Program. The program aims to promote the S'well reusable water bottle brand to college students through campus marketing campaigns run by student brand ambassadors. The ambassadors would educate students about S'well's sustainability efforts and philanthropic partnerships while increasing brand awareness. Four sample marketing tactics are described, including giveaways at campus events and partnering with student organizations. Ideal candidate qualities for the ambassador role and example ambassadors are also provided.
Dev Bootcamp 131129
This document discusses various topics related to shopping behaviors and user experience design. It notes that the average supermarket carries 30,000-50,000 items but households typically buy only 300-400 items per year. It also discusses why people's shopping habits change over time and explores questions around what users are searching for, where to shop, and considerations for mobile design versus desktop. The document advocates understanding user needs and habits before designing solutions.
Hummus bar
The document discusses expanding an established hummus bar business internationally. The hummus bar is successful in Hungary with 7 locations and loyal customers due to its cheap, healthy fast food. Market research found most customers regularly buy hummus products. For international expansion, the hummus bar should focus on domestic growth first to increase brand awareness and business through local wholesale stores before expanding further.
Curt's Cafe Prensentation
This document provides a media kit for Curt's Cafe that outlines their marketing and promotional strategy. It includes sections on brand analysis, SWOT analysis, competitive analysis, research analysis, target consumers, objectives, and proposed tactics across various channels. The key points are that Curt's Cafe aims to increase awareness among local realtors and families by 30-50% and communicate that customers come for the coffee and stay for the homey atmosphere. Tactics proposed include social media campaigns, print ads, online ads, email blasts, and events like a farmers market or 4th of July parade participation. The overall goal is to solidify Curt's as the welcoming neighborhood coffee shop in Evanston.
6 Consumer Macrotrends of 2015
1. Convergence
2. Simplicity
3. Creativity
4. Authenticity
5. Uniqueness
6. Experiential Spending
PR campaign 2017
The document outlines a campaign plan to increase awareness and involvement for the Eastern Idaho Community Action Partnership (EICAP) food pantry. The plan includes hosting a community event called "Walking in Their Shoes" to educate the public, improving social media presence, implementing regular food drives, and creating a volunteer schedule to better engage the community and increase donations. The year-long campaign aims to reach local businesses, college students, and families to support EICAP's mission of fighting hunger.
People + Plants - Pro Green 2016
Don't try to sell everything to everyone or all your customers will see is a big green wall. Put the right plant into their hands, ensure their success and be ready to sell more.
Cover Story of Fashion Magazine
This is supposed to be a group project.
For my ability's challenge, I did it on my own, no matter makeup,style etc.
Sorry for some works are missing and thank for your view.
I can be reached anytime via email at yiwinglee@gmail.com or my cell phone, +852 6050 1292.
Fall 2014- Senior Project- FINAL PAPER
This document provides background information on Jennifer Curry and Emily Marguerite's senior project creating the Big Red Buyer's Club at Denison University. It begins with acknowledgements and thanks to those who supported the project. It then outlines the objectives, methods used including surveys, marketing, and economic analysis. It reviews literature on benefits of local buying and similar programs. It describes the vendors, products, and methods used to launch the buyer's club including a tasting event. It discusses results of surveys, participation, revenue and pricing. It reflects on the project outcomes and sustainability. In under 3 sentences, this document outlines the creation and launch of the Big Red Buyer's Club senior project at Denison University to connect local vendors and the campus
SB11 - Plenary - Raphael Bemporad
The document discusses five trends that will shape the green economy and change branding:
1. Deliver total value by meeting practical, social, and community needs.
2. Consider health, ethics, and environmental impacts (paint a bigger picture).
3. Empower and support consumers in their goals of independence, learning, and community (be their champion).
4. Rethink consumption to focus on experiences, collaboration, and reducing excess stuff (make more out of less).
5. Invite consumers to co-create brands and solutions as citizens, not just passive buyers (invite them in).
Solstice
The document outlines a marketing plan for Seoul Sausage food truck to increase awareness and become the go-to catering option in Southern California. The plan includes creating awareness through email marketing, social media, and a website with scheduling. It also proposes hosting a catering event near innovative companies to gain exposure. Finally, providing food samples to additional companies will allow them to experience the brand. The plan aims to acquire and retain customers through various channels while expanding the consumer base with vegetarian options.
Advertising: Sabra Hummus
For this project, I worked with team members to create an advertising campaign for Sabra Hummus. My main portion of the project was to photograph and design the advertisements.
Starbucks - Be Awkward
The document discusses Starbucks' strategy and target audience. It analyzes Starbucks' competitors and identifies its strengths as quality coffee, comfortable atmosphere, and consistency. Younger customers see Starbucks as a social place to meet. The summary proposes using humor in ads to show how Starbucks creates comfortable environments that facilitate social interactions and help resolve conflicts between friends.
