Dev Bootcamp 131129
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Talk given to DBC SF on career path, UX vs UI, metaphor & memory, and how to lie using data.
![Alexis Finch
[@agentfin]
seedandspark.com
DEFENESTRATION EXPERT
[Lead UX]](https://image.slidesharecdn.com/devbootcamp131129-131205193201-phpapp02/85/Dev-Bootcamp-131129-1-320.jpg)
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Dev Bootcamp 131129
- 6. YES IT IS ALL FOR SALE!!!!! Drug Store More drugstore . . .
- 7. what’s in a store Your average supermarket carries between 30,000 - 50,000 items Typical household buys only 300-400 distinct items per year About 150 of these are ‘regular purchases’ that are bought at least once every 3months... this obviously leans heavily toward food items. In an average-sized supermarket there are 4,600 display items (Not including packaging) Less than 20% of passing customers even glance at a display Only around 6% take any action**
- 9. why we shop changes
- 10. Help to plan help to shop
- 11. what are you searching for?
- 12. Get social
- 13. Where to go?
- 14. What about RIGHT NOW?
- 15. Beyond a deal . . .
- 20. …BUT WAIT. …BUT WAIT. THERE’S MORE TO IT THAN THAT. THERE’S MORE TO IT THAN THAT. “WHEN IS A BOWL NO LONGER A BOWL?” “WHEN IS A BOWL NO LONGER A BOWL?”
- 21. - Why are you having cereal? - Because I’m hungry. - Are you sure? - Well, I’m going to eat something. - Why do you want to eat something? - Actually, I just saw three ads for food on TV. - Why are you watching TV at this hour? - Well, I’m kinda lonely cause my boyfriend is out of town. - Why are you lonely without him? - Uh, well… I just moved here to live with him.
- 23. User Experience: - The interaction of someone with this thing you’ve made. User Experience Research: -Who is this person touching your stuff? -Why are they touching it? -Where are they touching it? -What do they get out of it? -Was it ‘nice?’ -Did it actually answer their “need?” - …and do you want it to?
- 24. So, does our user need a nicer spoon, a better bowl, tastier cereal… …or perhaps some new friends and a local bar?
- 25. Are we designing a) “friend finder social app” Or b) “local food and drink deals site”
- 29. This is not the most natural way to interact with your touch screen!!! This is designing a desktop onto a mobile phone.
- 33. What is the number one difference in how people shop in Asia vs the US?
- 34. Cultural habits may change what’s considered “PREMIUM” shelf space
- 35. But still… WHY.
- 36. Like trying to get picked for a kickball team in elementary school
- 37. FIRST: fit into their habits THEN: change their lives
- 38. Summary Why, Why, Why, Why, Why Who, what where when How?
- 40. Tom Landauer and Jakob Nielsen http://www.useit.com/alertbox/20000319.html
- 41. So… For example “I need an app to send thank you cards…” Fix this! [HINT: THIS IS NOT THE SOLUTION!]
- 48. Info + Graphic
- 49. ≠ DATA
Editor's Notes
- Where I started - anthropology, the study of what was left behind - osteology, the study of what our bodies tell about us once we are dead - . . . working in the field museum, but how does that influence the world?
- - Global market research - how are stores designed? what’s different about england vs japan? - documenting packaging and innovation
- - at shelf navigation - how do you find what you want? - how do you help a product stand out? - Garnier Fructis vs Pantene . . . old bottle vs new.
- - so he’s great, but when you get to the store to buy... where is he? - what actually makes you choose something at shelf? - who are those ads made for anyway?
- - how do you attract attention? - What do you have to work with?
- - how do we shop? - how DID we shop? treasure hunt down every aisle vs. no time just run and find - how does this alter how we buy?
- - so you want to buy a gorilla . . - you can find out the details on products, compare prices, check brand and retailer websites...
- Yelp gets you local . . . and has real humans doing the reviews... so you can trust them, right?
- ever go to a highly reviewed Yelp spot and hate it? so Foursquare is just your friends... and they can give you suggestions about the places they’ve gone too...and you can see where they are in real time/.
- - what’s going on here? - Deal + Local + G-Team [Charity] + social? . . .
- - when can you give people something? - what is rewarding vs annoying? - how can retailers get on this?
- Product: what you’re shipping
- User Interface
- User Experience
- TIP OF THE ICEBERG
- When are you using the app… can change your habit Photos to lose weight Twitter to quit smoking
- We have forever lost the fine art of sitting at a bar… doing nothing.