Sabra Creative Brief
The document outlines a marketing campaign for Sabra Hummus created by the advertising agency Sapphire International, with the goal of increasing brand awareness and converting alternative dip users to Sabra Hummus by showing how it can be used in various easy ways. The campaign strategy is to portray Sabra Hummus as a simple snack that is perfect for any occasion through print, television, outdoor, and online advertisements depicting different scenarios of Sabra Hummus being consumed. Research was conducted to inform the campaign's target market of health conscious women ages 18-34, brand value proposition, and key message that Sabra Hummus is "a creamy delight that's always just right
Yummystreets - Features
This document describes a mobile app that allows users to find and share information about street food locations. The app lets people search for street food places based on popularity, type of food, and uniqueness. Users can rate locations, add favorites to their profile, and save places to a wishlist. The app also enables users to follow influencers, bloggers, and foodies who share discoveries of new eateries and participate in food-related events and tours.
Innocent Smoothies Social Media Case
This a presentation that I put together in May 2011 that discusses Innocent Smoothies' success with social media.
The brand identity is analyzed using all communication platforms, secondary research formed the basis of the competitive analysis, and a full out analysis using listening was used to describe and critique their social media landscape.
Sabra Innovation deck
Marketing 301 Isenberg School of Management, Sabra Hummus, new product recommendation, market analysis, industry trends, target market, current marketing mix, SWOT analysis
Sabra Book
Kate and Layla represent Sabra's primary target market of health conscious mothers between the ages of 25-34 who are buying food for their families. Both women value nutrition, convenience, and taste when choosing snacks and meals for themselves and their children. They exemplify Sabra's target consumers who want easy, on-the-go options that also provide health benefits.
Final Edgewater Marketing PowerPoint
The marketing plan aims to increase revenue and events at Kannah Creek Edgewater Brewery from November to March through various winter-themed events. These include a SnowSlay event with skiing/snowboarding on an artificial slope and rail features during happy hour. A ski and gear swap event would allow buying and selling of winter gear. A "Beer Card" punch card program offers student discounts on pints to encourage repeat visits. The plan will be evaluated through sales analysis, market share analysis, and customer satisfaction metrics to ensure the goals are met in a profitable way.
Case Study and Competitive Analysis
This is a presentation I put together in 2009 for a client of mine, Oasis (a bottled water company in Dubai, UAE).
The Innocent Smoothies case study was used in an effort to convince Oasis to take a similar "human" approach to communication by proving that FMCG/CPG products can be successfully differentiated in such a manner.
It is then followed by a competitive analysis.
Adv 483 sugar mommas
The document outlines a marketing plan for The Cheesecake Factory to establish brand awareness and increase restaurant visits among their target audience of women aged 25-55. The plan includes an advertising budget allocated across various media channels, including billboards, print magazines, television, online displays and banners, social media, and a rewards program. The goal is to reach 75% of the target audience with advertisements appearing 2-3 times per week to familiarize them with The Cheesecake Factory's variety of menu items and casual dining atmosphere.
Snapple Plans Book
The document proposes a marketing campaign for Snapple aimed at significantly increasing brand awareness and sales volume. Key elements of the campaign include:
- Targeting millennials through an integrated marketing strategy using digital, social media, local activations, and partnerships.
- Conducting research on consumer perceptions of Snapple, attitudes towards the "Born in New York" campaign, and the brand's position in the RTD tea market.
- Developing personas for the target audiences to focus on mindset, lifestyle and values over demographics.
- Creating a campaign called "#YourSnappleSide" that celebrates the unique personalities of Snapple fans and encourages sharing experiences of discovering one's "Snapple side."
Deep Impak! (Afrikaans for 'Deep Impact'
Travel report visiting the Vredenfort Dome in South Africa, UNESCO World Heritage and the largest- and oldest meteor impact crater on land (diameter 300 km, 200.000.000 years old)
Cinética química
1) A velocidade de uma reação química depende da temperatura e aumenta quanto maior for a temperatura.
2) A velocidade de uma reação é afetada pela concentração dos reagentes, superfície de contato e presença de catalisadores.
3) Dois experimentos são descritos para ilustrar como a velocidade de reações é afetada pela temperatura, superfície de contato e concentração dos reagentes.
More Related Content
What's hot
Hummus bar
The document discusses expanding an established hummus bar business internationally. The hummus bar is successful in Hungary with 7 locations and loyal customers due to its cheap, healthy fast food. Market research found most customers regularly buy hummus products. For international expansion, the hummus bar should focus on domestic growth first to increase brand awareness and business through local wholesale stores before expanding further.
Curt's Cafe Prensentation
This document provides a media kit for Curt's Cafe that outlines their marketing and promotional strategy. It includes sections on brand analysis, SWOT analysis, competitive analysis, research analysis, target consumers, objectives, and proposed tactics across various channels. The key points are that Curt's Cafe aims to increase awareness among local realtors and families by 30-50% and communicate that customers come for the coffee and stay for the homey atmosphere. Tactics proposed include social media campaigns, print ads, online ads, email blasts, and events like a farmers market or 4th of July parade participation. The overall goal is to solidify Curt's as the welcoming neighborhood coffee shop in Evanston.
6 Consumer Macrotrends of 2015
1. Convergence
2. Simplicity
3. Creativity
4. Authenticity
5. Uniqueness
6. Experiential Spending
PR campaign 2017
The document outlines a campaign plan to increase awareness and involvement for the Eastern Idaho Community Action Partnership (EICAP) food pantry. The plan includes hosting a community event called "Walking in Their Shoes" to educate the public, improving social media presence, implementing regular food drives, and creating a volunteer schedule to better engage the community and increase donations. The year-long campaign aims to reach local businesses, college students, and families to support EICAP's mission of fighting hunger.
People + Plants - Pro Green 2016
Don't try to sell everything to everyone or all your customers will see is a big green wall. Put the right plant into their hands, ensure their success and be ready to sell more.
Cover Story of Fashion Magazine
This is supposed to be a group project.
For my ability's challenge, I did it on my own, no matter makeup,style etc.
Sorry for some works are missing and thank for your view.
I can be reached anytime via email at yiwinglee@gmail.com or my cell phone, +852 6050 1292.
Fall 2014- Senior Project- FINAL PAPER
This document provides background information on Jennifer Curry and Emily Marguerite's senior project creating the Big Red Buyer's Club at Denison University. It begins with acknowledgements and thanks to those who supported the project. It then outlines the objectives, methods used including surveys, marketing, and economic analysis. It reviews literature on benefits of local buying and similar programs. It describes the vendors, products, and methods used to launch the buyer's club including a tasting event. It discusses results of surveys, participation, revenue and pricing. It reflects on the project outcomes and sustainability. In under 3 sentences, this document outlines the creation and launch of the Big Red Buyer's Club senior project at Denison University to connect local vendors and the campus
SB11 - Plenary - Raphael Bemporad
The document discusses five trends that will shape the green economy and change branding:
1. Deliver total value by meeting practical, social, and community needs.
2. Consider health, ethics, and environmental impacts (paint a bigger picture).
3. Empower and support consumers in their goals of independence, learning, and community (be their champion).
4. Rethink consumption to focus on experiences, collaboration, and reducing excess stuff (make more out of less).
5. Invite consumers to co-create brands and solutions as citizens, not just passive buyers (invite them in).
Solstice
The document outlines a marketing plan for Seoul Sausage food truck to increase awareness and become the go-to catering option in Southern California. The plan includes creating awareness through email marketing, social media, and a website with scheduling. It also proposes hosting a catering event near innovative companies to gain exposure. Finally, providing food samples to additional companies will allow them to experience the brand. The plan aims to acquire and retain customers through various channels while expanding the consumer base with vegetarian options.
Advertising: Sabra Hummus
For this project, I worked with team members to create an advertising campaign for Sabra Hummus. My main portion of the project was to photograph and design the advertisements.
Starbucks - Be Awkward
The document discusses Starbucks' strategy and target audience. It analyzes Starbucks' competitors and identifies its strengths as quality coffee, comfortable atmosphere, and consistency. Younger customers see Starbucks as a social place to meet. The summary proposes using humor in ads to show how Starbucks creates comfortable environments that facilitate social interactions and help resolve conflicts between friends.
Sabra Creative Brief
The document outlines a marketing campaign for Sabra Hummus created by the advertising agency Sapphire International, with the goal of increasing brand awareness and converting alternative dip users to Sabra Hummus by showing how it can be used in various easy ways. The campaign strategy is to portray Sabra Hummus as a simple snack that is perfect for any occasion through print, television, outdoor, and online advertisements depicting different scenarios of Sabra Hummus being consumed. Research was conducted to inform the campaign's target market of health conscious women ages 18-34, brand value proposition, and key message that Sabra Hummus is "a creamy delight that's always just right
Yummystreets - Features
This document describes a mobile app that allows users to find and share information about street food locations. The app lets people search for street food places based on popularity, type of food, and uniqueness. Users can rate locations, add favorites to their profile, and save places to a wishlist. The app also enables users to follow influencers, bloggers, and foodies who share discoveries of new eateries and participate in food-related events and tours.
Innocent Smoothies Social Media Case
This a presentation that I put together in May 2011 that discusses Innocent Smoothies' success with social media.
The brand identity is analyzed using all communication platforms, secondary research formed the basis of the competitive analysis, and a full out analysis using listening was used to describe and critique their social media landscape.