- So what do I do? This is where you do research Because this is where people use their phones. SO WATCH THEM.
- This is not the natural way t
- Natural Gestures!!! Use them
- One line to grab them. Concise Like package design…
- Look to package design The app store is now as crowded as the cereal aisle
- Crouching.
- Go to market Like getting chosen to be on the elementary kickball team This guy’s huge: Gmail This guy’s already everyone’s friend: angry birds This guy gets picked on cause he’s small… but no one knows he’s the best kick baller ever He needs an ‘evangelist’
- First users are key Who are they How do they find you What part of their life do you fit into? User Acquisition strategy Early adopters Partners [whose marketing you can piggy back on] First apps in app store [that didn’t totally suck] Made MILLIONS Because they had the full force of apple’s marketing
- Asking five people is enough to find out what’s wrong But you won’t know what’s right Try fixing it Ask again Try fixing it Ask again Only the “most wrong thing” will surface at a time Diminishing returns What they don’t really care about What they can live with.
- How many users are enough?
- Evolved to sleep Process and toss it Too much data => insanity. What to keep?
- Dangerous stuff. You don’t remember? Well, that’s ok. The lion ate you. So not anyone elses problem. Ever.
- Pleasure. Simply food. If you don’t eat then you … DIE. Also, yes, sex. Cause if you don’t reproduce then, no progeny to pass your pleasure seeking sorting method along.
- What about names? Hell, what about language, programming, complex stuff… How to remember? 1) Trick your brain
- Brute memorization. Short vs long term recall… Concentration. Either recall or judge. Recognize a person THEN remember you don’t like them
- So, this is an infographic.
- Informaiton displayed visually
- Data are single points. Agnostic
- For it to be “information” it needs to tell a story Even spreadsheets tell stories…
- Graph… shows movement Change over time…
- Bar Graph allows comparison
- Pie how much of this whole thing http://www.27bslash6.com/
- THIS is a pie chart AND a bar graph! BUT… it’s engaging. What can visuals add by way of context? WILL THEY READ THE FINE PRINT.
- This is what happens when you combine a bar graph and a pie chart… What would the data for this infographic look like? [exercise]
- Choose your own adventure…
- Choose your own adventure…
- Choose your own adventure…
- Lots of bits of info. What’s effective?
- Let’s just work on this one piece. Data points What are the stories this can tell?
- Priming is the other part. We see what we’re told to pay attention to. Cake vs phone numbers? Yeah.
- Had a hoodie Had matching pants Really liked dinosaurs
- …really liked dinosaurs Natural History Museum dino bones One day came home with this drawing -> Read it Mom loves it
- So here’s the funny thing We all knew how to draw Couldn’t write, but could draw Now reversed Start with a C
- Now, how did this happen? Forget how to draw Teachers saying “don’t doodle!”
- Not that they’re evil Teaching you two write Cursive, typing Math… Did you do those explosion drawings? Draw a tank then add the explody parts all over it?
- Forget we know how to draw Become self conscious Lack of practice Know how to write stuff so think with WORDS
- Funny thing Magazines are words and pictures Advertising is words and pictures So whats wrong with using picturs Confidence
- This is why I’m teaching you to draw a dinosaur. No one can say it’s wrong Regain confidence Get a new repitoire
- Complex problems are hard Many moving parts Words not enough Need to communicate nuances to many Have something to point at and talk about
- Bullet points Not that words are bad I’m using them Non-linear stories Webs and nets and plot twists
- 1/3 of your brain is devoted to info coming in from your eyes Visual creatures Calculate a lot with eyes Tiger running at us Remember that Visual -> emotional
- The only thing better would be smell … But I don’t want a notebook like that Direct route to memory center in brain Best recall Humor/metaphor next best bet
- Why? Emotion made to keep us alive Boring topics, not emotional Easy to forget Add emotion, fun
- You don’t have to be goofy, but your dinos can be What does this make you think of?
- Illustrate the problem What is the data saying? Infographics don’t have to be ‘polished’ It’s just ‘graphically expressed info’
- Important notes [about architecture] Gehry in 1982 Balboa … Vs A sketch…
- Rough notes For me, not for everyone I remember the whole class more clearly Kinetic memory
- Share with others More interested in knowing Can read the ‘story’ to others Get pulled in and interested
- Share with others More interested in knowing Can read the ‘story’ to others Get pulled in and interested
- Share with others More interested in knowing Can read the ‘story’ to others Get pulled in and interested
- Share with others More interested in knowing Can read the ‘story’ to others Get pulled in and interested