Sabra Innovation deck
Marketing 301 Isenberg School of Management, Sabra Hummus, new product recommendation, market analysis, industry trends, target market, current marketing mix, SWOT analysis
Sabra Book
Kate and Layla represent Sabra's primary target market of health conscious mothers between the ages of 25-34 who are buying food for their families. Both women value nutrition, convenience, and taste when choosing snacks and meals for themselves and their children. They exemplify Sabra's target consumers who want easy, on-the-go options that also provide health benefits.
Final Edgewater Marketing PowerPoint
The marketing plan aims to increase revenue and events at Kannah Creek Edgewater Brewery from November to March through various winter-themed events. These include a SnowSlay event with skiing/snowboarding on an artificial slope and rail features during happy hour. A ski and gear swap event would allow buying and selling of winter gear. A "Beer Card" punch card program offers student discounts on pints to encourage repeat visits. The plan will be evaluated through sales analysis, market share analysis, and customer satisfaction metrics to ensure the goals are met in a profitable way.
Case Study and Competitive Analysis
This is a presentation I put together in 2009 for a client of mine, Oasis (a bottled water company in Dubai, UAE).
The Innocent Smoothies case study was used in an effort to convince Oasis to take a similar "human" approach to communication by proving that FMCG/CPG products can be successfully differentiated in such a manner.
It is then followed by a competitive analysis.
Adv 483 sugar mommas
The document outlines a marketing plan for The Cheesecake Factory to establish brand awareness and increase restaurant visits among their target audience of women aged 25-55. The plan includes an advertising budget allocated across various media channels, including billboards, print magazines, television, online displays and banners, social media, and a rewards program. The goal is to reach 75% of the target audience with advertisements appearing 2-3 times per week to familiarize them with The Cheesecake Factory's variety of menu items and casual dining atmosphere.
Snapple Plans Book
The document proposes a marketing campaign for Snapple aimed at significantly increasing brand awareness and sales volume. Key elements of the campaign include:
- Targeting millennials through an integrated marketing strategy using digital, social media, local activations, and partnerships.
- Conducting research on consumer perceptions of Snapple, attitudes towards the "Born in New York" campaign, and the brand's position in the RTD tea market.
- Developing personas for the target audiences to focus on mindset, lifestyle and values over demographics.
- Creating a campaign called "#YourSnappleSide" that celebrates the unique personalities of Snapple fans and encourages sharing experiences of discovering one's "Snapple side."
What's hot (20)
Viewers also liked
Deep Impak! (Afrikaans for 'Deep Impact'
Travel report visiting the Vredenfort Dome in South Africa, UNESCO World Heritage and the largest- and oldest meteor impact crater on land (diameter 300 km, 200.000.000 years old)
Cinética química
1) A velocidade de uma reação química depende da temperatura e aumenta quanto maior for a temperatura.
2) A velocidade de uma reação é afetada pela concentração dos reagentes, superfície de contato e presença de catalisadores.
3) Dois experimentos são descritos para ilustrar como a velocidade de reações é afetada pela temperatura, superfície de contato e concentração dos reagentes.
Analystik - Accélérez une app à la fois
Analystik est une entreprise TI réalisant des applications sur mesure, offrant, depuis 30 ans, des gains mesurables et des solutions profitables.
Unidad educativa salesiana
El downhill (DH) es un deporte de montaña en el que los corredores se deslizan por montañas empinadas a alta velocidad en bicicletas especialmente diseñadas para este deporte.
Permal TAF sales piece 0510 (2016_01_25 03_57_23 UTC)
This document discusses the Legg Mason Permal Tactical Allocation Fund, a fund-of-funds that invests across global markets and asset classes. It has four dimensions of flexibility: geography, asset class, investment vehicles, and asset allocation. This allows it to adjust its allocation across equities, fixed income, alternatives and cash as market conditions change. Recently it has shifted more to stocks and alternatives from bonds. The fund aims to generate equity-like returns with lower volatility by diversifying across multiple asset classes. It is managed by Permal, a global pioneer in multi-manager funds with over 35 years of experience.
Managerial role Editorial-Creative JD
This document describes a managerial role in editorial content. Over the years, the manager has excelled in various writing and editing roles, mastering grammar, punctuation, and ideas. More recently, the manager has taken on additional responsibilities like mentoring junior employees and holding various meetings. The manager is described as a team player who brings a dynamic personality and charm to their leadership. Their experience has helped them get the best performances out of their teams without coming across as too demanding. The document encourages the manager to share their updated work experience for potential new opportunities.
Presentacion tecnologias (1)
Google Drive, Dropbox y One Drive son servicios de almacenamiento en la nube que permiten a los usuarios almacenar, editar y compartir documentos e información desde cualquier dispositivo de forma ilimitada.
Articolo Primo Pagina 1-6-15
La locomotiva USA nel primo trimestre 2015 ha decisamente tradito la ripresa tanto auspicata. Dal 2009 ad oggi era accaduto solo altre due volte ma ciò non sembra aver preoccupato troppo gli operatori finanziari ed il mercato. "Bad news is good news" dichiarano molti commentatori ovvero le cattive notizie rimangono le migliori alleate per l'ottimismo dei gestori, essendo queste ultime le sole argomentazioni proposte per un posticipo del rialzo dei tassi USA e dunque una tenuta delle quotazioni ma quel che indubbiamente traspare sul mercato azionario americano è la crescente dissociazione delle quotazioni dai dati macro...
Planificación phoenix
La pandemia de COVID-19 ha tenido un impacto significativo en la economía mundial. Muchos países experimentaron fuertes caídas en el PIB y aumentos en el desempleo debido a los cierres generalizados y las restricciones a los viajes. Aunque las vacunas ofrecen esperanza de una recuperación económica en 2021, el panorama a corto plazo sigue siendo incierto dado el resurgimiento de casos en algunas partes del mundo.
Enzimas catalizadores biológicos
Este documento describe las enzimas y sus propiedades como catalizadores biológicos. Explica que las enzimas son biomoléculas especializadas que aceleran las reacciones químicas en las células de manera más eficiente que cualquier catalizador artificial. También detalla que la actividad de las enzimas puede verse afectada por factores como el pH y la temperatura.
Signder - Service web
Le service Signder permet la capture d'une signature manuscrite. Il pourrait être utilisé sur un de vos formullaire ou application.
Odoo Introduction
Odoo is an open source ERP software with integrated applications that cover functions like manufacturing, sales, inventory, HR and more. It was founded in 2002 and now has over 2 million users, 1500 developers and 4500 apps. Odoo is a web-based, mobile-friendly ERP platform built using Python, PostgreSQL and Linux. It has modules for CRM, ecommerce, accounting, manufacturing and various business functions. Odoo is one of the best and fastest growing ERP solutions due to its large community, extensive documentation and ease of use.
L'allumeur de réverbères .- El farolero
El principito visita el quinto planeta, el más pequeño, que sólo tiene una farola y un farolero encargado de encenderla y apagarla. El farolero sigue fielmente la consigna de encender y apagar la farola cada minuto, ya que el planeta gira más rápido cada año. A pesar de su trabajo agotador, el principito admira al farolero por cumplir con su deber. Le sugiere al farolero caminar lento para alargar los días, pero el farolero sólo desea descansar.
Presentation1 psychology
The document discusses the humanistic school of psychology. It notes that the humanistic school places prime importance on human welfare and the individual's thoughts, feelings, and emotions. The two main theories within this school are Abraham Maslow's theory of motivation and Carl Rogers' self theory. The humanistic school is characterized by a meaningful and personal approach that stimulates feelings and cognition to encourage students' growth and self-actualization while respecting their feelings. However, critics argue it lacks objectivity and clear academic aims.
Viewers also liked (17)
Permal TAF sales piece 0510 (2016_01_25 03_57_23 UTC)
Permal TAF sales piece 0510 (2016_01_25 03_57_23 UTC)
Similar to Green Zebra, Portland State University campus location
OTSP PR Book
This document provides a public relations proposal from the agency Prescribed PR for their client On the Street Pitas. Prescribed PR is a PR firm founded by six Ithaca College graduates. Their proposal outlines a "Clear and Fresh" campaign to promote On the Street Pitas as the go-to restaurant for fast, fresh, and healthy food in Ithaca. The proposal includes a situation analysis of the client, objectives and strategies for the campaign, as well as tactics, measurements, timetable and budget. Prescribed PR identifies increasing brand awareness as a key goal of the campaign to help On the Street Pitas compete against other restaurants in the area.
What's Next: Food Hacktivist
Today’s consumer is raising their voice on social platforms and testing the limits of individual influence. They are empowered and enabled, and on a mission to matter. They’re no longer just complaining – they’re flexing social muscle to force brands to change. Whether an individual is campaigning for a cause, or on a quest for influence, or joining a rage-in on social media they can cause irreparable damage to a brand.
We are in a brutal cultural moment when the good, bad and ugly are indistinguishable to a call-out culture that can seem to care very little for the ‘why’ behind the ‘what’. Whether a brand has made an honest mistake or taken an ill-judged decision, social media enables and amplifies cycles of cruelty. To survive in the call-out culture world, brands need to think differently about how they react when they’re put under the spotlight, and how to make their brands less likely to be called out in the first place.
Spicing Up a Corporate Brand with Local Flavor
Presented at Think Tank 2016 by Laura McLeod, Assistant Professor of Practice, Department of Marketing, UNL College of Business Administration
As marketers, we understand global brands. We may even admire these brands’ power, consistency, and reach. We also understand local brands and their ability to connect authentically with consumers. We may admire these brands for passion, connectedness, and community enrichment. So, what about a glocal brand? From Whole Foods Market Lincoln to HopCat, the self-described “anti-chain chain” – we’ll talk about whether a brand can be both global and local. Together, we will attempt to find a balance between brand consistency and meaningful connection with a local market.
ESSR Whole Foods
This document contains a strategic plan for Whole Foods Market. It includes sections on the team members, history of Whole Foods, current advertising examples, products and services offered, market assessment, competitive evaluation including a SWOT analysis, objectives and goals, target audience of UGA college students, and a positioning statement. The plan provides an overview of Whole Foods and outlines the key elements that will be considered in their advertising strategy.
Strategic Advertising Plan
Our team worked to make an advertising booklet with a brand activation plan for Harvest Snap Peas. In our plan we made ad placements and marketing recommendations for Harvest Snap Peas.
Permaculture Propaganda: A Crash Course in Marketing, Brand Development, Prod...
Want to make a living at permaculture?
We’ll teach you everything you need to know about the black art of marketing.
You’ll learn strategies, tactics, deep insights into consumer psychology, design deconstruction techniques, secrets, lies, and ways to manipulate the right people in the right ways. Marketing isn’t (necessarily) evil, and it’s not what you think it is.
In this 3-hour workshop that will definitely not put you to sleep, we’ll teach you how to use propaganda for good.
Learn more at permaculturevoices.com.
What is food system change?
The document discusses various topics related to food system change, including questions that can be asked to promote discussion of solutions. It mentions challenges like food deserts and a lack of grocery stores in some communities. Several terms are defined, such as retail food environment index and local food. Community gardening and nutrition education initiatives are presented as potential ways to address health disparities and limited access to fresh foods.
A study on consumer behaviour towards lay's
The document summarizes a study on consumer behavior towards Lay's potato chips in Dharwad, India. The study collected data through surveys of 100 respondents. Key findings include:
1. The majority of respondents, 75%, preferred Lay's chips over other brands like Haldiram's and Bingo.
2. The most preferred Lay's flavors were Spanish Tomato (32%), Hot and Sweet (23%), and Classic Salted (19%).
3. Most respondents, 76%, felt Lay's had enough flavor varieties and consumed the chips often or very often.
4. Taste was the main compelling factor for 86% of respondents when purchasing Lay's, rather than brand, price or other
Kind-Bar-Campaign
Premier Advertising has created an advertising campaign for KIND bars to increase sales by 8% by the end of the year. Their big idea is "Be our KIND" which aims to appeal to their target market's sense of belonging by portraying personas of hardworking real women like moms, athletes, and students aged 18-49. Most of their $14 million budget will go towards television advertising starting in January to capitalize on health resolutions. Primary research found their target prefers taste over price/nutrition and secondary research showed the top 3 bars and KIND's social media popularity but lack of advertising. The objectives are to increase awareness, create a positive brand image, and have 75% understanding and 60% conviction from their target audience
Rise of the food connected
The document discusses the rise of culinary marketing and how consumers have become highly "food-connected". It notes that people frequently discuss food topics and that terms like "foodies" no longer fully capture how engaged people are with food. It then provides examples of different types of food-connected consumers and discusses how brands can leverage this engagement through strategies like celebrity chef endorsements, social causes, social media presences, and television shows. Finally, it briefly touches on emerging food technologies. The overall summary is that food has become deeply integrated into popular culture and daily life, and culinary marketing has grown significantly as a result of this widespread consumer engagement and interest in food topics.
this is Consumer Buyer Behavior Part 2. Our learning objectives to.docx
this is Consumer Buyer Behavior Part 2. Our learning objectives today include identify the five steps of the consumer buying decisionmaking process, analyze interpersonal and non-personal influences on buying behavior, describe how culture, values, beliefs, and religion impact purchase behavior.
The five steps of the consumer buying decision-making process include problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Now let me give you an example to illustrate. And this is what marketers often do.
Step one, I have a problem, which is I want to try the new restaurant in town but I'm unsure of the prices, the quality of the food, the location, the parking situation, et cetera. I move on to step two. I search for information on the web, the restaurant website, and review sites like Yelp.com for information.
Three, I evaluate my alternatives-- other restaurants in the area that seem comparable or my go-to restaurants-- and I think to myself, do I want to go there or do I want to try the new restaurant? Four, I make the decision to try it out. Five, I am thrilled with the experience. I take photos of myself, with my friends, of the wait staff. I take photos of the food. I post everything on Snapchat, Yelp.com, et cetera. So I had a really good experience.
However, through those five steps, there are many interpersonal and non-personal influences that can possibly lead us astray. And as marketers, we need to pay attention to this. Interpersonal influences-- there are many examples-- family members are strong influencers when it comes to big and small purchases.
Examples. I need to ask my dad about the types of cars I am interested in. He will know what is best for me at this time in my life. Or another example. I always buy Thomas' English muffins and bagels because my grandmother and my mom used to buy that brand and it evokes really good feelings in me and it reminds me of my childhood.
Mentors are also heavy influencers. So an example. My football coach during middle school and high school always believed in my talent and thinks I should choose Temple University's football program. So I do.
Religion is another key factor that often shapes decision making. Here's an example. I was raised in a Jewish kosher family and will ensure my family home has an awesome kosher kitchen for large family gatherings and wonderful food. I'm in the process of building my house. There are only two contractors in the area that specialize in kosher kitchen design, so out of the 30 contractors out there that I'm aware of, I'm only going to talk to those two for estimates.
Culture is another driver of consumption. Example. I grew up watching the old movies-- black and white films from the '30s, '40s, and '50s. I absolutely love it. I want to be a historical firm major in college. Where should I go to study this? Ah, the film degree at NYU's Tisch School of the Arts. I think I'll go there.
Non-personal inf.
Takeaway Book
The document provides an overview of a proposed integrated marketing campaign for Auntie Anne's Pretzels. It includes sections on the brand's situation, target audience, strategy, creative executions, media plan, and measurement. The target is female snackers ages 18-40. The strategy is positioning Auntie Anne's as a way to indulge and "fix your day" with fresh pretzels. Creative executions showcase people with bad days being cheered up by pretzels. The media plan allocates most of the budget to digital and out-of-home advertising, with a focus on airports, trains stations and malls. Measurement will track sales, app downloads, coupon redemption and media metrics.
Direct marketing strategies crafting your farm story SSAWG2018
What makes your farm stand out? What is it about your farm that connects with consumers or buyers? No matter where you sell, communicating your farm story is critical for success in local markets and for tapping into consumer demand for authenticity. Learn more about key components to include in your story and work with facilitator to begin crafting or to further hone your own farm story.
Molly Nicholie, Appalachian Sustainable Agriculture Project (NC)
Saturday, Jan 20th, 2018
Advocacy power point
The document discusses the issue of malnutrition and obesity. It notes that while malnutrition is typically associated with lack of resources in developing nations, in places like Canada and the US it often manifests as obesity instead. This is because people have access to cheap, convenient fast food but may lack time or money for nutritious home cooking. The document then outlines various stakeholders affected by obesity, including food banks, fast food franchises, childcare centers, and families. It also examines how factors like income, location, and the abundance of fast food restaurants in an area can impact individuals' daily nutrition and finances.
General Mills-Reveal Consumer Insights
This document provides an overview of General Mills and their cereal products from both an internal and external perspective. It begins with background on General Mills, their products, target audiences, competitors and brand positioning strategies. Interviews with cereal consumers revealed high brand loyalty but low willingness to try new products. Recommendations include downsizing packages to target single users and encourage sampling flavors, clearer product messaging, and a social media campaign targeting young professionals to increase purchase frequency and word-of-mouth promotion.
Rising C Article FF-1
This document discusses changes happening in the grocery industry and regional food systems over the next decade. It notes the increase in small, local producers but questions the sustainability of individual deliveries to stores and markets. It raises the idea of a centralized local delivery cooperative to support vendors. It also discusses the goal of creating walkable neighborhoods with smaller grocery stores and questions if a network of food co-ops could be viable. The regional food system is facing losses of farms and processors, making it difficult for small producers.
Once upon a farm media plan
This media plan recommends magazines and television shows to promote the organic baby food brand Once Upon A Farm to millennial parents in San Francisco, CA. It recommends placing full-page ads in M Magazine for 3 months at a cost of $25,194, as its readers have high incomes matching the product's price. It also recommends Baby and Kids Magazine, where 3-month full page ads would cost $11,250, as it specifically targets young parents. The total magazine budget is $36,444. Television shows Healthy Appetite and Organic Panic are recommended, with a combined television budget of $164,862. The total recommended media budget is $274,984.50.
Shreddies Project
This document summarizes an advertising campaign for Shreddies cereal called "Endless Variety". The campaign aims to show consumers the different ways Shreddies can be eaten, beyond just a breakfast cereal. It will run from August to January primarily in Canada. The target audience is middle-aged adults who live active lifestyles. Advertisements will feature people enjoying Shreddies in different preparations to showcase the variety. The goal is to increase brand awareness and purchase among the target demographic.
Dragon ballz presentation !!!!
The document discusses launching an Indian fast food brand called "Dragon Ballz" in China. It proposes that the brand name relates to Chinese dragon imagery and the round shape of their core product. It outlines the brand's vision, mission, target segment, and operational strategy. It also discusses the brand's positioning, marketing campaign, product range, and supply chain processes.
Ant 227 Final Presentation
The document summarizes research conducted on the Westside Farmers Market (WFM) in Rochester, NY. The research included surveys of customers, interviews with vendors and community members, and discussions with market planners. Key findings were that most customers are regulars who value local and organic products. Vendors see the market as important for business but want more variety and customers. University of Rochester students and faculty were generally unaware of the market due to issues around location, cost, safety perceptions, and lack of promotion on campus. Recommendations focused on expanding the market's customer base and fostering a stronger sense of community ownership.
Similar to Green Zebra, Portland State University campus location (20)
Permaculture Propaganda: A Crash Course in Marketing, Brand Development, Prod...
Permaculture Propaganda: A Crash Course in Marketing, Brand Development, Prod...
this is Consumer Buyer Behavior Part 2. Our learning objectives to.docx
this is Consumer Buyer Behavior Part 2. Our learning objectives to.docx
Direct marketing strategies crafting your farm story SSAWG2018
Direct marketing strategies crafting your farm story SSAWG2018
Recently uploaded
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsWhat Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Recently uploaded (20)
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Green Zebra, Portland State University campus location
- 2. Team Cebra Kayla Seals Rob Kool Carlea Sundin Joel Vandekieft Lia Mahoney Ethan Wallik JaQues Kahey Solmaz Shaghaghi
- 3. Our Goal: To launch Green Zebra in the PSU community
- 4. Our Introduction to Green Zebra
- 5. Green Zebra has its own personality
- 10. Personality Traits It strives on creating opportunities in its community
- 11. Personality Traits Values quality of life and sense of place
- 13. Objectives
- 14. Objectives Drive people into the store
- 15. Objectives Drive people into the store Create an impact in the community
- 16. Objectives Drive people into the store Create an impact in the community Show the community who you are
- 17. Our Research
- 18. Our Research Visit Green Zebra Grocery
- 19. Our Research Visit Green Zebra Grocery Create a Survey online and in person
- 20. Our Research Visit Green Zebra Grocery Create a Survey online and in person Secondary demo/geographics within 1 mile of PSU location Media options in the area
- 23. 18-28 While price is likely to be a major driver in deciding which food products to purchase, high quality ingredients, familiar brand, and locally-produced items all top the list of shoppers’ most influential product factors. These are especially important to Younger Millennials. 29-30 The Older Millennial demographic consider themselves foodies and have a more positive perception of grocery store prepared foods, which also may be an opportunity for retailers looking to boost their in-store offerings. Older Millennials can be reached through comparing the flavor and quality of in-store foods compared to restaurant options. Our Audience
- 25. Our question was… How do we bring these two personalities together?
- 26. THE OBSTACLES: Perception of price
- 27. THE OBSTACLES: Perception of price Perception of attitude
- 28. THE OBSTACLES: Perception of price Perception of attitude Awareness of what you stands for
- 29. THE OBSTACLES: Perception of price Perception of attitude Awareness of what you stands for Loyalty/ resistance to change
- 30. THE OBSTACLES: Perception of price Perception of attitude Awareness of what you stands for Loyalty/ resistance to change Habits
- 31. THE OBSTACLES: Perception of price Perception of attitude Awareness of what you stands for Loyalty/ resistance to change Habits Food carts
- 32. NO PROBLEM, WE KNOW HOW TO CHANGE THAT
- 34. Overcoming Obstacles What opportunities there are on campus: Farmers market on park blocks Party in the plaza Orientations
- 35. Guiding Insight The way neighborhood groceries stores used to be, if they sold Quinoa and Kombucha.
- 36. FARM TO CITY
- 37. POSTER
- 38. CREATIVE Poster
- 39. CREATIVE POSTER
- 41. guerilla
- 42. GUERILLA
- 43. banner
- 44. store front
- 46. STREET CAR stops
- 47. Launch Soft Opening Orientation Farmer Hank with seed coupons Grand opening Party in the Plaza First week of school
- 48. PARTY IN THE PLAZA
- 49. farmer hank
- 50. seed packets
- 52. Stickers
- 53. banner
- 54. FARM YARD SIGNS
- 55. SOCIAL MEDIA
- 56. Media Overview Billboard Posters Yard Signs Banners Guerilla Stickers Social Media Streetcar
- 57. Budget Breakdown $5000 $19,131 $5204 Our Budget: 29,335 Remainder: 665
- 58. Media Schedule
- 59. Metrics of Success High Foot Traffic on Opening day
- 60. Metrics of Success High Foot Traffic on Opening day Increased social media following
- 61. Metrics of Success High Foot Traffic on Opening day Increased social media following High Sticker Demand
- 62. Metrics of Success High Foot Traffic on Opening day Increased social media following High Sticker Demand Increased brand awareness
- 63. Metrics of Success High Foot Traffic on Opening day Increased social media following High Sticker Demand Increased brand awareness A Healthier PSU
- 64. Summing it up
- 65. Summing it up Impacts community
- 66. Summing it up Impacts community Embraces healthy food, fun and community
- 67. Summing it up Impacts community Embraces healthy food, fun and community Excites PSU to create a relationship
- 68. Creating a new community Together